Dog Training Elite

What Dog Training Elite does

Dog Training Elite is a privately held, veteran-owned dog training franchise company headquartered in Sandy, Utah, founded circa 1984 and operating approximately 100+ franchise locations across more than 30 US states. The company delivers professional dog training services to individual pet owners and to specialized segments including military veterans and service-dog candidates, with offerings spanning basic obedience, puppy training, anxiety and aggression remediation, therapy dog certification, personal protection, group classes, and behavior solutions. Training delivery occurs through both in-home and in-facility channels across the franchise network.

The company's underlying methodology blends classical (Pavlovian) conditioning with vibration-based electronic collar training — explicitly positioned as vibration, not shock — combined with breed-specific customization intended to develop automatic command responses. The service catalog is tiered from Silver obedience at $1,595 through Platinum at $2,295, with specialized service-dog packages priced up to $7,695 for autism support. Pricing is one-time/per-package with interest-free payment plans, and lifetime support plus unlimited group classes are bundled to extend customer relationship.

Dog Training Elite operates a direct-to-consumer franchise model with no disclosed intermediaries, acquiring customers through its website, free assessments, Instagram, testimonials, and community events. Revenue is generated via franchise royalties and fees on training packages sold at the local level; no external institutional investment, funding rounds, M&A activity, or API/technology platform extensions are disclosed in the source data.

Name

Dog Training Elite

Legal name

Dog Training Elite

Website

https://dogtrainingelite.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Dog Training Elite is a privately held, veteran-owned dog training franchise operating 100+ US locations. It delivers obedience, behavior, and service dog training packages ($1,595–$7,695) to pet owners, military veterans, and service-dog candidates.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog obedience training
• Puppy training services
• Service dog training
• Behavior modification training
• Franchise dog training

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices99 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dog Training Packages: One-time professional services revenue from dog training packages. Customers purchase training programs that include a set number of one-on-one sessions, group classes, and ongoing support. Packages range from basic obedience to advanced service dog training. No recurring subscription component is explicitly mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dog Training Elite is a privately held, franchise-based professional dog training company operating 100+ locations across the United States. It delivers obedience, puppy, service dog, therapy dog, anxiety/aggression, and personal protection training through in-home and in-facility sessions, using a balanced training method that combines classical conditioning (Pavlovian) with vibration e-collar techniques. Services are sold as tiered packages (Silver, Gold, Platinum) ranging from $1,595 to $2,295, plus specialized programs such as Psychiatric Service Dog, Therapy Dog, Emotional Support Animal, and Personalized Autism Canine training.

Product overview

Dog Training Elite is a family-owned professional dog training company with over 40 years of experience, operating as a franchised network of local training locations across the United States. The company offers a unified training platform with multiple service tiers (Platinum, Gold, Silver) and specialized programs. Core training offerings include Obedience Training, Puppy Training, Service Dog Training, Anxiety & Aggression Training, Therapy Dog Training, Personal Protection Training, and Group Classes. These are supplemented by specialized add-on modules including Psychiatric Service Dog Training, Emotional Support Animal Training, Personalized Autism Canine Training, Breed-Specific Training, Military/Retired Veteran Service Dog Programs, and Behavior Solutions. Training delivery includes In-Home Training, In-Facility Training, and Group Classes. The company employs a balanced training method combining classical conditioning (Pavlovian method) with electronic collar training (using vibration rather than shock) to develop conditioned reflexes and lasting obedience.

Differentiator

Problem solved

Functional benefit

Brands

• DTE Program Details: Local location-specific branding for specific franchise territories such as Kenosha & Racine, WI

Products and services

• Obedience Training Teaches essential commands (sit, down, heel, come, place) and reinforces good behavior to ensure dogs are well-mannered in any situation. Targeted at general pet owners seeking core obedience for their dogs.
• Puppy Training Builds strong bonds between owners and puppies through early socialization, basic commands, and good behavior development. For new puppy owners seeking foundational training.
• Service Dog Training Trains dogs to perform specific tasks such as retrieving items, providing stability, alerting to medical conditions, and offering psychiatric support for handlers. For individuals needing trained assistance animals with public access rights.
• Anxiety & Aggression Training Targets and corrects behaviors driven by anxiety and aggression, helping dogs stay calm and well-mannered in challenging situations. For owners dealing with reactive or aggressive dogs.
• Therapy Dog Training Equips dogs with skills to provide comfort and emotional support in various settings such as hospitals and nursing homes. Includes Elite Therapy Dog testing, certification, and ID cards.
• Personal Protection Training Transforms dogs into loyal companions and reliable guardians, teaching them to respond effectively to threats and protect home and family.
• Group Classes Structured group training environment where dogs learn and practice essential skills while socializing with other dogs and their owners. Unlimited group classes included with packages.
• In-Home Training One-on-one training conducted in the comfort of the owner's home, addressing behavior issues where they naturally occur.
• In-Facility Training Training conducted at Dog Training Elite facilities for dogs requiring a structured training environment, including the In-Facility package ($1,595 with 4 one-on-one sessions and 8 group classes).
• Psychiatric Service Dog Training Trains dogs to provide emotional assistance, reduce depression, ground handlers to the present, and aid in reintegration into society. Includes 12 one-on-one sessions, 24 group classes, public access testing, certification, ID cards, and registration. Priced at $4,395.
• Emotional Support Animal Training Trains dogs to provide comfort and support at home with basic obedience and personalized commands. Includes housing rights but no public access rights. Priced at $3,495 with 10 one-on-one sessions and 24 group classes.
• Personalized Autism Canine Training Comprehensive training for autism support dogs with 16 one-on-one sessions and 24 group classes, including public access testing, certification, ID cards, and registration. Priced at $7,695. Supports increased social interaction, independence, mobility assistance, and sensory support.
• Military/Retired Veteran Service Dog Programs Specialized service dog training programs for military veterans dealing with PTSD, physical disabilities, or other impairments, supported by scientific research from the U.S. Department of Veterans Affairs.
• Breed-Specific Training Specialized training programs tailored to the unique traits and tendencies of specific breeds including German Shepherds, Labradors, Goldendoodles, Beagles, Pitbulls, Boxers, Dobermans, Border Collies, Golden Retrievers, and French Bulldogs.
• Behavior Solutions

Quantifiable outcome

• Dogs develop automatic responses to commands through classical conditioning, eliminating deliberation
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Veterans Helping VeteransminorOthersNonprofit organization mentioned as having covered training needs for a veteran customer to help them achieve their goal of having a service dog. This is a customer relationship rather than a formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bark Busters Home Dog Training: Franchised in-home dog training network using a balanced methodology and operating across the US and internationally. Closely comparable to DTE in service model, franchise distribution, and balanced training philosophy.
• Off Leash K9 Training: Franchised dog training company specializing in off-leash obedience using e-collar-based balanced methods, with multiple US locations. Directly comparable to DTE on methodology, franchise structure, and target outcomes (off-leash control).
• Sit Means Sit Dog Training: Multi-location franchise dog training brand built around remote e-collar training programs, including service and aggression work. Comparable to DTE in franchised delivery and e-collar methodology, both targeting obedience and behavior modification.
• Zoom Room Dog Training: US franchised dog training concept offering group classes, agility, and obedience in dedicated training facilities. Comparable as a franchise dog training brand with in-facility delivery and structured class tiers.
• Camp Bow Wow: Largest US franchised pet care brand combining dog daycare, boarding, and training services. Comparable to DTE as a franchised pet services competitor offering training as part of a broader service portfolio.
• Dogtopia: US franchised dog daycare, boarding, and spa operator with optional training add-ons at most locations. Comparable to DTE as a national franchise-based pet services brand with training as a service line.
• Solid K9 Training: US dog training operation focused on obedience, behavior modification, and board-and-train using balanced/e-collar methods. Comparable to DTE on methodology and on premium service dog and behavior programs.

Broad incumbents

• Petco (Dog Training Programs): National specialty pet retailer operating in-store group obedience training classes at most US locations. Comparable to DTE as a broad incumbent offering lower-priced, more accessible dog training to a mass-market pet owner base.
• PetSmart (Dog Training): National specialty pet retailer with extensive in-store dog training programs spanning puppy through advanced levels. Comparable to DTE as a broad incumbent capturing a large share of basic obedience demand at lower price points.

Others

• Animal Behavior College: US-based vocational training institution that certifies dog trainers and supplies the broader dog training labor pool. Comparable as an industry counterpart that shapes trainer credentials and supply within which DTE competes for qualified staff.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dogtrainingelitehq
• Facebookfacebook.com/dogtrainingelite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Training Elite