Negocios Publicos

Name

Negocios Publicos

Legal name

Instituto Negócios Públicos do Brasil Estudos e Pesquisas na Administração Pública Ltda.

Website

https://negociospublicos.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registrations (Masterclasses, Seminars, Congresses): Revenue from individual and group registrations for in-person and live-online training events. Prices range from approximately R$4,100 to R$7,330 per participant depending on event type, duration, and format. Additional revenue from hotel bookings and meal packages bundled with in-person events.
2. Sollicita Digital Subscription: Monthly or annual subscription to the Sollicita online platform providing access to digital publications, legal models, supplier searches, bid notices, and technical guidance on public procurement. Subscription provides recurring revenue.
3. Postgraduate Programs: Revenue from tuition fees for postgraduate specialization programs delivered in partnership with UniOpet Centro Universitário. Tuition is R$390/month for 10 months with a R$150 enrollment fee.
4. In-Company Training: Customized on-site training programs delivered directly at client institutions, sold as bespoke commercial engagements to public sector organizations.
5. Technological Solutions Subscriptions: Subscriptions and usage fees for proprietary software tools including Banco de Preços, ContratosGov, GovPlan, ContaGov, and InfocoRh.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Negocios Publicos (Grupo Negócios Públicos) provides specialized training, professional development, and technological solutions for Brazilian public administration, with a focus on public procurement (licitações), contract management, governance, and fiscal oversight. The company delivers in-person and live-online masterclasses, seminars, congresses, MEC-recognized postgraduate programs (in partnership with UniOpet), in-company training, and a portfolio of seven proprietary technology platforms (Sollicita content library, SollAI, Banco de Preços, ContratosGov, GovPlan, ContaGov, InfocoRh). Target customers are federal, state, and municipal public servants and the institutions that employ them.

Differentiator

Problem solved

Functional benefit

Brands

• Sollicita: The largest and best content platform for bidding and administrative contracts, offering digital magazines (Governança, Licicon, O Pregoeiro) and live technical orientation.
• Sollicita Pro
• Sollai
• Banco de Preços
• ContratosGov
• GovPlan
• ContaGov
• InfocoRh
• NP Events
• Maestria

Products and services

• Sollicita Digital Publications Platform Online subscription platform providing access to digital publications, technical models, supplier searches, bid notices, and legal guidance on public procurement for Brazilian public sector professionals.
• SollAI - Artificial Intelligence for Public Procurement Artificial intelligence platform specialized in understanding Brazilian public procurement law, contracts, and management documents. Provides generative AI and knowledge retrieval capabilities for public sector professionals.
• Banco de Preços - Price Research Tool Price research tool for public procurement bidding processes, enabling public servants to research and compare prices for procurement decisions.
• ContratosGov - Contract Management Platform Contract management and oversight tool for reducing costs and risks in public administration contract administration.
• GovPlan - Public Procurement Planning Platform for intelligent planning and efficient management of public procurement processes.
• ContaGov - Public Accounting Platform Platform providing innovative solutions for public sector accountants and administrators, supporting public accounting and finance management functions.
• InfocoRh - Public Sector HR Management Platform providing innovative solutions for human resources management in the public sector.
• Postgraduate Program in People Management (Pós-Graduação em Gestão de Pessoas) MEC-recognized postgraduate lato sensu specialization in People Management, 100% online with live sessions, in partnership with Centro Universitário UniOpet. Targeted at public and private sector professionals seeking specialization.
• Postgraduate Program in Public Governance (Pós-Graduação em Governança Pública) Postgraduate lato sensu specialization in Public Governance delivered in partnership with Centro Universitário UniOpet with MEC recognition. Targeted at public sector professionals.
• In-Company Training (In Company) Customized on-site training programs delivered directly at client public institutions on public procurement, contracting, governance, and public administration topics. Sold as bespoke commercial engagements to public sector organizations.
• Masterclasses, Seminars, and Congresses (Events Program) Dense calendar of in-person and live-online masterclasses (16-21 hours), national seminars (24-32 hours), and large-scale congresses (26+ hours) covering public procurement law (Lei 14.133/2021), contract management, governance, tax reform, public works budgeting, and management. Held in cities across Brazil. Prices R$4,100 to R$7,330 per participant.
• Maestria Leadership Program Exclusive leadership development program for public managers combining immersion, networking, and personal/professional transformation experiences.
• NP Events Mobile Application Proprietary mobile application (available on Google Play and Apple App Store) used for event discovery, registration, and certificate access for all masterclasses, seminars, and congresses.

Quantifiable outcome

• 60,000+ public agents trained across Brazil
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Centro Universitário UniOpetcoreStrategic or Co-development Partner · 1 September 2025Educational partnership for delivering postgraduate lato sensu programs (Gestão de Pessoas and Governança Pública). UniOpet provides MEC-acknowledged certification while NP provides content, instructors, and marketing. Programs are 100% online with 2 live sessions per module and 390 hours of training over 6 months.
• Mabu Thermas Grand ResortminorOthersPreferred event venue for major in-person congresses and seminars in Foz do Iguaçu. The group organizes events at the resort and promotes hotel accommodation to participants at negotiated rates (R$702.08 single, R$809.31 double, R$1,004.54 triple, R$1,200.63 quadruple).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDP (Instituto Brasiliense de Direito Público): Private Brazilian education institution focused on public law, public administration, and public policy graduate programs. Closest private-sector comparator for postgraduate credentials and continuing education aimed at lawyers and public managers — same customer base as Negocios Publicos' postgraduate and Maestria lines.
• Gran Cursos Online: Large Brazilian online education platform focused on public-sector exam prep and continuing education for public servants. Competes for the same discretionary training budget from Brazilian civil servants, with an overlapping content/media footprint and subscription monetization.
• Estratégia Concursos: Brazilian online preparatory education company serving public-sector candidates and serving public servants seeking career advancement. Comparable in digital course catalog, recurring subscription model, and core audience of Brazilian public-sector professionals.
• Portal de Compras Públicas: Brazilian SaaS platform providing bidding intelligence, price research, and procurement technology tools to public administrations. Comparable as a technology-led competitor in the procurement information space, directly contesting Banco de Preços and Sollicita.

Broad incumbents

• FGV (Fundação Getulio Vargas): Major Brazilian foundation with broad continuing education and executive programs through FGV EAESP, FGV Direito, and online units. Overlaps with Negocios Publicos on postgraduate and in-company training for public-sector managers, but with a much wider portfolio beyond procurement.
• ENAP (Escola Nacional de Administração Pública): Brazil's federal school for public administration; trains public servants in policy, governance, and management. Most directly comparable on mission (public sector capacity-building in Brazil), but government-operated and free-of-charge rather than commercial, so it overlaps as the dominant non-paying alternative.

Emerging players

• IPOG (Instituto de Pós-Graduação): Brazilian continuing education provider focused on graduate and postgraduate programs for working professionals. Comparable on the postgraduate revenue line and on serving public-sector managers pursuing credentials, though broader in scope and less specialized in procurement.
• IESPE (Instituto de Educação Superior e Profissionalizante): Brazilian public-sector exam preparatory school with growing online presence and postgraduate offerings. Comparable as a training-focused peer targeting the same audience of public servants and admission candidates, though with less depth in live events and procurement-specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/negociospublicosnp
• LinkedInlinkedin.com/company/gruponp
• Instagraminstagram.com/negociospublicosnp/?hl=pt
• Xx.com/np_capacitacao

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negocios Publicos