Yvette Sports

What Yvette Sports does

Yvette Sports is a women's activewear brand founded in 1999 and headquartered in Nanjing, China, operating as a direct-to-consumer e-commerce company through its Shopify-powered storefront at yvettesports.com. The brand sells sports bras, leggings, shorts, tops, jackets, and accessories priced between $32 and $68, with a catalog exceeding 800 SKUs organized into named collections: Power™ (high-impact support), Shift™ (medium-impact breathable and sustainable), Sculpt™ (shaping and sculpting), Echo™ (sustainable eco-friendly), Anywhere™ (light-support everyday), and Enfold™ (figure-enhancing). Its core technology centers on proprietary performance fabrics and design features such as bounce-control construction, no-dig straps, breathable mesh panels, sweat-wicking moisture management, and Cloud-soft and Feather-light fabric variants.

The company targets women fitness enthusiasts across running, HIIT, yoga, pilates, training, tennis, hiking, and dancing, with a secondary but emphasized plus-size segment served by sizing from XS to 6XL+ and band sizes 30-48 across cup sizes A-F. Revenue is generated through one-time unit-priced e-commerce sales with no subscription model, supported by a loyalty/rewards program, free sitewide shipping, and a multi-channel acquisition engine spanning Instagram, blog content, email, influencer partnerships, and a ShareASale affiliate program. Distribution is exclusively DTC via the Shopify site serving the US market, with payments accepted through major card networks, Apple Pay, Google Pay, PayPal, and Shop Pay. The company is private, with no disclosed funding rounds, acquisitions, parent company, or institutional investors identified in the available data.

Name

Yvette Sports

Legal name

Yvette Sports

Website

https://yvettesports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Yvette Sports is a private, China-based direct-to-consumer women's activewear brand selling sports bras, leggings, tops, and accessories priced $32-$68 through its Shopify storefront, serving US fitness enthusiasts with inclusive sizing from XS to 6XL+.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (459110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Women's activewear
• Sports bras
• Athletic leggings
• Fitness apparel
• Plus size activewear

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Yvette Sports generates revenue through direct-to-consumer e-commerce sales of women's activewear including sports bras, leggings, shorts, tanks, t-shirts, jackets, and accessories. Products are sold at one-time purchase prices with no subscription model. The company offers a loyalty/rewards program to incentivize repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Yvette Sports designs and sells branded women's athletic apparel directly to consumers through its Shopify-powered e-commerce storefront. The product range centers on sports bras (high, medium, and low impact), leggings, shorts, tops, jackets, and accessories organized into named collections such as Power™, Shift™, Sculpt™, Echo™, Anywhere™, and Enfold™. The brand differentiates through size inclusivity from XS to 6XL+, activity-specific designs, and an accessible price band of $32–$68.

Product overview

Yvette Sports is a women's athletic apparel brand offering a comprehensive portfolio of performance activewear. The product line centers on four main collections: Power™ (high-impact sports bras and leggings with maximum support), Shift™ (medium-impact breathable and sustainable options), Sculpt™ (shaping and sculpting high-waist leggings and breathable running bras), and Echo™ (sustainable eco-friendly leggings). Supporting collections include Anywhere™ for light-support everyday yoga wear and daily basics, and Enfold™ for figure-enhancing butt-lifting leggings. The complete range includes sports bras at three support levels (high, medium, low), various legging styles and lengths, shorts, skirts, tops, jackets, and an extended plus-size collection reaching up to 6XL+.

Differentiator

Problem solved

Functional benefit

Products and services

• Power™ Sports Bras

Quantifiable outcome

• Over 800 products available across sports bras, leggings, tops, and accessories
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Carbon38: Performance women's activewear DTC retailer carrying sports bras, leggings, and activewear from multiple brands; comparable curation model and customer base to Yvette.
• Alo Yoga: Premium women's activewear DTC brand with comparable leggings, sports bras, and lifestyle positioning; benchmark for digital-native women's activewear brands.
• Girlfriend Collective: Sustainable DTC women's activewear brand (recycled materials) with comparable inclusive sizing; directly overlaps with Yvette's Echo™ sustainability positioning.
• Sweaty Betty: Women's activewear brand owned by Victoria's Secret & Co., selling sports bras, leggings, and performance apparel globally; directly comparable in target customer and product mix to Yvette.
• Beyond Yoga: Women's activewear brand known for inclusive sizing (XXS-4X) and buttery-soft fabrics - directly mirrors Yvette's Cloud-soft positioning and inclusive sizing strategy.
• Fabletics: Co-founded by Kate Hudson, Fabletics sells affordable women's activewear through DTC and membership models; directly competitive on price ($30-$80) and target customer.
• Athleta: Gap Inc.'s women's activewear brand and Yvette's closest direct competitor; both target performance-minded women with sports bras, leggings, and training apparel across size ranges, with Athleta as the omnichannel incumbent.

Broad incumbents

• Old Navy Active: Mass-market women's activewear from Gap Inc.; competes with Yvette primarily on accessibility and price tier, offering similar product categories at lower ASPs.
• Lululemon: The dominant premium women's activewear incumbent globally; overlaps with Yvette in sports bras and leggings but occupies a higher price tier and operates physical retail.
• Nike Women: Nike's women's division covers sports bras, leggings, and training apparel with massive brand and marketing budgets; broad incumbent rather than direct niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yvettesports_official
• Xx.com/Yvette_Sports
• LinkedInlinkedin.com/company/yvettesports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yvette Sports