Atlona
Atlona is a Panduit-owned professional AV infrastructure manufacturer (founded 2003, Coppell, TX) selling switching, extension, USB-C conferencing, control, and AV-over-IP solutions through channel partners to enterprise, education, government, healthcare, and hospitality customers.
- Company typePrivate
- Founded2003
- HeadquartersCoppell, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atlona does
Atlona, founded in 2003 and headquartered in Coppell, Texas, is a professional AV infrastructure manufacturer that designs and sells switching, extension, distribution, control, audio, and AV-over-IP (AVoIP) solutions for enterprise, education, government, healthcare, and hospitality customers. Its product portfolio is organized under a multi-brand architecture: the core Atlona brand covers switching and extension for large spaces, multiple rooms, and campus-wide AV/IT ecosystems; Omega addresses USB-C conferencing for meeting rooms and classrooms; Velocity delivers IT-friendly control systems and room management; and Hallway provides network-based AV-over-IP distribution for digital signage, overflow, and building-wide content sharing. Additional sub-brands (Hall Tech, HallVision, Captivate, Gain Audio, Javelin) operate under the immediate parent entity Hall Research, while Panduit is the ultimate strategic parent.
The company operates on a hardware-led revenue model, with products sold through channel partners including regional manufacturer's representatives (e.g., Midwest AV across five Midwestern US states), authorized online resellers, and professional systems integrators. Pricing is quote-based, consistent with project-driven enterprise AV deployments, and the company does not publish standard pricing. Its go-to-market targets complex AV infrastructure projects spanning large spaces, multi-room deployments, and campus-wide installations where IT manageability, AV/IT ecosystem integration, and end-user simplicity are key buying criteria.
Atlona has 51-100 employees and is led by CEO Ken Eagle, with leadership including Ruslan Asadov (VP IT and BI) and Michael Khain (VP Engineering and Product Manager). The company is actively investing in regional channel expansion (Midwest AV partnership, January 2025) and sub-brand portfolio breadth, while operating within the broader global video distribution switcher market valued at approximately $1.2 billion in 2025 with industry gross margins of 27-35%.
Atlona firmographics
Firmographics- Name
- Atlona
- Legal name
- Hall Research
- Website
- https://atlona.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlona is a Panduit-owned professional AV infrastructure manufacturer (founded 2003, Coppell, TX) selling switching, extension, USB-C conferencing, control, and AV-over-IP solutions through channel partners to enterprise, education, government, healthcare, and hospitality customers.
- Ownership category
- akta.pro rank
Atlona industry classification
Industry- Product category
- Professional Audio-Visual (AV) Distribution Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Other Communications Equipment Manufacturing (334290)
- SIC
- Computer Communications Equipment (3576), Household Audio & Video Equipment (3651), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Console Connectivity & AV Accessories (Cables, Adapters, Capture Devices) (HDACANAI), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)
Keywords
Where Atlona is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Markets served
Atlona business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Sale of professional AV hardware including matrix switchers, extenders, USB-C conferencing equipment, control systems, and AVoIP solutions. Products are sold through channel partners and integrators to commercial and enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Atlona product offering
Product offeringCore offering
Atlona manufactures and sells professional AV distribution hardware and related control platforms for commercial and enterprise customers. Its portfolio encompasses matrix switchers, extenders, USB-C conferencing devices, room control systems, and AV-over-IP networking gear, organized under sub-brands such as Omega, Velocity, and Hallway. Products are deployed through channel partners in corporate, education, government, healthcare, and hospitality environments to connect meeting spaces and users with AV and IT systems.
Product overview
Atlona is a Panduit company specializing in AV solutions that connect people with meeting spaces and technology. The company operates a platform-plus-sub-brands architecture with Atlona as the umbrella brand for core switching, distribution, control, audio, and infrastructure products. Supporting sub-brands include Omega (USB-C conferencing), Velocity (control systems and room management), and Hallway (AV-over-IP networking). Additional sub-brands under the Hall Research parent include Captivate (collaboration), Gain Audio (audio solutions), Javelin (cables and connectors), Hall Tech (medical and monitors), and HallVision (healthcare displays). The portfolio addresses government, education, corporate, healthcare, and hospitality verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Omega: USB-C Conferencing brand for meeting room or classroom AV systems covering modern laptops, tablets, mobile devices, USB-cameras/webcams and high-resolution displays.
- Velocity
- Hallway
Products and services
- Atlona Switchers and Extenders Atlona brand covering switching, distribution, control, audio, and infrastructure solutions for large spaces, multiple rooms, campus-wide AV systems, and deep integration with AV/IT ecosystems, serving integrators and end customers through its Panduit-backed channel.
- Omega USB-C Conferencing USB-C conferencing solution for meeting rooms and classrooms, supporting modern laptops, tablets, mobile devices, USB cameras/webcams, and high-resolution displays with plug-and-present simplicity for end users and IT-friendly management for integrators.
- Velocity Control Systems Control systems platform for managing multiple meeting rooms, huddle spaces, and classrooms with intuitive touch panels and BYOD control, offering scalable configuration, monitoring, and scheduling for integrators and IT staff.
- Hallway AV-over-IP (AVoIP) AV-over-IP solution that leverages the network as an AV backbone for training, overflow, multi-room collaboration, digital signage, and building-wide content sharing beyond a single room.
- AVance HDR HDR video distribution solution designed for professional AV applications requiring high dynamic range signal management and extension.
- Javelin Cables and Connectors Cables and connectors brand providing connectivity solutions for AV system installations.
- Gain Audio Audio brand offering professional audio solutions for AV installations across Atlona's target verticals.
- Captivate Collaboration Collaboration brand focused on meeting and classroom collaboration technologies that complement Atlona's AV distribution platform.
- HallVision Medical and Monitors Medical and monitors brand offering displays and monitoring solutions for healthcare environments, including patient-facing display applications.
- Hall Tech Medical and Monitors Medical and monitors brand offering healthcare-focused AV solutions complementing Atlona's healthcare vertical offerings.
Companies that use Atlona
Customer profileSegments5 records
Ideal customer profiles4 records
Atlona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atlona partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Midwest AVcoreMidwest AV appointed as Atlona's manufacturer's representative for the Midwest region covering Nebraska, Iowa, Wisconsin, Illinois, and Minnesota. Based in Illinois, Midwest AV drives Atlona's presence in education and corporate verticals by promoting collaboration, connectivity, and control products to systems integrators and end users.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Atlona competitors and assessment
Company assessmentEmerging players
- Visionary Solutions: Visionary Solutions is a focused AVoIP encoder/decoder vendor (PacketAV/DuetE) that competes in the same IP-distribution niche as Atlona's Hallway, particularly for AV/IT-converged deployments in education and corporate.
- ZeeVee: ZeeVee is an AV-over-IP specialist (ZyPer series) competing directly with Atlona's Hallway line for IP-based video distribution in enterprise and education markets. Smaller and more focused than Atlona, but a credible AVoIP pure-play.
Direct peers
- Kramer Electronics: Kramer is a direct competitor in AV signal management, switching, and control, with a comparable global channel-partner model and a growing AVoIP portfolio (Kramer K-NET) that competes with Atlona's Hallway.
- Extron Electronics: Extron is a direct competitor specializing in professional AV signal processing, switching, and distribution — overlapping directly with Atlona's core switching/extender portfolio. Extron also offers the NAV AV-over-IP encoder/decoder family, mirroring Atlona's Hallway.
- AMX (Harman): AMX by Harman is a long-standing direct competitor in commercial AV control systems and signal distribution, targeting the same enterprise, education, and government verticals with an integrated hardware-plus-software control stack that competes with Atlona's Velocity brand.
- Biamp Systems: Biamp is a direct competitor in professional audio and conferencing for meeting rooms and classrooms, with Tesira and Devio product lines that overlap with Atlona's Gain Audio sub-brand and broader meeting-room AV solutions.
- Lightware Visual Engineering: Lightware is a direct competitor in professional matrix switchers, extenders, and USB-C conferencing — overlapping tightly with Atlona and Omega. Both brands serve the same integrator channel and corporate/education use cases.
- Crestron Electronics: Crestron is the dominant direct competitor in commercial AV control and distribution, offering matrix switchers, room control (similar to Velocity), and the NVX AV-over-IP platform that competes head-on with Atlona's Hallway line. Same integrator channel, same verticals (corporate, education, government).
- QSC (Q-SYS): QSC's Q-SYS platform is a software-based audio, video, and control ecosystem that competes with Atlona's Velocity and Hallway lines, particularly in enterprise and education deployments seeking IT-converged AV architectures.
Broad incumbents
- Christie Digital: Christie is a larger, diversified pro AV incumbent whose content distribution and processing products overlap with parts of Atlona's portfolio, especially in large-venue and enterprise environments. Broader portfolio than Atlona, but a relevant competitor for enterprise video distribution deals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Atlona social profiles
Digital presenceAtlona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlona leadership team
Management profileNumber of profiles
Profiles3 records
Atlona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlona
What does Atlona do?
Atlona manufactures and sells professional AV distribution hardware and related control platforms for commercial and enterprise customers. Its portfolio encompasses matrix switchers, extenders, USB-C conferencing devices, room control systems, and AV-over-IP networking gear, organized under sub-brands such as Omega, Velocity, and Hallway. Products are deployed through channel partners in corporate, education, government, healthcare, and hospitality environments to connect meeting spaces and users with AV and IT systems.
Is Atlona a public or private company?
Atlona is a private company. It is classified as corporate owned and is currently operating.
When was Atlona founded?
Atlona was founded in 2003. It employs 51 to 100 people.
Where is Atlona based?
Atlona is headquartered in Coppell, United States, in the North America region.
How does Atlona make money?
One revenue line is on record: hardware Product Sales.
Who are Atlona's main competitors?
Emerging players on record are Visionary Solutions and ZeeVee. Direct peers are Kramer Electronics, Extron Electronics, AMX (Harman), Biamp Systems, Lightware Visual Engineering, Crestron Electronics and QSC (Q-SYS). Christie Digital is listed as a broad incumbent.
Does Atlona have an API?
No public API is recorded for Atlona.
What industry is Atlona in?
Atlona's product category is Professional Audio-Visual (AV) Distribution Hardware. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of HDACANAI, Console Connectivity & AV Accessories (Cables, Adapters, Capture Devices). Its NAICS code is 33411 and its SIC code is 3576.