X is Y
X is Y is a New Zealand-based Data and Analytics consulting firm founded in 2013 that helps enterprise and government clients connect business strategy to measurable analytics outcomes through AI Augmented Teams, Modern Data Platform implementation, and Agile BI delivery.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What X is Y does
X is Y is a private Data and Analytics consulting firm headquartered in Auckland, New Zealand, founded in 2013 and operating with a small founder-led team (11-50 employees). The firm serves enterprise and government clients across New Zealand in sectors including telecommunications, energy, retail, insurance, financial services, ports, and government, helping them connect business strategy to measurable data and analytics outcomes. Its service portfolio is organized around three core offerings: Data and Analytics Capacity (deploying AI Augmented Teams into client organizations), Data and Analytics Capability (evaluating and building internal client D&A functions), and Modern Data Platform implementation (including AI-accelerated legacy migration).
Underlying the services are proprietary methodologies branded as Agile BI, "Metrics that Matter," Modern Data Platform migration, AI Augmented Teams, and an Enablement Framework (Watch One, Do One, Teach One). The technology stack emphasizes the Ascend data orchestration platform integrated with Snowflake and a Modern Data Platform architecture applied to client environments, rather than a productized software offering. The firm also publishes free diagnostic tools (a Remediation Cost Model calculator and a Ways of Working Maturity Assessment) as top-of-funnel assets.
X is Y operates a direct enterprise sales motion, with engagements initiated through a website "Book a chat" CTA and delivered as professional services on a multi-year contractual basis. Pricing is not publicly disclosed and engagements are scoped case-by-case. Revenue is generated entirely from professional services and managed services for ongoing optimization of data platforms. The company is independently held by founding directors Cyrus Facciano (Strategy Execution) and Jared Langguth (Data and AI), with no disclosed institutional investors, funding rounds, parent company, or acquisition history.
X is Y firmographics
Firmographics- Name
- X is Y
- Legal name
- X is Y
- Website
- https://xisy.co.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X is Y is a New Zealand-based Data and Analytics consulting firm founded in 2013 that helps enterprise and government clients connect business strategy to measurable analytics outcomes through AI Augmented Teams, Modern Data Platform implementation, and Agile BI delivery.
- Ownership category
- akta.pro rank
X is Y industry classification
Industry- Product category
- Data & Analytics Consulting
- NAICS
- Other Computer Related Services (541519), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where X is Y is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
X is Y business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Data & Analytics Capacity Services: Deploying AI Augmented Teams to client organizations for project delivery. Services include discussing client needs, deploying consultants, and ongoing monitoring and refinement with AI skill updates.
- Data & Analytics Capability Building: Evaluate current D&A capability, co-design future state with clients, and build capability side-by-side through delivery. Focus on capability uplift and internal team development.
- Modern Data Platform Services: Evaluate current data landscape and business goals, AI-accelerated migration of legacy systems, and post-implementation support for ongoing optimization.
- Modern Data Platform Improvement: Ongoing optimization services including cost control, faster insights, data governance, and AI agent deployment for automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements tailored to client needs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
X is Y product offering
Product offeringCore offering
X is Y is a Data & Analytics consulting firm that deploys AI Augmented Teams to client organisations, builds internal D&A capability through side-by-side delivery, and implements Modern Data Platforms. The firm also provides proprietary methodologies - notably Metrics that Matter Agile BI - to translate business strategy into measurable progress via dashboards, governance, and AI agent-driven automation.
Product overview
X is Y is a Data & Analytics consulting firm headquartered in Auckland, New Zealand. Their service portfolio consists of three core consulting offerings: Data & Analytics Capacity (AI Augmented Teams), Data & Analytics Capability building, and Modern Data Platform services. They also offer proprietary methodologies including Metrics that Matter Agile BI and human-centred dashboard development. The company provides free tools including a Remediation Cost Model Calculator and a Ways of Working Maturity Assessment Tool. Their approach emphasizes design thinking, iterative delivery, and building client capability rather than creating dependency.
Differentiator
Problem solved
Functional benefit
Products and services
- Data & Analytics Capacity (AI Augmented Team) Consulting service that deploys AI Augmented Teams to add capacity to client Data & Analytics teams, providing continuous AI skill updates and ongoing monitoring and refinement support.
- Data & Analytics Capability Service to evaluate current D&A capability, co-design future state with clients, and build capability side-by-side through delivery, focusing on internal capability uplift and team development.
- Modern Data Platform Consulting service to evaluate the current data landscape and business goals, migrate legacy systems to a modern data platform using AI-accelerated migration with autonomous code transition, and provide post-implementation support for cost-efficiency and ongoing optimisation.
- Metrics that Matter Dashboard Development Human-centred dashboard development service using design thinking, pretotyping, prototyping, and iterative user testing to deliver dashboards aligned to business goals for enterprise clients.
- Remediation Cost Model Calculator Free online ROI calculator tool that estimates current annual report maintenance costs and projects post-remediation savings and 3-year ROI for prospective clients.
- Ways of Working Maturity Assessment Tool Free online organisational maturity assessment tool that evaluates 12 fields with maturity ratings from Level 1 (Emergent) to Level 5 (Exemplary) and provides tailored recommendations for improvement.
Quantifiable outcome
- 160x productivity vs non-AI Augmented teams
- +4 more outcomes
Companies that use X is Y
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
X is Y technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
X is Y partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AscendcoreAscend's data orchestration platform integrated with Snowflake enables X is Y to deliver data pipelines with 95% less code and 90% less maintenance. X is Y participated in Ascend's private beta and leverages this technology for client Modern Data Platform implementations.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
X is Y competitors and assessment
Company assessmentRegional players
- PwC New Zealand: Big-4 consultancy operating in NZ with data and analytics advisory practices. Directly competes for NZ enterprise mandates, particularly in government, financial services, and large corporates — overlapping with X is Y's client base.
Direct peers
- Fractal Analytics: AI and analytics solutions provider offering consulting and productized services to Fortune 500 enterprises. Comparable on data platform builds, AI enablement, and enterprise-focused analytics delivery.
- Thoughtworks: Global technology consultancy specializing in data platforms, software engineering and AI. Directly comparable to X is Y's Modern Data Platform and Agile BI offerings, particularly its emphasis on engineering-led delivery and data modernization.
- Tredence: Data analytics and AI consulting firm delivering data modernization, MLOps, and decisioning platforms to enterprise clients. Highly comparable to X is Y's AI-augmented team delivery and Modern Data Platform practice.
- Tiger Analytics: Boutique analytics and data science consulting firm serving large enterprises across industries. Comparable in its focus on data platforms, AI/ML enablement, and outcome-driven analytics engagements.
- LatentView Analytics: Boutique data and analytics consulting firm serving global enterprises with AI/ML and data engineering services. Comparable in scale, focus, and emphasis on business impact from analytics investments.
- Slalom: US-headquartered boutique consultancy focused on technology, data/analytics and AI transformation for enterprise clients. Closely comparable business model, deal size, and go-to-market as X is Y, but at materially larger scale and geographic reach.
Broad incumbents
- Capgemini: Global consulting and digital transformation firm with strong data/AI and Insights & Data practices. Overlaps with X is Y on modern data platform, AI engineering, and data-driven transformation engagements.
- Deloitte: Big-4 consultancy with strong data, analytics and AI offerings (Deloitte Digital / Analytics & Cognitive). Competes for the same NZ enterprise clients (ANZ, IAG, Genesis, government) but as part of a much broader portfolio.
- Accenture: Global professional services firm with extensive data and AI practices. Competes with X is Y for large enterprise transformation mandates, with materially greater scale, geographic reach, and bench capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
X is Y social profiles
Digital presenceX is Y financial estimates
Financial estimateRevenue estimate
Valuation estimate
X is Y leadership team
Management profileNumber of profiles
Profiles8 records
X is Y funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X is Y M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X is Y
What does X is Y do?
X is Y is a Data & Analytics consulting firm that deploys AI Augmented Teams to client organisations, builds internal D&A capability through side-by-side delivery, and implements Modern Data Platforms. The firm also provides proprietary methodologies - notably Metrics that Matter Agile BI - to translate business strategy into measurable progress via dashboards, governance, and AI agent-driven automation.
Is X is Y a public or private company?
X is Y is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X is Y founded?
X is Y was founded in 2013. It employs 11 to 50 people.
Where is X is Y based?
X is Y is headquartered in Boston, United States, in the North America region.
How does X is Y make money?
Four revenue lines are on record. Data & Analytics Capacity Services are the primary driver. The others are data & Analytics Capability Building, modern Data Platform Services and modern Data Platform Improvement.
Who are X is Y's main competitors?
PwC New Zealand is listed as a regional player. Direct peers are Fractal Analytics, Thoughtworks, Tredence, Tiger Analytics, LatentView Analytics and Slalom. Broad incumbents are Capgemini, Deloitte and Accenture.
Does X is Y have an API?
No public API is recorded for X is Y.
What industry is X is Y in?
X is Y's product category is Data & Analytics Consulting. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 541519 and its SIC code is 8742.