BAWAG P.S.K.

What BAWAG P.S.K. does

BAWAG Group AG is a publicly listed Austrian banking group (Vienna Stock Exchange ticker: BG, ISIN: AT0000BAWAG2) operating across Austria, Germany, Switzerland, the Netherlands, and the United States, serving more than four million customers through a multi-brand, multi-channel architecture. The group combines a digital-first online and mobile banking platform with an advisory-focused physical branch network. Core operating brands include BAWAG P.S.K. (Austrian retail and corporate banking), easybank (digital banking, now extended to Germany following the rebranding of Barclaycard Germany and Barclays Consumer Bank Europe), easyleasing and bfl-leasing (leasing), start-bausparkasse (building society), suedwestbank (German regional banking), healthag (German healthcare financing), qlick (German financial services), zakag (Swiss), and hipotrust (Dutch mortgages).

The underlying technology is a digital banking platform integrated with branch advisory services; product distribution spans self-serve digital channels, physical branches, and specialized subsidiary brands. Revenue is generated primarily through net interest income (mortgages, consumer loans, corporate lending) and fee and commission income (account maintenance, payments, commissions), with pricing offered on a quote-based, customer-specific basis rather than through publicly standardized tariffs. Customer segments are hybrid: mass-market retail consumers are served as the primary segment, with corporate and SME clients served as a secondary segment.

Business model performance demonstrates high operational efficiency: Q2 2026 net profit of €255 million with RoTCE of 28.7% and Cost-to-Income Ratio of 31.0%; Q1 2026 net profit €232 million (RoTCE 27.6%); Q3 2025 net profit €219 million (RoTCE 27.8%). Capital return has been disciplined, with a €6.25 per share dividend approved for 2025 and a €175 million share buyback completed in September 2025. The group was included in the MSCI Global Standard Index in February 2026, and subsidiary BAWAG P.S.K. has submitted a non-binding proposal in the PTSB formal sale process as of March 2026, with management indicating ongoing capital strengthening in preparation for a planned transaction.

Name

BAWAG P.S.K.

Legal name

BAWAG Group AG

Website

https://bawagpsk.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BAWAG Group AG is a publicly listed Austrian banking group operating across Austria, Germany, Switzerland, the Netherlands, and the U.S., serving more than four million retail and corporate customers through a multi-brand digital and branch network.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Offices of Bank Holding Companies (551111)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking
• Consumer lending
• Mortgage loans
• Commercial banking
• Leasing services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Traditional banking interest income from lending activities including mortgages, consumer loans, and corporate lending
2. Fee and Commission Income: Banking fees, account maintenance charges, payment services, and other commission-based revenue from retail and corporate banking services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BAWAG P.S.K. is a retail and commercial bank offering current accounts, savings, consumer and mortgage lending, leasing, building society (Bausparen) products, and corporate banking services to retail customers, SMEs, and corporate clients. It operates under a multi-brand platform that combines an Austrian and German branch network with digital-only and specialized consumer-finance brands, serving more than 4 million customers across Austria, Germany, Switzerland, the Netherlands, and the United States.

Product overview

BAWAG Group operates a multi-brand banking platform consisting of BAWAG P.S.K. as the core Austrian retail and corporate banking entity, supplemented by multiple sub-brands across digital banking (easybank), leasing services (easyleasing.at, bfl-leasing.de), building society (start-bausparkasse.at), and regional banking operations (suedwestbank.de) across Germany, Austria, Switzerland, and the Netherlands. The portfolio follows a platform-plus-modules architecture with the parent group providing centralized services while subsidiary brands serve specific market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• BAWAG P.S.K. retail and corporate banking

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MSCIminorOthers · 13 February 2026MSCI included BAWAG Group stock in the MSCI Global Standard Index as of February 13, 2026. This index inclusion enhances the company's visibility among global institutional investors.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Erste Group Bank: Austrian-headquartered retail and commercial bank with pan-CEE and Western European operations serving retail and corporate customers via a multi-brand platform. Closest direct competitor in the Austrian market.
• Raiffeisen Bank International: Austrian-headquartered universal bank with a strong retail and corporate franchise across CEE and Western Europe. Direct peer in Austrian retail and corporate banking.
• Commerzbank: Germany-focused bank serving retail, SME, and corporate clients. Directly comparable to BAWAG's German operations including suedwestbank and the newly launched easybank Germany.
• ABN AMRO: Dutch-headquartered retail and commercial bank with a comparable retail/SME focus and direct overlap with BAWAG's hipotrust mortgage operations in the Netherlands.

Broad incumbents

• ING Group: Dutch-headquartered global bank with strong retail and wholesale operations across Europe and a comparable digital-first retail banking strategy and pan-European footprint.
• UniCredit: Italian-headquartered pan-European bank with material retail, corporate, and wealth operations across Italy, Germany, Austria, and CEE. Competes directly with BAWAG in DACH and CEE markets.
• Deutsche Bank: Germany's largest bank with global retail, corporate, and investment banking operations. Overlaps with BAWAG across retail, SME, and corporate banking segments in German-speaking Europe.
• KBC Group: Belgian-headquartered bank with multi-channel retail and SME banking across Belgium, Czech Republic, Slovakia, Hungary, and Bulgaria. Similar retail-focused, multi-market European banking model.
• BNP Paribas: French-headquartered universal bank with an extensive European retail network and commercial banking presence. Competes with BAWAG in multiple European markets, including Germany.
• Société Générale: French-headquartered bank with retail, corporate, and investment banking across Europe. Comparable European retail and corporate banking footprint and business mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bawag.psk
• LinkedInlinkedin.com/company/bawagp.s.k.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAWAG P.S.K.