Kangaroo Rewards
Kangaroo Rewards is a Montreal-based SaaS provider of cloud-based customer loyalty and engagement software for small and mid-sized businesses across 12 verticals, offering point-based rewards, tiered memberships, and marketing automation integrated with major POS and e-commerce platforms.
- Company typePrivate
- Founded2012
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kangaroo Rewards does
Kangaroo Rewards is a Montreal-based, privately-held software company founded in 2012 that operates a cloud-based customer loyalty and engagement SaaS platform targeting small and mid-sized businesses. The core product is a point-based loyalty management system supporting configurable earning rules, tiered membership structures, and customer engagement campaigns, augmented by a modular suite of 13 add-on capabilities including email and SMS marketing automation, omnichannel delivery, geofencing, gamification, QR code scanning, campaign management, behavioral workflows, a developer API, a merchant analytics portal, a white-label mobile app, an in-store loyalty tablet, and an integrated review collection tool.
The platform is designed for rapid deployment - the company states a fully functional loyalty program can be launched in under 60 minutes - and reaches customers through three distinct go-to-market motions: a product-led self-serve sign-up via the Business Portal, an enterprise sales motion offering demos and specialist consultations, and a partner channel distributing through integrations with 12+ POS and e-commerce platforms including Shopify, Lightspeed, BigCommerce, WooCommerce, Heartland, Alice POS, MindBody, Pepperi, Saputo, Judge.me, and Hotlunch. Amazon is integrated as a premium reward redemption partner, allowing end-customers to convert loyalty points into Amazon gift cards and products.
Revenue is generated through SaaS subscriptions on a tiered pricing structure, though specific price points are not publicly disclosed and prospects are routed through a demo-and-consultation funnel for custom quotes. The company addresses 12 vertical segments including e-commerce, sporting goods, fashion/apparel, medspas, restaurants and bars, pet retail, golf, beauty/cosmetics, barber shops and hair salons, tour and travel, automotive services, and fitness/wellness. The firm holds no disclosed patents, trademarks, awards, or external funding rounds, and operates with 11-50 employees under GDPR-compliant data handling.
Kangaroo Rewards firmographics
Firmographics- Name
- Kangaroo Rewards
- Website
- https://kangaroorewards.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kangaroo Rewards is a Montreal-based SaaS provider of cloud-based customer loyalty and engagement software for small and mid-sized businesses across 12 verticals, offering point-based rewards, tiered memberships, and marketing automation integrated with major POS and e-commerce platforms.
- Ownership category
- akta.pro rank
Kangaroo Rewards industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where Kangaroo Rewards is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Markets served
Kangaroo Rewards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based loyalty platform delivered as a subscription service. Businesses pay recurring fees to access the loyalty management system, marketing tools, and analytics dashboard. The platform offers tiered pricing based on business size and feature requirements.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Kangaroo Rewards product offering
Product offeringCore offering
Kangaroo Rewards is a cloud-based customer loyalty and engagement platform that enables small and mid-sized businesses to launch point-based rewards programs, tiered memberships, and automated marketing campaigns. The platform delivers an omnichannel loyalty experience across in-store POS, e-commerce, and mobile apps with integrations to major platforms such as Shopify, Lightspeed, BigCommerce, and MindBody. It is sold as a SaaS subscription targeting verticals including retail, restaurants, salons, fitness, travel, and automotive services.
Product overview
Kangaroo Rewards is a unified loyalty and customer engagement platform designed for small to medium-sized businesses. The core offering is the Loyalty Management platform, which provides point-based rewards, tiered membership structures, and customer engagement tools. This core platform is augmented by modular add-ons including Email & SMS for automated marketing communications, Omnichannel Marketing for cross-channel experience delivery, Geofencing for location-based targeting, Gamification for interactive engagement, QR Code Scanning for in-store point earning, Campaigns for promotion management, Workflows for behavior-triggered automation, API for custom integrations, Business Portal for merchant analytics, White Label App for custom-branded mobile deployment, Loyalty Tablet for in-store engagement, and Review App for feedback collection. The platform integrates with major POS systems (Lightspeed, Heartland, Alice POS), e-commerce platforms (Shopify, BigCommerce, WooCommerce, Amazon), and other business tools (MindBody, Judge.me, Pepperi, Saputo, Hotlunch) to deliver a comprehensive loyalty ecosystem that can launch in under an hour.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty Management Platform
Quantifiable outcome
- Up to 56% higher annual revenue for businesses with effective loyalty programs
- +2 more outcomes
Companies that use Kangaroo Rewards
Customer profileSegments12 records
Ideal customer profiles4 records
Kangaroo Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature13 records
Kangaroo Rewards partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- ShopifycoreNative integration with Shopify POS and e-commerce platform enabling seamless loyalty program deployment for Shopify merchants. Customers can implement points, tiers, and rewards directly within their Shopify store.
- LightspeedcoreIntegration with Lightspeed POS system allowing retailers to run loyalty programs across physical and online stores with unified customer data.
- BigCommercecoreIntegration with BigCommerce e-commerce platform enabling BigCommerce merchants to add loyalty programs to their online stores.
- WooCommercecoreWordPress/WooCommerce integration allowing online retailers using WooCommerce to add loyalty functionality to their stores.
- AmazonsupportingPremium reward partner allowing customers to redeem loyalty points for Amazon gift cards and products, providing an attractive reward option.
- Alice POSsupportingIntegration partnership with Alice POS provider for seamless loyalty program deployment at point of sale.
- HeartlandsupportingIntegration with Heartland POS systems enabling merchants to implement loyalty programs at the point of sale.
- MindBodysupportingIntegration with MindBody platform for wellness, fitness, and beauty businesses to run loyalty programs alongside scheduling and management.
- Judge.mesupportingIntegration with Judge.me review platform enabling combined loyalty and review collection campaigns.
- HotlunchsupportingIntegration with Hotlunch platform for restaurant and food service loyalty program capabilities.
- SaputosupportingIntegration partnership with Saputo for loyalty program capabilities specific to their customer base.
- PepperisupportingIntegration with Pepperi platform for wholesale and B2B commerce loyalty solutions.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Kangaroo Rewards competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants, with deep Shopify, BigCommerce, and WooCommerce integrations. It competes head-on with Kangaroo Rewards for the same SMB and mid-market e-commerce customer base.
- Stamped.io: Stamped.io provides loyalty, reviews, referrals, and visual UGC for e-commerce brands, with strong Shopify and BigCommerce app-store presence. It is a direct competitor for SMB merchants evaluating Kangaroo's loyalty and review modules.
- Fivestars: Fivestars is a customer loyalty and marketing platform focused on small and local businesses across retail, restaurant, and service verticals. It directly competes with Kangaroo Rewards for SMB merchants seeking plug-and-play loyalty programs.
- Smile.io: Smile.io is a leading loyalty and rewards platform tightly integrated with the Shopify ecosystem, offering points, VIP tiers, and referral programs to SMB e-commerce merchants. It is a direct competitor to Kangaroo Rewards, particularly in the Shopify and BigCommerce merchant segments.
- Thanx: Thanx is a customer engagement and loyalty platform serving restaurant, café, and convenience-store chains with digital loyalty and integrated payment-based insights. It is a direct competitor in the restaurant and SMB food-service segments.
- Antavo: Antavo is an enterprise loyalty cloud platform for retail, fashion, beauty, and lifestyle brands, offering tiered memberships, gamification, and omnichannel engagement. It is a comparable loyalty platform serving overlapping verticals at the mid-market and enterprise tier.
- Punchh: Punchh is a digital loyalty and engagement platform purpose-built for restaurant and food-service brands, including chain restaurants. It directly competes with Kangaroo Rewards in the restaurants & bars vertical and operates at the enterprise/chain level.
Broad incumbents
- Yotpo: Yotpo is a broader retention and marketing platform offering reviews, SMS marketing, subscriptions, and loyalty for e-commerce brands. It overlaps with Kangaroo Rewards in the loyalty and email/SMS marketing modules but serves a wider portfolio of products.
- Annex Cloud: Annex Cloud is an enterprise loyalty and customer engagement platform spanning loyalty programs, referral marketing, and UGC for large brands. It overlaps with Kangaroo Rewards in the loyalty and engagement space but targets larger enterprise customers.
Emerging players
- Tapcart: Tapcart is a mobile commerce platform for Shopify brands that also offers integrated loyalty, push notifications, and personalized engagement features. It overlaps with Kangaroo Rewards' white-label app and omnichannel marketing capabilities for Shopify merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kangaroo Rewards social profiles
Digital presenceKangaroo Rewards compliance and trust
Trust signalCompliance1 record
Kangaroo Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kangaroo Rewards leadership team
Management profileNumber of profiles
Profiles1 record
Kangaroo Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kangaroo Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kangaroo Rewards
What does Kangaroo Rewards do?
Kangaroo Rewards is a cloud-based customer loyalty and engagement platform that enables small and mid-sized businesses to launch point-based rewards programs, tiered memberships, and automated marketing campaigns. The platform delivers an omnichannel loyalty experience across in-store POS, e-commerce, and mobile apps with integrations to major platforms such as Shopify, Lightspeed, BigCommerce, and MindBody. It is sold as a SaaS subscription targeting verticals including retail, restaurants, salons, fitness, travel, and automotive services.
Is Kangaroo Rewards a public or private company?
Kangaroo Rewards is a private company. It is classified as unknown and is currently operating.
When was Kangaroo Rewards founded?
Kangaroo Rewards was founded in 2012. It employs 11 to 50 people.
Where is Kangaroo Rewards based?
Kangaroo Rewards is headquartered in Montreal, Canada, in the North America region.
How does Kangaroo Rewards make money?
One revenue line is on record: saaS Subscription.
Who are Kangaroo Rewards's main competitors?
Direct peers on record are LoyaltyLion, Stamped.io, Fivestars, Smile.io, Thanx, Antavo and Punchh. Broad incumbents are Yotpo and Annex Cloud. Tapcart is listed as an emerging player.
Does Kangaroo Rewards have an API?
Yes. Kangaroo Rewards offers an API that enables integration capabilities for developers and partners to build custom integrations and connect external systems with the loyalty platform. Developer documentation is at loyalty.kangaroorewards.com/api.
What industry is Kangaroo Rewards in?
Kangaroo Rewards's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its NAICS code is 4594.