Magnum
Magnum Ice Cream Company is the world's largest standalone ice cream business, manufacturing and selling premium chocolate-dipped ice cream bars across retail and food delivery channels in 27+ countries, serving indulgence-seeking consumers and operating the Magnum brand plus Ben & Jerry's.
- Company typePublic
- Founded2025
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magnum does
Magnum Ice Cream Company N.V. is the world's largest standalone ice cream business, headquartered in Amsterdam and listed on Euronext Amsterdam and the London Stock Exchange under ticker MICC following its December 8, 2025 demerger from Unilever at a $9.1 billion valuation. The company manufactures and sells premium chocolate-dipped ice cream bars under the Magnum brand, organized into four core product lines: Bars (Milk Chocolate, Dark Chocolate), Doubles (Caramel, Chocolate, Raspberry), Duets (the first ice cream bar dipped in two types of Belgian chocolate, including Almond, Caramel, Chocolate, and Cookie), and Minis (snackable portions under 170 calories), with Non-Dairy and the newly launched Magnum Signature range (La Pistache and La Pêche) extending the lineup. The company owns Ben & Jerry's as a wholly-owned subsidiary retained from Unilever's 2000 acquisition and operates a vertically integrated supply chain anchored by 100% Rainforest Alliance Certified cocoa and a Vanilla for Change farmer training program. Underlying technology is concentrated in proprietary cracking chocolate shell manufacturing and 3D digital mapping used to create the AWA by Magnum digital ambassador supporting 4,100 women across 35 cooperatives in Côte d'Ivoire.
The company generates revenue primarily through one-time consumer product sales of packaged ice cream bars distributed via mass retail grocery channels in 27+ countries and via third-party food delivery platforms (DoorDash, Postmates, UberEats, The Ice Cream Shop), supplemented by a branded e-commerce and store-locator presence at magnumicecream.com. GTM is direct-to-consumer with a horizontal segmentation approach targeting 'Premium Ice Cream Consumers' seeking indulgence, self-expression, and high-quality ingredients. Marketing is multi-channel: organic social (Instagram, Facebook, X, YouTube), content marketing via a dedicated Stories section, email newsletter, cinema advertising (Digital Cinema Media Awards winner, 2025), and experiential/event activations including the House of Magnum Cannes event with Heidi Klum and Law Roach, the Coachella VIP spray bar activation, and lifestyle collaborations with Naomi Yasuda (press-on nails) and Stephanie Gottlieb (jewelry). Pricing is not publicly disclosed and is set variably by retail partner; no B2B contract or subscription revenue model is in use.
Revenue scale is anchored by the carved-out Unilever ice cream division at approximately $9.21 billion USD, with 2025 net profit of €307 million (down 48% due to separation costs) and 2026 organic sales growth guidance of 3-5%. The company is currently navigating near-term margin pressure and governance scrutiny from investor coalition activity (NorthStar Asset Management) over Ben & Jerry's board restructuring and co-founder Jerry Greenfield's resignation, while pursuing forward-looking moves in plant-based chocolate R&D via the NotCo partnership and premium line extensions.
Magnum firmographics
Firmographics- Name
- Magnum
- Legal name
- The Magnum Ice Cream Company
- Website
- https://magnumicecream.com
- Company type
- Public
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnum Ice Cream Company is the world's largest standalone ice cream business, manufacturing and selling premium chocolate-dipped ice cream bars across retail and food delivery channels in 27+ countries, serving indulgence-seeking consumers and operating the Magnum brand plus Ben & Jerry's.
- Ownership category
- akta.pro rank
Magnum industry classification
Industry- Product category
- Premium Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
Keywords
Where Magnum is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Magnum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Ice Cream Product Sales: Magnum generates revenue through the sale of premium chocolate-covered ice cream bars sold at retail stores nationwide and through food delivery platforms. Products include Bars, Doubles, Duets, and Minis product lines sold in various flavors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Magnum product offering
Product offeringCore offering
Magnum manufactures and sells premium chocolate-covered ice cream bars under the Magnum brand. The core product portfolio spans four lines — Bars (classic chocolate-dipped vanilla ice cream bars), Doubles (extra-chocolate layers with sauces like caramel and raspberry), Duets (bars dipped in two types of Belgian chocolate), and Minis (smaller snackable versions) — plus a Non-Dairy range for vegan consumers. Products are sold at retail grocery stores nationwide and via food delivery platforms.
Product overview
Magnum is a premium ice cream brand offering chocolate-covered ice cream bars. The core product line consists of Bars (classic chocolate-dipped ice cream bars with various flavors like Milk Chocolate, Dark Chocolate), Doubles (with extra layers of chocolate and sauces like Double Caramel, Double Chocolate, Double Raspberry), Duets (the first ice cream bars dipped in two different types of Belgian chocolate, available in Almond, Caramel, Chocolate, and Cookie varieties), and Minis (smaller snackable versions of the classic bars in various flavors including Classic, Almond, White Chocolate & Cookies, and Double Caramel). The brand also offers Non-Dairy options for consumers with dietary restrictions. Magnum differentiates itself through premium ingredients including Rainforest Alliance Certified cocoa, Madagascan vanilla bean, and Belgian chocolate, positioning indulgence and self-expression as core brand values.
Differentiator
Problem solved
Functional benefit
Brands
- Magnum Classic: Premium chocolate covered ice cream bars made with Madagascar vanilla and Belgian chocolate
- Magnum Double
- Magnum Duets
- Magnum Mini
- Magnum Non-Dairy
- Magnum Signature
- House of Magnum
Products and services
- Milk Chocolate Ice Cream Bar Premium chocolate covered ice cream bar made with 39% cacao milk chocolate and Madagascan vanilla bean ice cream.
- Dark Chocolate Ice Cream Bar Premium ice cream bar with 68% cacao dark chocolate shell covering velvety vanilla bean ice cream.
- Double Caramel Ice Cream Bar Indulgent ice cream bar featuring two layers of decadent chocolate with caramel sauce, wrapped in cracking milk chocolate shell made with 44% cacao.
- Double Chocolate Ice Cream Bar Chocolate lover's treat featuring chocolate ice cream, chocolate fudge sauce, and 44% cacao milk chocolate shell with four chocolatey layers.
- Double Raspberry Ice Cream Bar Luxurious bar with wild raspberry ice cream, gooey chocolate layer, tart raspberry sauce, and 44% cacao milk chocolate shell.
- Almond Duet Ice Cream Bar First ice cream bar dipped in two different types of chocolate, featuring almond ice cream swirled with brown sugar almond butter, dipped in milk chocolate and half-dipped in dark chocolate, made with Belgian chocolate.
- Cookie Duet Ice Cream Bar Velvety vanilla ice cream swirled with chocolate ganache, dipped in white chocolate, coated with dark chocolate cookie pieces, and half-dipped in milk chocolate.
- Caramel Duet Ice Cream Bar Caramel ice cream with caramel swirl, dipped fully in dark chocolate and finished with a half dip of milk chocolate.
- Chocolate Duet Ice Cream Bar Duet bar dipped in two different types of chocolate for twice the indulgence.
- Mini Classic Ice Cream Bar Small indulgence featuring vanilla bean ice cream covered in 44% milk chocolate shell, snackable size with 140 calories.
- Mini Almond Ice Cream Bar Mini ice cream bar with vanilla bean ice cream, 44% cacao milk chocolate shell, and crunchy sea salt roasted almonds.
- Mini Double Caramel Ice Cream Bar Fun-sized bar with vanilla ice cream wrapped in caramel sauce, dipped in chocolatey layer and 44% cacao milk chocolate shell.
- Mini White Chocolate & Cookies Ice Cream Bar Mini bar with velvety vanilla ice cream swirled with chocolate ganache, dipped in white chocolate and coated with dark chocolate cookie pieces, 150 calories.
- Mini Variety Pack - Classic, Almond, & White Collection of three Magnum mini flavors: Classic (44% milk chocolate), Almond (39% cacao with roasted almonds), and White Chocolate (33% cacao), all with vanilla ice cream.
- Magnum Non-Dairy Ice Cream Dairy-free Magnum ice cream offerings suitable for vegan diets, maintaining the same level of indulgence as regular Magnum products.
- Magnum Signature Range Premium product line featuring La Pistache and La Pêche flavors, launched in 2026 alongside the House of Magnum fashion collection.
Quantifiable outcome
- 4,100 women impacted through AWA by Magnum program in cocoa farming communities
- +1 more outcomes
Companies that use Magnum
Customer profileSegments1 record
Ideal customer profiles1 record
Magnum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magnum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Heidi KlumminorHeidi Klum attended the House of Magnum VIP afterparty in Cannes to celebrate the launch of the House of Magnum fashion collection and Magnum Signature range, supporting the brand's expansion into fashion and lifestyle.
- Law RoachminorLaw Roach, fashion stylist and cultural influencer, attended the House of Magnum VIP event in Cannes, aligning Magnum's brand with high fashion and celebrity endorsement.
- Naomi YasudaminorMagnum partnered with celebrity nail artist Naomi Yasuda to launch a limited-edition collection of press-on nails inspired by Magnum's iconic chocolate-dipped bars, priced at $50 and available at MagnumIceCreamNails.com starting April 3, 2026.
- Coachella Valley Music and Arts FestivalcoreMagnum became the first-ever frozen dessert sponsor of Coachella, hosting an exclusive spray bar activation for VIP pass holders in the 12 Peaks VIP area. The brand also ran a social sweepstakes offering General Admission Weekend Passes to two grand prize winners.
- CARE InternationalcoreMagnum collaborated with CARE International as part of the AWA by Magnum program, providing training, financial literacy support, and resources aimed at strengthening business capabilities and income diversification for women in cocoa farming communities in Côte d'Ivoire.
- 100WEEKScoreMagnum partnered with 100WEEKS through the AWA by Magnum program to provide targeted support and resources for women in cocoa farming communities, helping participants explore complementary income generating activities.
- Stephanie GottliebminorMagnum partnered with jewelry designer Stephanie Gottlieb to introduce the More is More Collection: six jewelry pieces designed to be layered, inspired by Magnum's decadent layers. The collection includes enamel rings, pave rings, and versatile chains.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Magnum competitors and assessment
Company assessmentDirect peers
- Nestlé: Global packaged food giant owning premium ice cream brands including Häagen-Dazs (global) and Dreyer's — directly competes with Magnum in the premium chocolate-covered ice cream and tub segments across similar retail channels worldwide.
- General Mills: U.S. packaged food major holding the Häagen-Dazs and Betty Crocker ice cream licenses in the Americas — competes head-to-head with Magnum in North American grocery and foodservice premium ice cream aisles.
- Blue Bell Creameries: U.S. premium ice cream manufacturer with strong regional brand loyalty and broad grocery distribution — competes directly with Magnum in the U.S. premium packaged ice cream category.
- Tillamook County Creamery Association: Premium U.S. dairy brand with a growing ice cream line competing in the same premium chocolate-coated and indulgent flavor territory as Magnum, leveraging strong ingredient-quality positioning.
Broad incumbents
- Unilever: Former parent of Magnum Ice Cream Company and still a broad consumer staples incumbent with adjacent frozen treats and indulgent snacks brands — comparable portfolio scale and global distribution, though now divested from core ice cream.
- Hershey Company: Major U.S. confectionery and snacks company with chocolate expertise directly relevant to Magnum's chocolate-shell differentiation — competes indirectly through shared chocolate consumer occasions and overlapping impulse/indulgence positioning.
- Mondelez International: Global snacks powerhouse (Oreo, Toblerone, Cadbury) with overlapping indulgence/chocolate consumer occasions and similar global distribution muscle — relevant comparable for premium confectionery-style brand-building and category management.
Others
- Barry Callebaut: World's largest chocolate manufacturer and an active partner with Magnum on plant-based chocolate R&D via NotCo — highly relevant as both a strategic supplier and innovation collaborator shaping Magnum's chocolate sourcing and cost structure.
Emerging players
- Jeni's Splendid Ice Creams: Premium craft ice cream brand with cult consumer following and strong DTC/scoop-shop model — represents the high-end craft flank that increasingly competes with Magnum's premium positioning.
- Halo Top Ice Cream: Premium better-for-you ice cream brand that disrupted the category with low-calorie positioning — competes for the same premium-indulgence consumer occasion from a differentiated health-and-indulgence angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnum social profiles
Digital presenceMagnum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnum leadership team
Management profileNumber of profiles
Magnum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Magnum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnum
What does Magnum do?
Magnum manufactures and sells premium chocolate-covered ice cream bars under the Magnum brand. The core product portfolio spans four lines — Bars (classic chocolate-dipped vanilla ice cream bars), Doubles (extra-chocolate layers with sauces like caramel and raspberry), Duets (bars dipped in two types of Belgian chocolate), and Minis (smaller snackable versions) — plus a Non-Dairy range for vegan consumers. Products are sold at retail grocery stores nationwide and via food delivery platforms.
Is Magnum a public or private company?
Magnum is a public company. It is classified as public and is currently operating.
When was Magnum founded?
Magnum was founded in 2025. It employs 11 to 50 people.
Where is Magnum based?
Magnum is headquartered in Mumbai, India, in the Asia region.
How does Magnum make money?
One revenue line is on record: ice Cream Product Sales.
Who are Magnum's main competitors?
Direct peers on record are Nestlé, General Mills, Blue Bell Creameries and Tillamook County Creamery Association. Broad incumbents are Unilever, Hershey Company and Mondelez International. Barry Callebaut is listed as an others. Emerging players are Jeni's Splendid Ice Creams and Halo Top Ice Cream.
Does Magnum have an API?
No public API is recorded for Magnum.
What industry is Magnum in?
Magnum's product category is Premium Ice Cream. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 311520 and its SIC code is 2024.