Basketball Stars

What Basketball Stars does

Basketball Stars of New York (operating as Basketball Stars) is a privately held, founder-owned youth basketball training organization founded in 2010 and headquartered in New York City. The company delivers a comprehensive, age-tiered program portfolio covering players from PreK through 12th grade, including entry-level classes (Little Hoopers, Rising Ballers, Next Level Ballers, High School Ballers), Elite Training Academy clinics, AAU/travel teams (BSNY Elite, BSNY Select, Metro United, Downtown Wolves), summer and school-break camps, private training at its facilities and in the Hamptons, birthday parties, and branded apparel. Program delivery occurs across roughly eight owned and partner facilities on the Upper West Side, Upper East Side, Downtown Manhattan, and Brooklyn, with 15+ school partnerships extending the company's reach into after-school programming.

The business operates as a direct-to-consumer model with self-serve online registration through the third-party DaySmart Recreation platform supported by phone and email customer service. Pricing is tiered and largely subscription- or season-based, ranging from $95 per clinic and $155-$185 daily camp rates at the entry level to $2,145-$4,495 per player for full competitive team seasons, with early-bird discounts and payment plans layered on top. Ancillary revenue comes from private sessions ($225-$295 for 60-90 minutes), birthday party packages, and Nike-supplied team apparel sold through online stores.

The company is best characterized as a premium, talent-anchored NYC youth sports brand: its coaching staff includes former Division I and professional players under Co-Director Jay Posser (Providence College, Hofstra, Queens College), and the program publicly markets a 100+ alumni roster currently playing NCAA basketball at institutions including MIT, Villanova, Wesleyan, Middlebury, Haverford, and Oberlin. The core ecosystem is the Metro United consortium with Fastbreak Sports and Downtown Wolves, augmented by partnerships with Harrington Sports Performance, Nike, and tournament organizers (Zero Gravity, MADE Hoops, A GAME). No external institutional funding is disclosed, and the business is conducted as a for-profit private company with an 11-50 employee footprint.

Name

Basketball Stars

Legal name

Basketball Stars of NY

Website

https://basketballstars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Basketball Stars of New York is a privately held youth basketball training organization serving ages 4-17 across Manhattan, Brooklyn, and the Hamptons via classes, AAU/travel teams, camps, and private coaching, anchored by Division I-experienced coaches and the Metro United consortium with Fastbreak Sports and Downtown Wolves.

Ownership category

akta.pro rank

Product category

Youth Basketball Training

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth basketball training
• Youth basketball classes
• Basketball skill development
• AAU travel teams
• Youth basketball camps

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Youth Basketball Classes and Training: Recurring revenue from weekly basketball classes for youth players across multiple age groups (PreK through 12th grade). Programs include Little Hoopers, Rising Ballers, Next Level Ballers, and High School Ballers. Revenue generated through session-based class fees.
2. AAU/Travel Basketball Teams: Seasonal team registration fees for competitive AAU and travel basketball programs including Elite, Select, and Metro United teams. Programs run September through March with multiple practice sessions per week and league/tournament participation.
3. Summer and Holiday Camps: Camp programs during summer break and school holidays including Metro United Academy, Downtown Basketball Camp, and school break camps. Revenue from daily or weekly registration rates.
4. Private Training Sessions: One-on-one or small group basketball training sessions at their facilities, local parks, or customer locations including Hamptons. Charged per session with seasonal packages available.
5. Birthday Parties and Events: Birthday party packages and private group events at basketball facilities.
6. Team Apparel and Merchandise: Sales of branded team apparel including uniforms, jerseys, shorts, and team merchandise through online team stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Basketball Stars of New York is a youth basketball training organization that delivers structured basketball classes, AAU/travel competitive teams, camps (summer, holiday, private), and private lessons for children from PreK through 12th grade across NYC and the Hamptons. The company also runs birthday parties and sells branded team apparel, using the DaySmart Recreation platform for online registration and program management.

Product overview

Basketball Stars of New York is a premier youth basketball training organization offering a comprehensive portfolio of programs across multiple delivery formats. The company operates a modular program architecture consisting of: (1) Recurring Class Programs (Little Hoopers for PreK-1st, Rising Ballers for 2nd-5th, Next Level Ballers for 6th-8th, High School Ballers for 9th-12th, plus Elite Training Academy, Downtown Elite Training Academy, Downtown Hoop Academy, and Boys Spring Hoop Academy); (2) Team/Travel Programs (BSNY Elite AAU/Travel, BSNY Select, Metro United AAU, Downtown Wolves AAU, Private Teams for various grade levels across Fall/Winter, Winter, and Spring seasons); (3) Camp Programs (Metro United Summer Academy, Downtown Basketball Summer Camp, Downtown Wolves Holiday Camps, Elite Training Academy Clinics, Private Camps); and (4) Ancillary Services (Private Training, Birthday Parties, Hamptons Training). Programs serve youth ages 4-17 across Manhattan, Brooklyn, and the Hamptons, with facilities at BSNY HQ (210 W 91st), All Angels (251 W 80th), and partner locations. The company partners with Fastbreak Sports and Downtown Wolves as part of the Metro United consortium.

Differentiator

Problem solved

Functional benefit

Brands

• Little Hoopers: Basketball foundation program for PreK through 1st grade, ages 4-7, focusing on movement, coordination, balance, dribbling, and game awareness.
• Rising Ballers
• Next Level Ballers
• High School Ballers
• Elite Training Academy (ETA)
• Downtown Elite Training Academy
• Downtown Hoop Academy
• Metro United
• Downtown Wolves
• Boys Spring Hoop Academy

Products and services

• Little Hoopers Beginning basketball class for the youngest players in Basketball Stars' curriculum, focused on fundamentals, motor-skill development, and early basketball exposure. For parents of PreK and early-elementary children.
• Rising Ballers Intermediate-level youth basketball class for younger players progressing out of Little Hoopers, building foundational skills within the BSNY curriculum. For parents of children building core basketball fundamentals.
• Next Level Ballers Next progression in the Basketball Stars of New York youth basketball class curriculum, advancing players who have completed earlier tiers. For parents seeking structured development for older elementary and middle-school-aged players.
• High School Ballers Top-tier basketball class for older teens focused on high-school and college-prep level skill development. For parents of high-school-aged players targeting competitive play.
• Elite Training Academy (classes) Premium weekly training class for select advanced players within the Basketball Stars development pathway. For parents of advanced youth athletes seeking higher-intensity skill work.
• Downtown Hoop Academy Weekly basketball class program operated in the downtown Manhattan area as part of the BSNY class lineup. For parents of youth players in lower Manhattan.
• Boys Spring Hoop Academy Seasonal spring basketball academy for boys, part of the Basketball Stars weekly class curriculum. For parents of boys seeking spring-season training.
• BSNY Elite AAU/Travel Teams Top-tier competitive AAU/travel basketball team program branded under BSNY, providing league and tournament play for selected youth players. For parents of competitive youth basketball players.
• BSNY Select Teams Second-tier competitive AAU/travel team program under the BSNY brand, sitting below BSNY Elite in the team hierarchy. For parents of competitive youth players.
• Metro United AAU/Travel Basketball AAU/travel basketball program affiliated with Basketball Stars of New York (Metro United), delivering tournament-level competitive play. For parents of competitive youth players seeking a Metro-United-branded travel program.
• Downtown Wolves Travel Basketball Downtown-Manhattan-focused travel basketball team program affiliated with Basketball Stars of New York. For parents of competitive youth players in the downtown area.
• Private Basketball Teams Custom private travel basketball team offering assembled by Basketball Stars for groups seeking dedicated coaching, schedule, and travel competition. For parents, families, or groups wanting a managed private team.
• Private Basketball Training 1-on-1 and small-group private basketball lessons delivered by Basketball Stars coaches for individualized skill development. For parents and youth players seeking targeted, personalized basketball coaching.
• Hamptons Basketball Training Basketball Stars training programs delivered in the Hamptons as part of seasonal summer programming. For parents of youth players spending time in the Hamptons.
• Birthday Parties Coach-led basketball-themed birthday party packages run by Basketball Stars for children. For parents seeking a sports-themed birthday event for their child.
• Metro United Summer Academy Summer academy program delivered under the Metro United brand as part of the Basketball Stars summer offerings. For parents of youth players seeking intensive summer training.
• Downtown Basketball Summer Camp Downtown-Manhattan-located summer basketball camp run by Basketball Stars. For parents of youth players seeking a downtown summer camp option.
• Holiday Basketball Camp School-holiday basketball camp run by Basketball Stars during winter and other school breaks. For parents needing full-day supervised athletic programming during school holidays.
• Private Camps Custom private basketball camps organized by Basketball Stars for groups, schools, or private parties. For groups seeking a tailored camp experience.
• Elite Training Academy Clinics Short-format basketball clinics associated with the Elite Training Academy tier, targeting higher-level players. For parents of advanced youth players seeking clinic-style intensive sessions.
• Team Apparel Branded Basketball Stars, Metro United, and Downtown Wolves team apparel (jerseys, shorts, t-shirts) sold online via the dedicated apparel storefront. For families, players, and supporters of the programs.
• School and Afterschool Basketball Programs On-site basketball instruction and enrichment delivered at partner schools and afterschool programs such as Baychester Middle School and PS 138. For schools and youth-serving organizations seeking outsourced basketball programming.

Quantifiable outcome

• 100+ alumni playing in college basketball at NCAA Division I, II, and III institutions

Named customers24 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Harrington Sports PerformancecoreStrategic or Co-development PartnerHarrington Sports Performance has 17-year track record developing athletes from elementary to professional levels. They provide science-backed sports performance training for Metro United Academy campers, focusing on movement quality, speed, agility, and foundational strength training.
• Fastbreak SportscoreStrategic or Co-development PartnerFastbreak Sports is a partner in the Metro United program along with Basketball Stars of NY and Downtown Wolves. Provides coaching, transportation services, and facility access for youth basketball programs.
• Downtown WolvescoreStrategic or Co-development PartnerDowntown Wolves is a partnered youth basketball organization providing travel/AAU basketball programs for Lower Manhattan. Part of the Metro United ecosystem offering elite training and competition opportunities.
• 55 Swish LeagueminorOthersWinter basketball league providing game competition for BSNY travel and AAU teams. Games primarily held at Basketball City facility in NYC.
• Zero Gravity BasketballminorOthersTournament organization where Metro United teams have competed, including semifinalist finish in 2023 Zero Gravity XL and participation in 2024 tournament.
• MADE HoopsminorOthersTournament organization for youth basketball competition where Metro United teams participate.
• A GAME BasketballminorOthersTournament organization for youth basketball where Metro United teams compete.
• BASKETBALL TournamentsminorOthersTournament organization hosting youth basketball competitions for Metro United teams.
• NikeminorGTM or Marketing PartnerNike provides apparel and gear packages for Metro United and Elite team players including uniforms, shooting shirts, hoodies, and other team merchandise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skyhawks Sports Academy: Nationwide youth sports instruction franchise offering basketball among many sports in schools and community settings. Operates with a similar after-school/summer-camp model but at lower price points and broader scale.
• PGC Basketball (Point Guard College): Nationally recognized basketball skills camp and clinic operator serving youth and high school players with premium instructors. Targets the same elite-travel/college-pathway segment BSNY courts with Metro United.
• i9 Sports: National youth sports league and instruction franchise covering basketball, soccer, and flag football. Provides the multi-sport, community-based model that competing players could prefer over BSNY's basketball-only focus.
• D1 Training: Franchised athletic training operator offering basketball-focused skill development alongside other sports and performance training. Larger and better-capitalized, with a multi-sport model that BSNY could emulate or compete against.
• IMG Academy: Large multi-sport academy and training operator including basketball. Represents the upper bound of premium, full-time basketball development and competes for families considering a more intensive pathway than BSNY's part-time programs.

Direct peers

• Team Hustle NYC: NYC-based youth basketball program offering girls and boys travel teams, classes, and camps across similar grade levels. Already linked to BSNY via shared website navigation, indicating overlapping audiences and an adjacent positioning in the same metro.
• Riverside Hawks: Long-established NYC youth basketball organization running travel/AAU teams and clinics across Manhattan. Targets similar age groups with comparable fee structures and tournament participation, making it a direct competitor in the same metro.
• NY Rippers Basketball: NYC-area travel and AAU basketball program competing for the same high-commitment travel families as BSNY Elite and Metro United. Operates similar seasonal pricing and tournament schedules.
• Downtown Wolves: Partnered Lower Manhattan youth basketball program offering AAU/travel teams, classes, and camps for grades 2–10. Operates the same seasonal model and competes for overlapping families in Downtown Manhattan and Brooklyn.

Emerging players

• City Parks Foundation (Sports): Nonprofit running free or low-cost youth sports instruction including basketball across NYC. Targets a lower price point than BSNY but competes for the same introductory-age participants, particularly in underserved neighborhoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/basketballstarsny
• Instagraminstagram.com/basketballstarsny
• Xx.com/bballstarsny
• LinkedInlinkedin.com/company/basketball-stars

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basketball Stars