What MADE Hoops does

MADE Hoops, founded in 2014 and headquartered in New York (with operational base in the Bronx), is a privately-held grassroots youth basketball events and media company. It produces 150 annual events — including middle school leagues, high school camps, and tournaments — across 26 U.S. states and three Canadian provinces, and positions itself as operating the most competitive middle school leagues in the country. The company serves youth athletes (boys and girls, graduation classes tracked from 2023 through 2033+), their families, and downstream college recruiting audiences, addressing pain points such as limited access to elite competition, inconsistent coaching quality, high participation costs, and lack of scouting visibility. Its integrated platform combines event operations, a proprietary player rankings and profile database (7,614+ tracked players with class/state/position/skill filters), editorial content via the MADE Society article platform, live streaming through an exclusive Baller TV media partnership, an online merchandise shop, and physical training assets including the Brooklyn Gym and a multi-million-dollar NYC Player Development Center scheduled to open in early 2026.

The company's revenue model is multi-stream and largely event-anchored: registration and tournament fees from the 150-event footprint constitute the primary transaction-based revenue, supplemented by media rights value from Baller TV streaming, corporate sponsorships (Wilson, Army National Guard, Nesquik, Mastery, G-Bolt), and merchandise sales through shop.madehoops.com. A 501(c)(3) non-profit arm, MADE for All, is funded by $1 per ticket and dedicated investment capital to provide youth scholarships. In November 2025, MADE Hoops closed a multi-million-dollar strategic investment led by SC Holdings and LRMR Ventures, with participation from Kevin Durant, Rich Kleiman (35V), LeBron James, and Paolo Banchero — capital earmarked for media initiatives, training infrastructure, and the foundation. The operating team is small (1-10 employees per firmographic data, though operational contacts suggest a broader team), reflecting a lean event-operator model that monetizes scale and brand rather than headcount.

Name

MADE Hoops

Legal name

MADE Hoops, LLC

Website

https://madehoops.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MADE Hoops is a youth basketball events and media company that operates 150 annual tournaments, camps, and leagues across 26 U.S. states and 3 Canadian provinces, serving middle and high school athletes with competitive events, a 7,600+ player rankings database, Baller TV streaming, and a Brooklyn training facility.

Ownership category

akta.pro rank

Product category

Youth Basketball Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth basketball events
• Basketball tournaments
• Player rankings
• AAU basketball
• Basketball skill camps

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Registration & Tournament Fees: Primary revenue from organizing 150 annual basketball events (tournaments, camps, leagues) across 26 U.S. states and three Canadian provinces. Families pay registration/ticket fees to participate.
2. Media Rights & Streaming: Partnership with Baller TV provides live streaming of events, generating media rights value and expanding reach to college scouts and recruiting audiences.
3. Brooklyn Player Development Center: Multi-million-dollar training facility in NYC opening early 2026, providing court access, coaching, and training programs for youth athletes.
4. MADE for All Foundation (Non-Profit): A 501(c)(3) non-profit foundation providing youth basketball scholarships. Funded by $1 per ticket purchase and investment capital designated for youth access.
5. Investment Capital: Strategic investment round led by SC Holdings and LRMR Ventures with participation from Kevin Durant, Rich Kleiman (35V), and Paolo Banchero to develop media initiatives and training infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MADE Hoops operates a grassroots youth basketball events platform that produces 150 annual tournaments, camps, and leagues across 26 U.S. states and three Canadian provinces. The company complements its live events with a player rankings database (7,614+ profiles), scouting tools, editorial content via Made Society, and media streaming through Baller TV, providing collegiate recruiting exposure and player development pathways for middle and high school basketball athletes.

Product overview

MADE Hoops is a grassroots youth basketball event and media company operating as a unified platform with multiple integrated services. The core offering consists of competitive youth basketball events (leagues, camps, and tournaments) across 26 U.S. states and 3 Canadian provinces, supplemented by player rankings, media coverage, and content publishing. The company also maintains physical facilities including a Brooklyn Gym, and recently launched a non-profit foundation (MADE for All) and an NYC player development center.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Basketball Events 150 annual youth basketball tournaments, camps, and leagues operated across 26 U.S. states and three Canadian provinces, serving middle school and high school athletes seeking elite competition, high-level coaching, and collegiate recruiting exposure.
• MADE Hoops Power Rankings Official power rankings lists for boys and girls basketball players across multiple graduation classes (2023-2033+), including player profiles with position, height, AAU team, high school, and college commitment information for scouts and recruiters.
• Player Finder Database Searchable database of 7,614+ boys basketball players filterable by name, graduation class, state, position, and skill badges, providing detailed scouting profiles for college recruiters and basketball community members.
• Made Society Content Platform Exclusive editorial platform featuring player profiles, event recaps, recruiting analysis, and scouting reports covering U.S. and Canadian youth basketball markets.
• MADE Hoops Online Shop E-commerce store selling basketball merchandise, apparel, and event-related products directly to consumers.
• Brooklyn Gym Training Facility Physical basketball training facility located in Brooklyn, New York providing court access, coaching, and player development programs for youth athletes.
• Boys and Girls Teams Platform Team management and directory platform for boys and girls AAU basketball teams participating in MADE Hoops events, providing team profiles and scheduling information.
• Admissions Services College admissions assistance resources for student-athletes, with $1 from each ticket purchase directed to the MADE for All Foundation Youth Access Scholarship Fund.

Quantifiable outcome

• 7,614+ youth basketball players tracked in the MADE Hoops database
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Baller TVcoreStrategic or Co-development PartnerOfficial media and streaming partner for MADE Hoops events. Baller TV provides live event coverage, expanding reach to college scouts, recruiting audiences, and basketball fans nationwide beyond in-person attendees. MADE Hoops events are prominently featured on the Baller TV platform.
• MADE for All FoundationcoreOthersA 501(c)(3) non-profit foundation launched by MADE Hoops to provide youth basketball scholarships and expand access to the sport. Each event ticket includes a $1 donation to the foundation. The foundation received investment capital as part of the strategic funding round.
• WilsonminorOthersWilson is listed among the MADE Hoops partner logos, indicating a sponsorship or equipment supply relationship for basketballs used in MADE Hoops events.
• Army National GuardminorOthersListed among MADE Hoops partner logos, indicating a sponsorship or community partnership relationship.
• MasteryminorOthersListed among MADE Hoops partner logos on the footer of the website, indicating a sponsorship or co-marketing relationship.
• NesquikminorOthersListed among MADE Hoops partner logos on the footer of the website, indicating a sponsorship or co-marketing relationship with the Nestle beverage brand.
• G-BoltminorOthersListed among MADE Hoops partner logos on the footer of the website, indicating a sponsorship or co-marketing relationship.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Overtime Elite: Overtime Elite operates a paid professional-style youth basketball league with heavy media distribution — adjacent to MADE Hoops' offering in its focus on elite youth athletes and recruiting exposure through streaming.
• GLUE Basketball: GLUE runs grassroots basketball events and digital content aimed at player development and recruitment, overlapping with MADE Hoops' middle-school tournament and content positioning.

Direct peers

• PGC Basketball: PGC Basketball is explicitly named in MADE Hoops' materials as a comparable grassroots youth basketball event organizer offering camps and tournaments targeting the same middle-school through high-school recruiting audience.
• NY2LA Sports: NY2LA Sports operates a comparable grassroots basketball event circuit and player rankings platform serving the same recruiting/visibility needs as MADE Hoops' tournaments and power rankings.
• Phenom Hoops: Phenom Hoops runs youth basketball events, publishes player rankings and scouting content, and produces media coverage similar to MADE Hoops' tournament-plus-rankings-plus-content stack.
• Bigfoot Hoops: Bigfoot Hoops is a grassroots youth basketball tournament operator with similar event-and-exposure offerings, particularly in the Midwest, positioning itself much like MADE Hoops does regionally.

Broad incumbents

• Nike EYBL (Elite Youth Basketball League): The Nike-sponsored EYBL is the dominant grassroots youth basketball circuit in the U.S., offering competing tournament play, exposure to college scouts, and brand sponsorship — directly comparable to MADE Hoops' event-and-exposure model.
• Under Armour Association: Backed by Under Armour, the UAA runs elite youth basketball events and showcases that compete with MADE Hoops for top tier players, coaching talent, and sponsorship dollars.
• AAU (Amateur Athletic Union): AAU is the largest U.S. youth sports governing body sanctioning basketball tournaments nationwide; MADE Hoops events run in parallel/adjacent to AAU-sanctioned competition for the same athlete pool.
• D1 Sports / D1 Athletics: D1 is a multi-sport training and event franchise network combining skills training with competitive event programming, comparable to MADE Hoops' blend of tournaments, training, and rankings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeballertv.com/organizations/made-hoops
• Xx.com/madehoops
• Facebookfacebook.com/MADEHoops

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE Hoops