RSL LifeCare
RSL LifeCare is a 110+ year old Australian charitable organisation that provides home care, retirement living, residential aged care, and free veteran support services across 80+ locations in NSW and ACT, serving 13,700+ clients with 3,800+ staff.
- Company typePrivate
- Founded1911
- HeadquartersNorth Sydney, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What RSL LifeCare does
RSL LifeCare is a charitable, not-for-profit organisation established in 1911, headquartered in North Sydney, Australia, that provides aged care, retirement living, and veteran support services across New South Wales and the Australian Capital Territory. The organisation operates four core service lines: home care (in-home support including personal care, nursing, transport, dementia care, and respite across 22 service locations), retirement living (27 independent retirement villages with home prices ranging from $200,000 to over $2.46 million), residential aged care (29 homes providing 24/7 nursing, dementia, palliative, and respite care with several thousand beds across metropolitan and regional NSW and ACT), and free veteran support services delivered through 9 Veteran and Family Hubs including housing assistance, DVA claims advocacy, employment support, financial counselling, and the Spur Equine Program.
The organisation operates a physical asset-heavy service platform with 80+ locations across NSW and ACT, serving more than 13,700 clients annually and employing 3,800+ team members. Revenue is generated through a mix of one-time retirement village home sales, recurring residential care accommodation payments and daily fees, government-funded home care packages (Commonwealth Home Support Programme, Home Care Packages, Veterans' Home Care, DVA Community Nursing), private home care payments, and charitable donations supporting veteran services. The business is led by CEO Janet Muir and operates under the trusted RSL (Returned & Services League of Australia) brand, recognised as a Veteran Friendly Employer by the Australian Government Department of Veterans' Affairs. Technology infrastructure consists of online enquiry and tour booking systems, a Workday-based careers platform, and the Serious Incident Response Scheme (SIRS) compliance system for incident management across residential and home care services.
RSL LifeCare firmographics
Firmographics- Name
- RSL LifeCare
- Legal name
- RSL LifeCare
- Website
- https://rsllifecare.org.au
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RSL LifeCare is a 110+ year old Australian charitable organisation that provides home care, retirement living, residential aged care, and free veteran support services across 80+ locations in NSW and ACT, serving 13,700+ clients with 3,800+ staff.
- Ownership category
- akta.pro rank
RSL LifeCare industry classification
Industry- Product category
- Aged Care and Retirement Living Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In & 24/7 In-Home Care (HLADAGAI)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
Keywords
Where RSL LifeCare is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices29 records
Markets served
RSL LifeCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retirement Living Home Sales: RSL LifeCare sells retirement homes in their villages across NSW and ACT. Properties range from one-bedroom to three-bedroom homes with prices varying by location (e.g., from $440,000 to over $2,460,000). This is a one-time purchase model where residents buy into the retirement community.
- Residential Care Fees: Fees for 24/7 residential care services including nursing care, dementia care, palliative care, and respite care. Pricing varies by facility and room type, with some facilities offering private rooms.
- Home Care Services: In-home care services including Commonwealth Home Support Program (CHSP), Home Care Packages, Veterans' Home Care, DVA Community Nursing, and private home care services. Funded through government subsidies and private payments.
- Donations and Philanthropy: Charitable donations from the public to support veteran services. The organization is a charitable organization dedicated to caring for veterans and seniors.
- Veteran Services (Free Support): Free support services for veterans including housing support, employment assistance, DVA claims advocacy, financial assistance, wellbeing support, and the Spur Equine Program. Funded through donations and potentially government grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Retirement Living - Various price points based on location |
| Unit Pricing | One time/ perpetual license | RSL ANZAC Village, Narrabeen - Starting price |
| Subscription | Monthly | Residential Care - Accommodation pricing varies by facility |
| Subscription | Monthly | Home Care Services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
RSL LifeCare product offering
Product offeringCore offering
RSL LifeCare is a charitable, not-for-profit aged care and retirement living organisation operating across NSW and ACT. It delivers four core service lines — Home Care (in-home personal care, nursing, transport, respite and dementia support), Retirement Living (independent-living villages sold as homes), Residential Care (24/7 aged care homes including dementia, palliative and respite care), and Veteran Services (free housing, employment, DVA claims advocacy, financial and wellbeing support). Operations span 27 retirement villages, 29 residential care homes, 22 home care service locations and 9 Veteran and Family Hubs, serving more than 13,700 clients, residents and veterans.
Product overview
RSL LifeCare is a charitable aged care and retirement living organization offering a comprehensive portfolio of services for seniors and veterans across NSW and ACT. The organization operates four core service lines: Home Care (in-home support services), Retirement Living (27 independent living villages), Residential Care (29 aged care homes), and Veteran Services (free support programs for veterans and families). Key residential products include flagship villages like RSL ANZAC Village in Narrabeen and various regional retirement communities, while veteran services include dedicated wellbeing hubs, the Spur Equine Program, and employment support. The organization serves over 14,230 residents, clients, and veterans through 80+ locations.
Differentiator
Problem solved
Functional benefit
Brands
- RSL DefenceCare: A veteran support service program under RSL LifeCare providing financial assistance, counselling, employment support, and other services to current and former Australian Defence Force members and their families.
Products and services
- Home Care In-home support services for older Australians and veterans, including personal care, housekeeping, nursing, transport, post-hospital care, dementia care, respite and allied health, delivered through the Commonwealth Home Support Program (CHSP), Home Care Packages, Veterans' Home Care, DVA Community Nursing and private-pay options.
- Retirement Living Independent retirement living across 27 villages in NSW and ACT, offering maintenance-free homes (one-, two- and three-bedroom) with community amenities, social activities, and access to additional care services when needs change over time.
- Residential Care 24/7 residential aged care across 29 homes in NSW and ACT providing nursing care, dementia care, palliative care, respite care and personal care for seniors with higher care needs.
- Veteran Services Free support services for Australian veterans and their families covering housing and homelessness support, employment assistance (RSL Employment Program), DVA claims and advocacy, financial assistance, wellbeing programs and the Spur Equine Program, delivered under the RSL DefenceCare sub-brand.
- Veteran and Family Hubs Nine dedicated wellbeing centres across NSW providing veteran-centric free support services including counselling, employment assistance, housing support, social-connection programs and navigation of DVA entitlements.
- RSL ANZAC Village Flagship 100-acre retirement village at 4 Colooli Road, Narrabeen NSW, featuring over 700 homes from one-bedroom studios to three-bedroom freestanding homes, residential care (344 beds), The Dugout licensed bar/bistro/café, hair and beauty salon, auditorium, function rooms, pool and spa, craft workshop, lawn bowls, croquet, chapel, and a Therapy and Lifestyle Centre with medical services and gym.
- Tea Gardens Grange Retirement Village Coastal retirement village in Tea Gardens, NSW comprising 206 homes from $685,000, featuring the Grange Country Club with swimming pool, dining, billiards, craft room, library and raised garden beds.
- St. Quentin Place Retirement Village Retirement community in Kaleen, ACT offering apartments and townhouses with prices from $725,000.
- The Lakes of Cherrybrook Retirement Village Retirement village in Cherrybrook, NSW with 63 homes from $925,000, featuring newly renovated apartments, indoor pool, spa and pickleball court.
- Cherrybrook Gardens Retirement Village Retirement village in Cherrybrook, NSW comprising 42 federation-styled homes from $775,000 set in a quiet bushland setting.
- Rowland Retirement Village Country-style retirement village in Galston, NSW comprising 135 homes — villas, cottages and apartments priced from $520,000-$725,000 — with amenities including a pool, 9-hole golf course and on-site restaurant.
- Spur Equine Program Equine-assisted therapy program offering horse handling courses and horse trekking experiences to support veteran wellbeing and recovery.
- RSL Employment Program Employment support service helping Australian veterans and their partners prepare for, find and transition into employment opportunities, delivered in partnership with RSL NSW.
- Bill McKenzie Gardens Residential care home in Page, ACT caring for 137 seniors with specialist dementia accommodation, 24/7 nursing care and comprehensive lifestyle programs, with accommodation pricing from $815,000.
- Florence Price Gardens Riverfront residential care home in Ballina, NSW with 120 beds offering medical/rehabilitative care, restorative care and dementia care for seniors.
- Jonathan Rogers GC House Residential care home in Nowra, NSW caring for 63 residents with spacious communal areas and tailored care services, with accommodation pricing from $465,000.
- Peter Sinclair Gardens Residential care home in Hawks Nest, NSW caring for 64 residents with garden courtyards and rehabilitation care services, with accommodation pricing from $687,500.
Quantifiable outcome
- 84% average customer satisfaction score across the organisation
- +3 more outcomes
Companies that use RSL LifeCare
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
RSL LifeCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RSL LifeCare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RSL NSWcoreRSL LifeCare works in partnership with RSL NSW to provide veteran support services. This includes the RSL Employment Program to help veterans and their partners prepare for employment. RSL LifeCare maintains connections with the RSL sub-Branch located within RSL ANZAC Village.
- Australian Government Department of Veterans' AffairscoreRSL LifeCare is recognized as a Veteran Friendly Employer by the DVA and delivers government-funded veteran services including Veterans' Home Care, DVA Community Nursing, and DVA Claims & Advocacy support.
- Hawkesbury/Hawkesbury District Health ServicesminorReferral and care coordination for veterans and seniors requiring health services in the Hawkesbury region.
- Downsizing.com.auminorPartnership with retirement living property listing website for marketing retirement village homes to downsizers.
- Villages.com.auminorPartnership with retirement living property listing website for marketing retirement village homes.
- Australian Defence Force (ADF)minorRSL LifeCare provides additional paid leave for ADF Reserve duties and additional repatriation leave for those with defence-related injuries as part of their Veteran Friendly Employer commitment.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
RSL LifeCare competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
RSL LifeCare social profiles
Digital presenceRSL LifeCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSL LifeCare leadership team
Management profileNumber of profiles
Profiles1 record
RSL LifeCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSL LifeCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSL LifeCare
What does RSL LifeCare do?
RSL LifeCare is a charitable, not-for-profit aged care and retirement living organisation operating across NSW and ACT. It delivers four core service lines — Home Care (in-home personal care, nursing, transport, respite and dementia support), Retirement Living (independent-living villages sold as homes), Residential Care (24/7 aged care homes including dementia, palliative and respite care), and Veteran Services (free housing, employment, DVA claims advocacy, financial and wellbeing support). Operations span 27 retirement villages, 29 residential care homes, 22 home care service locations and 9 Veteran and Family Hubs, serving more than 13,700 clients, residents and veterans.
Is RSL LifeCare a public or private company?
RSL LifeCare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RSL LifeCare founded?
RSL LifeCare was founded in 1911. It employs 501 to 1,000 people.
Where is RSL LifeCare based?
RSL LifeCare is headquartered in North Sydney, Australia, in the Oceania region.
How does RSL LifeCare make money?
Five revenue lines are on record. Retirement Living Home Sales are the primary driver. The others are residential Care Fees, home Care Services, donations and Philanthropy and veteran Services (Free Support).
Does RSL LifeCare have an API?
No public API is recorded for RSL LifeCare.
What industry is RSL LifeCare in?
RSL LifeCare's product category is Aged Care and Retirement Living Services. Its primary akta.pro industry code is HLADAGAI, Live-In & 24/7 In-Home Care, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8050.