Beyond Yoga
Beyond Yoga is a premium US activewear brand selling proprietary fabric-based apparel across women's, men's, maternity, and toddler categories via DTC e-commerce, 14 owned retail stores, and wholesale channels under Levi Strauss & Co. ownership.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beyond Yoga does
Beyond Yoga is a premium US activewear and athleisure brand founded in 2005 and headquartered in Los Angeles, California, operating as a wholly-owned subsidiary of Levi Strauss & Co. since August 2021. The company designs and sells apparel across women's, men's, maternity, and toddler categories for activities including yoga, pilates, running, tennis, pickleball, and golf, anchored by proprietary fabric technologies such as Spacedye™ (midweight performance knit), LuxeFleece™ (premium fleece), SoftWash Linen, UV Protection outerwear, and Featherweight collections. Products are priced from approximately $54 for basic tops to $168 for outerwear and are differentiated by inclusive sizing (XXS–4X) and a California-inspired aesthetic.
The business model is primarily direct-to-consumer: flagship e-commerce at beyondyoga.com (with free US shipping and returns), 14 owned retail stores across California, Illinois, Washington, Connecticut, Massachusetts, and Texas, plus a smaller wholesale channel. Marketing is built around the 'Seek Beyond' brand platform, the Move Beyond Collective community, hyperlocal influencer and fitness-studio partnerships, celebrity collaborations (Issa Rae, SOFI TUKKER), and seasonal experiential events. International e-commerce shipping is available to select countries (excluding the EU), with no disclosed geographic expansion outside the US.
Beyond Yoga is led by founder and CEO Jodi Guber Brufsky alongside co-founder Michelle Wahler and COO/CFO Jesse Adams, and operates with an employee base of 51–100. Reported revenue is $131.1M with 13.1% YoY growth at one point, accelerating to 17% full-year 2025 growth and 45% YoY Q4 2025 growth; the brand has expanded its product surface into menswear and lifestyle categories and is participating in Fashion for Good's Mass Balance Demonstrator project on biomass-attributed PET in textiles. A $1.1M California textile-worker wage settlement is noted as a labor compliance item.
Beyond Yoga firmographics
Firmographics- Name
- Beyond Yoga
- Legal name
- Beyond Yoga
- Website
- https://beyondyoga.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beyond Yoga is a premium US activewear brand selling proprietary fabric-based apparel across women's, men's, maternity, and toddler categories via DTC e-commerce, 14 owned retail stores, and wholesale channels under Levi Strauss & Co. ownership.
- Ownership category
- akta.pro rank
Beyond Yoga industry classification
Industry- Product category
- Premium Activewear and Athleisure Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear (CRAAAEAC), Activewear & Training Apparel (CRAAAEAA), Athleisure & Performance Apparel Retail (CRAAABAE), Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)
Keywords
Where Beyond Yoga is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Beyond Yoga business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Apparel Sales: Beyond Yoga generates revenue primarily through direct sales of premium activewear including leggings, tops, shorts, dresses, outerwear, and accessories through its e-commerce platform and retail stores. The brand offers products across women's, men's, maternity, and toddler categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price activewear across all categories |
| Unit Pricing | Pay-as-you-go | Sale and clearance items |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Beyond Yoga product offering
Product offeringCore offering
Beyond Yoga designs, manufactures, and sells premium activewear and athleisure apparel directly to consumers. Its core product range includes women's leggings, tops, bras, shorts, dresses, outerwear, and layers built around proprietary fabrics such as Spacedye™, LuxeFleece™, and SoftWash Linen. The brand also offers men's activewear, maternity and postpartum pieces, toddler leggings, and activity-specific collections for yoga, pilates, running, tennis, pickleball, and golf.
Product overview
Beyond Yoga is a premium activewear brand offering a unified product portfolio centered on yoga and fitness apparel. The core offering includes women's activewear (leggings, tops, bras, shorts, dresses, outerwear), men's activewear, maternity wear, and toddler leggings. Products are organized around signature fabric technologies including Spacedye™ (midweight performance fabric), LuxeFleece™ (premium fleece), and SoftWash Linen (relaxed warm-weather fabrics). The brand sells through multiple collections targeting specific activities (Pilates + Yoga, Running, Tennis + Pickleball, Golf) and aesthetics (Travel Collection, The 90's Edit, Outdoor Collection). Beyond Yoga operates as a direct-to-consumer e-commerce platform with 14 retail stores, offering free shipping and returns within the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Activewear
- Men's Activewear
- Maternity Wear
- Toddler Leggings
- Spacedye™ Fabric Line
Quantifiable outcome
- 45% year-over-year revenue growth in Q4 2025 and 17% full-year 2025 growth
- +2 more outcomes
Companies that use Beyond Yoga
Customer profileSegments4 records
Ideal customer profiles3 records
Beyond Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beyond Yoga partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- Fashion for GoodcoreBeyond Yoga participates in Fashion for Good's Mass Balance Demonstrator project, aiming to implement and scale the mass balance attribution (MBA) chain-of-custody model for biomass-attributed PET in textiles. The project involves industry partners including Bestseller, On, Paradise Textiles, Indorama Ventures, UPM Biochemicals, and Textile Exchange to produce biomass-attributed resin and yarns, quantify climate impact through greenhouse gas emissions modeling, and develop a blueprint for industry scale-up.
- SOFI TUKKERminorMusical duo SOFI TUKKER performed at Beyond Yoga's Spring Equinox celebration 'Seek Beyond: Open Air' in Los Angeles, featuring a guided hike, custom music venue, and launch of Spring 2026 collection to promote community and brand engagement.
- Issa RaeflagshipActress and entrepreneur Issa Rae partnered with Beyond Yoga for the Seek Beyond brand platform and campaign, writing an original anthem for the brand. The collaboration features the Beyond Yoga Outdoor product line and promotes wellness, mindfulness, and personal growth themes aligned with the Seek Beyond platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Beyond Yoga competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Premium California-based yoga and athleisure brand selling women's and men's apparel through DTC e-commerce and owned retail. Most directly comparable peer given similar premium positioning, community-driven marketing, and category overlap.
- Vuori: California-based premium activewear and lifestyle brand with strong DTC and growing wholesale. Comparable product mix, California aesthetic, and premium price points to Beyond Yoga.
- Outdoor Voices: Direct-to-consumer activewear brand with a strong community and recreational-fitness positioning. Comparable in target demographic, brand-platform-led marketing, and DTC-led distribution strategy.
- Aviator Nation: California heritage-inspired activewear brand recognized alongside Beyond Yoga as a top athleisure brand. Comparable California aesthetic, premium price points, and lifestyle brand positioning.
- Carbon38: Premium women's activewear retailer carrying multiple brands and its own label. Comparable in women's activewear focus and premium positioning across yoga, pilates, and studio categories.
Broad incumbents
- Lululemon: Global leader in premium technical athletic and yoga apparel with extensive retail footprint. Competes head-to-head with Beyond Yoga in women's activewear, menswear expansion, and community-driven brand marketing.
- Athleta: Gap Inc.'s premium women's activewear brand operating through DTC e-commerce and owned retail. Directly comparable in product categories, inclusive sizing focus, and women's activewear positioning.
- Spanx: Women's apparel and shapewear brand with growing activewear offerings. Comparable in women's-focused premium apparel positioning and lifestyle brand identity.
Emerging players
- Girlfriend Collective: Sustainable activewear brand with inclusive sizing and DTC focus. Comparable in inclusive sizing strategy and activewear category, with a sustainability and value-premium positioning.
- Year of Ours: Women's activewear brand specializing in leggings and retro-inspired athletic apparel. Comparable in women's activewear category, DTC focus, and inclusive sizing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Beyond Yoga social profiles
Digital presenceBeyond Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Yoga leadership team
Management profileNumber of profiles
Profiles3 records
Beyond Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Yoga
What does Beyond Yoga do?
Beyond Yoga designs, manufactures, and sells premium activewear and athleisure apparel directly to consumers. Its core product range includes women's leggings, tops, bras, shorts, dresses, outerwear, and layers built around proprietary fabrics such as Spacedye™, LuxeFleece™, and SoftWash Linen. The brand also offers men's activewear, maternity and postpartum pieces, toddler leggings, and activity-specific collections for yoga, pilates, running, tennis, pickleball, and golf.
Is Beyond Yoga a public or private company?
Beyond Yoga is a private company. It is classified as corporate owned and is currently operating.
When was Beyond Yoga founded?
Beyond Yoga was founded in 2005. It employs 51 to 100 people.
Where is Beyond Yoga based?
Beyond Yoga is headquartered in Los Angeles, United States, in the North America region.
How does Beyond Yoga make money?
One revenue line is on record: apparel Sales.
Who are Beyond Yoga's main competitors?
Direct peers on record are Alo Yoga, Vuori, Outdoor Voices, Aviator Nation and Carbon38. Broad incumbents are Lululemon, Athleta and Spanx. Emerging players are Girlfriend Collective and Year of Ours.
Does Beyond Yoga have an API?
No public API is recorded for Beyond Yoga.
What industry is Beyond Yoga in?
Beyond Yoga's product category is Premium Activewear and Athleisure Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAC, Yoga, Pilates & Studio Wear. Its NAICS code is 458 and its SIC code is 5600.