Fountain Tire
- Company typePrivate
- Founded1956
- HeadquartersEdmonton, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Fountain Tire firmographics
Firmographics- Name
- Fountain Tire
- Legal name
- Fountain Tire
- Website
- https://fountaintire.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Fountain Tire industry classification
Industry- Product category
- Tire Retail and Automotive Services
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Fountain Tire is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fountain Tire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Fountain Tire sells tires from multiple brand partners including Goodyear, Cooper, Kelly, Sailun, Kumho, and Toyo. Revenue is generated through one-time tire purchases with professional installation included. The company offers road hazard protection, warranties, and free tire rotations as value-add services to drive customer retention.
- Automotive Services: Comprehensive automotive services including tire installation, seasonal changeovers, tire rotation, wheel alignment, flat tire repair, tire inflation, tire storage, and multipoint inspections. Services are priced individually or bundled into packages such as seasonal car care packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New tire installation (mount & balance) - $47.25 per tire |
| Unit Pricing | Pay-as-you-go | Tire changeover & balance (mobile) - $189-$209 |
| Unit Pricing | Pay-as-you-go | Seasonal tire storage - $30 per tire |
| Unit Pricing | Pay-as-you-go | Seasonal tire swaps (on wheels) - $120-$140 |
| Transaction based/ take rate | Pay-as-you-go | 6-month financing - Deferred, no interest, no payments |
| Transaction based/ take rate | Annual | 12-month financing - Equal monthly payments, no interest |
| Transaction based/ take rate | Multi-year contract | 24-month financing - $5.99/month admin fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fountain Tire product offering
Product offeringCore offering
Fountain Tire is a Canadian tire retailer and automotive service provider operating 170 stores nationwide. It sells tires from brand partners (Goodyear, Cooper, Kelly, Sailun, Kumho, Toyo) with professional installation, and provides seasonal changeovers, tire storage, full automotive maintenance (oil, filters, fluids), repairs (brakes, suspension, steering, electrical, transmission, ADAS), and government-recognized vehicle inspections.
Product overview
Fountain Tire is a Canadian tire and automotive service company operating 170 stores across Canada. The company operates as a single unified service offering centered around tire sales and automotive maintenance/repair, with multiple complementary service modules. The core portfolio consists of six tire brands (Goodyear, Cooper, Kelly, Sailun, Kumho, and Toyo) sold through retail locations and the TireMobile mobile service, supported by a comprehensive suite of auto maintenance services (oil changes, filters, fluids, seasonal care), auto repairs (brakes, steering, suspension, transmission, electrical, climate control, exhaust), vehicle inspections (out-of-province, insurance, pre-purchase), and the Road Ready Protection Plan warranty program. The Digital Vehicle Reports system provides transparent inspection documentation. Financing is available through Flexiti partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Services Expert tire care including professional installation, repairs, rotations, balancing, and seasonal changeovers. Covers multi-brand tire sales (Goodyear, Cooper, Kelly, Sailun, Kumho, Toyo) bundled with mounting, balancing, and TPMS reset for individual passenger vehicle owners.
- Auto Maintenance Preventive vehicle maintenance services including oil and filter changes, filter and fluid replacements, and seasonal car care packages (spring/fall multipoint inspections, fluid checks, tire pressure adjustment, battery testing) for individual passenger vehicle owners.
- Auto Repairs Comprehensive automotive repair services covering brakes, suspension, steering, electrical systems, heating and cooling, drivetrain and transmission, diagnostics, and advanced driver assistance systems (ADAS) calibration for individual passenger vehicles.
- Vehicle Inspections Government-recognized inspection services including Out-of-Province, insurance, and pre-purchase assessments with detailed Digital Vehicle Reports (photo documentation and color-coded condition ratings) for individual vehicle owners.
- TireMobile Mobile tire service bringing tire installation, seasonal changeovers, changeover-and-balance, and tire storage services directly to customer driveways, offices, or job sites in select British Columbia markets.
- Road Ready Protection Plan Warranty and protection program offering satisfaction guarantees (Goodyear 60 days; Cooper, Kelly, Dunlop 45 days; others 30 days), free tire rotations every 10,000 km, road hazard protection valid for 5 years or until 2/32-inch tread depth, free tire checks, and mechanical warranty bundled with tire purchases.
Quantifiable outcome
- Free tire rotations every 10,000 km with tire purchase
- +2 more outcomes
Companies that use Fountain Tire
Customer profileSegments3 records
Ideal customer profiles3 records
Fountain Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fountain Tire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GoodyearcoreGoodyear is one of the world's most recognized tire brands. Fountain Tire resells Goodyear tires and offers Goodyear-branded warranty services honored at any Goodyear Tire & Service Network outlet in Canada and the United States.
- Cooper TirescoreCooper Tires delivers reliable tires combining solid performance with strong value, with focus on trucks and SUVs. Fountain Tire offers Cooper tire products with 45-day satisfaction guarantee.
- Kelly TirescoreKelly Tires, owned by Goodyear, provides budget-friendly tires with dependable performance at value pricing. Fountain Tire resells Kelly products with 45-day satisfaction guarantee.
- Sailun TirescoreSailun provides high-value tires delivering solid performance at affordable prices. Fountain Tire offers Sailun tires including EV-specific ERANGE EV tires, backed by competitive tread life warranties.
- Kumho TirescoreKumho offers competitively priced tires with good performance and modern technology, known for strong handling and fuel efficiency. Fountain Tire resells Kumho tire lines for passenger vehicles and light trucks.
- Toyo TirescoreToyo Tires specializes in performance-driven and versatile tires offering strong balance of grip, durability, and ride comfort. Fountain Tire offers Toyo Open Country, Observe Winter, and Celsius All-Weather tire families.
- Flexiti Financial Inc.coreFlexiti is one of Canada's leading providers of buy now, pay later payment solutions. Fountain Tire partners with Flexiti to offer financing plans (6, 12, and 24 months) for customers to pay for tires and automotive services over time.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Fountain Tire competitors and assessment
Company assessmentDirect peers
- OK Tire: OK Tire is a Canadian franchise-based tire and auto service chain with locations across the country. It directly competes with Fountain Tire on consumer tire sales, installation, and light mechanical services through a similar franchise/storefront model.
- Active Green & Ross: Active Green & Ross is a Canadian tire, mechanical, and auto service retailer with locations primarily in Ontario. It directly competes with Fountain Tire on tire sales, alignments, brakes, and general auto repair services for individual consumers.
- Kal Tire: Kal Tire is Canada's largest independent tire dealer with a similar store network across western and central Canada, offering tire sales, installation, and automotive services. It is the closest direct competitor to Fountain Tire in the Canadian tire retail and service category.
Regional players
- Mr. Lube: Mr. Lube is Canada's largest quick-service automotive maintenance franchise, focusing on oil changes and related services. It competes with Fountain Tire for maintenance spend and technician labor in the Canadian auto service category, though without the tire retail focus.
- Boyd Group (Assured Automotive): Boyd Group operates one of the largest collision repair networks in North America, including Assured Automotive in Canada. While focused on collision rather than tires, it competes for technician labor, shop space, and insurance-driven service revenue in the Canadian auto service category.
Emerging players
- Tire Rack: Tire Rack is a leading online tire and wheel retailer that ships directly to consumers and partner installers. It represents the direct-to-consumer model that bypasses traditional tire retailers, threatening Fountain Tire's role in the tire sales value chain.
- Discount Tire: Discount Tire is the largest US independent tire retailer, known for aggressive pricing and strong customer service. While primarily US-based, it represents the kind of scaled, customer-experience-focused tire retailer that could expand into Canada and disrupt the incumbent retail model.
Broad incumbents
- Canadian Tire (Automotive Service Centres): Canadian Tire operates a national network of automotive service centres offering tires, installation, and repairs alongside its broader retail business. It is a key competitor for both DIY and installation services, leveraging scale and cross-category foot traffic.
- Goodyear Tire & Service Network: Goodyear operates company-owned and franchised tire retail locations across North America. As Fountain Tire's most strategic tire supplier and warranty partner, Goodyear's own retail expansion in Canada represents both a key supply relationship and a competitive threat.
- Bridgestone (Firestone Complete Auto Care): Bridgestone operates the Firestone Complete Auto Care retail network in North America, offering tires, installation, and vehicle maintenance. It is a manufacturer-led broad incumbent competing with Fountain Tire in the same retail tire and service category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fountain Tire social profiles
Digital presenceFountain Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fountain Tire leadership team
Management profileNumber of profiles
Profiles2 records
Fountain Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fountain Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fountain Tire
What does Fountain Tire do?
Fountain Tire is a Canadian tire retailer and automotive service provider operating 170 stores nationwide. It sells tires from brand partners (Goodyear, Cooper, Kelly, Sailun, Kumho, Toyo) with professional installation, and provides seasonal changeovers, tire storage, full automotive maintenance (oil, filters, fluids), repairs (brakes, suspension, steering, electrical, transmission, ADAS), and government-recognized vehicle inspections.
Is Fountain Tire a public or private company?
Fountain Tire is a private company. It is classified as unknown and is currently operating.
When was Fountain Tire founded?
Fountain Tire was founded in 1956. It employs 501 to 1,000 people.
Where is Fountain Tire based?
Fountain Tire is headquartered in Edmonton, Canada, in the North America region.
How does Fountain Tire make money?
Two revenue lines are on record. Tire Sales are the primary driver. The others are automotive Services.
Who are Fountain Tire's main competitors?
Direct peers on record are OK Tire, Active Green & Ross and Kal Tire. Regional players are Mr. Lube and Boyd Group (Assured Automotive). Emerging players are Tire Rack and Discount Tire. Broad incumbents are Canadian Tire (Automotive Service Centres), Goodyear Tire & Service Network and Bridgestone (Firestone Complete Auto Care).
Does Fountain Tire have an API?
No public API is recorded for Fountain Tire.
What industry is Fountain Tire in?
Fountain Tire's product category is Tire Retail and Automotive Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44134 and its SIC code is 7500.