The Mark Hotel
The Mark Hotel is a 5-star luxury hotel in Manhattan's Upper East Side offering 152 rooms, the largest hotel penthouse in North America, and signature dining, wellness, and experience assets. It serves ultra-high-net-worth travelers, fashion and entertainment celebrities, and corporate executives through direct booking, luxury travel advisors, and multi-region PR.
- Company typePrivate
- Founded1925
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Mark Hotel does
The Mark Hotel is a 5-star luxury hospitality property located on Madison Avenue at 77th Street in Manhattan's Upper East Side. Founded circa 1925 and relaunched in its current form in 2009, it is privately held by Izak Senbahar and operates as Mark Propco, LLC. The 152-room property serves ultra-high-net-worth individuals, fashion and entertainment celebrities, royalty, and corporate executives, with tiered offerings ranging from standard luxury accommodations to the Mark Penthouse — the largest hotel penthouse in North America at over 10,000 square feet, featuring five bedrooms, a 2,500 square-foot rooftop terrace, and a Grand Ballroom. Signature experiential assets include a 70-foot Herreshoff sailboat (one of the last in existence) offering private charters from Chelsea Piers for up to 25 guests, in its 9th year, and a 24-hour Technogym Fitness Center with AI-guided programs. Additional on-site amenities include a Frédéric Fekkai hair salon, John Lobb shoeshine kiosk, Assouline bookshop, and a Dr. Barbara Sturm wellness menu. Distribution is direct via be.synxis.com, the in-house reservations and concierge teams, luxury travel advisors (Virtuoso), and a multi-region PR network spanning the US, UK, France/Italy, Spain, Germany/Austria/Switzerland, GCC, and Mexico.
The hotel generates revenue across five primary streams: (1) luxury accommodations, (2) food and beverage through The Mark Restaurant by Jean-Georges, Mark Bar, Caviar Kaspia at The Mark, The Mark Clam Bar, and abcV, (3) Le Shop e-commerce for branded merchandise and co-branded luxury collaborations, (4) ultra-premium experience packages including the $1M+ World Cup Extravaganza and $250K Nutcracker offerings, and (5) private meetings and events. Pricing is quote-based and not publicly disclosed; package pricing ranges from $5 merchandise items to multi-million-dollar penthouse experiences. GTM is anchored on Met Gala staging-ground positioning, celebrity and fashion-industry usage, earned media in Vogue, Condé Nast Traveler, Forbes, and Tatler, and a high-cadence of brand collaborations (Dolce & Gabbana, Orlebar Brown, La Ligne, Augustinus Bader, Bleusalt, Lingua Franca, Caran D'Ache, Swarovski, Assouline). No public revenue or financial data is disclosed; the company has no subsidiaries and no disclosed institutional investors.
The Mark's competitive position is reinforced by a dense cluster of accolades: only New York City hotel on the World's 50 Best Hotels 2025, Two Michelin Keys in 2024 and 2025, TripAdvisor #1 Hotel in the United States (2022), Tatler Best City Hotel in the World (2026), Condé Nast Traveler Triple Crown Award (2026), and Robb Report #1 NYC Hotel (2023). With 51-100 disclosed employees supporting a 152-room multi-outlet property, the operating model appears to rely on outsourced labor typical of NYC luxury hotels. The business is a single-asset ultra-luxury lifestyle brand with high revenue per available room, meaningful ancillary revenue through F&B, retail, and signature experiences, and limited scalability beyond the existing real estate footprint.
The Mark Hotel firmographics
Firmographics- Name
- The Mark Hotel
- Legal name
- Mark Propco, LLC
- Website
- https://themarkhotel.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Mark Hotel is a 5-star luxury hotel in Manhattan's Upper East Side offering 152 rooms, the largest hotel penthouse in North America, and signature dining, wellness, and experience assets. It serves ultra-high-net-worth travelers, fashion and entertainment celebrities, and corporate executives through direct booking, luxury travel advisors, and multi-region PR.
- Ownership category
- akta.pro rank
The Mark Hotel industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Hotel Bars & Rooftop Bars (CRANACAL), Luxury Boutique & Lifestyle Resorts (THAGACAO)
Keywords
Where The Mark Hotel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mark Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Luxury Hotel Accommodations: Revenue from room and suite rentals ranging from standard rooms to the 10,000+ sq ft penthouse. Includes butler services, luxury amenities, and 24-hour services.
- Food & Beverage: Revenue from The Mark Restaurant by Jean-Georges, Mark Bar, Caviar Kaspia at The Mark, The Mark Clam Bar, in-room dining, and private dining experiences.
- Le Shop E-commerce: Branded merchandise including apparel, accessories, pet products, home goods, and collaborative luxury items sold through the hotel's e-commerce platform. Products range from $5 items to $1,900 specialty pieces.
- Premium Experience Packages: Ultra-luxury curated packages including World Cup Extravaganza ($1M+ for 6 guests for 4 nights), holiday packages, and exclusive event experiences.
- Meetings & Events: Private event spaces including the Madison Room and meeting rooms for corporate events, weddings, and social gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | World Cup Extravaganza Package - $1M+ |
| Subscription | Multi-year contract | Premium Suite Packages - $30K-$250K+ |
| Unit Pricing | Pay-as-you-go | Le Shop Merchandise - $5-$1,900 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
The Mark Hotel product offering
Product offeringCore offering
The Mark Hotel is a five-star luxury hotel on Manhattan's Upper East Side offering 152 rooms and suites (anchored by the 10,000+ sq ft Penthouse, the largest hotel penthouse in North America), multiple signature restaurants and bars operated with Chef Jean-Georges Vongerichten and partners, a 24-hour Technogym Fitness Center, Frédéric Fekkai salon, The Mark Sailboat Experience, curated ultra-premium packages, and a branded merchandise e-commerce store called Le Shop. The business sells luxury accommodations, dining, wellness, event, and lifestyle experiences primarily to ultra-high-net-worth individuals, celebrities, and fashion elite.
Product overview
The Mark Hotel is a single luxury hospitality property offering integrated accommodation, dining, and lifestyle experiences. Its core products are luxury rooms and suites (including the over 10,000 sq ft five-bedroom penthouse — the largest hotel penthouse in North America) and its signature restaurant and bar by Jean-Georges Vongerichten. These are supplemented by distinctive add-on experiences: a 70-foot Herreshoff sailing yacht for private charters, the Caviar Kaspia Parisian restaurant partnership, The Mark Clam Bar seasonal seafood concept, a 24-hour Technogym Fitness Center with AI-guided programs, Frédéric Fekkai hair services, and the abcV plant-forward dining concept. Le Shop (the hotel's proprietary branded merchandise e-commerce store) extends the brand beyond the property through apparel collaborations, dog accessories, home goods, and specialty items. Special experience packages such as the World Cup Extravaganza and wellness offerings complete the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- The Mark Hotel Accommodation Luxury lodging in 152 rooms and suites on Madison Avenue at 77th Street, Upper East Side, NYC, including a five-bedroom 10,000+ sq ft Penthouse (the largest hotel penthouse in North America) with rooftop terrace, fireplaces, and convertible ballroom. For guests seeking ultra-luxury accommodations and a fashion/celebrity-anchored location.
- The Mark Restaurant by Jean-Georges
Quantifiable outcome
- Ranked #1 Hotel in the United States by TripAdvisor Travelers' Choice Best of the Best Awards (2022)
- +5 more outcomes
Companies that use The Mark Hotel
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
The Mark Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Mark Hotel partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- TechnogymcoreThe Mark Hotel opened a new 24-hour Technogym Fitness Center on its second floor, featuring Technogym's Artis Line equipment with AI-guided programs and on-demand classes. The partnership includes a private Technogym Training Room in the hotel's Penthouse suite equipped with Technogym's Personal Line collection, as well as portable Technogym Case kits for in-room workouts. The collaboration elevates the luxury hospitality experience by integrating premium fitness technology into the hotel's wellbeing offerings.
- AssoulinecoreIn honor of a century of history, The Mark partnered with Assouline to publish 'The Mark' - the hotel's first-ever book written by New York Times best-selling author Derek Blasberg. The book offers an intimate look inside New York City's most iconic hotel. Available for purchase on Le Shop.
- Dolce & GabbanaflagshipThe Mark x Dolce & Gabbana launched a limited-edition bottle of Fefé - an alcohol-free fragrance mist for dogs. Inspired by Domenico Dolce's beloved Fefé dog, it combines notes of Ylang, Musk, and Sandalwood. Part of the hotel's broader strategy of luxury brand collaborations.
- Happier GroceryminorCaviar Kaspia at The Mark collaborated with Happier Grocery on 'Happier With Kaspia' exclusive poke bowl. Available daily at both Caviar Kaspia uptown and Happier Grocery downtown locations.
- Baz BagelminorCaviar Kaspia at The Mark collaborated with Baz Bagel on an elevated caviar bagel featuring Baz Bagel's signature poppyseed and sesame seed bagels topped with cream cheese and 15 grams of Baeri caviar. Available during Caviar Kaspia's brunch hours.
- Augustinus BaderminorThe Mark partnered with Augustinus Bader on an exclusive co-branded lip balm presented in a plush velvet keepsake pouch and sleek gold and blue tube stamped with the iconic Mark monogram. Available in every room and suite for $42 and on Le Shop.
- abcVminorThe beloved plant-forward concept from Jean-Georges Vongerichten opened a second location at The Mark Hotel for Spring/Summer 2024.
- Dr. Barbara SturmcoreIntroduction of a brand-new menu of curated wellness offerings featuring Dr. Barbara Sturm products to restore and rejuvenate guests from the comfort of their room.
- SwarovskiflagshipSwarovski partnered with The Mark Hotel to transform its façade with a glittering holiday display inspired by gingerbread cookies, featuring millions of Swarovski crystals, giant nutcrackers, candy canes, ribbons, and a jolly Saint Nick. Became a must-see NYC holiday destination.
- Caviar KaspiacoreCaviar Kaspia, the storied Parisian institution, opened its first New York restaurant at The Mark Hotel in 2022. The restaurant offers upscale interpretations of classic dishes, becoming a celebrity hotspot. Expansion includes The Mark Clam Bar collaboration, Caviar Kaspia x Baz Bagel, and Caviar Kaspia x Happier Grocery poke bowl.
- Chef Jean-Georges VongerichtencoreMichelin-starred Chef Jean-Georges Vongerichten operates The Mark Restaurant by Jean-Georges and provides signature menu items and cocktails for The Mark Sailboat experience. His restaurant group operates 60+ establishments globally, making The Mark a flagship culinary destination.
- Frédéric FekkaicoreFEKKAI by world-renowned celebrity stylist Frédéric Fekkai operates an on-site salon at The Mark. The partnership extends to exclusive in-suite haircut, blow-dry, and styling experiences with Frédéric Fekkai himself - a unique service for guests preparing for special events.
- John LobbcoreJohn Lobb Shoeshine Kiosk located on the second floor of The Mark Hotel - offering premium shoe care services to guests. Classic luxury shoe care brand adds to the hotel's ultra-luxury positioning.
- Orlebar BrownminorThe Mark x Orlebar Brown collaboration on Bulldog swim shorts bringing signature illustrations by Jean Philippe Delhomme inspired by the iconic characters of The Mark. Available exclusively on Le Shop.
- La LigneminorThe Mark x La Ligne collaboration on women's and men's navy pajamas, sold exclusively through Le Shop.
- BleusaltminorThe Mark x Bleusalt collaboration featuring navy monogrammed crew neck and Sailing Club striped crewneck sweaters on Le Shop.
- Lingua FrancaminorThe Mark x Lingua Franca collaboration on navy cashmere crewneck and dog sweater, sold through Le Shop.
- Caran D'AcheminorThe Mark x Caran D'Ache collaboration on colored pencils sold through Le Shop.
- La BottegaminorThe Mark Bath Products by La Bottega sold through Le Shop for $50.
- Moda OperandiminorCaviar Kaspia by Moda Operandi Exclusive Potato Bowl Set sold through Le Shop for $390.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Mark Hotel competitors and assessment
Company assessmentDirect peers
- St. Regis New York: Flagship St. Regis property on Fifth Avenue with butler service tradition and ultra-luxury suite product. Direct comp for pricing power, full-service F&B, and UHNWI/event-driven demand in Manhattan.
- The Pierre (Taj): Long-standing luxury hotel on Fifth Avenue facing Central Park, serving UHNWI travelers with similar signature suites and high-end event packages. Closely overlaps with The Mark's positioning and target customer.
- The Plaza (Fairmont): Iconic Fifth Avenue hotel with luxury suites, destination F&B and event spaces, and global brand recognition. Comparable on luxury suite product, large event packages, and high-end NYC hospitality positioning.
- Mandarin Oriental New York: Luxury hotel at Columbus Circle with city/park views, sophisticated F&B and spa, and strong corporate and leisure luxury mix. Competes in the same ultra-premium NYC rate band.
- Four Seasons Hotel New York Downtown: Recent ultra-luxury downtown NYC flagship with residential-style suites and destination dining, targeting a similar UHNWI, business-travel and leisure mix to The Mark.
- The Carlyle, A Rosewood Hotel: Iconic Upper East Side luxury hotel with established celebrity and political clientele and a comparable premium room base. Directly comparable classic Manhattan luxury asset competing for the same UES guest mix.
- Aman New York: Ultra-luxury urban hotel in Manhattan's Crown Building (57th Street), targeting a similar UHNWI and celebrity clientele with sky-high ADRs and signature suite experiences. Most direct comp to The Mark's full-service luxury positioning on the high end of NYC.
- Baccarat Hotel New York: Boutique ultra-luxury NYC hotel with crystal/couture-inspired design, premium bar program, and high ADR. Closely comparable on boutique-luxury aesthetic, UHNWI targeting, and signature bar/lounge offering.
- The Peninsula New York: Fifth Avenue luxury hotel with premium suites, signature dining, and spa. Similar high-end business and leisure traveler mix and pricing tier in Manhattan.
Broad incumbents
- Rosewood Hotels & Resorts: Multi-property ultra-luxury hotel brand operating Carlyle NYC and other global flagships; comparable on luxury hospitality positioning, suite product and UHNWI clientele, but operates as a portfolio rather than a single NYC asset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mark Hotel social profiles
Digital presenceThe Mark Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mark Hotel leadership team
Management profileNumber of profiles
Profiles1 record
The Mark Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mark Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mark Hotel
What does The Mark Hotel do?
The Mark Hotel is a five-star luxury hotel on Manhattan's Upper East Side offering 152 rooms and suites (anchored by the 10,000+ sq ft Penthouse, the largest hotel penthouse in North America), multiple signature restaurants and bars operated with Chef Jean-Georges Vongerichten and partners, a 24-hour Technogym Fitness Center, Frédéric Fekkai salon, The Mark Sailboat Experience, curated ultra-premium packages, and a branded merchandise e-commerce store called Le Shop. The business sells luxury accommodations, dining, wellness, event, and lifestyle experiences primarily to ultra-high-net-worth individuals, celebrities, and fashion elite.
Is The Mark Hotel a public or private company?
The Mark Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mark Hotel founded?
The Mark Hotel was founded in 1925. It employs 51 to 100 people.
Where is The Mark Hotel based?
The Mark Hotel is headquartered in New York, United States, in the North America region.
How does The Mark Hotel make money?
Five revenue lines are on record. Luxury Hotel Accommodations are the primary driver. The others are food & Beverage, le Shop E-commerce, premium Experience Packages and meetings & Events.
Who are The Mark Hotel's main competitors?
Direct peers on record are St. Regis New York, The Pierre (Taj), The Plaza (Fairmont), Mandarin Oriental New York, Four Seasons Hotel New York Downtown, The Carlyle, A Rosewood Hotel, Aman New York, Baccarat Hotel New York and The Peninsula New York. Rosewood Hotels & Resorts is listed as a broad incumbent.
Does The Mark Hotel have an API?
No public API is recorded for The Mark Hotel.
What industry is The Mark Hotel in?
The Mark Hotel's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 7211 and its SIC code is 7011.