Seure
Seure is a Finnish municipally-owned non-profit staffing company providing temporary workers and recruitment services to public-sector clients in healthcare, education, early childhood education, and facility services across the Helsinki metropolitan area and Uusimaa region via its OmaSeure digital platform.
- Company typePrivate
- Founded1990
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Seure does
Seure Henkilöstöpalvelut Oy is a Finnish non-profit staffing services company founded in 1990 and owned by municipalities in the Helsinki metropolitan area and broader Uusimaa region (including Helsinki, Espoo, and Vantaa). The company provides temporary staffing, recruitment, and workforce optimization services primarily to public-sector clients in social services and healthcare, early childhood education, primary education, and ancillary services (food service, cleaning, facility maintenance). Its core product is the OmaSeure digital platform, offered in employee-facing and customer-facing variants, which enables workers to browse, accept, and manage shifts and enables clients to order staff and monitor fulfillment. Seure also deployed an AI-powered HR assistant called Välkky in March 2025 and uses AI tooling for document verification and automated employee support via an OmaSeure chatbot.
Seure's business model is managed-services staffing: workers are employed by Seure and assigned to client organizations, with revenue generated on the margin between worker wages and amounts billed to clients. Hourly billing rates are publicly disclosed, ranging from approximately €17.37/hour for licensed practical nurses to €20.06/hour for registered nurses, with experience-based increments and holiday compensation per collective agreements. Distribution combines a self-serve digital platform with direct enterprise sales to municipal owners and regional wellbeing areas, supplemented by inside sales through a customer service center. In 2025 Seure placed workers across 3.9 million work hours, achieving 95% shift fulfillment with an average 6-minute placement time and 90% customer satisfaction.
Geographically Seure operates across the Helsinki metropolitan area and the broader Uusimaa and adjacent regions (Hämeenlinna, Lahti, Porvoo, Hanko, Raasepori, Lohja, Vihti, Karjaa). Its value proposition rests on a pre-vetted pool of nearly 15,000 workers, integration with client workforce management systems (Apotti, Lifecare), and a municipal ownership structure aligned with public-sector compliance requirements including vaccination, licensing, and collective agreement adherence. The company is led by CEO Anu Tuomolin, with Satu Heikintalo as Chairman of the Board.
Seure firmographics
Firmographics- Name
- Seure
- Legal name
- Seure Henkilöstöpalvelut Oy
- Website
- https://seure.fi
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Seure is a Finnish municipally-owned non-profit staffing company providing temporary workers and recruitment services to public-sector clients in healthcare, education, early childhood education, and facility services across the Helsinki metropolitan area and Uusimaa region via its OmaSeure digital platform.
- Ownership category
- akta.pro rank
Seure industry classification
Industry- Product category
- Staffing Services
- NAICS
- Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where Seure is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Seure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Staffing/Vorkraft Vermittlung: Temporary staffing services placing healthcare, education, and service sector workers in municipal workplaces. Workers are employed by Seure and assigned to client organizations. Revenue generated through margin on worker wages billed to clients.
- Recruitment Services: Direct recruitment of personnel for clients, including substitute teacher services co-developed with Helsinki City. Seure handles full recruitment process including hiring and employer responsibilities.
- Workforce Optimization Consulting: Optimization of staffing resources for clients, helping organizations manage personnel needs efficiently and reduce administrative burden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Licensed Practical Nurse (LPN) with medication license |
| Unit Pricing | Pay-as-you-go | Licensed Practical Nurse (LPN) with medication license - Home Care |
| Unit Pricing | Pay-as-you-go | Licensed Registered Nurse (RN) with medication license |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Seure product offering
Product offeringCore offering
Seure provides staffing and recruitment services for the healthcare, education, early childhood education, and service sectors in Finland. The company operates the OmaSeure digital platform that connects pre-screened substitute workers with municipal employers and, in March 2025, launched the Välkky AI HR assistant to automate administrative tasks for both clients and substitute workers.
Product overview
Seure is a non-profit staffing services company (henkilöstöpalveluyhtiö) that connects workers with employers in healthcare (sote), early childhood education, teaching, food services, and facility management across the Helsinki metropolitan area and Uusimaa region. The company's core product is the OmaSeure digital platform, offered in two variants: one for employees (työntekijän OmaSeure) to manage their shifts and profiles, and one for customers (asiakkaan OmaSeure) to request staffing. Beyond platform access, Seure provides staffing placement services ranging from single-day gigs to multi-month assignments, covering roles such as practical nurses, registered nurses, early childhood educators, teachers, kitchen staff, and cleaning personnel. The platform supports gig work (keikkatyö), fixed-term contracts (määräaikaiset työt), and rotating substitute roles (kiertävä työntekijä/varahenkilö).
Differentiator
Problem solved
Functional benefit
Brands
- OmaSeure: Digital platform and app for employees and customers to manage work shifts, schedules, and communications
Products and services
- OmaSeure Workforce Platform
Quantifiable outcome
- 95% of ordered work shifts fulfilled in 2025
- +4 more outcomes
Companies that use Seure
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
Seure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seure partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- City of HelsinkicoreCo-developed substitute teacher service with City of Helsinki starting autumn 2024. Service has received positive feedback from schools, providing increased confidence in substitute arrangements and freeing time for teaching and leadership work. Seure handles recruitment and shift management.
- City of EspoocoreRecruited 50 election workers for Espoo City for regional and municipal elections in 2025. Seure sourced and managed temporary workforce for time-sensitive electoral administration needs.
- City of VantaacoreRecruited election workers and ushers for Vantaa City events including Mummodisko Tulisuudelma. Ongoing staffing partnership across healthcare, education, and service sectors.
- Vantaa and Kerava Wellbeing AreacoreOngoing staffing partnership for healthcare personnel. Strategic HR preparation leadership role transition from Seure CEO Anne Sivula to Vantaa and Kerava Wellbeing Area.
- Helsinki City (Roskaton Helsinki Campaign)minorRecruited workers for Roskaton Helsinki campaign environmental awareness initiative, placing workers as seagull mascots at Kaivopuisto during Vappu 2025 celebration.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Seure competitors and assessment
Company assessmentDirect peers
- Staffpoint: Staffpoint is a Finnish staffing and recruitment company focused on healthcare, social services, and education placements. It serves public and private sector clients in Finland, directly overlapping with Seure's core municipal healthcare and education verticals.
- Barona: Barona is one of Finland's largest private staffing agencies, covering healthcare, education, logistics, and service-sector placements nationwide. It directly competes with Seure on temporary and gig staffing for healthcare and education professionals in the same Finnish market.
- Academic Work: Academic Work is a Nordic staffing agency with significant Finnish operations focused on younger professionals and early-career placements. While more IT and engineering focused, it overlaps with Seure on education-sector and entry-level gig placements in Finland.
- Smile Henkilöstöpalvelut: Smile is a Finnish staffing firm specialising in healthcare, social services, and education professionals across Finland. It is a direct competitor to Seure for the same public-sector, licensed-professional temporary staffing contracts.
- Eezy (formerly VMP): Eezy is a major Finnish staffing group offering healthcare, education, hospitality and industrial staffing across Finland. It is a head-to-head competitor to Seure for municipal and public-sector temporary staffing contracts in Finland.
Broad incumbents
- Adecco Finland: Adecco is a global staffing leader with established Finnish operations covering temporary, permanent, and outsourced workforce solutions. It is a broad incumbent competing with Seure across multiple verticals and geographies in Finland.
- Manpower Finland: ManpowerGroup operates a Finnish staffing business delivering temporary and permanent workforce solutions across professional, industrial, and healthcare segments. As a broad global incumbent, it overlaps with Seure where its Finnish clients need healthcare and education staffing.
- Randstad Finland: Randstad is a global HR services firm with a Finnish entity providing temporary staffing, permanent placement, and HR solutions. It competes with Seure for healthcare, education, and service-sector contracts through a broad portfolio rather than municipal specialisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Seure social profiles
Digital presenceSeure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seure leadership team
Management profileNumber of profiles
Profiles3 records
Seure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seure
What does Seure do?
Seure provides staffing and recruitment services for the healthcare, education, early childhood education, and service sectors in Finland. The company operates the OmaSeure digital platform that connects pre-screened substitute workers with municipal employers and, in March 2025, launched the Välkky AI HR assistant to automate administrative tasks for both clients and substitute workers.
Is Seure a public or private company?
Seure is a private company. It is classified as state government owned and is currently operating.
When was Seure founded?
Seure was founded in 1990. It employs 501 to 1,000 people.
Where is Seure based?
Seure is headquartered in Helsinki, Finland, in the Europe region.
How does Seure make money?
Three revenue lines are on record. Staffing/Vorkraft Vermittlung is the primary driver. The others are recruitment Services and workforce Optimization Consulting.
Who are Seure's main competitors?
Direct peers on record are Staffpoint, Barona, Academic Work, Smile Henkilöstöpalvelut and Eezy (formerly VMP). Broad incumbents are Adecco Finland, Manpower Finland and Randstad Finland.
Does Seure have an API?
No public API is recorded for Seure.
What industry is Seure in?
Seure's product category is Staffing Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 561320 and its SIC code is 7361.