Fountain Tire

Name

Fountain Tire

Legal name

Fountain Tire

Website

https://fountaintire.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire retail services
• Automotive repair
• Tire installation
• Vehicle maintenance
• Wheel alignment

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Fountain Tire sells tires from multiple brand partners including Goodyear, Cooper, Kelly, Sailun, Kumho, and Toyo. Revenue is generated through one-time tire purchases with professional installation included. The company offers road hazard protection, warranties, and free tire rotations as value-add services to drive customer retention.
2. Automotive Services: Comprehensive automotive services including tire installation, seasonal changeovers, tire rotation, wheel alignment, flat tire repair, tire inflation, tire storage, and multipoint inspections. Services are priced individually or bundled into packages such as seasonal car care packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fountain Tire is a Canadian tire retailer and automotive service provider operating 170 stores nationwide. It sells tires from brand partners (Goodyear, Cooper, Kelly, Sailun, Kumho, Toyo) with professional installation, and provides seasonal changeovers, tire storage, full automotive maintenance (oil, filters, fluids), repairs (brakes, suspension, steering, electrical, transmission, ADAS), and government-recognized vehicle inspections.

Product overview

Fountain Tire is a Canadian tire and automotive service company operating 170 stores across Canada. The company operates as a single unified service offering centered around tire sales and automotive maintenance/repair, with multiple complementary service modules. The core portfolio consists of six tire brands (Goodyear, Cooper, Kelly, Sailun, Kumho, and Toyo) sold through retail locations and the TireMobile mobile service, supported by a comprehensive suite of auto maintenance services (oil changes, filters, fluids, seasonal care), auto repairs (brakes, steering, suspension, transmission, electrical, climate control, exhaust), vehicle inspections (out-of-province, insurance, pre-purchase), and the Road Ready Protection Plan warranty program. The Digital Vehicle Reports system provides transparent inspection documentation. Financing is available through Flexiti partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Services Expert tire care including professional installation, repairs, rotations, balancing, and seasonal changeovers. Covers multi-brand tire sales (Goodyear, Cooper, Kelly, Sailun, Kumho, Toyo) bundled with mounting, balancing, and TPMS reset for individual passenger vehicle owners.
• Auto Maintenance Preventive vehicle maintenance services including oil and filter changes, filter and fluid replacements, and seasonal car care packages (spring/fall multipoint inspections, fluid checks, tire pressure adjustment, battery testing) for individual passenger vehicle owners.
• Auto Repairs Comprehensive automotive repair services covering brakes, suspension, steering, electrical systems, heating and cooling, drivetrain and transmission, diagnostics, and advanced driver assistance systems (ADAS) calibration for individual passenger vehicles.
• Vehicle Inspections Government-recognized inspection services including Out-of-Province, insurance, and pre-purchase assessments with detailed Digital Vehicle Reports (photo documentation and color-coded condition ratings) for individual vehicle owners.
• TireMobile Mobile tire service bringing tire installation, seasonal changeovers, changeover-and-balance, and tire storage services directly to customer driveways, offices, or job sites in select British Columbia markets.
• Road Ready Protection Plan Warranty and protection program offering satisfaction guarantees (Goodyear 60 days; Cooper, Kelly, Dunlop 45 days; others 30 days), free tire rotations every 10,000 km, road hazard protection valid for 5 years or until 2/32-inch tread depth, free tire checks, and mechanical warranty bundled with tire purchases.

Quantifiable outcome

• Free tire rotations every 10,000 km with tire purchase
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear is one of the world's most recognized tire brands. Fountain Tire resells Goodyear tires and offers Goodyear-branded warranty services honored at any Goodyear Tire & Service Network outlet in Canada and the United States.
• Cooper TirescoreChannel Partner/ Reseller/ DistributorCooper Tires delivers reliable tires combining solid performance with strong value, with focus on trucks and SUVs. Fountain Tire offers Cooper tire products with 45-day satisfaction guarantee.
• Kelly TirescoreChannel Partner/ Reseller/ DistributorKelly Tires, owned by Goodyear, provides budget-friendly tires with dependable performance at value pricing. Fountain Tire resells Kelly products with 45-day satisfaction guarantee.
• Sailun TirescoreChannel Partner/ Reseller/ DistributorSailun provides high-value tires delivering solid performance at affordable prices. Fountain Tire offers Sailun tires including EV-specific ERANGE EV tires, backed by competitive tread life warranties.
• Kumho TirescoreChannel Partner/ Reseller/ DistributorKumho offers competitively priced tires with good performance and modern technology, known for strong handling and fuel efficiency. Fountain Tire resells Kumho tire lines for passenger vehicles and light trucks.
• Toyo TirescoreChannel Partner/ Reseller/ DistributorToyo Tires specializes in performance-driven and versatile tires offering strong balance of grip, durability, and ride comfort. Fountain Tire offers Toyo Open Country, Observe Winter, and Celsius All-Weather tire families.
• Flexiti Financial Inc.coreChannel Partner/ Reseller/ DistributorFlexiti is one of Canada's leading providers of buy now, pay later payment solutions. Fountain Tire partners with Flexiti to offer financing plans (6, 12, and 24 months) for customers to pay for tires and automotive services over time.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OK Tire: OK Tire is a Canadian franchise-based tire and auto service chain with locations across the country. It directly competes with Fountain Tire on consumer tire sales, installation, and light mechanical services through a similar franchise/storefront model.
• Active Green & Ross: Active Green & Ross is a Canadian tire, mechanical, and auto service retailer with locations primarily in Ontario. It directly competes with Fountain Tire on tire sales, alignments, brakes, and general auto repair services for individual consumers.
• Kal Tire: Kal Tire is Canada's largest independent tire dealer with a similar store network across western and central Canada, offering tire sales, installation, and automotive services. It is the closest direct competitor to Fountain Tire in the Canadian tire retail and service category.

Regional players

• Mr. Lube: Mr. Lube is Canada's largest quick-service automotive maintenance franchise, focusing on oil changes and related services. It competes with Fountain Tire for maintenance spend and technician labor in the Canadian auto service category, though without the tire retail focus.
• Boyd Group (Assured Automotive): Boyd Group operates one of the largest collision repair networks in North America, including Assured Automotive in Canada. While focused on collision rather than tires, it competes for technician labor, shop space, and insurance-driven service revenue in the Canadian auto service category.

Emerging players

• Tire Rack: Tire Rack is a leading online tire and wheel retailer that ships directly to consumers and partner installers. It represents the direct-to-consumer model that bypasses traditional tire retailers, threatening Fountain Tire's role in the tire sales value chain.
• Discount Tire: Discount Tire is the largest US independent tire retailer, known for aggressive pricing and strong customer service. While primarily US-based, it represents the kind of scaled, customer-experience-focused tire retailer that could expand into Canada and disrupt the incumbent retail model.

Broad incumbents

• Canadian Tire (Automotive Service Centres): Canadian Tire operates a national network of automotive service centres offering tires, installation, and repairs alongside its broader retail business. It is a key competitor for both DIY and installation services, leveraging scale and cross-category foot traffic.
• Goodyear Tire & Service Network: Goodyear operates company-owned and franchised tire retail locations across North America. As Fountain Tire's most strategic tire supplier and warranty partner, Goodyear's own retail expansion in Canada represents both a key supply relationship and a competitive threat.
• Bridgestone (Firestone Complete Auto Care): Bridgestone operates the Firestone Complete Auto Care retail network in North America, offering tires, installation, and vehicle maintenance. It is a manufacturer-led broad incumbent competing with Fountain Tire in the same retail tire and service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FountainTire
• Facebookfacebook.com/FountainTire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain Tire