Dreyer's
Dreyer's is a US mass-market ice cream manufacturer (founded 1928, Oakland, CA) operating under Société des Produits Nestlé S.A. It sells four product lines — Classics, Extra, SLOW CHURNED, and No Sugar Added — through grocery retail to families, health-conscious consumers, and indulgent treat seekers nationwide.
- Company typePrivate
- Founded1928
- HeadquartersOakland, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dreyer's does
Dreyer's Grand Ice Cream Inc. is a US frozen dairy dessert manufacturer founded in 1928 by Joseph Edy and William Dreyer in Oakland, California, and currently operated as a subsidiary brand under Société des Produits Nestlé S.A. (the Edy's trademark is held by Nestlé and used under permission). The company's product portfolio is organized around four core lines sold under the dual Dreyer's / Edy's brand architecture: Classics (traditional flavors), Extra (premium mix-in-loaded indulgence), SLOW CHURNED (light ice cream produced via a proprietary slow-churning process delivering 1/3 fewer calories and 1/2 the fat while preserving creaminess), and No Sugar Added.
The company sells exclusively through retail and grocery channels across the United States, with no direct-to-consumer e-commerce storefront; consumers are directed to a 'Where to buy' retail locator on the brand website. Go-to-market is supported by an organic content-marketing engine centered on a recipe library segmented by occasion (Summer, Kids, Holiday/Party, Cakes/Pies/Bars, Drinks & Floats) and by social channels on X, Facebook, Instagram, and Pinterest under the unified handle @edysanddreyers. The company employs between 5,001 and 10,000 people and is headquartered in Oakland, California.
Dreyer's positions itself across three primary consumer segments: families and households (primary, driving volume through everyday and occasion-based consumption), health-conscious consumers (served by SLOW CHURNED and No Sugar Added lines), and indulgent treat seekers (served by the Extra line). Pricing is not publicly disclosed and revenue figures are not reported at the brand level, as the business is consolidated within Nestlé's US ice cream operations.
Dreyer's firmographics
Firmographics- Name
- Dreyer's
- Legal name
- Dreyer's Grand Ice Cream Inc.
- Website
- https://dreyers.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Dreyer's is a US mass-market ice cream manufacturer (founded 1928, Oakland, CA) operating under Société des Produits Nestlé S.A. It sells four product lines — Classics, Extra, SLOW CHURNED, and No Sugar Added — through grocery retail to families, health-conscious consumers, and indulgent treat seekers nationwide.
- Ownership category
- akta.pro rank
Dreyer's industry classification
Industry- Product category
- Ice Cream and Frozen Dairy Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ), Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream (Hard Pack) Manufacturing (AFAHAEAA)
Keywords
Where Dreyer's is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dreyer's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Ice Cream Sales: Direct retail sales of ice cream and frozen dairy dessert products to consumers through grocery stores and retail outlets. Products include Classics, Extra (loaded with mix-ins), SLOW CHURNED, and No Sugar Added varieties sold in various package sizes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dreyer's product offering
Product offeringCore offering
Dreyer's manufactures and sells branded frozen dairy dessert (ice cream) products across multiple product lines, including the Classics line of original flavors, the Extra line of premium mix-in loaded varieties, the SLOW CHURNED® light ice cream line produced with a proprietary process yielding 1/3 fewer calories and 1/2 the fat while preserving creaminess, and a No Sugar Added line. Products are sold to U.S. consumers through retail grocery and supermarket channels, with the Edy's trademark used in the Western U.S. and the Dreyer's trademark used in the Eastern U.S.
Product overview
Edy's and Dreyer's is a legacy ice cream brand offering multiple product lines unified under a single portfolio. The core offerings include Classics (traditional frozen dairy dessert flavors), Extra (premium indulgent varieties loaded with mix-ins), Slow Churned (light ice cream with 1/3 fewer calories and 1/2 the fat), and No Sugar Added options. The brand also extends its presence through a companion Recipes platform featuring ice cream-based recipes for various occasions. Founded in 1928 by Joseph Edy and William Dreyer in Oakland, California, the brand positions itself as 'The Home of Ice Cream.'
Differentiator
Problem solved
Functional benefit
Brands
- Classics: Original classic ice cream flavors - all favorite flavors.
- Extra
- SLOW CHURNED®
- NO SUGAR ADDED
Products and services
- Edy's/Dreyer's Classics Original ice cream line featuring all-time favorite classic flavors, positioned as traditional frozen dairy dessert options for families and everyday consumers. Marketed as 'All your favorite flavors. Can't beat a classic.'
- Edy's/Dreyer's Extra Premium ice cream line loaded with mix-ins such as Triple Fudge Brownie, marketed as indulgence the whole family can enjoy. Targeted at treat-seeking consumers seeking premium, mix-in-rich varieties.
- Edy's/Dreyer's Slow Churned® Light ice cream line produced using the proprietary SLOW CHURNED® process, delivering 1/3 fewer calories and 1/2 the fat while maintaining all the creaminess. Targeted at health- and calorie-conscious consumers who do not want to sacrifice taste.
- Edy's/Dreyer's No Sugar Added Ice cream line with no sugar added, designed for consumers seeking reduced-sugar frozen dessert options without sacrificing taste.
Companies that use Dreyer's
Customer profileSegments3 records
Ideal customer profiles3 records
Dreyer's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dreyer's partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dreyer's competitors and assessment
Company assessmentEmerging players
- Jeni's Splendid Ice Creams: Premium craft ice cream brand with growing grocery and DTC footprint. Represents the rising premium-insurgent segment that pressures mainstream brands like Dreyer's on innovation and flavor storytelling.
- Tillamook County Creamery Association: Premium dairy brand that has aggressively expanded its U.S. ice cream line in grocery. Competes with Dreyer's in family/premium positioning and is gaining share with ingredient-quality messaging.
Direct peers
- Ben & Jerry's: Unilever-owned super-premium packaged ice cream brand sold through U.S. grocery and foodservice. Directly competes with Dreyer's Extra and Classics in flavor innovation, mix-ins, and family/indulgent occasion marketing.
- Talenti: Unilever-owned premium gelato brand sold through U.S. grocery. Comparable premium positioning to Dreyer's Extra and direct competition in the indulgent, better-for-you-adjacent frozen dessert set.
- Blue Bunny (Wells Enterprises): Wells Enterprises' flagship packaged ice cream brand sold across U.S. grocery. Direct competitor to Dreyer's across classic, light, and novelty formats with overlapping retail channels.
- Turkey Hill Dairy: Regional packaged ice cream and frozen dessert manufacturer with national grocery presence. Comparable product mix and direct overlap in mainstream family-occasion ice cream.
- Breyers: Unilever-owned mainstream U.S. packaged ice cream brand with comparable price-point positioning to Dreyer's Classics. Overlaps directly in grocery distribution, family positioning, and classic flavor assortment.
- Blue Bell Creameries: Major U.S. packaged ice cream manufacturer with strong regional share in the South and expanding national distribution. Competes with Dreyer's across classic flavors and family-occasion positioning.
- Häagen-Dazs: Nestlé-owned super-premium ice cream brand. Comparable to Dreyer's in product category and parent-company distribution, and competes most directly with the Dreyer's Extra premium mix-in line.
Broad incumbents
- Magnum (Unilever): Unilever's premium ice cream novelty bar brand. Overlaps with Dreyer's in U.S. grocery frozen dessert and indulgent occasion marketing, though differentiated by novelty versus tub format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dreyer's social profiles
Digital presenceDreyer's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dreyer's leadership team
Management profileNumber of profiles
Profiles1 record
Dreyer's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dreyer's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dreyer's
What does Dreyer's do?
Dreyer's manufactures and sells branded frozen dairy dessert (ice cream) products across multiple product lines, including the Classics line of original flavors, the Extra line of premium mix-in loaded varieties, the SLOW CHURNED® light ice cream line produced with a proprietary process yielding 1/3 fewer calories and 1/2 the fat while preserving creaminess, and a No Sugar Added line. Products are sold to U.S. consumers through retail grocery and supermarket channels, with the Edy's trademark used in the Western U.S. and the Dreyer's trademark used in the Eastern U.S.
Is Dreyer's a public or private company?
Dreyer's is a private company. It is classified as corporate owned and is currently operating.
When was Dreyer's founded?
Dreyer's was founded in 1928. It employs 5,001 to 10,000 people.
Where is Dreyer's based?
Dreyer's is headquartered in Oakland, United States, in the North America region.
How does Dreyer's make money?
One revenue line is on record: retail Ice Cream Sales.
Who are Dreyer's's main competitors?
Emerging players on record are Jeni's Splendid Ice Creams and Tillamook County Creamery Association. Direct peers are Ben & Jerry's, Talenti, Blue Bunny (Wells Enterprises), Turkey Hill Dairy, Breyers, Blue Bell Creameries and Häagen-Dazs. Magnum (Unilever) is listed as a broad incumbent.
Does Dreyer's have an API?
No public API is recorded for Dreyer's.
What industry is Dreyer's in?
Dreyer's's product category is Ice Cream and Frozen Dairy Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAJ, Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.