Moxie Labs
Moxie Labs is an India-based SaaS company offering cloud-based EMR, HD video consultation, and digital OPD/IPD management for individual doctors, clinics, and hospitals, with ABHA-enabled, HIPAA-compliant, white-label deployment on practitioner websites.
- Company typePrivate
- Founded2017
- HeadquartersGhaziabad, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moxie Labs does
Moxie Labs Pvt Ltd is a privately held Indian SaaS company founded in 2017 and headquartered in Indirapuram, Ghaziabad, that builds and operates the Moxie platform — a cloud-based, browser-accessible EMR, HD video consultation, digital OPD/IPD, e-prescription, appointment scheduling, payment gateway, and patient engagement system for doctors, clinics, and hospitals in India. The platform is ABHA-enabled (integrated with India's Ayushman Bharat Health Account), deployable on a practitioner's own branded website without coding, and claims HIPAA, HITECH, and Indian IT Act 2000 / SPI Rules 2011 compliance with AES 256-bit encryption. Customers range from individual solo practitioners (Ayurveda, pediatrics, clinical psychology, mental health) to mid-sized clinics and large multispecialty hospitals, with flagship deployments including Himsanjeevani by Himalayan Hospital (1200+ beds, 2000+ daily OPD) and Sitaram Bhartia Institute of Science and Research.
The company monetizes through a freemium SaaS model ("Start From Free" tier for individual doctors and small clinics, with quote-based paid tiers unlocking personalized HD Video Consultation, EMR, patient engagement, and white-labeled websites), supplemented by transaction fees on integrated patient payments, enterprise subscriptions for hospital-branded tele-medicine and EMR deployments, and professional services for custom website and theme creation. Go-to-market is hybrid: a self-serve web app (web.moxie.one) for SMBs, a sales-led Calendly demo funnel and WhatsApp outreach for mid-market clinics, enterprise field sales for hospitals, and government-channel credibility via affiliations with the National Health Authority of India, Telemedicine Registry of India, Startup India, and Startup Uttarakhand.
Operational footprint is exclusively India-based with no disclosed international expansion; the Terms of Service explicitly disclaim service availability outside India. The mobile app is distributed via Google Play (com.moxie.health) and iOS, and the company co-operated the covidtelecare.org free tele-consultation portal with FiND Foundation during the COVID-19 pandemic. No funding rounds, revenue figures, M&A activity, or management team details are disclosed in the available data, which materially constrains any financial-scale assessment.
Moxie Labs firmographics
Firmographics- Name
- Moxie Labs
- Legal name
- Moxie Labs Pvt Ltd
- Website
- https://moxie.one
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moxie Labs is an India-based SaaS company offering cloud-based EMR, HD video consultation, and digital OPD/IPD management for individual doctors, clinics, and hospitals, with ABHA-enabled, HIPAA-compliant, white-label deployment on practitioner websites.
- Ownership category
- akta.pro rank
Moxie Labs industry classification
Industry- Product category
- Healthcare EMR and Telemedicine Software
- NAICS
- Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Software Publishers (5132)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Moxie Labs is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Moxie Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium EMR and Practice Management SaaS: "Start From Free" tier with basic features; paid tiers unlock personalized HD Video Consultation, EMR, patient engagement, and white-labeled clinic/hospital websites. Recurring subscription model targeted at doctors and clinics.
- Patient Payment Gateway Fees: Integrated payment gateway enables doctors to charge consultation fees; transactions flow through the platform with end-to-end encryption.
- Hospital Branded Tele-Medicine & EMR Deployment: Enterprise deployment of white-labeled HD Video Consultation, EMR, OPD, IPD and mobile app on hospitals' own websites; custom website creation services offered.
- Custom Website and Theme Services: Professional services for creating customized clinic or hospital websites/portals/apps as part of onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free starter tier with basic features; full EMR, HD Video Consultation, branded website and patient engagement are paid (quote-based) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Moxie Labs product offering
Product offeringCore offering
Moxie Labs offers cloud-based EMR software, HD Video Consultation, e-prescription (e-Rx), appointment management, payment gateway, and digital OPD/IPD modules to doctors, clinics, and hospitals in India. The platform can be self-served by individual practitioners via a free tier or deployed as a white-labeled digital patient engagement system embedded directly on the provider's own branded website.
Differentiator
Problem solved
Functional benefit
Brands
- covidtelecare.org: A COVID-19 teleconsultation portal started and operated by Moxie Labs Pvt Ltd along with FiND Foundation for Innovation and Design, hosted on Digital Ocean cloud, to address shortage of doctors for Indian citizens during the pandemic.
Quantifiable outcome
- AES 256-bit encryption used to protect all patient data
- +2 more outcomes
Companies that use Moxie Labs
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Moxie Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Moxie Labs partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- National Health Authority of India (NHA)flagshipNHA affiliation displayed under "Our Collaborations". Moxie's EMR is ABHA-enabled, connecting patients and doctors within India's national digital health ecosystem. Strategic enabler for adoption across India's public health infrastructure.
- Telemedicine Registry of IndiaflagshipMoxie is listed on the Telemedicine Registry of India (telemedregistry.in), validating the platform as a registered telemedicine service aligned with Indian Medical Council Telemedicine Practice Guidelines 2020.
- Startup India (Government of India)coreRecognized under the Government of India's Startup India initiative; logo displayed on homepage. Provides policy and ecosystem support.
- Startup UttarakhandcoreRecognized startup by the Government of Uttarakhand's Startup Uttarakhand initiative; logo displayed on homepage.
- FiND Foundation for Innovation and DesigncoreCo-developed and co-operated the covidtelecare.org free tele-consultation portal during the pandemic with Moxie Labs Pvt Ltd. NGO partner for public-health deployments.
- Design Praxis IndiaminorListed as a collaborator under "Our Collaborations" on the Moxie homepage.
- DigitalOceancoreCloud service provider hosting the covidtelecare.org portal co-operated by Moxie Labs and FiND Foundation; Digital Ocean's privacy and terms apply. Underlying infrastructure for Moxie web/app platform deployments.
- Google Play StorecoreMoxie mobile app (com.moxie.health) is distributed through Google Play Store to enable patient and doctor registration.
- Apple App Store (iOS)coreMoxie mobile app is distributed through the iOS App Store as referenced by the Android/iOS download links on the web app registration page.
- CalendlyminorCalendly (calendly.com/moxie-health/moxie-system-demo) is used to schedule free product demos and discussions, serving as the primary lead-conversion tool.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Moxie Labs competitors and assessment
Company assessmentBroad incumbents
- Innovaccer: Healthcare data and analytics platform with provider-facing EMR, care management and population-health tools operating in India and the US; broader incumbent with overlapping EMR and provider-engagement capabilities.
- Tata 1mg: Large Indian digital health platform offering online doctor consultations, e-pharmacy, diagnostics and lab bookings; overlaps with Moxie on telemedicine and patient-side digital health experience.
- Apollo 24/7: Apollo Hospitals' consumer digital health app offering online consultations, medicine delivery and EMR access for Apollo patients; broader incumbent competing for the same telemedicine and digital prescription demand.
Direct peers
- Practo: India's largest doctor-discovery, telemedicine and clinic-software platform; competes head-to-head with Moxie on practice management, EMR, teleconsultation and patient engagement for individual doctors, clinics and small hospitals.
- MocDoc: Cloud-based hospital and clinic management system offering EMR, appointment, billing, pharmacy and telemedicine modules to Indian hospitals and clinics; most direct functional competitor to Moxie's OPD/IPD and EMR stack.
- DocOn: EMR and practice management SaaS for Indian doctors with OPD, e-prescription and patient engagement features; competes for the same solo-doctor and small-clinic segment as Moxie.
- MFine: Indian telehealth and digital health platform connecting patients with doctors for online consultations and ongoing care; competes with Moxie's HD video consultation and patient engagement modules.
- HealthStack (by AlgoWorks): Digital healthcare platform providing EMR, appointment booking, e-prescription and patient management for Indian doctors and clinics; directly comparable to Moxie's solo-practitioner and small-clinic offering.
Emerging players
- LiveHealth: Indian healthcare IT company providing EMR, hospital management and telemedicine solutions to hospitals and diagnostic chains; overlaps with Moxie's enterprise hospital deployment motion.
- Docplix: India-focused EMR and practice management SaaS for doctors with digital prescription, patient records and analytics; comparable emerging player targeting the same solo-practitioner and small-clinic segment as Moxie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moxie Labs social profiles
Digital presenceMoxie Labs compliance and trust
Trust signalCompliance4 records
Moxie Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxie Labs leadership team
Management profileNumber of profiles
Moxie Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxie Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxie Labs
What does Moxie Labs do?
Moxie Labs offers cloud-based EMR software, HD Video Consultation, e-prescription (e-Rx), appointment management, payment gateway, and digital OPD/IPD modules to doctors, clinics, and hospitals in India. The platform can be self-served by individual practitioners via a free tier or deployed as a white-labeled digital patient engagement system embedded directly on the provider's own branded website.
Is Moxie Labs a public or private company?
Moxie Labs is a private company. It is classified as unknown and is currently operating.
When was Moxie Labs founded?
Moxie Labs was founded in 2017. It employs 11 to 50 people.
Where is Moxie Labs based?
Moxie Labs is headquartered in Ghaziabad, India, in the Asia region.
How does Moxie Labs make money?
Four revenue lines are on record. Freemium EMR and Practice Management SaaS are the primary driver. The others are patient Payment Gateway Fees, hospital Branded Tele-Medicine & EMR Deployment and custom Website and Theme Services.
Who are Moxie Labs's main competitors?
Broad incumbents on record are Innovaccer, Tata 1mg and Apollo 24/7. Direct peers are Practo, MocDoc, DocOn, MFine and HealthStack (by AlgoWorks). Emerging players are LiveHealth and Docplix.
Does Moxie Labs have an API?
No public API is recorded for Moxie Labs.
What industry is Moxie Labs in?
Moxie Labs's product category is Healthcare EMR and Telemedicine Software. Its primary akta.pro industry code is HLALABAI, Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults), with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 6213 and its SIC code is 8011.