Hattie B's Hot Chicken

What Hattie B's Hot Chicken does

Hattie B's Hot Chicken is a family-owned, non-franchised restaurant operator founded in 2012 in Nashville, Tennessee, by Nick Bishop Jr. and Nick Bishop Sr. The company specializes in Nashville hot chicken with customizable spice levels (from Southern/no heat to Shut the Cluck Up!!!), scratch-made southern sides, and desserts, and has expanded to 14 company-owned locations across Tennessee, Alabama, Georgia, Texas, Illinois, and Nevada. Peak-day traffic exceeds 1,000 customers per store at high-volume units, and the company employs between 101 and 250 staff across its footprint, with operations led by CEO Joel Chrisman.

The company's go-to-market is direct-to-consumer and entirely company-controlled: dine-in, take-out, delivery via proprietary app and web, third-party aggregators (DoorDash, UberEats), catering, private dining events, merchandise (shop.hattieb.com), and gift cards. Distribution is exclusively domestic. In May 2026, Hattie B's completed a major digital overhaul by deploying the FNGRFOOD platform — a proprietary cloud-based customer experience system developed by Moxie Labs that unifies online ordering, POS, the Coop Club loyalty program (Mild/Medium/Hot tiers), and guest data across all locations. The loyalty program and proprietary ordering app are the primary digital retention and re-engagement channels, supplemented by organic social (Instagram, Facebook, YouTube, TikTok), earned media, and community fundraising.

The business model is straightforward restaurant retail: per-transaction food and beverage sales across owned locations, augmented by catering, merchandise, gift cards, and private events. The Coop Club Rewards program (10-12 points per $1 by tier) is the principal customer retention mechanism, though loyalty points are explicitly not earned on third-party delivery orders. Geographic concentration remains meaningful — four of fourteen locations operate in the Nashville home market — which represents both brand density strength and concentration risk. The company has no disclosed funding history, no franchise royalties, no external parent or institutional investor, and operates entirely on organic cash flow from restaurant operations.

Name

Hattie B's Hot Chicken

Legal name

Hattie B's Hot Chicken

Website

https://hattieb.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Hattie B's Hot Chicken is a family-owned, non-franchised Nashville hot chicken restaurant chain founded in 2012, operating 14 company-owned locations across Tennessee, Alabama, Georgia, Texas, Illinois, and Nevada, serving individual diners, groups, and catering customers with proprietary digital ordering and a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

akta.pro secondary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Nashville hot chicken
• Casual dining restaurants
• Restaurant catering services
• Restaurant loyalty program
• Southern comfort food

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and Take-out Food & Beverage Sales: Core revenue from on-premises dining and take-out orders at 14 restaurant locations across Tennessee, Georgia, Texas, Illinois, Alabama, and Nevada. Menu features Nashville hot chicken in varying spice levels, southern sides, and desserts.
2. Delivery Orders (Direct App): Delivery orders placed through the Hattie B's own app and website, where the company fulfills the order directly.
3. Catering & Events: Catering orders for groups (family packs for 4–8 people) and full-service catering for private events, weddings, and corporate gatherings, including a Nashville-based food truck rental option.
4. Merchandise & Gift Cards: Sale of branded merchandise (shirts, hats, hoodies) and spice/seasoning products through the online shop (shop.hattieb.com) and in-restaurant. Gift cards sold online and in-restaurant, redeemable at all locations except Las Vegas and Nashville Airport.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hattie B's Hot Chicken operates a family-owned chain of 14 quick-service restaurants serving Nashville-style hot chicken in customizable heat levels, accompanied by scratch-made Southern sides and desserts. Customers access the brand through dine-in, take-out, direct web/app ordering, third-party delivery, and a tiered loyalty program (Coop Club). Revenue is supplemented by full-service catering for private and corporate events, branded merchandise, and gift cards sold online and in restaurants.

Product overview

Hattie B's Hot Chicken operates a single-location, family-owned restaurant chain offering a unified digital ecosystem centered around the FNGRFOOD platform—a proprietary cloud-based customer experience platform. This platform powers the Coop Club Rewards app for loyalty management, the online ordering system for web and mobile orders, catering services, and guest data unification. The company also offers merchandise, gift cards, private dining rooms, and a fundraising program as complementary services. All digital services are integrated with third-party platforms including Olo (ordering), Punchh (loyalty), and Flybuy (location services) through the FNGRFOOD orchestration architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Nashville Hot Chicken Menu The core menu offering of Nashville-style hot chicken in customizable heat levels (from Southern with no heat up to "Shut the Cluck Up!!!" ghost pepper), paired with scratch-made Southern sides and desserts. Sold dine-in and take-out at 14 restaurant locations across TN, GA, TX, IL, AL, and NV.
• Catering and Private Events Full-service catering offering family packs (sized for 4-8 people), customized event menus, and staffed catering for weddings, corporate events, and private gatherings. Includes private dining room reservations (Nashville Midtown up to 50 people; Atlanta West Midtown up to 40 people) and a Nashville-based food truck rental option.
• Branded Merchandise Shop Online and in-restaurant sale of branded apparel (shirts, hats, hoodies) and Hattie B's signature spice and seasoning/grilling salt products.
• Gift Cards Digital and physical gift cards redeemable for dine-in, take-out, or online orders at all Hattie B's locations except Las Vegas and Nashville Airport (BNA).
• Coop Club Rewards Program Three-tier (Mild, Medium, Hot) loyalty membership available via iOS and Android app, with tiered point earning (10-12 points per $1), QR code point scanning, and tier status retained for the calendar year plus the following year. Points expire after 180 days of inactivity.
• Private Dining Room Rentals Bookable private event space at Nashville Midtown (capacity up to 50 people) and Atlanta West Midtown (capacity up to 40 people) with customizable menus for private events, corporate gatherings, and celebrations.

Quantifiable outcome

• Over 1,000 customers served per day on peak days
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Moxie LabscoreTechnology or Integration · 6 May 2026Moxie Labs, a Philadelphia-area digital product agency, developed and deployed its proprietary FNGRFOOD customer experience platform for Hattie B's Hot Chicken as a flagship national implementation. The platform replaces Hattie B's legacy third-party ordering system with a fully customized digital architecture unifying online ordering, POS systems, loyalty programs, and guest data across all locations. Hattie B's CEO Joel Chrisman stated the platform was selected to deliver a more consistent, frictionless experience across web and mobile as the brand continues its U.S. expansion.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Shake Shack: Premium fast casual brand with proprietary digital platform, loyalty program, and expanding multi-state footprint. Comparable in tech investment, brand-driven growth model, and urban dine-in positioning.
• Cava: Fast casual chain that scaled via proprietary digital ordering and loyalty platform. Comparable in technology-enabled unit growth and brand-led multi-market expansion strategy.
• Chick-fil-A: Largest U.S. chicken QSR with industry-leading loyalty (Chick-fil-A One) and digital ordering. Comparable in chicken focus and digital customer engagement, but vastly larger scale and broader menu.
• Raising Cane's: National chicken-only fast casual chain with a single-sku menu focus. Comparable in concept discipline (one protein done exceptionally well) and category focus, though much larger scale.
• Sweetgreen: Tech-forward fast casual chain that built proprietary digital and loyalty infrastructure. Comparable in digital platform investment and brand-led multi-market expansion, though in a different cuisine category.

Direct peers

• Wingstop: Chicken-focused QSR with a digitally native, loyalty-driven model and strong off-premise channel mix. Comparable in chicken-category focus and digital-first customer engagement approach.
• Dave's Hot Chicken: Fast-growing Nashville hot chicken concept that has scaled aggressively via franchising and celebrity backing. Closest direct competitor in category and growth-stage comparable, though Hattie B's remains non-franchised.
• Prince's Hot Chicken: Nashville institution since 1945 and the originator of Nashville hot chicken. Direct concept competitor in Hattie B's home market with comparable spice-level customization and family-operated roots.
• Slim Chickens: Chicken-focused fast casual chain with scratch-made sides and a Southern-inspired menu. Closely comparable in menu architecture, sides, and dine-in experience.
• Bolton's Hot Chicken & Fish: Nashville-based hot chicken and fish concept operating multiple locations. Direct format peer competing in the same spice-level customization and casual dining occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HattieBsHotChicken
• Facebookfacebook.com/HattieBsMidtownNashville
• Instagraminstagram.com/hattiebs
• TikToktiktok.com/@hattiebs
• Xx.com/HattieBs
• LinkedInlinkedin.com/company/hattiebshotchicken

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hattie B's Hot Chicken