Virginia Health Services, Inc.

What Virginia Health Services, Inc. does

Virginia Health Services, Inc. (VHS) is a privately held, for-profit senior healthcare company founded in 1965 and headquartered in Newport News, Virginia. It operates an integrated continuum of care across the Virginia Peninsula, Middle Peninsula, and Northern Neck, comprising three senior living communities (The Arbors Independent Living, The Huntington Assisted Living, and The Hamilton Assisted Living) and seven nursing and rehabilitation centers (Coliseum/Marcella, James River/Atlantic View, Lancashire, Northampton/Langley, The Newport, Walter Reed, and York). It also provides Medicare-certified home health care, hospice with bereavement counseling, outpatient physical/speech/occupational therapy, on-site pharmacy, and an on-site Dialysis Den in partnership with DaVita Kidney Care. The company accepts Medicare, Medicaid, and private pay; Walter Reed is one of the few area facilities accepting Medicaid.

VHS monetizes primarily through per-diem and monthly recurring reimbursements and rents, with skilled nursing billed to Medicare/Medicaid/private pay, senior living on a subscription-style monthly rental basis (no entrance fee at The Arbors), and home health billing Medicare. Its go-to-market is community-embedded and direct-to-consumer, relying on physician referrals, hospital discharge planners, local events, recruiting roadshows, and thought-leadership media by its President & CEO. The company trains its workforce through a Healthcare Apprenticeship Extension Program (HAEP) funded by a Department of Labor grant, producing Certified Nurse Assistants through paid earn-as-you-learn cohorts that have continued through August 2025.

On the technology side, VHS runs electronic medical records and a proprietary quality management system—Excel-based checklists and IHI-modeled root-cause analytics developed by President & CEO Mark Klyczek—designed to compress the typical six-month industry quality reporting lag to near real-time at the facility level. It holds ACHC Gold Seal accreditation, is HIPAA-compliant, has earned Newsweek Best Nursing Homes recognition for three consecutive years (2023-2025), and in July 2025 launched the GUIDE dementia-caregiver program. Revenue, ownership structure, and detailed unit/bed counts are not publicly disclosed.

Name

Virginia Health Services, Inc.

Legal name

Virginia Health Services, Inc.

Website

https://vahs.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Virginia Health Services is a private, for-profit senior healthcare operator headquartered in Newport News, Virginia, running an integrated continuum of three senior living communities, seven nursing and rehabilitation centers, home health, hospice, outpatient rehab, pharmacy, and a dialysis partnership across the Virginia Peninsula, Middle Peninsula, and Northern Neck.

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Nursing and Residential Care Facilities (623), Home Health Care Services (621610), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Continuous Home Care (Crisis Hospice) (HSABAFAB), Transitional Care Units (TCU) (HLAFAFAF)

Keywords

• Skilled nursing facilities
• Senior living communities
• Home health care
• Hospice care
• Memory care services

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Skilled Nursing & Rehabilitation: Medicare-certified skilled nursing and rehabilitation services provided at 7 nursing and rehabilitation centers across Virginia. Revenue generated through Medicare, Medicaid, and private pay reimbursement.
2. Senior Living (Independent & Assisted): Rental-based independent and assisted living at three communities (The Arbors, The Huntington, The Hamilton) in Newport News and York County. Revenue from monthly rental payments, with no entrance fee required at The Arbors.
3. Home Health Care: Medicare-certified in-home rehabilitation and skilled nursing care. Services billed to Medicare, reducing out-of-pocket expenses for patients.
4. Hospice Services: Hospice care for seriously ill individuals and bereavement counseling for families, provided both in facilities and at home.
5. Pharmacy Services: On-site pharmacy services supporting VHS facilities and residents.
6. Rehabilitation Services: Outpatient physical, speech, and occupational therapy at Newport News location and across VHS communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Virginia Health Services is a senior healthcare provider operating a full continuum of care across the Virginia Peninsula and Northern Neck. It runs seven skilled nursing and rehabilitation centers, three senior living communities, plus home health, hospice, outpatient rehabilitation, pharmacy, and dementia support services, funded through Medicare, Medicaid, and private pay.

Product overview

Virginia Health Services is a senior healthcare services provider offering a continuum of care across multiple service lines. The company operates three senior living communities (The Arbors Independent Living, The Huntington Assisted Living, and The Hamilton Assisted Living), seven nursing and rehabilitation centers across Virginia (Coliseum, James River, Lancashire, Northampton, The Newport, Walter Reed, and York), and home & community-based services including home health care, hospice, rehabilitation therapy, pharmacy, and a GUIDE program for dementia caregivers. The company also runs a CNA apprenticeship program as part of the Healthcare Apprenticeship Extension Program. Services range from independent living to skilled nursing care, memory care, and hospice, providing coordinated care throughout the aging journey.

Differentiator

Problem solved

Functional benefit

Brands

• The Arbors: Independent living community for active seniors located at Port Warwick in Newport News, VA, offering studio, one-bedroom, and two-bedroom suites without entrance fees.
• The Huntington
• The Hamilton
• VHS Home Health Care
• VHS Hospice
• VHS Rehabilitation
• Dialysis Den

Products and services

• The Arbors Independent Living Independent living community in Port Warwick, Newport News offering customizable, maintenance-free apartments (studio, one- and two-bedroom suites) with fully equipped kitchens and washer/dryer units, with no entrance fee. For active seniors seeking independence.
• The Huntington Assisted Living Assisted living community in Newport News providing medical assistance with activities of daily living while residents maintain independence in private apartment homes.
• The Hamilton Assisted Living Assisted living community in York County offering medical assistance with activities of daily living in comfortable, spacious private rooms while residents maintain independence.
• Coliseum (Marcella Post Acute) Nursing and Rehabilitation Center Skilled nursing facility in Hampton offering long-term care, memory care, skilled care, and rehabilitation services with private rooms. Formerly Coliseum Convalescent and Rehabilitation Center.
• James River (Atlantic View Post Acute) Nursing and Rehabilitation Center Skilled nursing facility in Newport News with on-site dialysis (Dialysis Den in partnership with DaVita), long-term care, memory care, and rehabilitation services.
• Lancashire Nursing and Rehabilitation Center Skilled nursing facility in Kilmarnock (Northern Neck) offering long-term care, skilled care, and rehabilitation services.
• Northampton (Langley Post Acute) Nursing and Rehabilitation Center Skilled nursing facility in Hampton offering long-term care, skilled care, and rehabilitation services.
• The Newport Nursing and Rehabilitation Center Skilled nursing facility in Newport News offering long-term care, skilled care, memory care, and rehabilitation services.
• Walter Reed Nursing and Rehabilitation Center Skilled nursing facility in Gloucester offering long-term care, skilled care, memory care (expanded to 51 beds), and rehabilitation services. One of the few facilities in the area accepting Medicaid.
• York Nursing and Rehabilitation Center Skilled nursing facility in York County offering long-term care, skilled care, memory care, and rehabilitation services.
• VHS Home Health Care Medicare-certified in-home rehabilitation and skilled nursing care delivered to seniors recovering from illness, surgery, or injury in their own homes, reducing out-of-pocket costs.
• VHS Hospice Hospice care for seriously ill individuals with comfort-focused medical, emotional, and spiritual support, plus bereavement counseling extending to family members, provided in facilities or at home.
• VHS Rehabilitation Services Outpatient physical, speech, and occupational therapy at the Newport News location, also delivered on-site at VHS communities.
• VHS Pharmacy On-site pharmacy services supporting VHS facilities, residents, and patients.
• GUIDE Program Program to assist individuals diagnosed with dementia and their caregivers, part of the CMS GUIDE dementia care model.
• CNA Apprenticeship Program Earn-as-you-learn apprenticeship training Care Assistants to become Certified Nurse Assistants. Part of the Healthcare Apprenticeship Extension Program (HAEP) funded by a Department of Labor grant; covers certification exam costs and provides paid training.

Quantifiable outcome

• Near real-time quality reporting — eliminates industry-standard 6-month delay in quality data reporting
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• DaVita Kidney CarecoreStrategic or Co-development Partner · 14 July 2023Virginia Health Services and DaVita Kidney Care partnered to open a Dialysis Den at James River Nursing and Rehabilitation Center, providing on-site dialysis services for residents. This partnership enables VHS to serve dialysis patients without requiring external transportation to dialysis centers, improving continuity of care for residents with kidney disease.
• Healthcare Apprenticeship Extension Program (HAEP)coreStrategic or Co-development Partner · 1 March 2021Virginia Health Services participates in the Healthcare Apprenticeship Extension Program (HAEP), funded by a Department of Labor Closing the Skills Gap Grant, with an emphasis on careers in senior living. Employer partners receive reimbursement for a portion of apprentice training costs. VHS serves as the employer partner providing on-the-job training and education leading to CNA certification.
• Family Scholar HousesupportingOthersFamily Scholar House provides wraparound support services to VHS apprenticeship program participants, including resources for academic coaching, affordable housing, transportation, child care, emergency funds, and more. Available to HAEP grant program participants at no additional charge throughout the year of their apprenticeship.
• Therapy Dogs International (Peninsula Chapter)supportingOthersTherapy Dogs International volunteers visit VHS assisted living communities and nursing and rehabilitation centers weekly. The Peninsula chapter covers Williamsburg to Hampton and Gloucester, with 39 dogs and 32 handlers. Dogs provide comfort and companionship to residents, with documented benefits including reduced blood pressure and improved mood.
• Marquis Health Consulting ServicessupportingOthersMarquis Health Consulting Services provides consulting support to Virginia Health Services. The relationship is noted on the company website as a current support arrangement.
• UnitedHealthcare / UMRsupportingOthersThrough UnitedHealthcare, UMR creates and publishes Machine-Readable Files on behalf of Virginia Health Services to meet Transparency in Coverage requirements. This is an administrative/health plan relationship rather than a product partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Riverside Health System: Riverside is the dominant integrated health system on the Virginia Peninsula, operating hospitals, senior living communities (e.g., Riverside Lifelong Health), and rehabilitation services in the same geography as VHS, competing directly for skilled nursing and assisted living residents.

Broad incumbents

• Sentara Healthcare: Sentara is a large regional health system with hospitals, skilled nursing, and home health across Virginia and northeastern North Carolina, overlapping with VHS in post-acute and home health services on the Virginia Peninsula and Northern Neck.
• Bon Secours Mercy Health: Bon Secours operates hospitals and senior services across Virginia, including skilled nursing and assisted living, making it a broad incumbent competitor for both facility-based and home-based senior care in VHS's geographic footprint.
• Genesis Healthcare: Genesis is one of the largest U.S. skilled nursing and post-acute care operators with hundreds of facilities nationwide, representing a broad-incumbent competitor with deeper capital resources and similar core SNF/rehab service lines.
• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals and home health agencies nationally, overlapping with VHS's rehabilitation and home health services and representing a well-capitalized broad incumbent in the post-acute space.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with independent living, assisted living, and memory care communities, providing a comparable business model to VHS's The Arbors, The Huntington, and The Hamilton at national scale.

Direct peers

• Commonwealth Senior Living: Commonwealth is a Virginia-based assisted living and memory care operator with communities across the state, directly competing with VHS's The Huntington and The Hamilton assisted living offerings in overlapping markets.
• National HealthCare Corporation (NHC): NHC is a publicly traded skilled nursing, assisted living, and home care operator with a similar multi-facility model to VHS, providing a close business-model comparison for skilled nursing and post-acute care operations.
• The Laurels: The Laurels is a multi-state skilled nursing and rehabilitation operator with facilities across the Mid-Atlantic and Midwest, providing a direct operational peer to VHS's skilled nursing and post-acute rehabilitation business.

Others

• DaVita Kidney Care: DaVita is an existing VHS partner for the on-site Dialysis Den at James River, but is also a broader dialysis services provider that competes in adjacent end-stage renal disease care and could expand partnerships with competing SNFs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/virginia-health-services-439265719608131
• LinkedInlinkedin.com/company/virginia-health-services-inc.
• Instagraminstagram.com/vahealthservices/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Health Services, Inc.