LUYOA

What LUYOA does

LUYOA is a digital loyalty platform built around Luyoa®Cards, which are digital loyalty cards that reside natively in Apple Wallet and Google Wallet. The platform enables hospitality merchants — restaurants, cafés, bars, bakeries, and quick-service establishments in Spain, Mexico, and the United States — to run digital stamp, points, and cashback programs without requiring customers to download a dedicated mobile app. Core feature modules include a Google Reviews filtering QR system, geolocation-triggered push notifications, birthday reward automation, tiered reward inventory, and an automated campaign builder with CRM-style segmentation. The technical stack combines Apple/Google Wallet pass infrastructure, QR-code onboarding, push notification delivery, AWS-hosted data residency in Ecuador, Guatemala, and Colombia, and a native Loomis Pay POS integration that auto-assigns loyalty stamps on each transaction.

The company operates a four-tier subscription SaaS model priced in MXN/USD/EUR: Starter at 594 MXN/month (250 cards, 10 push notifications), Core at 849 MXN/month (600 cards, CRM, geolocation, unlimited pushes, monthly LUYOA Advisor), Grow at 1,215 MXN/month (unlimited cards, multi-branch analytics, POS connection, bi-weekly advisor), and a custom Enterprise tier for franchises and chains. Go-to-market blends a sales-led motion (HubSpot-driven demos with 24-hour specialist follow-up) with product-led self-serve registration through app.luyoa.com. The legal entity is Luyoa LLC, incorporated in Delaware, with operational offices in Madrid (EU HQ and GDPR representative) and Mexico City. The customer base spans 100+ merchants including two named enterprise accounts (TGI Fridays, Yogen Früz), one mid-market account (Grupo Tatán), and a long tail of SMB hospitality businesses.

LUYOA was founded in 2025 and operates with a 1–10 person team. The platform claims 100,000+ active end users, an 85% customer retention rate, a 5% lift in average ticket size, and 3x more Google reviews for merchants using its review-filtering module. Strategic partnerships span Loomis Pay (core POS), Apple and Google (wallet distribution), AWS (infrastructure), and an Odoo ERP integration target. No revenue, funding rounds, or institutional investors are disclosed, and the company does not appear to have a dedicated mobile app — a deliberate architectural choice underpinning its distribution thesis.

Name

LUYOA

Legal name

Luyoa LLC

Website

https://luyoa.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

LUYOA provides no-app digital loyalty cards for Apple Wallet and Google Wallet, targeting SMB and mid-market hospitality merchants in Spain, Mexico, and the US with subscription SaaS pricing and native POS integration.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

SIC

Finance Services (6199)

akta.pro industry

PRIMARYTHALAKAJ

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

Keywords

• Digital loyalty platform
• Mobile wallet loyalty
• Customer retention software
• Hospitality loyalty program
• QR loyalty cards

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Starter Plan: Entry-level SaaS subscription at $594 MXN/month ($7,128 annually with 15% discount). Includes up to 250 digital cards, basic push notifications (10/month), dashboard analytics, and single-admin access. Designed for businesses starting to understand their most loyal customers.
2. Subscription - Core Plan: Mid-tier subscription at $849 MXN/month ($10,188 annually with 15% discount). Includes up to 600 digital cards, unlimited push notifications, CRM with segmentation, geolocation notifications, Google reviews increase, and automated campaigns. 1 establishment with LUYOA Advisor monthly support.
3. Subscription - Grow Plan: Multi-location subscription at $1,215 MXN/month ($14,580 annually with 15% discount). Includes unlimited cards, per-branch push notifications, cross-location rewards, real-time branch analytics, advanced segmentation, POS connection, and 2 establishments with unlimited admins. LUYOA Advisor support bi-weekly.
4. Subscription - Enterprise Plan: Custom pricing for franchises, chains, and restaurant groups. Price per branch with custom integrations and dedicated support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LUYOA sells a SaaS-based digital loyalty platform built around Luyoa®Cards, which are digital loyalty cards stored natively inside Apple Wallet and Google Wallet so customers can collect stamps, points, or cashback without downloading a separate app. Merchants onboard via QR code and receive a merchant dashboard with CRM, segmentation, geolocation push notifications, Google Reviews filtering, and POS integration through partners such as Loomis Pay. The platform is sold on tiered monthly subscriptions (Starter, Core, Grow, Enterprise) priced in MXN, USD, and EUR and bundles an expert consulting service called LUYOA Advisor.

Product overview

LUYOA is a digital loyalty platform built around Luyoa®Cards — digital loyalty cards that live natively in Apple Wallet and Google Wallet, eliminating the need for dedicated mobile apps. The core product is complemented by a tiered pricing model (STARTER, CORE, GROW, ENTERPRISE) that scales from single-location businesses to franchises. Key feature modules include Google Reviews Enhancement (QR-based review filtering), Geolocation Notifications, and Birthday Rewards automation. The GROW tier adds multi-branch management with cross-branch analytics, automated campaigns, and POS connectivity. LUYOA Advisor expert consultation is bundled into higher-tier plans.

Differentiator

Problem solved

Functional benefit

Brands

• Luyoa®Cards: Digital loyalty cards that live in Apple Wallet and Google Wallet, enabling businesses to implement loyalty programs with digital stamps, points, and cashback without requiring customers to download a separate app.

Products and services

• Luyoa®Cards Digital loyalty cards that live natively inside Apple Wallet and Google Wallet, allowing merchants' customers to collect digital stamps, points, or cashback after every purchase without downloading a mobile app; activated by scanning a merchant QR code and used across SMB and multi-location retail, food service, and hospitality businesses.
• LUYOA Advisor Strategic loyalty consulting service delivered by LUYOA loyalty specialists, providing monthly guidance on Core plans and bi-weekly guidance on Grow plans to help merchants design, optimize, and scale their loyalty programs.

Quantifiable outcome

• 85% customer retention rate
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Loomis PaycoreTechnology or IntegrationNative integration partnership with Loomis Pay payment terminal. Enables automatic loyalty stamp/points assignment on every customer transaction without manual entry. Customers receive loyalty benefits automatically when they pay at Loomis Pay terminals.
• GooglecoreTechnology or IntegrationIntegration with Google Wallet for digital card storage and Google Maps for review management. Platform creates loyalty cards that live in Google Wallet and leverages Google Maps for review filtering.
• ApplecoreTechnology or IntegrationIntegration with Apple Wallet for digital card storage. Platform creates loyalty cards (Luyoa®Cards) that live natively in Apple Wallet on iOS devices.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for data storage. Luyoa stores data on AWS servers in the US, Ecuador, Guatemala, and Colombia for data residency compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kangaroo Rewards: Loyalty and engagement platform for SMB retail and hospitality. Comparable subscription pricing model and customer segment to LUYOA.
• Como (Como Sense): Customer engagement and loyalty platform for SMB and chain retailers/restaurants. Overlapping customer segments, multi-location features, and tiered subscription pricing.
• Belly: Digital loyalty platform purpose-built for hospitality SMBs such as cafés and restaurants. Directly comparable customer base and use cases.
• PassKit: Platform for issuing Apple Wallet and Google Wallet passes including loyalty cards. Closest direct competitor on the wallet-native distribution mechanic.
• Stamp Me: Digital loyalty stamp card platform targeting SMBs including cafés and restaurants. Direct overlap with LUYOA on no-/low-friction digital loyalty for hospitality SMBs.
• Smile.io: Loyalty and rewards platform for SMB and mid-market merchants. Closely comparable subscription SaaS model and customer retention use cases for small merchants.

Broad incumbents

• Square Loyalty: Loyalty module embedded in Square's POS/payments ecosystem. Highly comparable to LUYOA's Loomis Pay-integrated, POS-tied loyalty offering for SMBs.
• Antavo: Enterprise loyalty cloud platform serving global retail and hospitality brands. Larger, broader incumbent operating in the same loyalty-platform category as LUYOA.
• Yotpo Loyalty: Loyalty product within Yotpo's broader UGC/marketing platform for SMB and mid-market merchants. Overlaps with LUYOA in subscription-based loyalty SaaS.

Emerging players

• Voucherify: API-first loyalty and promotion infrastructure used by mid-market and enterprise brands. Comparable loyalty-as-a-service offering, though more developer-oriented than LUYOA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUYOA