UBuildIt

What UBuildIt does

UBuildIt is a franchise-based construction consulting firm founded in 1988, headquartered in the Oklahoma City, Oklahoma area, that enables homeowners to act as their own general contractors while receiving professional guidance. The company's core product is a structured owner-builder consulting program covering budgeting, design coordination, bid review, subcontractor vetting, and on-site oversight, delivered through a network of independently owned franchise offices. Sub-brands URemodelIt (for remodeling and additions, offered in Classic and Plus service tiers) and UDesignIt (custom home design with virtual meetings and 3D renderings at $1,500-$3,500) extend the offering upstream and laterally. The technology footprint is primarily a proprietary franchise software platform, a remodel planning manual, and operating/training systems developed over 37 years; the company is not a technology vendor but a process and brand licensor.

UBuildIt generates revenue through two primary streams: franchise fees paid by new franchise owners (a $50,000 initial franchise fee with total territory investment of $113,500 to $223,800) and downstream professional consulting fees collected by franchisees from homeowner clients (flat-fee consulting rather than construction markups). Franchisees acquire customers via home shows, direct mail, radio/TV advertising, referrals, vehicle wraps, seminars, and location-specific websites. The company reports 17,250+ completed homes, 18 U.S. states plus British Columbia, a 600+ vetted vendor database, and over $2 billion in cumulative construction value flowing through the network. Named customer projects range from $250,000 remodels to $3.65M custom builds, with documented equity gains of $45K-$730K for homeowners using the owner-builder model.

The company's strategic positioning centers on a flat-fee consulting model that aligns with homeowner incentives by avoiding the 35-60% markup typical of traditional general contractors, while claiming 15-25% client cost savings. There is no disclosed institutional investment, no patents or trademarks registered, no AI/ML capabilities, and corporate headcount is reported at 1-10, consistent with a lean franchisor model where value is delivered through independently operated regional offices rather than central direct labor.

Name

UBuildIt

Legal name

UBuildIt

Website

https://ubuildit.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

UBuildIt is a franchise-based construction consulting firm founded in 1988 that guides homeowners acting as their own general contractors. Operating in 18 U.S. states plus British Columbia with 17,250+ completed homes, it offers new construction, remodeling, and design services for flat consulting fees.

Ownership category

akta.pro rank

Product category

Construction Consulting Services

NAICS

Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Owner-builder consulting
• Construction consulting services
• Home construction management
• Remodel consulting
• Construction franchise

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Fees: UBuildIt generates revenue through franchise fees. The initial franchise fee is $50,000, with total initial investment ranging from $113,500 to $223,800 depending on location and circumstances. Franchisees pay for the right to use the UBuildIt brand, systems, training, and ongoing support.
2. Construction Consulting Services: Franchisees earn revenue by providing consulting services to homeowners who want to manage their own building or remodeling projects. Services include planning meetings, material specifications, bid reviews, progress reviews, budgeting support, client meetings, site evaluation, site visits, and expert guidance throughout construction. UBuildIt charges flat fees for professional services, not markups on construction costs.
3. Design Services (UDesignIt): UBuildIt offers design services through UDesignIt for custom home plans and remodeling designs. Custom home design starts at $3,500, with stock plans available for $1,500 and customization options for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

UBuildIt provides construction consulting services that enable homeowners to act as their own general contractor when building or remodeling their homes. The company operates through a franchise model where independently owned offices deliver professional guidance including planning, budgeting, material specifications, bid reviews, site visits, progress reviews, and access to a vetted network of 600+ subcontractors and suppliers. Franchisees charge flat consulting fees rather than markups on construction costs.

Product overview

UBuildIt operates as a franchise-based construction consulting company offering a suite of programs that enable homeowners to build or remodel their own homes with professional guidance. The core UBuildIt program provides consulting services for new home construction, while URemodelIt addresses remodeling needs (offering UBuildIt Classic and UBuildIt Plus service tiers), and UDesignIt handles custom home design with virtual capabilities. The company also provides informational kits (Free Information Kit, Franchise Sales Kit) and proprietary software along with training systems for franchisees. UBuildIt positions itself as the nation's leader in owner-builder consulting, having helped over 17,250 families build homes across 18 states.

Differentiator

Problem solved

Functional benefit

Brands

• URemodelIt: Custom remodeling program for homeowners wanting to remodel their own homes or add an addition.
• UDesignIt

Products and services

• UBuildIt (Core Program) Core consulting service enabling homeowners to act as their own general contractor while receiving expert guidance, planning systems, and access to pre-screened subcontractors throughout the home building process. Franchise partners provide consulting for planning, budgeting, design development oversight, bidding, and on-site consultations.
• URemodelIt Specialized program for homeowners undertaking do-it-yourself remodeling or home additions, providing construction consulting, access to reliable subcontractors, and project management guidance. Offers two service levels: UBuildIt Classic (more client involvement) and UBuildIt Plus (additional support to lighten client workload).
• UDesignIt Custom home design service offering virtual meetings with designers, 3D renderings and virtual walkthroughs, stock plan library access, and design packages starting at $3,500 for custom designs or $1,500 for stock plans with customization options.
• Free Information Kit (New Home) Complimentary informational kit explaining the new home building process, including client case studies and a DVD featuring clients sharing their building experiences.
• UBuildIt Franchise Opportunity Franchise opportunity for experienced construction professionals to operate a UBuildIt owner-builder consulting business in their local market. Includes brand licensing, proprietary software, training through UBuildIt University, ongoing support, preferred vendor programs, and marketing materials. Initial franchise fee is $50,000 with total investment ranging from $113,500 to $223,800.

Quantifiable outcome

• Clients save 15-25% or more compared to traditional builder markups of 35-60%
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UBuildIt Franchise NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 1988UBuildIt operates through a franchise model where independently owned offices are licensed to use the UBuildIt brand, systems, and processes. Franchise partners receive training, proprietary software, marketing materials, and ongoing support. The franchise network spans 18 states and has completed over 17,250 homes.
• Koi ConstructionminorStrategic or Co-development PartnerUBuildIt-South Puget Sound partners with Koi Construction to provide comprehensive support and guidance throughout the building process. Koi Construction delivers high-quality projects on time and within budget alongside the UBuildIt franchise.
• UDesignItcoreStrategic or Co-development PartnerUDesignIt is a design service partner that provides custom home design and stock plan options for UBuildIt clients. Designers offer virtual web meetings, 3D renderings, and virtual walk-through tours. Custom design starts at $3,500 with stock plans available for $1,500.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Re-Bath: Re-Bath is a national bathroom remodeling franchise with a similar franchise-led model targeting homeowners who want to renovate rather than build new. Both are franchise networks that translate a homeowner-facing construction process into a repeatable, branded consulting-and-delivery experience.
• DreamMaker Bath & Kitchen: DreamMaker is a U.S. remodeling franchise network that helps homeowners plan and execute kitchen, bath, and whole-home remodels. Comparable to UBuildIt in that both monetize a structured homeowner-facing process via independent franchisees with proprietary systems and branded playbooks.
• Mr. Handyman: Mr. Handyman is a large home-repair and maintenance franchise under Neighborly. Like UBuildIt, it delivers residential construction-adjacent services through locally owned franchisees, and the central franchisor provides systems, training, marketing, and a vetted contractor network.
• Bath Fitter: Bath Fitter is a national bath-remodel franchise with direct franchisee and corporate-owned locations across the U.S. and Canada. It is comparable to UBuildIt as a branded, franchise-distributed home-improvement network that simplifies a traditionally fragmented residential construction experience for the homeowner.
• Handyman Connection: Handyman Connection is a home repair, remodeling, and maintenance franchise operating in multiple U.S. states. It shares UBuildIt's model of providing a single, branded point of contact for homeowners navigating residential construction trades, delivered through independently owned franchise territories.
• 1-800-HANSONS: 1-800-HANSONS is a national home-improvement company specializing in windows, roofing, and siding, with regional distribution centers serving homeowners across many states. It is comparable to UBuildIt as a national brand that simplifies a fragmented residential construction category for the homeowner through a standardized process and marketing engine.
• Window World: Window World is the largest U.S. window-replacement franchise with hundreds of locations nationwide. It is comparable to UBuildIt in franchise scale, owner-operator model, and reliance on localized marketing plus national brand systems to deliver residential construction services.
• Case Design/Remodeling: Case Design/Remodeling is a design-build remodeling firm serving the Mid-Atlantic U.S. Like UBuildIt, it sells a structured, professionalized process (planning, design, budgeting, project oversight) to homeowners undertaking residential construction projects rather than competing purely on price.

Broad incumbents

• Neighborly (formerly Dwyer Group): Neighborly is a holding company for a portfolio of home-service franchises (Mr. Handyman, Molly Maid, Glass Doctor, etc.). It is comparable to UBuildIt as a scaled, multi-brand franchisor of residential services, and represents a likely strategic acquirer or competitive benchmark for UBuildIt's franchise infrastructure.
• Authority Brands: Authority Brands is a multi-brand franchisor of home services including The Maids, DoodyCalls, Mosquito Squad, and Homewatch CareGivers, backed by Pritzker Private Capital. It is relevant to UBuildIt as a scaled, private-equity-style franchisor platform in the home-services category where consolidation is an active theme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubuilditbrand
• Facebookfacebook.com/ubuilditforless
• LinkedInlinkedin.com/company/ubuildit

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBuildIt