What Westfall Gold does

Westfall Gold is an experience design agency and major donor fundraising consultancy founded in 2002 in Atlanta, Georgia. The company specializes in producing signature 3.5-day Major Donor Experience (MDE) events for faith-based organizations, higher education institutions, healthcare nonprofits, human services agencies, and churches. Its core offering compresses traditional 12-24 month donor cultivation cycles into a single weekend intensive through an integrated stack of services: major donor consulting (donor file audits, wealth analytics, invitation strategy, speaker coaching, ask strategy), event logistics, creative direction and video production, AV production (via Westfall Productions), talent acquisition (via Parable Talent), and corporate experiential work (via subsidiary Braintrust Creative, serving Fortune 50 clients).

The business model is professional services revenue from custom, quote-based engagements ranging from 2-day church consulting intensives to 12-month comprehensive partnerships. The company executes ~40-50 events annually for a cumulative base of 150+ served organizations, with documented outcomes including $2.6B+ raised for clients since 2002, $306M+ raised in 2025, 5:1 ROI maintained for over a decade, 77% conversion with average gifts of $104,500, and 80%+ client repeat-event rates. GTM motion combines enterprise field sales targeting nonprofit executives with community-led referral growth, content marketing (annual Generosity Report, blog, webinars, podcast appearances), and industry conference presence.

In 2023, Westfall Gold merged with Braintrust Creative under parent company Westfall Group, expanding into corporate experiential services. In December 2025, Westfall Group was acquired by Gloo Holdings, a technology platform serving faith and mission-driven nonprofits, with founder Bob Westfall continuing to lead the subsidiary. The company has no disclosed AI/ML capabilities or software product and operates as a pure services platform.

Name

Westfall Gold

Legal name

Westfall Gold

Website

https://westfallgold.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

Westfall Gold is an Atlanta-based, faith-focused fundraising consultancy founded in 2002 that produces signature 3.5-day major donor experience events for 150+ nonprofits, having helped clients raise over $2.6 billion since inception.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Major donor fundraising
• Donor cultivation consulting
• Nonprofit event planning
• Philanthropic development services
• Capital campaign consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Major Donor Consulting Services: Core revenue stream from consulting engagements serving nonprofit organizations. Services include donor development coaching, event program development, speaker coaching, ask strategy, and on-site consultation. Engagements range from 2-day intensive programs to 12-month comprehensive partnerships with tiered service levels.
2. Event Logistics and Production: Event management and production services including location scouting, contract negotiations, food and beverage selection, RSVP management, banquet planning, hotel rooming, AV production, and on-site event management. Revenue generated through service fees for event execution.
3. Creative Direction and Video Production: Creative services including strategic theme development, messaging, high-impact invitations, video production, presentation scripts, and giving portfolio creation. One-time project fees with assets often creating long-term value for clients beyond initial event.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Westfall Gold is a fundraising consultancy that designs and executes signature 3.5-day Major Donor Experiences for nonprofit organizations, compressing traditional 12-24 month donor cultivation cycles into a single weekend. The firm delivers end-to-end services including major donor consulting (donor file screening, invitation strategy, coaching, ask strategy), event logistics, creative direction, video production, AV production, and talent acquisition, helping clients inspire transformational, largely unrestricted philanthropic giving.

Product overview

Westfall Gold is an experience design agency and fundraising consultancy that operates as a unified service platform rather than a traditional software product. The core offering centers on the Major Donor Experience (MDE) - a signature 3.5-day event program - supported by six integrated service modules: Major Donor Consulting, Event Logistics, Creative Direction & Video Production, AV Production (via Westfall Productions), Talent Acquisition (via Parable Talent), and Corporate Experiences (via subsidiary Braintrust Creative). For churches, the company offers tiered consulting packages (2-Day Intensive, 6-Month, 6-Month + 2-Night Retreat, and 12-Month + 3-Night Retreat) that bundle consulting with vision banquet and retreat planning services. The company also publishes an annual Generosity Report as a thought leadership resource. Founded in 2002, Westfall Gold was acquired by Gloo Holdings in late 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Donor Experience (MDE) A signature 3.5-day major donor event experience designed to accelerate donor relationships, build trust, and inspire transformational giving, compressing 12-24 months of cultivation into a single weekend for nonprofit and faith-based organizations.
• Major Donor Consulting Consulting services including donor file screening and audit, invitation strategy, donor development coaching, event program development, speaker coaching, ask strategy, and on-site consultation to help organizations engage major givers.
• Event Logistics Event management services including location scouting, contract negotiations, food and beverage selection, RSVP management, banquet planning, hotel rooming, and on-site event management.
• Creative Direction & Video Production Creative services including strategic development of theme and messaging, high-impact invitations, video suite with stories of transformational impact, presentation scripts, and giving portfolio highlighting immediate needs.
• AV Production (Westfall Productions) AV production services including site selection, environmental design, hotel coordination, setup and teardown, and on-site show management.
• Parable Talent Talent acquisition partner agency that leverages extensive experience and networks to help secure featured speakers and entertainers for nonprofit and donor events.
• Braintrust Creative Subsidiary creative agency creating transformational experiences for corporate clients including Fortune 50 companies such as Amazon, Delta Airlines, NFL, and Land Rover, providing experiential elements, brand loyalty, and employee engagement services.
• 2-Day Consulting Intensive for Churches Expert training on best practices for engaging high-capacity givers combined with in-depth wealth analytics to help identify and inspire top donors, designed specifically for churches.
• 6-Month Consulting + Vision Banquet Comprehensive training on high-capacity giver engagement and wealth analytics paired with full-service consulting for an annual vision banquet, covering run of show, venue selection, script development, creative direction, video production, and guest speaker booking.
• 6-Month Consulting + 2-Night Vision Retreat Expert training on engaging high-capacity givers and leveraging wealth analytics alongside full-service planning for an immersive 2-night vision retreat covering run of show, retreat location, script development, creative assets, video production, and guest speakers.
• 12-Month Consulting + 3-Night Vision Retreat Year-long partnership focused on high-capacity giver engagement and wealth analytics combined with end-to-end planning for a transformative 3-night vision retreat covering run of show, retreat logistics, script development, creative strategy, video production, and guest speakers.
• Generosity Report Annual major donor generosity report providing insights on unrestricted giving trends, mid-level donor capacity, lapsed donor re-engagement, gatherings linked to major donor engagement, and benefits of effective relationship managers.

Quantifiable outcome

• $2.6B+ raised for nonprofits since 2002
• +4 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gloo HoldingscoreStrategic or Co-development Partner · 17 December 2025Gloo Holdings announced acquisition of Westfall Group (parent company of Westfall Gold) to expand donor solutions for faith and mission-driven nonprofits. Westfall Gold remains as a subsidiary led by founder Bob Westfall. Acquisition completed in context of Gloo's IPO and strategic expansion into enterprise technology and major donor engagement capabilities.
• Braintrust CreativecoreStrategic or Co-development PartnerMerger of Westfall Gold and Braintrust Creative under parent company Westfall Group. Combined businesses operate as independent units while supporting each other to achieve greater excellence. Braintrust brings Fortune 50 corporate experience (Amazon, Delta, NFL, Land Rover) while Westfall Gold serves nonprofit sector.
• Parable TalentminorStrategic or Co-development PartnerPartner agency for talent acquisition helping clients secure featured speakers and entertainers for events. Leverages extensive industry networks and experience to match client event needs with appropriate talent.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• iWave: Wealth screening and prospect research platform used by nonprofits for major donor identification; complementary to Westfall's wealth analytics service module and represents a tech-enabled adjacency in the same donor development workflow.
• WealthEngine: Prospect research and wealth analytics SaaS used by nonprofits for major gift identification and donor targeting; an enabling technology peer adjacent to Westfall's donor screening and wealth analytics offering.

Direct peers

• GG+A (Grenzebach Glier and Associates): International fundraising consulting firm with deep higher education and nonprofit practice spanning campaigns, prospect research, and advancement services — comparable peer for Westfall's higher education and major donor verticals.
• RKD Group: Digital-first fundraising and donor engagement agency (formed from Russ Reid) serving nonprofits with direct response, major gifts, and creative services — a peer in the broader nonprofit fundraising services market.
• Pursuant (formerly The Pursuant Group): Full-service fundraising and donor engagement agency offering strategy, creative, and execution for nonprofits — comparable to Westfall's integrated consulting, creative, and production services.
• Campbell & Company: One of the largest U.S. fundraising consulting firms serving nonprofits, healthcare, education, and faith-based organizations with capital campaigns, major gifts, and strategic planning — directly comparable to Westfall Gold in service mix and client base.
• Bentz Whaley Flessner: Fundraising consulting firm with deep specialization in major gifts, planned giving, and campaign services for higher education and nonprofit clients — a close peer in Westfall's higher education and major-donor focus.
• The Lukens Company: Fundraising agency offering direct response, major donor, and creative services to nonprofits across faith, education, and humanitarian verticals — overlapping with Westfall's faith-based nonprofit focus.
• Graham-Pelton Consulting: Global fundraising and nonprofit management consulting firm focused on major gifts, capital campaigns, and executive search — overlapping with Westfall's nonprofit and education client verticals and consulting methodology.
• Graff Baylin Fundraising: Fundraising consulting firm specializing in major gifts, capital campaigns, and strategic development services for nonprofits and educational institutions; competes with Westfall Gold in the major-donor engagement niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westfallgold
• LinkedInlinkedin.com/company/westfall-gold
• Instagraminstagram.com/westfallgold
• Xx.com/westfallgold

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfall Gold