Newtrax
Newtrax provides OEM-agnostic proximity detection and collision avoidance systems for underground mining, serving mine operators globally as the safety layer of Sandvik's digital ecosystem following its 2019 acquisition.
- Company typePrivate
- Founded2008
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Newtrax does
Newtrax is a mining safety technology company that provides OEM-agnostic proximity detection, collision avoidance, and worker safety systems for underground mining operations. Founded in 2008 in Montréal, Canada, the company builds digital safety solutions that operate across mixed equipment fleets, enabling underground mine operators to detect and prevent collisions between personnel and heavy mobile equipment in challenging mining environments. The technology integrates real-time monitoring, hazard detection, and safety protocol automation, and is positioned to incorporate AI/ML-driven anomaly detection and process automation within the collision avoidance stack.
The company was acquired by Sandvik AB, the Swedish mining and engineering group, in 2019 for approximately $89 million as part of Sandvik's broader $900 million digital ecosystem investment. Under Sandvik, Newtrax operates as the Safety and Environment layer within a four-layer digital ecosystem that pairs with AutoMine automation, OptiMine fleet management, and adjacent acquired platforms including Deswik (mine planning, ~$646M in 2022) and Polymathian (~$113M in 2023). Newtrax solutions are sold exclusively through Sandvik's global enterprise field sales organization on a recurring subscription model, with marketing conducted via Sandvik's digital channels, the Solid Ground customer magazine, and industry events. The company has 101-250 employees and is wholly owned by Sandvik, no longer operating as an independent entity.
Newtrax firmographics
Firmographics- Name
- Newtrax
- Legal name
- Newtrax
- Website
- https://newtrax.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Newtrax provides OEM-agnostic proximity detection and collision avoidance systems for underground mining, serving mine operators globally as the safety layer of Sandvik's digital ecosystem following its 2019 acquisition.
- Ownership category
- akta.pro rank
Where Newtrax is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Newtrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Safety and Environment Solutions: Newtrax provides collision avoidance and proximity detection solutions as part of Sandvik's integrated digital ecosystem for underground mining, generating revenue through the sale of safety technology integrated with Sandvik's automation and fleet management offerings
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Newtrax product offering
Product offeringCore offering
Newtrax provides OEM-agnostic digital safety solutions for underground mining operations, including proximity detection and collision avoidance systems for equipment and worker safety monitoring for personnel. The technology is integrated into Sandvik's broader digital ecosystem alongside AutoMine® automation, fleet management, and mine planning offerings, enabling mixed-fleet deployments across multiple equipment manufacturers.
Product overview
Newtrax is a mining safety technology company acquired by Sandvik in 2019 for approximately $89M. The company provides digital OEM-agnostic safety solutions for underground equipment and personnel, integrated into Sandvik's comprehensive digital ecosystem. Newtrax's offerings fall under Sandvik's Safety and Environment category, specifically focused on proximity detection and collision avoidance, and worker safety solutions for underground mining operations. The technology is designed to mitigate risks, optimize safety protocols, and enhance workplace safety in challenging mining environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Proximity Detection and Collision Avoidance (Newtrax)
- Worker Safety Solutions (Newtrax) Digital safety solutions designed to protect underground mining personnel by mitigating risks and enhancing workplace safety through real-time monitoring and hazard detection, sold as part of Sandvik's Safety and Environment digital solutions portfolio.
Companies that use Newtrax
Customer profileSegments1 record
Ideal customer profiles1 record
Newtrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Newtrax partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Newtrax competitors and assessment
Company assessmentDirect peers
- Epiroc: Epiroc (spun off from Sandvik in 2018) is a leading underground mining equipment and automation provider. Its 6th Sense safety and automation portfolio directly competes with Newtrax's collision avoidance and proximity detection offerings, and Epiroc is Sandvik's principal rival in underground digital solutions.
- Hexagon Mining: Hexagon Mining provides collision avoidance and situational awareness systems (e.g., HxGN MineProtect) for underground and surface mining. It directly competes with Newtrax in proximity detection and worker safety technologies.
- RCT: RCT is an Australian-based provider of mining automation, control, and safety solutions including collision avoidance for underground equipment. Its GuardAnt and Smart Technology offerings overlap directly with Newtrax's product scope.
- Strata Worldwide: Strata Worldwide offers underground mining safety products including proximity detection systems (e.g., HazardAvert) and tracking solutions, directly competing with Newtrax in underground personnel and equipment safety.
- Becker Mining Systems: Becker Mining Systems provides underground mining communications, tracking, and collision avoidance systems. Its product portfolio overlaps with Newtrax's worker safety and proximity detection offerings.
- Modular Mining Systems: Modular Mining (a Komatsu subsidiary) provides mine management and safety solutions including collision avoidance for surface and underground fleets. It is a direct competitor in the mining safety/automation category.
Broad incumbents
- Caterpillar (Cat MineStar): Caterpillar offers Cat MineStar Command for underground and surface mining, bundling fleet management, safety, and semi-autonomous capabilities. It competes with Newtrax's proximity detection systems, particularly in mixed and Caterpillar-heavy underground fleets.
- Komatsu (Smart Mining): Komatsu's Smart Mining portfolio includes FrontRunner autonomous haulage and integrated safety/collision avoidance. It is one of the OEM-stack competitors Newtrax must displace in underground mining accounts.
Emerging players
- Matrix Design Group: Matrix Design Group develops proximity detection and safety solutions for mining and industrial applications, including Collision Awareness System (CAS) products. It is a smaller peer competing with Newtrax in underground collision avoidance.
- Autonomous Solutions Inc. (ASI Mining): ASI Mining develops autonomous vehicle and collision avoidance technology for mining haulage. It competes with Newtrax in automation-adjacent safety solutions for mining equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Newtrax social profiles
Digital presenceNewtrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newtrax leadership team
Management profileNumber of profiles
Profiles2 records
Newtrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newtrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newtrax
What does Newtrax do?
Newtrax provides OEM-agnostic digital safety solutions for underground mining operations, including proximity detection and collision avoidance systems for equipment and worker safety monitoring for personnel. The technology is integrated into Sandvik's broader digital ecosystem alongside AutoMine® automation, fleet management, and mine planning offerings, enabling mixed-fleet deployments across multiple equipment manufacturers.
Is Newtrax a public or private company?
Newtrax is a private company. It is classified as corporate owned and is currently operating.
When was Newtrax founded?
Newtrax was founded in 2008. It employs 101 to 250 people.
Where is Newtrax based?
Newtrax is headquartered in Montréal, Canada, in the North America region.
How does Newtrax make money?
One revenue line is on record: safety and Environment Solutions.
Who are Newtrax's main competitors?
Direct peers on record are Epiroc, Hexagon Mining, RCT, Strata Worldwide, Becker Mining Systems and Modular Mining Systems. Broad incumbents are Caterpillar (Cat MineStar) and Komatsu (Smart Mining). Emerging players are Matrix Design Group and Autonomous Solutions Inc. (ASI Mining).
Does Newtrax have an API?
No public API is recorded for Newtrax.