Hi-Pro Feeds

What Hi-Pro Feeds does

Hi-Pro Feeds is a privately held manufacturer and distributor of animal nutrition products serving livestock producers, equine owners, show-animal exhibitors, dairy operations, and small-farm/backyard customers primarily across the Texas Panhandle and surrounding Southern Plains states. The company operates a multi-category product portfolio spanning beef, dairy, equine, show, poultry, swine, sheep and goat, wildlife, mineral, grains and fiber, pet and bird, and tub products, with branded specialty lines including Hi-Pro 290, Classic Gold Textured, Natural 14 Pelleted, Alfa-Pro, Performance Textured, Premium Race Feed, Lamb Grower 2000, and Trophy Pro Premium.

The company's core technology is animal nutrition science and feed formulation, executed by an in-house team of animal scientists including a Ph.D. equine nutritionist, with equine feeds co-branded and fortified with micronutrients from Kentucky Equine Research (KER). The technical positioning emphasizes balanced amino acids, starch and non-structural carbohydrate management, mannan-oligosaccharide prebiotics, and scientifically proven feed additives for wildlife feeds. Manufacturing occurs at a feed mill in Friona, Texas, with supporting warehouse capacity in Friona TX, Comanche TX, and Cheyenne OK.

Commercially, Hi-Pro generates revenue primarily through bagged and bulk feed product sales distributed via an authorized dealer network (with named dealers including Cornell's Country Store, Smith Ag Center, Gruver Ag Supply, and Bradley Supply) and direct relationships with larger dairy and beef operations. Pricing is not publicly disclosed and is set at the dealer level on a pay-as-you-go basis. The company is actively operating, with ongoing content publishing, community engagement, and product launches observed as recently as 2023.

Name

Hi-Pro Feeds

Legal name

Hi-Pro Feeds

Website

https://hiprofeeds.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Hi-Pro Feeds is a private manufacturer and distributor of specialized animal feed and nutrition products serving beef, dairy, equine, show, poultry, swine, sheep, and wildlife customers across the Texas Panhandle and surrounding states through a multi-mill production footprint and authorized dealer network.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)

akta.pro secondary industries

Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets) (AFADAEAC), Equine Breeding & Growth Feeds (Mares, Foals, Yearlings) (AFADAEAF), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Animal feed manufacturing
• Livestock nutrition
• Equine feed products
• Dairy cattle feed
• Wildlife feed supplements

Headquarters

HQ city

Okotoks

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Feed Product Sales: Sale of livestock and pet feeds including beef, dairy, equine, poultry, sheep/goat, swine, wildlife, show feeds, and specialty nutrition products. Products are sold in bag and bulk form through dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hi-Pro Feeds manufactures and distributes specialized animal feed and nutritional supplements for beef cattle, dairy operations, equine, poultry, swine, sheep and goats, wildlife, show animals, and pets. Products include complete lines of vitamins, minerals, processed grains, supplements, and tub products sold in bag and bulk form through an authorized dealer network across the Texas Panhandle, surrounding states, and North America. Equine feeds are fortified with micronutrients from partner Kentucky Equine Research (KER).

Product overview

Hi-Pro Feeds is an animal feed company offering a diverse portfolio of specialized feeds across multiple product categories: Show Feeds, Beef, Dairy, Equine, Poultry, Swine, Sheep and Goat, Wildlife, Mineral, Grains and Fiber, Pet and Bird, and Tubs. The company also manufactures branded products including Classic Gold Textured, Natural 14 Pelleted, Alfa-Pro, Performance Textured Feed, Premium Race Feed, Hi-Pro 290, Trophy Pro Premium, and Lamb Grower 2000. The product line serves various animal species and production purposes, from competitive show animals to wildlife management. Equine products are fortified with micronutrients from Kentucky Equine Research (KER).

Differentiator

Problem solved

Functional benefit

Brands

• Trophy Pro Premium: Premium deer and wildlife feed supplemented with scientifically proven feed additives to enhance animal health and performance.

Products and services

• Show Feeds Specialized nutritional feeds designed for competitive show animals including steers, goats, sheep, and swine to enhance muscle definition and physique.
• Beef Feeds Complete lines of vitamins, minerals, processed grains, and supplements for beef cattle at every stage of development including confinement, calf, and pasture programs.
• Dairy Feeds Specially-formulated feeds for dairy operations designed to maximize milk productivity and enhance animal performance.
• Equine Feeds

Quantifiable outcome

• Tristan Himes won 2022 Fort Worth Stock Show & Rodeo Grand Champion Steer using Hi-Pro 290 feed
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• Kentucky Equine Research (KER)coreTechnology or IntegrationHi-Pro Equine Feeds are fortified with micronutrients from Kentucky Equine Research (KER). This partnership provides horses with maximum level of nutrition backed by experienced equine nutritionists. Products are labeled with KER Balance Partner logo.
• Cornell's Country StorecoreChannel Partner/ Reseller/ DistributorFamily-owned feed store in Clarendon, TX serving the rural community since 1999. Dealer for 7+ years selling Hi-Pro livestock feeds and equipment. Provides product recommendations to customers and feedback to Hi-Pro on product changes.
• Smith Ag CenterkeyChannel Partner/ Reseller/ DistributorAgricultural supply center partnering with Hi-Pro Feeds, located near the Cheyenne Mill. Supplies feed products to local agricultural operations.
• Gruver Ag SupplykeyChannel Partner/ Reseller/ DistributorFamily-owned feed store serving the rural community, providing Hi-Pro feeds and agricultural supplies. Functions as a community gathering place similar to a coffee shop.
• Bradley SupplykeyChannel Partner/ Reseller/ DistributorFamily-owned feed store in Clayton, NM area, dedicated to community service and industry support. Sells Hi-Pro animal feeds and supplies.
• Snack Pak for KidsminorStrategic or Co-development PartnerPartnership with weekend backpack program that feeds hungry children in the Texas Panhandle. Hi-Pro contributes beef products through the Beef Stik Program.
• Texas Parks and WildlifeminorStrategic or Co-development PartnerCollaboration with Texas Parks and Wildlife Department on wildlife nutrition content and education. Company blog features tips from Natural Resource Specialist for outdoor exploration and wildlife observation.
• Dr. Chris Morrow, DVMkeyStrategic or Co-development PartnerVeterinarian and equine nutrition consultant who partners with Hi-Pro on Alfa-Pro case studies and educational content about horse health and nutrition. Recommends Hi-Pro products to clients.
• Dr. Matt McMillan, Ph.D.keyOthersHi-Pro Feeds equine nutritionist with Ph.D. in Equine Nutrition. Authors educational blog content on horse nutrition including starch management, alfalfa feeding, and oat diets.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Purina Animal Nutrition (Land O'Lakes): Land O'Lakes' animal nutrition division manufactures multi-species livestock and equine feeds nationally with branded lines and dealer/distributor networks; directly comparable in product breadth, species coverage, and channel model to Hi-Pro.
• Manna Pro Products: Manna Pro manufactures equine, livestock, and small animal feeds and supplements with a multi-species SKU strategy and dealer/retail distribution; comparable to Hi-Pro's equine and show-feed specialization.
• Triple Crown Nutrition: Premium equine feed manufacturer with textured, pelleted, and ration-balancer lines sold through dealer and direct channels; directly comparable to Hi-Pro's performance-horse feed portfolio.
• Nutrena (Cargill Animal Nutrition): Cargill-owned Nutrena brand sells bagged feeds for beef, dairy, equine, swine, poultry, and small animals through farm-store and dealer channels, overlapping directly with Hi-Pro's portfolio and dealer-led distribution.
• Hubbard Feeds (Alltech): Alltech-owned Hubbard Feeds produces multi-species livestock feeds with a strong dealer network across the Midwest and Plains; comparable to Hi-Pro's species breadth and mill-to-dealer distribution.
• Kent Nutrition Group: Regional U.S. feed manufacturer producing beef, dairy, equine, swine, and poultry feeds under Kent and Blue Seal brands through dealer networks; comparable in multi-species bagged feed positioning and channel structure.

Emerging players

• Standlee Premium Western Forage: Forage product company (hay cubes, pellets, chopped forage) selling through farm and equine retail channels; comparable to Hi-Pro's Alfa-Pro alfalfa cube equine forage SKUs and equine retail distribution.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition business offering species-specific feeds, premixes, and digital tools at scale; broader incumbent that competes with Hi-Pro in beef, dairy, and equine through national and regional brands.
• ADM Animal Nutrition: Global feed manufacturer with complete feeds, premixes, and ingredient capabilities across all major livestock species; overlaps with Hi-Pro's full multi-species portfolio but at much greater scale.

Regional players

• Seminole Feed: Florida-based equine feed manufacturer focused on premium horse feeds with regional Southeast distribution; comparable product overlap with Hi-Pro's equine line but different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hiprofeeds
• Facebookfacebook.com/hiprofeeds1
• LinkedInlinkedin.com/company/hi-pro-feeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Pro Feeds