Airport Home Appliance

What Airport Home Appliance does

Homewise Appliance, formerly Airport Home Appliance, is a privately held, family-owned multi-brand appliance retailer serving Northern California since 1981 and headquartered in Hayward, CA. The company sells major household appliances — refrigerators (including French-door configurations), ranges (gas, electric, induction), and dishwashers — alongside higher-end and luxury lines, with an open-box and outlet channel for discounted inventory. Brand partners include LG, LG Studio, Bosch, GE Appliances, Thermador, Miele, KitchenAid, Zephyr, and BRISAS.

Revenue is generated across three streams: unit-level retail markup on appliance hardware (the dominant stream), financing arrangements that produce installment-period interest or fees, and professional delivery and installation services (including a branded Premium Installation Guarantee). Pricing varies by SKU and is not publicly disclosed; customer acquisition is driven by manufacturer rebates, promotional deals, a Low Price Guarantee, and an active social/email funnel across Facebook, X, Instagram, LinkedIn, and YouTube.

Distribution is omnichannel and regional: company-owned showrooms in Northern California, an owned e-commerce storefront at homewiseappliance.com, phone sales (833-466-3947), and live chat staffed during extended hours, complemented by a separate Mandarin-language storefront and a dedicated Builders & Trade program for contractors and construction buyers. The company is privately held with no disclosed institutional ownership, no funding activity, no M&A history, and no published financial statements, limiting external visibility into unit economics and trajectory.

Name

Airport Home Appliance

Legal name

Homewise Appliance

Website

https://airportappliance.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Homewise Appliance (formerly Airport Home Appliance) is a family-owned, regional multi-brand appliance retailer serving Northern California consumers, builders, and trade professionals since 1981 via showrooms, an owned e-commerce site, phone, and chat.

Ownership category

akta.pro rank

Product category

Home Appliance Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Home appliance retail
• Major appliances sales
• Kitchen appliance dealer
• Luxury appliance retailer
• Appliance delivery installation

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Appliance Sales: One-time hardware sales of home appliances including refrigerators, ranges, dishwashers, and luxury appliances. Revenue generated from retail markups on brand-name appliances from manufacturers including Bosch, LG, GE Appliances, Thermador, Miele, and KitchenAid.
2. Financing Services: Offers financing options for customers to purchase appliances through installment plans, generating revenue through interest or financing fees.
3. Delivery and Installation Services: Provides appliance delivery and installation services to customers, generating service revenue alongside product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Airport Home Appliance (dba Homewise Appliance) is a multi-brand home appliance superstore that retails refrigerators, ranges, dishwashers, and luxury appliances from manufacturers such as Bosch, LG, GE Appliances, Thermador, Miele, and KitchenAid. It complements appliance sales with bundled services including financing programs, professional delivery and installation, manufacturer rebates, and a dedicated trade channel for builders and contractors in Northern California.

Product overview

Homewise Appliance (formerly Airport Home Appliance) is a retail appliance dealer serving Northern California since 1981. The company operates as a multi-brand appliance retailer offering a portfolio of major appliance categories including refrigerators (french-door models), ranges, and dishwashers across premium and luxury brands such as Bosch, LG, GE Appliances, Thermador, Miele, KitchenAid, Zephyr, and BRISAS. The product offering spans standard new appliances, luxury appliances, open-box/ outlet items, and discounted clearance products. The company complements its product sales with value-added services including financing programs, delivery and installation services, and manufacturer rebate programs. They also maintain specialized programs for builders and trade professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• French-Door Refrigerators Refrigerators with French-door configuration, sold to Northern California residential customers as part of the multi-brand appliance retail offering.
• Ranges Kitchen cooking ranges including gas, electric, and induction options, sold as part of the multi-brand appliance retail offering.
• Dishwashers Built-in residential dishwashing appliances carried as part of the multi-brand appliance retail offering.
• Luxury Appliances High-end appliance category featuring premium brands such as Thermador, Miele, and LG Studio, positioned for affluent customers seeking innovative design and professional-grade functionality.
• Open Box Appliances

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• LG AppliancescoreTechnology or IntegrationMajor appliance brand partner offering LG and LG Studio product lines through Homewise Appliance. Featured in exclusive rebate promotions and special offers. As a leading appliance manufacturer, LG provides the product inventory that forms a core part of Homewise's appliance offerings.
• BoschcoreTechnology or IntegrationPremium appliance brand partner featured prominently on the Homewise Appliance website with dedicated brand pages. Offers Bosch appliances as part of the luxury appliance category with featured rebate promotions.
• GE AppliancescoreTechnology or IntegrationMajor appliance manufacturer partner providing GE and profile appliance lines. Featured in regular promotional campaigns and rebate programs on the Homewise platform.
• ThermadorcoreTechnology or IntegrationLuxury appliance brand partner specializing in high-end kitchen appliances. Featured in the Luxury Appliances section of Homewise Appliance, representing premium product offerings.
• MielecoreTechnology or IntegrationPremium German appliance manufacturer partner offering high-end residential appliances. Showcased as part of the luxury appliance category and brand portfolio.
• KitchenAidcoreTechnology or IntegrationMajor appliance brand partner offering KitchenAid products including ranges, refrigerators, and dishwashers. Featured in the brand portfolio and promotional deals.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Conn's HomePlus: Regional multi-state retailer of home appliances, furniture, and electronics with an in-house financing program. Comparable to Homewise on appliance focus, financing offering, and showroom-based retail model.
• P.C. Richard & Son: Family-owned regional appliance and electronics retailer serving the Northeast US with showrooms, delivery, and installation. Comparable as an independent multi-store appliance specialist with similar service orientation.

Broad incumbents

• Pacific Sales (Best Buy): Best Buy-owned premium appliance showroom chain focused on luxury kitchen and home appliance experiences. Comparable to Homewise in product mix (Thermador, Miele, Bosch) and showroom-led sales model, but with parent-company backing.
• Best Buy: National consumer electronics and major appliance retailer with a broad assortment including LG, GE, KitchenAid, and Bosch. Competes with Homewise for both consumer and trade buyers across both online and store channels.
• Home Depot: Largest US home improvement retailer with a sizable appliance department and trade/contractor program. Overlaps with Homewise on major appliance SKUs and the builders/contractor customer segment.
• Lowe's: National home improvement chain carrying major appliance brands and a Pro/builder program. Directly comparable to Homewise on product mix and trade-channel structure, with significantly larger geographic footprint.

Direct peers

• AJ Madison: Large multi-brand online appliance retailer carrying premium brands like Bosch, Miele, Thermador, and KitchenAid. Directly comparable to Homewise as a non-big-box specialty appliance retailer targeting residential and trade buyers.
• Appliances Connection: Online-focused multi-brand appliance retailer carrying premium brands such as Bosch, Thermador, and Miele. Comparable to Homewise's e-commerce channel on assortment and pricing-led competition.
• ABT Electronics: Independent multi-category electronics and appliance retailer in the Midwest offering premium brands like Bosch, Miele, and Thermador with delivery and installation. Closely analogous independent specialist comparable to Homewise.
• Yale Appliance: Independent multi-brand appliance retailer in the Northeast offering premium brands, in-home consultation, delivery, and installation. Closest analog in business model, service mix, and customer experience to Homewise Appliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/airportapplianc
• YouTubeyoutube.com/@homewiseappliance
• Facebookfacebook.com/airporthomeappliance
• LinkedInlinkedin.com/company/airport-home-appliance
• Instagraminstagram.com/HomewiseapplianceOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airport Home Appliance