Active Green + Ross
Active Green + Ross is a Canadian-owned franchise chain of 65+ tire and auto service centers across Southern Ontario, selling multi-brand tires and providing repairs, maintenance, tire protection plans, and seasonal tire storage to individual vehicle owners and small fleet customers.
- Company typePrivate
- Founded1983
- HeadquartersEtobicoke, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Active Green + Ross does
Active Green + Ross is a Canadian-owned franchise chain of Complete Tire & Auto Centres operating 65+ retail locations across Southern Ontario, from London to Ottawa and from Barrie to the Greater Toronto Area. Headquartered in Etobicoke, Ontario and founded circa 1983, the company sells passenger, light truck, performance, winter, all-weather, EV-compatible, and trailer tires from more than a dozen manufacturers (Michelin, BFGoodrich, Uniroyal, Bridgestone, Goodyear, Dunlop, Yokohama, Pirelli, Continental, Hankook, Kumho, Nexen, General, Sailun, Laufenn, Triangle) and offers an interactive online tire selector tool keyed to vehicle, size, or brand. Service offerings under the same roof include alignment, brake, battery, exhaust, heating & cooling, suspension, and dashboard indicator diagnostics, plus preventative maintenance such as oil changes (Castrol, from C$69.95 add-on), tune-ups, belts & hoses, A/C service, and wheel/tire services.
The business operates on a multi-stream revenue model: tire hardware sales, professional repair and maintenance labor, optional 5-year Tire Protection Plans (TPP+ at C$35.00/set for ≤18-inch tires; TPP19+ at C$59.80/set for ≥19-inch or run-flat tires), seasonal tire storage, and 90-day interest-free tire and service financing. Distribution is exclusively physical — franchise/corporate storefronts plus recently converted former Sears Auto Centre locations — with no e-commerce tire sales; online scheduling, a store finder, and a "We Won't Be Undersold" price-match policy support customer acquisition. The primary customer segment is individual passenger-vehicle owners, with a nascent Fleet Maintenance line targeting small commercial accounts. The company is privately held under a franchisor/franchisee structure, with no disclosed parent, PE sponsor, or institutional investor, and corporate headcount is reported at 101–250 employees.
Active Green + Ross firmographics
Firmographics- Name
- Active Green + Ross
- Legal name
- Active Green + Ross
- Website
- https://activegreenross.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Active Green + Ross is a Canadian-owned franchise chain of 65+ tire and auto service centers across Southern Ontario, selling multi-brand tires and providing repairs, maintenance, tire protection plans, and seasonal tire storage to individual vehicle owners and small fleet customers.
- Ownership category
- akta.pro rank
Active Green + Ross industry classification
Industry- Product category
- Tire and Auto Service Retail
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)
Keywords
Where Active Green + Ross is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices11 records
Markets served
Active Green + Ross business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tire Sales: Sale of passenger and light truck tires from major manufacturers including Michelin, BFGoodrich, Uniroyal, Bridgestone, Goodyear, Dunlop, Yokohama, Pirelli, Continental, Hankook, and others. Revenue is generated on a per-transaction basis for each tire sold, with additional charges for installation, balancing, and related services.
- Automotive Repair Services: Complete automotive repair and maintenance services including brake service, alignment, suspension, exhaust, heating & cooling, battery service, and more. Revenue generated from labor and parts for repair services.
- Preventative Maintenance Services: Routine maintenance services such as oil changes, tune-ups, vehicle maintenance, air conditioning service, belts & hoses, and wheel alignment. Revenue from service labor charges.
- Tire Protection Plan: Optional tire protection coverage sold with tire purchases. TPP+ costs $35.00 for a set of 4 tires (18 inches or less) or $8.75 per tire. TPP19+ costs $59.80 for a set of 4 tires (19 inches or larger) or $14.95 per tire. Coverage applies for 5 years or until tread reaches 4/32 inch.
- Tire Storage Services: Seasonal tire storage services allowing customers to store their tires at Active Green + Ross locations during off-seasons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Tire Protection Plan TPP+ for tires 18 inches or less |
| Unit Pricing | One time/ perpetual license | Tire Protection Plan TPP19+ for tires 19 inches or larger or runflat tires |
| Unit Pricing | One time/ perpetual license | Lube Oil & Filter Change |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Active Green + Ross product offering
Product offeringCore offering
Active Green + Ross is a Canadian franchise chain operating Complete Tire & Auto Centres that sells major-brand tires and provides automotive repair and preventative maintenance services. The company offers tire protection plans, seasonal tire storage, fleet maintenance, and tire/service financing across 65+ retail locations throughout Southern Ontario.
Product overview
Active Green + Ross operates as a chain of Complete Tire & Auto Centres across Southern Ontario, offering a comprehensive portfolio of tire products and automotive services. The core product offering consists of tires from multiple major brands (Michelin, BFGoodrich, Uniroyal, Yokohama, Bridgestone, Goodyear, and others) sold through an interactive tire selector tool. This is complemented by two primary service categories: Auto Repair Services (alignment, battery, brakes, exhaust, heating/cooling, suspension) and Maintenance Services (oil changes using Castrol, tune-ups, vehicle maintenance, air conditioning). Additional revenue streams include Tire Protection Plans (TPP+ and TPP19+) offering road hazard and puncture repair coverage, tire and service financing options, fleet maintenance programs, and seasonal tire storage services. The company operates over 65 locations throughout Ontario from London to Ottawa and Barrie to the Greater Toronto Area.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Products Retail sale of major-brand passenger and light-truck tires including Michelin, BFGoodrich, Uniroyal, Bridgestone, Goodyear, Dunlop, Pirelli, Continental, Hankook, Yokohama, Toyo, Firestone, General Tire, GT Radial, Laufenn, Nokian Tyres, Nexen, Maxxis, Cooper, Radar, Fullrun, Starfire, and Rovelo. Customers use an interactive online tire selector tool to match tires to their vehicle. Includes installation and pricing matched under the We Won't Be Undersold guarantee.
- Auto Repair Services Complete vehicle repair services including wheel alignment, brakes, batteries, exhaust systems, heating and cooling, and suspension. Targeted at individual vehicle owners needing reliable repair work.
- Preventative Maintenance Services Routine vehicle maintenance including oil changes using Castrol products, tune-ups, scheduled vehicle maintenance, and air conditioning service. Targeted at individual vehicle owners and fleet operators.
- Tire Protection Plan (TPP+) Extended coverage plan for tires sold at Active Green + Ross, providing protection benefits to consumer tire purchasers.
- Tire Protection Plan 19+ (TPP19+) Premium extended coverage plan for tires sold at Active Green + Ross, providing additional protection benefits beyond the standard TPP+ plan.
- Tire and Service Financing 90-day interest-free financing option available to consumers purchasing tires and automotive services, reducing upfront cost friction.
- Fleet Maintenance Program Maintenance program for commercial fleet operators across multiple Southern Ontario locations, providing consistent scheduled vehicle service.
- Seasonal Tire Storage Seasonal storage service for off-season tires, simplifying the seasonal changeover process for Canadian drivers.
Companies that use Active Green + Ross
Customer profileSegments1 record
Ideal customer profiles2 records
Active Green + Ross technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Green + Ross partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Active Green + Ross competitors and assessment
Company assessmentBroad incumbents
- Canadian Tire Corporation: Canadian Tire operates 1,700+ retail and gas locations nationwide, including Canadian Tire Automotive Service Centres offering tires, alignments, brakes, and oil changes. While broader in scope (hardware, sporting goods, financial services), its automotive service offering directly competes with AGR's core categories across Canada.
- Midas Canada: Midas operates a North American franchise network of auto service centres specializing in brakes, tires, exhaust, and maintenance. Comparable to AGR's repair/maintenance service categories; overlaps in tire retail are narrower, but the franchise model and B2C/B2B service mix are highly comparable.
- Costco Tire Centre: Costco operates tire installation centres across its Canadian warehouse club footprint, selling major tire brands (Michelin, Bridgestone, Continental) at competitive price points with bundled installation services. A meaningful competitive force in Ontario for price-sensitive tire buyers, though it does not offer full mechanical repair.
Direct peers
- OK Tire: OK Tire is a Canadian franchise network of independent tire and auto service dealers with 300+ locations nationwide. Operates an essentially identical franchise-based retail model to Active Green + Ross, with comparable tire brands, repair services, and customer segment across Canada.
- Kal Tire: Kal Tire is Canada's largest independent tire dealer with 250+ locations across the country, offering retail tires, commercial fleet tire management, and retreading. It is the most direct competitor to Active Green + Ross in Canadian tire retail with overlapping product assortment, B2C and B2B service mix, and a similar franchise/dealer operating model.
- Speedy Auto Service: Speedy Auto Service is a Canadian franchise chain of tire and auto service centres operating across Ontario and Quebec. Closely comparable to Active Green + Ross in geographic overlap (Ontario), product/service mix, and franchise dealer structure.
- Tirecraft: Tirecraft is a Canadian-owned franchise tire and auto service network with 200+ locations across Canada. Directly comparable to Active Green + Ross as a multi-brand tire retailer offering full mechanical services under a franchise model, with similar B2C/B2B mix.
- Fountain Tire: Fountain Tire is a Canadian-owned tire and auto service retailer with 170+ stores across Western and Central Canada. Directly comparable to Active Green + Ross in product mix (multi-brand tires, repairs, maintenance), franchise/co-operative ownership structure, and target customer (individual vehicle owners and small fleets).
Emerging players
- Priority Tire: Priority Tire is a US-based online tire retailer that ships nationwide including Canada, offering deeply discounted multi-brand tires. Represents the digital-native, direct-ship competitive threat to AGR's brick-and-mortar retail model, particularly for consumers willing to arrange separate installation.
Regional players
- Mr. Lube: Mr. Lube is Canada's largest quick-service automotive maintenance chain with 170+ locations, focused on oil changes, tire services, and fluid maintenance. While national in Canada, its narrower service scope makes it a partial competitor in maintenance but not in full mechanical repair or primary tire retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Green + Ross social profiles
Digital presenceActive Green + Ross financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Green + Ross leadership team
Management profileNumber of profiles
Profiles11 records
Active Green + Ross funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Green + Ross M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Green + Ross
What does Active Green + Ross do?
Active Green + Ross is a Canadian franchise chain operating Complete Tire & Auto Centres that sells major-brand tires and provides automotive repair and preventative maintenance services. The company offers tire protection plans, seasonal tire storage, fleet maintenance, and tire/service financing across 65+ retail locations throughout Southern Ontario.
When was Active Green + Ross founded?
Active Green + Ross was founded in 1983. It employs 101 to 250 people.
Where is Active Green + Ross based?
Active Green + Ross is headquartered in Etobicoke, Canada, in the North America region.
How does Active Green + Ross make money?
Five revenue lines are on record. Tire Sales are the primary driver. The others are automotive Repair Services, preventative Maintenance Services, tire Protection Plan and tire Storage Services.
Who are Active Green + Ross's main competitors?
Broad incumbents on record are Canadian Tire Corporation, Midas Canada and Costco Tire Centre. Direct peers are OK Tire, Kal Tire, Speedy Auto Service, Tirecraft and Fountain Tire. Priority Tire is listed as an emerging player. Mr. Lube is listed as a regional player.
Does Active Green + Ross have an API?
No public API is recorded for Active Green + Ross.
What industry is Active Green + Ross in?
Active Green + Ross's product category is Tire and Auto Service Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44134 and its SIC code is 7500.