Xtentio

What Xtentio does

Xtentio Consulting GmbH is a privately held, Bielefeld-based digital consultancy founded in 2009 that has spent its entire operating history focused exclusively on Product Information Management (PIM) and Digital Asset Management (DAM). The firm operates as a strategy and implementation consultancy — there is no proprietary software product. Its service catalog spans digital strategy (Digital Vision Engineering, Digital Roadmapping, Digital Audits), consulting across PIM, DAM, CMDM, CRM, CPQ, channel/marketplace feeds, and EAM, and execution services including software selection, rollout, and certified project management. Delivery is anchored in a proprietary agile-scaling framework branded FAST (Framework for Agile Scaled Teams).

The company's primary customers are mid-market and enterprise manufacturers and retailers/distributors with complex product portfolios that require structured, consistent product data across multiple sales channels, including webshops, print, and marketplaces. Named references include Viessmann (HVAC), Obo Bettermann (electrical/building infrastructure), Memmert (laboratory equipment), and Schlüter-Systems. Service delivery is direct and advisory-led, with engagement typically spanning strategy formulation through vendor selection, implementation oversight, and ongoing data services framed as an "extended workbench" (verlängerte Werkbank).

Go-to-market is content-led inbound combined with personalized, non-binding consultation requests; the firm maintains a blog, downloadable resources (market overview posters for PIM/DAM vendors, AI use case maps, a 6-step PIM selection guide), webinars and KI roundtables, plus an active LinkedIn, XING, Facebook, Twitter, and Kununu presence. Operating geographies are stated as DACH (Germany, Austria, Switzerland), with a recently added English-language site variant indicating tentative international intent. The firm is independently owned under Managing Director (Geschäftsführer) Markus Schrabback, holds ISO 9001, ISO 14001, and ISO 27001 certifications, and reports having completed more than 300 PIM/DAM projects over 16 years.

Name

Xtentio

Legal name

Xtentio Consulting GmbH

Website

https://xtentio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Xtentio Consulting GmbH is a Bielefeld-based boutique consultancy, founded in 2009 and exclusively focused on Product Information Management (PIM) and Digital Asset Management (DAM). It serves mid-market and enterprise manufacturers and retailers across the DACH region with strategy, software selection, implementation management, and data services.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAGAC

Records & Information Management (RIM) / Records Management

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

SECONDARYBPAEAJAC

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

Keywords

• PIM consulting
• DAM consulting
• Product information management
• Digital asset management
• Digital transformation consulting

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Advisory Services: Xtentio provides strategy consulting, analysis, and digital transformation management services for PIM and DAM implementations. Revenue is generated through professional services engagements including digital strategy, software selection, implementation management, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Xtentio is a strategy and implementation consulting firm that provides advisory, software selection, project management, and data services focused exclusively on Product Information Management (PIM) and Digital Asset Management (DAM). The company helps manufacturers, retailers, and distributors centralize, structure, and distribute product data and digital assets across multiple sales channels including webshops, print, and marketplaces.

Product overview

Xtentio is a consulting firm (not a software product company) offering strategy and implementation consulting services for Product Information Management (PIM) and Digital Asset Management (DAM). Founded in 2009, the company provides a portfolio of consulting services organized around digital strategy, management systems, channel management, and digital transformation. The core service areas include PIM and DAM consulting, supported by Digital Vision Engineering, Digital Roadmapping, and Digital Audits for strategic planning; CMDM, CRM, and CPQ for customer and sales management; Channel/Marketplace Feeds and Digitale Distribution for multi-channel sales enablement; EAM, Softwareauswahl, Software Rollout, and Projektmanagement for enterprise architecture and implementation; and the FAST framework for agile scaled teams. The company also provides Data & Content Management services and operates the ISCM (Information Supply Chain Management) framework for managing product information flows. All offerings are professional consulting services, not standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• PIM Consulting Consulting and implementation services for Product Information Management systems, helping companies centralize and optimize product data for consistent multi-channel distribution.
• DAM Consulting Consulting services for Digital Asset Management implementation, enabling efficient organization, storage, and distribution of digital assets like images, videos, and documents.
• Digital Vision Engineering Strategic consulting for integrating digital technologies across all phases of the product lifecycle, combining advanced digital tools like VR, AR, and simulations with traditional engineering methods.
• Digital Roadmapping Strategic planning services that align digital initiatives, technologies, and innovation projects into a clear timeline to effectively plan and execute digital transformation.
• Digital Audits Professional evaluation of digital systems, processes, and data integrity, efficiency, and security to ensure compliance with standards and regulatory requirements.
• Software Selection Consulting Strategic software selection consulting, including requirements identification, market analysis, functionality evaluation, integration assessment, and cost-benefit analysis.
• Software Rollout Systematic introduction and deployment of software applications including planning, coordination, phased implementation, testing, training, and support.
• Project Management Services

Quantifiable outcome

• 300+ PIM/DAM projects completed with branchenführend (industry-leading) project management.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Novomind: Hamburg-based digital commerce and PIM software and services provider with strong DACH footprint. Comparable to Xtentio in serving German manufacturers and retailers on PIM and digital commerce, but Novomind combines proprietary software with consulting services while Xtentio is services-only.
• TietoEVRY: Nordic-headquartered IT services firm with a dedicated PIM and data management consulting practice serving manufacturers and commerce clients across Europe. Comparable to Xtentio as a PIM/DAM-focused strategy and implementation consultancy, though operating across a broader Nordic and European footprint.
• Tryzens: UK-based digital commerce consultancy delivering PIM, commerce, and digital transformation services to enterprise retail and brand clients. Comparable to Xtentio in offering PIM consulting and implementation with a focus on multi-channel product data, though primarily serving the UK and global retail market.
• Arvato (Bertelsmann): German-headquartered digital services arm of Bertelsmann with a substantial e-commerce and content/PIM practice serving enterprise manufacturers and retailers. Closely comparable to Xtentio in serving DACH industrial customers on PIM/DAM and omnichannel content enablement, but at much larger scale.
• Divante: Polish-headquartered digital commerce consultancy with PIM/Product Data and omnichannel implementation capabilities. Comparable to Xtentio as a PIM and digital commerce consulting firm targeting manufacturers and retailers, though Divante leans more heavily on open-source e-commerce stack implementations.

Broad incumbents

• Capgemini: Global consulting and digital transformation firm with PIM, master data, and content management capabilities embedded in its customer experience practice. Comparable as a large-scale implementer of enterprise PIM/DAM systems, though Capgemini covers far broader scope and geographies than Xtentio.
• Deloitte: Global professional services firm with strategy, technology, and PIM/master data consulting capabilities across industries. Comparable in advising large manufacturers on PIM/DAM strategy and selection, though Deloitte's PIM work sits within a much broader digital transformation portfolio.
• Atos: Global IT services and consulting firm with a PIM and master data management practice within its digital transformation portfolio. Comparable as an enterprise-grade PIM/DAM implementation provider, but operates across all major industries and geographies rather than specializing as Xtentio does.

Emerging players

• Akeneo: Global PIM software vendor offering its own implementation partner ecosystem and increasingly direct professional services for enterprise manufacturers. Comparable to Xtentio in the PIM ecosystem — Akeneo's partner program directly overlaps with Xtentio's PIM/DAM implementation business, making it both a potential partner and a competitor.

Others

• Stibo Systems: Enterprise PIM software vendor whose partner ecosystem includes implementation consultancies that compete directly with Xtentio. Comparable as a counterparty in the PIM market — Stibo's services partners occupy adjacent consulting space, but Stibo itself is a software vendor, not a direct consulting peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xtentiogmbh
• LinkedInlinkedin.com/company/xtentio-gmbh
• Xx.com/xtentio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtentio