Strategic Value Media
Strategic Value Media is a U.S. publishing and advertising-sales firm that helps trade and industry associations generate non-dues revenue through digital and print publications, operating an inside-sales motion and revenue-share arrangements from offices in Overland Park, KS and Raleigh, NC.
- Company typePrivate
- Founded2011
- HeadquartersOverland Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Strategic Value Media does
Strategic Value Media (SVM) is a privately held U.S. publishing and advertising-sales services firm that helps trade and industry associations monetize their publications. Founded in 2011 as an entity under PSP Sports, the company operates from its Overland Park, Kansas headquarters and a Raleigh, North Carolina regional office, and serves national, regional, state, and local associations nationwide. Its primary customer segment is trade and industry associations seeking non-dues revenue, and its core function is operating the advertising sales motion on their behalf.
The company's product surface combines publishing services and advertising sales. Service offerings include turnkey digital Buyers Guides, comprehensive publishing of physical and digital publications (Member Directories, Event/Show Magazines, Annual Reports, Year in Review publications), and an Online Interactive Member Directory embedded on association websites. Underlying technology is a conventional digital-and-print publishing platform with page-layout and design capabilities; no proprietary AI/ML, API, or SDK infrastructure is disclosed, and the product catalog does not include software delivered as a service.
Revenue is generated through two intertwined mechanisms: a revenue-share arrangement with associations on advertising sold within association publications, and per-page payment terms under which SVM pays the association a fixed rate for each page of advertising submitted while SVM handles collections. Go-to-market is an inside-sales motion staffed by sales representatives with 25+ years of advertising-sales experience and an established nationwide book of advertiser contacts, reaching buyers via direct phone outreach and a web presence (svmmedia.com) supplemented by Facebook, Twitter, and Instagram accounts.
Strategic Value Media firmographics
Firmographics- Name
- Strategic Value Media
- Legal name
- Strategic Value Media
- Website
- https://svmmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Strategic Value Media is a U.S. publishing and advertising-sales firm that helps trade and industry associations generate non-dues revenue through digital and print publications, operating an inside-sales motion and revenue-share arrangements from offices in Overland Park, KS and Raleigh, NC.
- Ownership category
- akta.pro rank
Strategic Value Media industry classification
Industry- Product category
- Trade Association Advertising and Publishing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Barter & Trade Media Buying (BPAFABAL)
- akta.pro secondary industry
- Print Media Buying (Newspapers & Magazines) (BPAFABAF)
Keywords
Where Strategic Value Media is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strategic Value Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Non-dues Revenue Generation for Associations: SVM generates additional revenue for trade and industry associations through advertising sales in digital and print publications. Revenue is generated via revenue share arrangements with associations.
- Page-based Advertising Revenue: For existing publications, SVM assists with sales efforts and pays associations an agreed upon rate per page for every page of advertising submitted. SVM handles collections for all ads submitted.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Strategic Value Media product offering
Product offeringCore offering
Strategic Value Media is a nationwide publisher and marketer of digital and print-based publications that helps national, regional, state and local trade and industry associations generate non-dues revenue. The company develops and sells advertising across buyers guides, online interactive member directories, and association publications under revenue-share arrangements, while also providing publishing production services (page layout and design) and advertising sales force support for associations with existing publications.
Product overview
Strategic Value Media operates as a nationwide publisher and marketer of digital and print-based publications offering a suite of non-dues revenue generating services for trade and industry associations. The core offerings include an Online Interactive Member Directory (a turnkey product featuring association branding and advertising revenue share), Publishing Services (Member Directories, Event/Show Magazines, Annual Reports, Year in Review), Advertising Sales Assistance (access to SVM's national sales force for existing publications), and Buyers Guides in digital and/or print formats. These services work together to help associations develop additional revenue streams through targeted advertising opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Interactive Member Directory A turnkey online directory product placed on association websites that becomes a searchable resource for members at no cost to the association. Provides personalized content, association branding, non-member lead generation, and non-dues revenue via a revenue share on advertising sales.
- Publishing Services Comprehensive physical and digital publication development for associations, including Member Directories, Event/Show Magazines, Annual Reports, and Year in Review publications, with full page layout and design capabilities.
- Advertising Sales Assistance Sales force support service for associations with existing print and/or digital publications, providing access to SVM's national sales network. SVM pays the association an agreed-upon per-page rate for every page of advertising submitted and handles all collections.
- Buyers Guides (Digital and/or Print) Digital and/or print Buyers Guides developed in partnership with trade and industry associations nationwide. These publications serve as a marketing channel through which SVM sells targeted advertising to generate non-dues revenue for the partner association.
Companies that use Strategic Value Media
Customer profileSegments1 record
Ideal customer profiles1 record
Strategic Value Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strategic Value Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Strategic Value Media competitors and assessment
Company assessmentDirect peers
- MultiView: MultiView is a B2B media company that sells advertising in trade association publications, sponsorships, and custom content programs. Its association-focused advertising sales model is essentially the same as SVM's.
- Naylor Association Solutions: Naylor is the most direct comparable to SVM: it sells advertising and produces magazines, directories, and other publications on behalf of associations, sharing revenue with its association clients. Its product lineup and revenue-share model closely mirror SVM's go-to-market.
- Marketing General Incorporated (MGI): MGI is an advertising agency that specializes in media buying and advertising sales for associations and nonprofits. It serves the same association customer segment as SVM with a comparable non-dues revenue value proposition.
- Scranton Gillette Communications: Scranton Gillette is a B2B media company focused on trade publications for the building, construction, and infrastructure industries, with strong association-publisher roots. It overlaps with SVM in trade media publishing and association partnership models.
Broad incumbents
- Endeavor Business Media: Endeavor is a large, diversified B2B trade media company operating dozens of niche trade publications, many in partnership with associations. It competes with SVM in the same end markets but at much greater scale across many verticals.
- Questex: Questex is a global B2B media and events company with deep trade-association relationships across multiple verticals. It is a broader incumbent with overlapping exposure to the trade-association advertising market SVM targets.
- Informa Markets: Informa Markets is one of the world's largest trade-media and exhibitions operators, hosting association-led events and producing trade publications globally. It is a scaled incumbent that competes for the same association media budgets SVM targets, particularly on larger deals.
- BNP Media: BNP Media is a B2B publishing company producing trade magazines, websites, and events for industries such as mechanical, design, and food sectors. It serves many association-adjacent customers and competes for trade advertising spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strategic Value Media social profiles
Digital presenceStrategic Value Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategic Value Media leadership team
Management profileNumber of profiles
Strategic Value Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategic Value Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategic Value Media
What does Strategic Value Media do?
Strategic Value Media is a nationwide publisher and marketer of digital and print-based publications that helps national, regional, state and local trade and industry associations generate non-dues revenue. The company develops and sells advertising across buyers guides, online interactive member directories, and association publications under revenue-share arrangements, while also providing publishing production services (page layout and design) and advertising sales force support for associations with existing publications.
Is Strategic Value Media a public or private company?
Strategic Value Media is a private company. It is classified as corporate owned and is currently operating.
When was Strategic Value Media founded?
Strategic Value Media was founded in 2011. It employs 51 to 100 people.
Where is Strategic Value Media based?
Strategic Value Media is headquartered in Overland Park, United States, in the North America region.
How does Strategic Value Media make money?
Two revenue lines are on record. Non-dues Revenue Generation for Associations are the primary driver. The others are page-based Advertising Revenue.
Who are Strategic Value Media's main competitors?
Direct peers on record are MultiView, Naylor Association Solutions, Marketing General Incorporated (MGI) and Scranton Gillette Communications. Broad incumbents are Endeavor Business Media, Questex, Informa Markets and BNP Media.
Does Strategic Value Media have an API?
No public API is recorded for Strategic Value Media.
What industry is Strategic Value Media in?
Strategic Value Media's product category is Trade Association Advertising and Publishing Services. Its primary akta.pro industry code is BPAFABAL, Media Barter & Trade Media Buying, with a secondary code of BPAFABAF, Print Media Buying (Newspapers & Magazines). Its NAICS code is 5418 and its SIC code is 7310.