Legálitas

What Legálitas does

Legálitas is a Madrid-headquartered legaltech company founded in 2002 that delivers subscription-based legal advisory services to individuals, freelancers, and SMEs across Spain. The core offering consists of three subscription tiers — Contigo (€19.90/month), Contigo Plus (€29.90/month), and Contigo Premium (€39.90–€45.50/month) — providing unlimited legal consultations, 24/7 urgent legal support, document and contract review, claims management, and tax filing assistance, supplemented by one-off consultations (€49.90), online claims services (€69.90), and a licensed legal-protection insurance entity (Legálitas Compañía de Seguros y Reaseguros). Service delivery is hybrid: an in-house team of 800+ expert lawyers and a national network of 340 affiliated law offices handle human work, while Álex, an AI legal assistant launched in May 2023 on a retrieval-augmented generation architecture powered by Google Gemini and trained on 5M+ anonymized resolved cases and 20M historical consultations, resolves roughly 15,000 daily queries and over 1 million consultations since launch for 600,000+ users inside the Legálitas mobile app and WhatsApp channel.

The business model combines recurring subscription revenue with transactional add-ons and insurance premiums, sold primarily through self-serve digital channels (website, iOS/Android app) and an inside-sales phone team, with the physical despacho network reserved for in-court representation. Distribution is supported by an above-the-line marketing mix spanning content, SEO, social (Facebook, Instagram, TikTok, LinkedIn, YouTube, X), podcasts, webinars, and paid acquisition on Meta and Google. The company has multiple wholly-owned subsidiaries spanning insurance (Legálitas Compañía de Seguros y Reaseguros), innovation (Legálitas Lab, Legálitas Impulsa, Legálitas Innovation), shared services (Servigestión 2012), and a CSR foundation (Fundación Legálitas), and holds ISO 27001, ISO 22301, and ISO 27701 certifications from BSI.

Legálitas is a private company majority-owned (76%) by Spanish private equity firm Portobello Capital, which acquired its stake in 2021 at a ~€120 million valuation; Portobello postponed a planned 2026 exit amid buyer concerns about AI disruption in legal-tech. Current executive leadership includes CEO Luis del Pozo and CTIO Jorge Velázquez, with Portobello directors Luis Peñarrocha, Norberto Arrate, and Ramón Cerdeiras on the board.

Name

Legálitas

Legal name

LEGÁLITAS ASISTENCIA LEGAL S.L.

Website

https://legalitas.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Legálitas is a Madrid-based legaltech providing subscription-based legal advisory, document review, and claims services to Spanish individuals, freelancers, and SMEs, combining 800+ in-house lawyers, a 340-office network, and an AI legal assistant (Álex) built on Google Gemini with RAG over a proprietary Spanish case corpus.

Ownership category

akta.pro rank

Product category

Legal Services (Consumer Legaltech / Legal Subscription)

NAICS

Offices of Lawyers (54111), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

eDiscovery, Litigation Support & Legal Hold (BPAEAPAE), Worksite Legal Services Plans (Prepaid Legal) (FSAIAMAJ)

Keywords

• Subscription legal services
• Legaltech platform
• Legal advisory subscriptions
• AI legal assistant
• SME legal advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription Legal Services: Monthly subscription plans (€19.90-€39.90/month) providing unlimited legal consultations, document review, contract drafting, claims management, and 24/7 urgent legal support. Annual billing with plans for individuals (Contigo, Contigo Plus, Contigo Premium) and businesses.
2. One-time Legal Consultations: Single consultation service at €49.90 providing immediate phone or video consultation with an expert lawyer within 24 hours. No subscription required.
3. Online Claims Service: Online legal claims service at €69.90 for a full year, where lawyers present claims and negotiate on behalf of clients to achieve resolution.
4. Business Advisory Services: Legal and accounting services for businesses including tax advisory, labor management, digital certificates, and debt collection, offered as part of business subscription plans.
5. Legal Insurance: Legálitas operates as both a legal services provider and insurance company (Legálitas Compañía de Seguros y Reaseguros), providing legal protection insurance alongside subscription services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Legálitas sells subscription-based legal advisory plans for individuals (Contigo €19.90/month, Contigo Plus €29.90/month, Contigo Premium €39.90/month first year) and businesses, providing unlimited legal consultations, 24/7 urgent legal hotline access, document and contract review, claims management, and access to a national network of 340 affiliated law offices. Its service is augmented by Álex, an in-app AI legal assistant trained on over 5 million anonymized cases and 20 million consultations, with seamless escalation to human lawyers via phone, video, or WhatsApp. Standalone one-time services include single consultations (€49.90), online claims handling (€69.90), and Ley de Segunda Oportunidad debt cancellation.

Product overview

Legálitas is a LegalTech company operating a subscription-based legal services platform serving individuals, freelancers, and SMEs in Spain. The core offering consists of three subscription tiers (Contigo, Contigo Plus, and Contigo Premium) ranging from €19.90 to €45.50 per month, providing unlimited legal consultations, contract review, document drafting, and claims management. The platform integrates an AI-powered assistant called Álex, which has resolved over 1 million legal consultations since its May 2023 launch. Additional services include one-time legal consultations (€49.90), online claims management (€69.90), and Ley de Segunda Oportunidad debt cancellation services. The company maintains a network of 340 law offices and employs over 800 lawyers to support approximately 1 million annual consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Legálitas Lab: Legal tech innovation laboratory focused on developing new technological solutions for legal services
• Fundación Legálitas

Products and services

• Legálitas Contigo Entry-level annual subscription legal advisory service for individuals priced at €19.90/month, providing unlimited consultations with expert lawyers, 24/7 urgent legal hotline, document and contract review, contract drafting, claims management and negotiation, certificate and DGT procedures, personal account manager, and personal income tax filing.
• Legálitas Contigo Plus Mid-tier annual subscription legal advisory for individuals priced at €29.90/month, building on Contigo with enhanced coverage, additional services, and ongoing legal support for daily legal matters.
• Legálitas Contigo Premium Premium annual subscription legal advisory for individuals priced at €39.90/month first year (regular €45.50/month), providing the most comprehensive legal coverage including all Contigo Plus benefits plus additional premium features.
• Álex AI Legal Assistant AI-powered legal assistant integrated in the Legálitas mobile app that provides immediate legal answers 24/7 using retrieval-augmented generation architecture, trained on 5+ million anonymized legal cases and 20 million real consultations, with seamless escalation to human lawyers via phone, video, or WhatsApp.
• Online Legal Consultation (Consulta Online) One-time legal consultation service priced at €49.90 without requiring a subscription, providing a callback from an expert lawyer within 24 hours via phone or video call for individuals needing a single legal opinion.
• Online Claim with Lawyer (Reclamación Online) One-year claims management service priced at €69.90, where Legálitas lawyers present and negotiate the client's claim with counterparties for up to one year, keeping the client informed throughout the process.
• Ley de Segunda Oportunidad (Debt Cancellation) Specialty legal service that helps clients cancel total or partial debts under Spain's Second Chance Law, including a free and confidential feasibility study and end-to-end representation by expert lawyers.
• Business Legal Advisory (Asesoría Legal para Negocios) Comprehensive subscription legal advisory service for businesses and SMEs covering legal counsel, accounting, tax filing, labor management, digital certificates, and debt collection.
• Court Defense Services (Defensa Jurídica) Legal representation in court proceedings for subscribers, delivered through Legálitas's national network of 340 affiliated law offices across Spain for trials and complex legal matters.
• Legálitas App Legálitas mobile application (iOS and Android) that provides an integrated AI legal assistant (Álex) for instant responses, unlimited legal consultations, video calls with lawyers, WhatsApp integration, and document management, backed by 800+ lawyers and over 1 million annual consultations.

Quantifiable outcome

• €70 million+ in client debts cancelled through Ley de Segunda Oportunidad
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationCloud infrastructure provider for Legálitas's hybrid on-premise and cloud architecture. Powers the AI capabilities and digital services including the Álex AI assistant and overall technology platform.
• Network of 340 Law Offices (Despachos)coreChannel Partner/ Reseller/ DistributorNational network of affiliated independent law firms providing in-person legal representation across Spain. Lawyers operate both as part of the Legálitas team and as associated offices, handling trials and complex legal matters.
• Fundación LegálitasminorOthersCorporate foundation focused on social responsibility, particularly children's welfare and internet safety. Partners with organizations like Fundación ONCE for accessibility initiatives and conducts social action programs.
• Fundación ONCEminorStrategic or Co-development PartnerPartnership with Fundación ONCE (Spanish organization for the blind) on accessibility and mobility initiatives. Joint campaigns and webinars addressing accessibility in public spaces.
• ConversiaminorStrategic or Co-development PartnerStrategic alliance to strengthen compliance services for SMEs and freelancers. Combines Legálitas's legal expertise with Conversia's compliance advisory services to address growing regulatory compliance needs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Clarity.fm: Marketplace for on-demand expert consultations, frequently used by professionals seeking advice. Comparable as an adjacency—paid expert consultation platform with subscription tiers—but focused broadly on business expertise rather than legal services.

Direct peers

• Rocket Lawyer: Subscription-based online legal services platform serving consumers and SMBs in the US and UK. Directly comparable on product offering (subscription tiers, document review, on-demand lawyer access) and target customer segments.
• LegalZoom: US-listed subscription and transactional legal services platform for individuals and small businesses. Closest international comparable in business model—recurring fees plus à la carte legal products—though serving the US legal system.
• LawDepot: Subscription and document-driven legal services platform serving consumers and SMBs. Comparable on document review/drafting and subscription pricing model.

Emerging players

• Legalstart.fr: French online legal services platform focused on entrepreneurs and small businesses with subscription and à la carte offerings. Comparable on continental European SMB legaltech positioning and digital-first GTM.
• doocti: Spanish legaltech startup offering online legal services with AI-assisted tools. Emerging direct competitor in the Spanish consumer/SMB legaltech segment, though at materially smaller scale than Legálitas.

Broad incumbents

• ARAG SE: Global legal protection insurance provider operating in Spain as ARAG Seguros. Comparable through its insurance-distributed legal services and protection plans, which compete with Legálitas' insurance arm and bundled subscription offering.
• Caser (Legal Protection): Spanish insurance group with a legal protection business serving individuals and companies. Indirect peer through insurance-distributed legal services competing with Legálitas' subscription+insurance model.
• Mapfre (Legal Protection): Major Spanish/Hispanic-market insurer with a legal protection line of business. Competes indirectly through bundled legal protection insurance, and represents an incumbent distribution channel that could erode Legálitas' subscription appeal.

Regional players

• Reclamador.es: Spanish online claims management company serving consumers with subscription and per-claim legal services. Direct Spanish competitor with overlapping target audience (individuals seeking consumer-claim help) but narrower product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/legalitas_es
• YouTubeyoutube.com/c/LegalitasEsp
• Facebookfacebook.com/legalitasabogados
• LinkedInes.linkedin.com/company/leg%C3%A1litas
• Instagraminstagram.com/legalitas_abogados
• TikToktiktok.com/@legalitas_abogados

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legálitas