Standards Plus

What Standards Plus does

Standards Plus is a nonprofit educational organization operated by Learning Plus Associates that develops and distributes supplemental K-8 curriculum in Language Arts and Mathematics to U.S. public, charter, and Title 1 schools. Founded in 2003 and headquartered in Rancho Cucamonga, California, the organization originated from successful field-testing within a high-poverty urban school district serving significant English Language Learner populations; that district subsequently outpaced statewide average improvement for five consecutive years and received Education Trust recognition, prompting the creation of the nonprofit to expand access to the curriculum. Operations run on a lean team of approximately 10-15 employees.

The product portfolio centers on Standards Plus Premium, a year-long program with 180+ standards-based lessons and 100+ intervention lessons, and extends across High Impact Standards (7-14 week acceleration targeting heavily-tested standards), an Intervention program, Pass the Task (SBAC ELA Performance Task preparation), Writing Highway, Summer Programs (3-5 week turnkey interventions), and the Standards Plus Digital Platform as an online supplemental lesson bank. Lessons are designed to be 10-20 minutes long, support teacher-led instruction, embed Specially Designed Academic Instruction in English (SDAIE) strategies for English learners, and are delivered in both print and digital formats. The organization reports outcome data showing that 82% of Standards Plus schools outperformed control groups on state assessments and that 60% of pilot school students met or exceeded standards within three years of implementation.

Revenue is generated through quote-based, customized multi-year contracts with schools and districts, scaled to student count and grade levels, alongside annual subscriptions for the Digital Platform. Free on-demand training is bundled with every order, and the sales motion actively assists districts in navigating Recovered Lost Learning Grants (up to $3,500) and California Learning Recovery Emergency Block Grant funding to reduce purchase friction. Customers are reached via a consultative direct-sales channel (virtual consultations, on-site demos, web quote requests), content marketing through the company blog, free downloadable sample lessons, and a social presence on Facebook and LinkedIn; primary customer segments are K-8 schools and districts with concentrations in Title 1, English Learner, and at-risk student populations.

Name

Standards Plus

Legal name

Learning Plus Associates

Website

https://standardsplus.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Standards Plus, operated by the nonprofit Learning Plus Associates, provides evidence-based supplemental K-8 ELA and Mathematics curriculum in print and digital formats to U.S. public, charter, and Title 1 schools via customized multi-year contracts.

Ownership category

akta.pro rank

Product category

K-12 Supplemental Curriculum

NAICS

Educational Support Services (6117), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Test Prep & Exam Readiness (K–12) (EDAJALAC)

Keywords

• K-8 supplemental curriculum
• Educational intervention programs
• Standards-aligned instruction
• Teacher-led direct instruction
• Learning recovery curriculum

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Curriculum Materials Sales: Standards Plus generates revenue through the sale of supplemental curriculum materials to schools and districts. Pricing is quote-based and customized per school or district based on student count and grade levels. The company offers programs including Premium, High Impact Standards, Intervention, Writing Highway, and Summer Programs.
2. Professional Development/Training: On-demand program training is included with every order of Standards Plus materials, suggesting training may also be offered as a standalone service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Standards Plus is a nonprofit provider of ready-to-teach K-8 supplemental curriculum in Language Arts and Mathematics, available in both print and digital formats. Its product suite includes the year-long Premium program with 180+ standards-based lessons, High Impact Standards acceleration, Intervention programs, Writing Highway, Summer Programs, Pass the Task, and the Standards Plus Digital online lesson bank for blended learning environments. The organization also delivers on-demand professional development and grant-support services to help schools fund curriculum purchases.

Product overview

Standards Plus is a supplemental K-8 curriculum offered by nonprofit Learning Plus Associates, providing evidence-based, educator-created programs in print and digital formats. The product portfolio consists of Standards Plus Premium (year-long comprehensive program with 180+ lessons), High Impact Standards (7-14 week acceleration program), Intervention (foundational skills program), Pass the Task (SBAC ELA Performance Task prep), Writing Highway (writing instruction program), Summer Programs (3-5 week turnkey summer curriculum), and the Standards Plus Digital Platform (online lesson bank). All programs emphasize direct teacher-led instruction, grade-level standards mastery, and are designed for hybrid/distance learning configurations with both print and digital delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Standards Plus – Premium Year-long supplemental K-8 curriculum program providing explicit instruction and scaffolding for every grade-level standard, with over 180 standards-based lessons and formative assessments plus over 100 intervention lessons to fill learning gaps; sold to schools and districts in print and digital formats.
• Standards Plus – High Impact Standards 7 to 14-week learning acceleration program focusing on high-impact grade-level standards proven to increase test scores, with additional lessons that scaffold below grade-level to fill learning gaps; sold to schools and districts.
• Standards Plus – Intervention Program that accelerates learning by teaching foundational skills providing readiness for grade-level standards, including multiple pre- and post-assessments to monitor progress toward grade-level readiness; sold to schools and districts.
• Standards Plus – Pass the Task Program designed to help students successfully complete the SBAC ELA Performance Task; sold to schools and districts.
• Standards Plus Digital Platform Online supplemental lesson bank providing digital access to Standards Plus curriculum materials, with interactive digital lessons and assessments designed for blended learning environments; sold by subscription to schools and districts.
• Standards Plus – Summer Programs Turnkey summer programs providing targeted ELA and Math programs that can be implemented in 3 to 5 weeks (with a high-impact summer variant implemented in 3 to 6 weeks) to accelerate learning during summer break; sold to schools and districts.
• Standards Plus – Writing Highway Step-by-step writing program that teaches students to write to the three genres measured on state assessments using prompts, graphic organizers, and scoring rubrics; sold to schools and districts.

Quantifiable outcome

• 82% of Standards Plus schools performed significantly better than control groups on state assessments
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imagine Learning: Imagine Learning delivers K-12 supplemental curriculum with a particular strength in English Learner instruction — directly comparable to Standards Plus's SDAIE-embedded, EL-focused K-8 supplemental design.
• IXL Learning: IXL provides K-12 supplemental practice and assessment in ELA and math; comparable to Standards Plus as a standards-aligned, school-purchased supplemental curriculum with adaptive practice and reporting.
• Curriculum Associates: Curriculum Associates offers i-Ready, a widely adopted K-8 supplemental diagnostic, assessment, and instruction platform — directly comparable to Standards Plus's blended print/digital supplemental curriculum and formative-assessment model.
• Edmentum: Edmentum offers K-12 supplemental and intervention online curriculum, including targeted instruction and assessment — overlapping with Standards Plus's Intervention and High Impact Standards offerings.
• DreamBox Learning: DreamBox offers adaptive K-8 math instruction; comparable to Standards Plus's math acceleration and intervention programs as a school-purchased supplemental math solution.
• Renaissance Learning: Renaissance provides K-12 assessment and practice solutions (e.g., Star Assessments, Accelerated Reader); comparable to Standards Plus's assessment-driven supplemental instruction approach for school districts.
• Zearn: Zearn provides K-8 math supplemental curriculum widely adopted by districts and Title 1 schools; directly comparable to Standards Plus's math supplemental and intervention products.

Broad incumbents

• McGraw Hill: McGraw Hill is a broad K-12 curriculum publisher (including ALEKS and intervention programs); an incumbent competitor with overlapping standards-aligned supplemental and assessment offerings.
• Savvas Learning Company: Savvas (formerly Pearson K-12) is a large K-12 publisher with standards-aligned core and supplemental programs plus assessments; an incumbent with overlapping capabilities to Standards Plus's portfolio.

Emerging players

• Freckle (by Renaissance): Freckle provides K-8 differentiated supplemental instruction across subjects; an emerging/niche player comparable to Standards Plus in targeting standards-aligned differentiated practice for school buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/standardsplus
• Facebookfacebook.com/standardsplus
• LinkedInlinkedin.com/company/standards-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standards Plus