Lopes Supermercados

What Lopes Supermercados does

Lopes Supermercados (legal name: Supermercados Irmãos Lopes S/A) is a privately held, family-owned Brazilian neighborhood supermarket chain operating 32 brick-and-mortar stores across São Paulo state, serving approximately 2 million individual consumers per month with a workforce of more than 4,000 employees. Founded in 1974 in Guarulhos by four brothers from Minas Gerais, the company has expanded through organic store openings — including a first shopping-center location in Itapevi (2011) and a first interior São Paulo store in Sorocaba (2013) — and was reorganized as a Sociedade Anônima in 2010. The retail offering spans groceries, beverages, household cleaning, and a portfolio of 400+ private label Produtos Lopes items, complemented by extended-hour operations (typically 7am-10pm weekdays), home delivery, bill payment, mobile prepaid recharge, and commercial galleries with third-party tenants including Banco 24Horas ATMs and pharmacies.

The company layers a proprietary financial and engagement ecosystem on top of the core supermarket operation. Cartão Lopes is a store-branded credit card offering up to 40 days to pay, 3x interest-free installments, exclusive in-store discounts, and an annual fee of R$15.99; it is bundled with insurance and assistance products (credit protection, pet, auto/moto, baggage, and health) underwritten by Generali Brasil. The Clube Lopes mobile application, launched in 2022, provides personalized offers, store locator, and shopping list management. Digital onboarding of Cartão Lopes is handled by Smile&Go (Credz), and the cardholder portal by Mob4Pay; online grocery ordering is fulfilled via the Ifood marketplace and the superlopes.com.br storefront. The company has no disclosed proprietary technology stack or AI/ML capabilities, and its technology infrastructure is built on third-party retail and fintech platforms.

Lopes generates revenue primarily through in-store merchandise sales, with margin support from private label and credit-card interchange, plus recurring streams from Cartão Lopes (anuidade, interest, insurance premiums), commercial gallery leasing, and ancillary fees (delivery, bill payment, ATM commissions). It employs a horizontal mass-retail go-to-market: neighborhood convenience, weekly tabloide promotions, multi-channel digital marketing (Instagram, Facebook, YouTube, TikTok, LinkedIn, WhatsApp), and Black Friday and seasonal campaigns. Operations are entirely domestic and concentrated in a single Brazilian state, with no parent company, external institutional investor, or M&A activity disclosed.

Name

Lopes Supermercados

Legal name

SUPERMERCADOS IRMÃOS LOPES S/A

Website

https://superlopes.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lopes Supermercados is a privately held Brazilian neighborhood supermarket chain operating 32 stores across São Paulo state, serving roughly 2 million consumers monthly through groceries, 400+ private label products, and a proprietary Cartão Lopes credit card with bundled insurance.

Ownership category

akta.pro rank

Product category

Retail Supermarkets

NAICS

Warehouse Clubs and Supercenters (455211), General Merchandise Retailers (455), All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

akta.pro secondary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Neighborhood supermarket chain
• Private label groceries
• Store credit card
• Retail loyalty program
• Commercial gallery leasing

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Product Sales: Core revenue from retail sale of groceries, household items, and consumer goods across 32 physical store locations throughout São Paulo. Includes private label products (Produtos Lopes) with higher margin profiles.
2. Cartão Lopes Credit Card: Revenue from proprietary store credit card including interchange fees, interest income on revolving balances, anuidade (annual fee) of R$15.99, and ancillary insurance/assistance product sales (Lopes Protegido, Pet, Auto e Moto, Bolsa Protegida, Mais Saúde).
3. Clube Lopes Loyalty Program: Customer retention and engagement program driving repeat purchases through exclusive app-based offers, personalized discounts, and store locator functionality.
4. Commercial Gallery Leasing: Revenue from leasing retail gallery space to third-party tenants including banks, pharmacies, fashion retailers, lottery outlets, shoe stores, phone/informatics shops, and service providers within store premises.
5. Auxiliary Services: Fees from home delivery service, mobile prepaid recharges, bill payment processing (up to R$1,000 per transaction), and ATM/Banco 24Horas services.

Pricing tiers

Distribution channels4 records

Marketing channels10 records

Core offering

Lopes Supermercados operates a 32-store neighborhood supermarket chain in São Paulo state, selling groceries, beverages, household items, and over 400 private label Produtos Lopes items. The core offering is complemented by the Cartão Lopes private label credit card with bundled insurance and health products, the Clube Lopes mobile loyalty application, weekly promotional Super Ofertas, home delivery, bill payment and mobile recharge services, and Galeria Comercial third-party retail gallery leasing.

Product overview

Lopes Supermercados is a neighborhood supermarket chain operating 32 stores throughout São Paulo state, serving approximately 2 million customers monthly since 1974. The company offers a unified ecosystem combining its core supermarket operations with proprietary financial and loyalty products. The portfolio includes the main supermarket business, the Cartão Lopes proprietary credit card with bundled insurance and health programs, the Clube Lopes loyalty app, over 400 private label Produtos Lopes items, weekly Super Ofertas promotions, and the Galeria Comercial retail gallery. Ancillary services include home delivery, ATM banking via Banco 24Horas, bill payment, and mobile phone recharge. The company also maintains a Supplier Portal for B2B interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Produtos Lopes: Private label product line including breakfast items, snacks, fast meals, and cleaning products. Selected and produced with strict quality standards alongside trusted industry suppliers.

Products and services

• Lopes Supermercados retail stores Network of 32 neighborhood supermarket stores across São Paulo state selling groceries, beverages, household items, and consumer goods to approximately 2 million customers per month.
• Cartão Lopes private label credit card Proprietary store credit card offering up to 40 days to pay, 3x interest-free installments (minimum R$30 per installment), exclusive in-store discounts, and access to bundled insurance and assistance products including Lopes Protegido, Proteção Garantida, Lopes Pet, Lopes Auto e Moto, Bolsa Protegida, and Lopes Mais Saúde. Annual fee R$15.99.
• Produtos Lopes private label product line Over 400 private label products including daily essentials, breakfast items, snacks, quick meals, beverages, and household cleaning products, produced in collaboration with industry suppliers under strict quality standards.
• Clube Lopes loyalty mobile application Mobile loyalty application providing exclusive offers and discounts, store locator, promotional campaign notifications, and shopping list management. Available on Google Play and Apple Store.
• Galeria Comercial commercial gallery leasing Leasing of retail gallery space within store premises to third-party tenants including banks, pharmacies, fashion retailers, lottery outlets, shoe stores, bags and accessories, mobile phone stores, IT/computer shops, key repair shops, and service providers.
• Entrega a Domicílio home delivery service Free home delivery service for groceries available at select locations. Delivery conditions and timeframes vary by store and distance.
• Lopes Mais Saúde health program Health program provided through Cartão Lopes offering access to clinics and laboratories across traditional and complementary medicine, health orientation, online medical consultations, 24/7 nursing support, and assistance plans at R$12.90/month (individual) or R$20.90/month (family, up to 4 members).
• Lopes Pet pet insurance Pet insurance provided through Cartão Lopes offering R$3,000 indemnity in case of accidental death of the pet owner, veterinary teleconsultations, vaccinations, consultations, digital card, and funeral transport.

Quantifiable outcome

• 2 million customers served per month across 32 stores
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IfoodcoreChannel Partner/ Reseller/ DistributorIfood is a third-party food delivery marketplace through which Lopes Supermercados offers online grocery ordering and delivery services. Customers can browse products and place orders via the Ifood platform. Note: Vale-refeição payment is not available for Ifood orders, only at physical stores.
• Generali Brasil (Seguros e Proteção)coreStrategic or Co-development PartnerGenerali provides insurance and protection products sold through Cartão Lopes including Lopes Protegido (credit protection insurance at R$7.90/month), Proteção Garantida (loss/theft protection at R$4.99/month), Lopes Pet (pet insurance), Lopes Auto e Moto (vehicle assistance), and Lopes Bolsa Protegida (smartphone/baggage protection). The partnership includes a dedicated Generali portal for Lopes employees.
• Banco 24HorasminorChannel Partner/ Reseller/ DistributorBanco 24Horas operates ATM machines within Lopes Supermercados store locations, providing customers with 24-hour banking services.
• Commercial Gallery TenantsminorChannel Partner/ Reseller/ DistributorThird-party retail and service tenants operating within Lopes commercial galleries including banks, pharmacies, fashion retailers (men's and women's), lottery outlets, shoe stores, bags and accessories, cell phone stores, IT/computer shops, key repair shops, and various service providers.
• Payment Network Partners (Visa, Mastercard, Elo, Amex, Hiper, etc.)coreTechnology or IntegrationMajor payment network brands enabling card acceptance including: Debit (Cabal, Elo, Maestro, Rede Shop, Visa Electron); Credit (American Express, Aura, CredSystem, Credz, Dinners Club, Elo, Hiper, Hipercard, Mais, MasterCard, Sorocred, Visa); Vale Alimentação (Alelo, Biq, CrediAlimentação, Planvale, Policard, Sodexo, Ticket, Vale Alimentação, Verocard, VR); Vale Refeição (Sodexo, Ticket, VR).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Supermercados BH: A large regional Brazilian supermarket chain (Minas Gerais roots) with a comparable neighborhood grocery model and private-label strategy.
• Roldão Atacadista: São Paulo-based food retailer competing for the same regional grocery shopper, though with a cash-and-carry tilt.
• Sonda Supermercados: A traditional São Paulo-based regional supermarket chain serving neighborhood consumers with groceries and household goods, directly comparable in format, geography and target market.
• Shibata Supermercados: A São Paulo state regional supermarket operator with a similar neighborhood, mid-scale grocery format competing in overlapping territory.
• Nagumo Supermercados: A Greater São Paulo regional supermarket chain serving neighborhood shoppers, closely comparable in scale and market focus.
• Sé Supermercados: A São Paulo neighborhood supermarket chain with a closely comparable format, customer base and geography.
• Grupo Mateus: A Brazilian regional supermarket and retail group with grocery and general merchandise; comparable model at larger, multi-state scale.

Broad incumbents

• Assaí Atacadista: Major national cash-and-carry food retailer; a key competitor pressuring regional supermarkets on price and scale.
• Atacadão / Carrefour Brasil: National grocery and cash-and-carry leader in Brazil competing directly for São Paulo food-retail spend at much greater scale.
• Companhia Brasileira de Distribuição (Pão de Açúcar/GPA): Brazil's leading multi-format supermarket operator; overlapping grocery retail but far larger and national in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/lopessupermercadosoficial
• Facebookfacebook.com/LopesSupermercados
• LinkedInlinkedin.com/company/lopes-supermercados
• Instagraminstagram.com/lopessupermercados
• TikToktiktok.com/@lopessupermercados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lopes Supermercados