Circul’R
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Circul’R does
Circul'R is a Paris-based advisory firm founded in 2017 by Jules Coignard and Raphaël Masvigner, former Airbus employees who built credibility through a 17-month, 22-country study tour of circular economy practitioners. The company helps large enterprises and public territories transition from linear to circular operating models, addressing all seven pillars defined by ADEME (sustainable procurement, eco-design, industrial ecology, extension of use, economy of functionality, recycling, responsible consumption). Its services span three revenue lines: fee-based training (face-to-face, distance learning, and the signature Circular Odyssey format), consulting missions billed on consultant seniority-tiered daily rates, and the annual-fee Circul'R Club (turnover-tiered membership granting access to four city-based events, thematic workshops, and an online platform). Layered on top of these are six industry-specific Coalitions (cosmetics reuse, wine & spirits deposit, circular finance, industrial circularity, responsible communication, POP displays) where competing firms collaborate on shared pre-competitive infrastructure such as deposit-and-return systems.
The firm claims to have served 70%+ of CAC 40 companies and over 120 large enterprises and territories across beverages, luxury, retail, energy, automotive, fashion, and financial services, with named clients including Heineken, Coca-Cola, Vinci, Decathlon, L'Oréal, Kering, Renault, Carrefour, BNP Paribas, AFD, and SNCF (TGV Intercités deployed Circular Odyssey to 17,000 employees). Its core "technology" is human expertise combined with a curated ecosystem of 1,000+ circular-economy solution providers, plus a small set of proprietary tools (the Score PLV eco-design measurement instrument for point-of-sale displays and a Life Cycle Analysis consulting practice). The company is a société par actions simplifiée registered in Paris (RCS 824 524 557), and in June 2025 Legrand, the global electrical and digital building infrastructure group, acquired a majority stake, making Legrand the parent entity. The team has scaled from two founders to approximately 40 experts across consulting, training, club, development, and public policy functions.
Circul’R firmographics
Firmographics- Name
- Circul’R
- Legal name
- Circul'R
- Website
- https://en.circul-r.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Circul’R is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Circul’R business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Services: Circul'R provides circular economy training through face-to-face conferences, digital trainings, and engagement workshops. Training fees are calculated as fixed fees or based on the number of digital access codes ordered by the customer.
- The Circul'R Club Membership: The Club service is provided for an annual fee determined according to the customer's annual turnover. The fee may be revised upward at the beginning of each calendar year. Different Clubs exist in different cities in France, and members pay to access 4 events per year, thematic workshops, and an online platform.
- Consulting Missions: Consulting services on circular economy are charged based on the number of working days carried out by Circul'R employees. Daily fees are determined by the level of competence and seniority of the employees assigned. An estimated fee is agreed upon before mission commencement, with advance billing. Missions cover the 7 pillars of circular economy: sustainable procurement, eco-design, industrial ecology, extension of use, economy of functionality, recycling, and responsible consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Training services - fees are fixed per engagement or per number of digital access codes ordered |
| Subscription | Annual | Circul'R Club - annual membership fee based on customer's annual turnover |
| Other | Multi-year contract | Consulting missions - daily rate based on seniority level of assigned consultants |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Circul’R product offering
Product offeringCore offering
Circul'R is a circular economy advisory firm that helps large companies and territories transition to circular economy models. Its core offerings include face-to-face and distance-learning training programs on circular economy, consulting missions covering all 7 ADEME pillars (sustainable procurement, eco-design, industrial ecology, extension of use, economy of functionality, recycling, responsible consumption), the Circul'R Club membership community with 4 annual events and workshops, and cross-sector Coalitions where companies collaborate on shared circular challenges.
Product overview
Circul'R is a social enterprise offering a portfolio of circular economy services centered around four core offerings: Training (face-to-face and distance learning courses), Consulting Missions (auditing and solution deployment), the Circul'R Club (a membership community with events and workshops), and Coalitions (cross-sector collaborative initiatives). These are complemented by specific programs like the Circular Odyssey training format, the ESCP-partnered Circular Economy Leader program, and the annual Trophées des Alliances Circulaires awards. The company also provides educational resources including publications on circular economy topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Training (Formations) Face-to-face or distance-learning courses to raise awareness and train employees of large enterprises and territorial bodies in circular economy topics, including the Circular Odyssey awareness format and stakeholder engagement programs.
- Consulting Missions From auditing to solution sourcing, supporting companies and territories in deploying impactful circular economy projects including vision definition, ecosystem consolidation, new circular business model development, and life cycle analysis-based decision making.
- Circul'R Club Annual-membership community offering 4 events per year, thematic workshops, and an online exchange platform for committed circular economy actors, organized by city chapter in France with fees scaled to member turnover.
- Circul'R Coalitions Cross-sector coalitions where companies join forces to tackle specific circular economy challenges and deploy shared solutions, including coalitions on cosmetics reuse, wine & spirits deposit, circular finance, responsible communication, industrial circularity, and POP displays.
- Circular Economy Leader Program Professional training program developed in partnership with ESCP Business School to train circular economy leaders within their organizations.
Quantifiable outcome
- Trained 17,000 TGV Intercités employees through the Circular Odyssey program
- +5 more outcomes
Companies that use Circul’R
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles2 records
Circul’R technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Circul’R partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Spirits Reuse Coalition (Wine & Spirits)coreA spirits industry alliance led by Circul'R started testing glass bottle reuse through a deposit system in July 2025. Covered by La Tribune and L'Usine Nouvelle. This follows the cosmetics reuse coalition model and involves major wine and spirits producers.
- Industrial Circularity CoalitionmajorNine major manufacturers collaborate through Circul'R's Industrial Circularity Coalition for greater circularity. This initiative addresses the risks of the linear economic model and develops solutions for industrial circular economy practices. Covered by Environnement Magazine.
- La Banque PostalemajorLa Banque Postale joined the Circul'R Circular Finance Coalition alongside BNP Paribas and Oney, to work together on accelerating circular finance and helping banks understand and finance circular economy opportunities.
- BNP ParibasmajorBNP Paribas joined Circul'R's Circular Finance Coalition along with La Banque Postale and Oney. The coalition aims to facilitate circular finance by bringing together banks to accelerate the financing of circular economy activities. Covered by Environnement Magazine and AdNews in September 2024.
- OneymajorOney joined the Circul'R Circular Finance Coalition alongside BNP Paribas and La Banque Postale, collaborating on circular finance mechanisms and financing solutions for the circular economy.
- Responsible Communication CoalitionmajorCircul'R launched the first business coalition dedicated to circular economy communication in June 2024, with 9 major companies committed to responsible communication practices. The coalition works on defining standards for circular economy claims and avoiding greenwashing, covered by CBNews.
- POP Display Coalition (Score PLV)minorCircul'R's POP (Point of Sale) display coalition developed the Score PLV tool to measure the eco-design of advertising displays. The tool was unveiled in May 2024 and helps companies evaluate the environmental impact of their POP materials.
- ADEMEmajorCircul'R collaborates with ADEME (Agence de la Transition Écologique) on circular economy frameworks. Circul'R references ADEME's 7 pillars of circular economy as the foundation of their service offerings and has published content explaining ADEME's framework to professionals.
- Coalition Réemploi et CosmétiquecoreCircul'R leads the cosmetics reuse coalition with 15+ beauty sector actors including Dior, L'Oréal, and others. This coalition launched a pilot program for reuse of cosmetic packaging through a deposit system, testing in 36+ points of sale. The initiative expanded through the Beauty Loop (Boucle Beauté) program and later the Recosm ecosystem. Covered extensively in Premium Beauty News, LSA, Europe 1, Fashion Network, and L'Usine Nouvelle.
- ESCP Business SchoolcoreCircul'R and ESCP launched the 'Circular Economy Leader' training program for professionals in January 2023. This joint program leverages Circul'R's circular economy expertise and ESCP's academic platform to deliver executive education on circular economy transition. The program is targeted at professionals seeking to lead circular economy transformation within their organizations.
- CiteominorCiteo, an eco-organization for packaging and print media, is referenced as a partner in Circul'R's ecosystem. Citeo supports companies in their packaging and paper eco-design, and their logo appears among the trusted partners/client logos on Circul'R's homepage.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Circul’R competitors and assessment
Company assessmentDirect peers
- Carbone 4: Paris-based independent consultancy specialized in climate strategy, low-carbon transition, and increasingly circular economy. Closest comparable by geography, client segment (large French corporates), and advisory-plus-training business model.
- GreenFlex: French sustainability services and software company (acquired by TotalEnergies) advising large enterprises on energy, environmental, and CSR strategy. Comparable by French enterprise focus, sustainability advisory services, and hybrid service-plus-tool offering.
- EcoAct: Paris-based climate and sustainability consultancy now part of Schneider Electric, advising large organizations on carbon strategy, CSRD, and environmental performance. Comparable by client profile, French roots, and enterprise sustainability advisory model.
- BL Evolution: French consulting firm focused on circular economy, sustainable procurement, and responsible digital practices. Direct competitor in French circular economy advisory with overlapping client base and consulting/coaching offerings.
- UTOPIES: Paris-based strategic consulting firm founded by Élisabeth Laville specializing in sustainable development strategy, circular economy, and ESG advisory for large corporates. Comparable in client segment and French-market focus.
- Quantis: International sustainability consultancy (Swiss/US roots) specialized in LCA, eco-design, and science-based sustainability strategy. Comparable in LCA consulting, eco-design tooling, and serving global FMCG/luxury clients.
Broad incumbents
- South Pole: Global climate solutions provider offering strategy consulting, project development, and digital tools for sustainability/circular transitions. Comparable in serving large multinational corporates on sustainability strategy at a much larger international scale.
Others
- Citeo: French eco-organization for packaging and print media circularity, already referenced as a Circul'R partner/ecosystem member. Adjacent enabler rather than direct competitor — operates the EPR system Circul'R's clients must comply with.
- ADEME: France's ecological transition agency that authored the 7-pillar circular economy framework Circul'R uses. Ecosystem/regulator partner rather than competitor, but its evolving doctrine shapes demand for Circul'R's services.
Emerging players
- The Shift Project: French think tank and consulting group working on post-carbon, circular economy, and ecological transition topics with think-tank credibility. Comparable in mission and French-market thought leadership, with a more research/non-profit orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circul’R social profiles
Digital presenceCircul’R financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circul’R leadership team
Management profileNumber of profiles
Profiles10 records
Circul’R funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circul’R M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circul’R
What does Circul’R do?
Circul'R is a circular economy advisory firm that helps large companies and territories transition to circular economy models. Its core offerings include face-to-face and distance-learning training programs on circular economy, consulting missions covering all 7 ADEME pillars (sustainable procurement, eco-design, industrial ecology, extension of use, economy of functionality, recycling, responsible consumption), the Circul'R Club membership community with 4 annual events and workshops, and cross-sector Coalitions where companies collaborate on shared circular challenges.
Is Circul’R a public or private company?
Circul’R is a private company. It is classified as corporate owned and is currently operating.
When was Circul’R founded?
Circul’R was founded in 2017. It employs 11 to 50 people.
Where is Circul’R based?
Circul’R is headquartered in Paris, France, in the Europe region.
How does Circul’R make money?
Three revenue lines are on record. Training Services are the primary driver. The others are the Circul'R Club Membership and consulting Missions.
Who are Circul’R's main competitors?
Direct peers on record are Carbone 4, GreenFlex, EcoAct, BL Evolution, UTOPIES and Quantis. South Pole is listed as a broad incumbent. Others are Citeo and ADEME. The Shift Project is listed as an emerging player.
Does Circul’R have an API?
No public API is recorded for Circul’R.