Seure

What Seure does

Seure Henkilöstöpalvelut Oy is a Finnish non-profit staffing services company founded in 1990 and owned by municipalities in the Helsinki metropolitan area and broader Uusimaa region (including Helsinki, Espoo, and Vantaa). The company provides temporary staffing, recruitment, and workforce optimization services primarily to public-sector clients in social services and healthcare, early childhood education, primary education, and ancillary services (food service, cleaning, facility maintenance). Its core product is the OmaSeure digital platform, offered in employee-facing and customer-facing variants, which enables workers to browse, accept, and manage shifts and enables clients to order staff and monitor fulfillment. Seure also deployed an AI-powered HR assistant called Välkky in March 2025 and uses AI tooling for document verification and automated employee support via an OmaSeure chatbot.

Seure's business model is managed-services staffing: workers are employed by Seure and assigned to client organizations, with revenue generated on the margin between worker wages and amounts billed to clients. Hourly billing rates are publicly disclosed, ranging from approximately €17.37/hour for licensed practical nurses to €20.06/hour for registered nurses, with experience-based increments and holiday compensation per collective agreements. Distribution combines a self-serve digital platform with direct enterprise sales to municipal owners and regional wellbeing areas, supplemented by inside sales through a customer service center. In 2025 Seure placed workers across 3.9 million work hours, achieving 95% shift fulfillment with an average 6-minute placement time and 90% customer satisfaction.

Geographically Seure operates across the Helsinki metropolitan area and the broader Uusimaa and adjacent regions (Hämeenlinna, Lahti, Porvoo, Hanko, Raasepori, Lohja, Vihti, Karjaa). Its value proposition rests on a pre-vetted pool of nearly 15,000 workers, integration with client workforce management systems (Apotti, Lifecare), and a municipal ownership structure aligned with public-sector compliance requirements including vaccination, licensing, and collective agreement adherence. The company is led by CEO Anu Tuomolin, with Satu Heikintalo as Chairman of the Board.

Name

Seure

Legal name

Seure Henkilöstöpalvelut Oy

Website

https://seure.fi

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Seure is a Finnish municipally-owned non-profit staffing company providing temporary workers and recruitment services to public-sector clients in healthcare, education, early childhood education, and facility services across the Helsinki metropolitan area and Uusimaa region via its OmaSeure digital platform.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Healthcare staffing services
• Education workforce solutions
• Municipal staffing services
• Shift management platform
• Substitute teacher services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Staffing/Vorkraft Vermittlung: Temporary staffing services placing healthcare, education, and service sector workers in municipal workplaces. Workers are employed by Seure and assigned to client organizations. Revenue generated through margin on worker wages billed to clients.
2. Recruitment Services: Direct recruitment of personnel for clients, including substitute teacher services co-developed with Helsinki City. Seure handles full recruitment process including hiring and employer responsibilities.
3. Workforce Optimization Consulting: Optimization of staffing resources for clients, helping organizations manage personnel needs efficiently and reduce administrative burden.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Seure provides staffing and recruitment services for the healthcare, education, early childhood education, and service sectors in Finland. The company operates the OmaSeure digital platform that connects pre-screened substitute workers with municipal employers and, in March 2025, launched the Välkky AI HR assistant to automate administrative tasks for both clients and substitute workers.

Product overview

Seure is a non-profit staffing services company (henkilöstöpalveluyhtiö) that connects workers with employers in healthcare (sote), early childhood education, teaching, food services, and facility management across the Helsinki metropolitan area and Uusimaa region. The company's core product is the OmaSeure digital platform, offered in two variants: one for employees (työntekijän OmaSeure) to manage their shifts and profiles, and one for customers (asiakkaan OmaSeure) to request staffing. Beyond platform access, Seure provides staffing placement services ranging from single-day gigs to multi-month assignments, covering roles such as practical nurses, registered nurses, early childhood educators, teachers, kitchen staff, and cleaning personnel. The platform supports gig work (keikkatyö), fixed-term contracts (määräaikaiset työt), and rotating substitute roles (kiertävä työntekijä/varahenkilö).

Differentiator

Problem solved

Functional benefit

Brands

• OmaSeure: Digital platform and app for employees and customers to manage work shifts, schedules, and communications

Products and services

• OmaSeure Workforce Platform

Quantifiable outcome

• 95% of ordered work shifts fulfilled in 2025
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• City of HelsinkicoreStrategic or Co-development Partner · 1 January 2024Co-developed substitute teacher service with City of Helsinki starting autumn 2024. Service has received positive feedback from schools, providing increased confidence in substitute arrangements and freeing time for teaching and leadership work. Seure handles recruitment and shift management.
• City of EspoocoreStrategic or Co-development PartnerRecruited 50 election workers for Espoo City for regional and municipal elections in 2025. Seure sourced and managed temporary workforce for time-sensitive electoral administration needs.
• City of VantaacoreStrategic or Co-development PartnerRecruited election workers and ushers for Vantaa City events including Mummodisko Tulisuudelma. Ongoing staffing partnership across healthcare, education, and service sectors.
• Vantaa and Kerava Wellbeing AreacoreStrategic or Co-development PartnerOngoing staffing partnership for healthcare personnel. Strategic HR preparation leadership role transition from Seure CEO Anne Sivula to Vantaa and Kerava Wellbeing Area.
• Helsinki City (Roskaton Helsinki Campaign)minorStrategic or Co-development PartnerRecruited workers for Roskaton Helsinki campaign environmental awareness initiative, placing workers as seagull mascots at Kaivopuisto during Vappu 2025 celebration.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Staffpoint: Staffpoint is a Finnish staffing and recruitment company focused on healthcare, social services, and education placements. It serves public and private sector clients in Finland, directly overlapping with Seure's core municipal healthcare and education verticals.
• Barona: Barona is one of Finland's largest private staffing agencies, covering healthcare, education, logistics, and service-sector placements nationwide. It directly competes with Seure on temporary and gig staffing for healthcare and education professionals in the same Finnish market.
• Academic Work: Academic Work is a Nordic staffing agency with significant Finnish operations focused on younger professionals and early-career placements. While more IT and engineering focused, it overlaps with Seure on education-sector and entry-level gig placements in Finland.
• Smile Henkilöstöpalvelut: Smile is a Finnish staffing firm specialising in healthcare, social services, and education professionals across Finland. It is a direct competitor to Seure for the same public-sector, licensed-professional temporary staffing contracts.
• Eezy (formerly VMP): Eezy is a major Finnish staffing group offering healthcare, education, hospitality and industrial staffing across Finland. It is a head-to-head competitor to Seure for municipal and public-sector temporary staffing contracts in Finland.

Broad incumbents

• Adecco Finland: Adecco is a global staffing leader with established Finnish operations covering temporary, permanent, and outsourced workforce solutions. It is a broad incumbent competing with Seure across multiple verticals and geographies in Finland.
• Manpower Finland: ManpowerGroup operates a Finnish staffing business delivering temporary and permanent workforce solutions across professional, industrial, and healthcare segments. As a broad global incumbent, it overlaps with Seure where its Finnish clients need healthcare and education staffing.
• Randstad Finland: Randstad is a global HR services firm with a Finnish entity providing temporary staffing, permanent placement, and HR solutions. It competes with Seure for healthcare, education, and service-sector contracts through a broad portfolio rather than municipal specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SeureKanava
• Facebookfacebook.com/SeureHenkilostopalvelut
• LinkedInlinkedin.com/company/seure-henkil%C3%B6st%C3%B6palvelut-oy
• Instagraminstagram.com/seure.fi
• TikToktiktok.com/@seure_henkilostopalvelut?is_from_webapp=1&sender_device=pc
• Xx.com/seureoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seure