What Mann Packing Co., Inc. does

Mann Packing Co., Inc., founded in 1939 by H.W. "Cy" Mann in Salinas, California, is a private fresh produce grower, processor, and supplier operating as a wholly-owned subsidiary of Church Brothers Farms since the 2026 transaction that ended its prior ownership under Fresh Del Monte Produce Inc. The company operates across the full fresh-vegetable value chain — from proprietary seed-to-shelf varietal development (including the trademarked BROCCOLINI baby broccoli, a Chinese kale and broccoli cross, and CAULILINI baby cauliflower) to growing, processing, packaging, and North American distribution — producing pre-washed, ready-to-use fresh-cut vegetables, organic lines, vegetable slaws, peas and beans, veggie trays, specialty cuts, and a growing set of convenience formats such as Air Fryer Veggie Kits, Better Pasta, Nourish Bowls, and Steakhouse Style. Growing operations are anchored in the Salinas Valley (March–November) and Yuma County, Arizona (November–March), enabling year-round supply.

The company's core technology is fresh-cut vegetable processing and packaging, differentiated by proprietary micro-perforation packaging that regulates oxygen and carbon dioxide levels to extend shelf life (the company advertises a 16-day freshness guarantee) and by steam-in-bag packaging enabling microwave preparation, both BPA-free. It distributes more than 35 vegetable commodities to retail grocery chains and natural food retailers across the United States, Canada, and Puerto Rico, and operates a separate foodservice channel — Arcadian Harvest, Simply Singles, and Better Burger Leaf — serving restaurants, hotels, resorts, and institutional food operators. Mann holds six registered trademarks covering its proprietary and branded product lines and supports a multi-channel marketing footprint spanning a recipe-rich consumer website, social media, and the Canadian Half Your Plate initiative.

Mann makes money through unit-priced retail and foodservice sales of fresh vegetables, with conventional SKUs competing on volume and proprietary/added-value SKUs (BROCCOLINI, CAULILINI, organic, veggie kits, slaws, trays) supporting higher price points per pound. The company is led by Lorri Koster as Chairman and CEO under Church Brothers Farms, with 251–500 employees and headquarters in Salinas. As a subsidiary post-divestiture, Mann's standalone financials are not publicly disclosed.

Name

Mann Packing Co., Inc.

Legal name

Mann Packing Co., Inc.

Website

https://veggiesmadeeasy.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Mann Packing Co., Inc. is a Salinas, California-based grower, processor, and supplier of pre-washed fresh-cut and specialty vegetables, including proprietary BROCCOLINI and CAULILINI varieties, serving retail grocery chains and foodservice operators across the United States, Canada, and Puerto Rico as a subsidiary of Church Brothers Farms.

Ownership category

akta.pro rank

Product category

Fresh-cut Vegetables

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regulatory Compliance, Validation & Certification for CA/Dry Storage (HACCP, GMP, audits) (AFAOAEAO)

akta.pro secondary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Fresh-cut vegetables
• Fresh produce supplier
• Value-added produce
• Organic vegetables
• Specialty vegetables

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Mann Packing generates revenue through the sale of fresh-cut vegetables, specialty produce items, and value-added vegetable products to retail grocery chains and foodservice operators across North America.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mann Packing Co., Inc. (dba Mann's Fresh Vegetables) grows, processes, and supplies a broad portfolio of fresh and value-added vegetable products. Its offerings include pre-washed cut vegetables, organic produce, specialty items such as proprietary BROCCOLINI baby broccoli and CAULILINI baby cauliflower, vegetable slaws, veggie trays, and foodservice SKUs. Products are distributed across the United States, Canada, and Puerto Rico via retail grocery chains and dedicated foodservice channels.

Product overview

Mann Packing Co., Inc. (operating as Mann's Fresh Vegetables) is a fresh produce company offering a diverse portfolio of pre-washed, ready-to-use fresh vegetables. The product portfolio centers on the Family Favorites cut vegetable line as the core offering, complemented by the Organic Biologique organic line, Specialty Cut Vegetables (including proprietary BROCCOLINI baby broccoli and CAULILINI baby cauliflower), Peas & Beans, Vegetable Slaws, and Veggie Trays. The company also serves food service operators through dedicated products like Arcadian Harvest and Simply Singles. Products are distributed throughout the United States and Canada, with growing operations in California's Salinas Valley and Yuma, Arizona. In 2026, Mann joined the Church Brothers Farms family, strengthening their market position in fresh vegetables.

Differentiator

Problem solved

Functional benefit

Brands

• BROCCOLINI® baby broccoli: Brand of baby broccoli produced by Mann Packing.
• CAULILINI® baby cauliflower

Products and services

• Family Favorites Core line of pre-washed, ready-to-eat cut vegetables including Broccoli & Carrots, Broccoli & Cauliflower, Broccoli Wokly, Brussels Sprouts, California Stir Fry, Cauliflower Florets, Shaved Brussels Sprouts, and Vegetable Medley for retail consumers.
• Organic Biologique Premium organic fresh-cut vegetables including Organic Broccoli & Carrots, Organic Broccoli Cole Slaw, Organic Broccoli Florets, Organic Cauliflower Florets, Organic Green Beans, Organic Stringless Sugar Snap Peas, Organic Super Blend, and Organic Vegetable Medley for health-conscious retail consumers.
• Peas & Beans Crisp peas and beans including French Beans, Green Beans, Snow Peas, and Stringless Sugar Snap Peas for retail consumers.
• Specialty Cut Vegetables Upscale restaurant-style vegetables including Asparagus, BROCCOLINI baby broccoli, CAULILINI baby cauliflower, Butternut Squash, and Sweet Potato Cubes for retail and foodservice customers.
• Vegetable Slaws Pre-made veggie blends including Mann's Broccoli Cole Slaw, Mann's Kale Beet Blend, Mann's Power Blend, and Mann's Rainbow Salad for retail consumers.
• Veggie Trays Ready-to-serve vegetable snack trays including Jumbo Vegetable Tray, Veggie Ranch Tray, and Veggie Tray for retail consumers and entertaining occasions.
• Foodservice Products Products for foodservice operators including Arcadian Harvest, Simply Singles, and Better Burger Leaf, distributed to restaurants, hotels, resorts, and institutional feeding operations.
• BROCCOLINI Baby Broccoli Proprietary cross between Chinese kale and broccoli; 100% edible with a sweet, earthy taste and tender stem, exclusive to Mann's.
• CAULILINI Baby Cauliflower Sweet, tender specialty cauliflower that turns bright green when cooked, 100% edible with elongated stem, exclusive to Mann's.
• Stringless Sugar Snap Peas Award-winning crunchy sugar snap peas that are sweet and stringless, suited for snacking out of the bag.
• Mann Better Pasta Vegetable-based pasta alternative marketed as a lower-carb option for retail consumers.
• Air Fryer Veggie Kits Pre-portioned vegetable kits designed for convenient air-fryer preparation for retail consumers.
• Steakhouse Style Steakhouse-style vegetable offerings positioned for premium at-home meals for retail consumers.
• Nourish Bowls Pre-packaged vegetable nourish bowls for retail consumers seeking convenient, healthy meal options.
• Better Leaf and Salads Premium leaf lettuce and salad products for retail consumers.

Quantifiable outcome

• 16-day freshness guarantee on all products
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fresh Del Monte Produce Inc.minorOthers · 18 February 2026Mann Packing was divested by Fresh Del Monte Produce Inc. as part of their strategic realignment. Fresh Del Monte completed the divestiture of Mann Packing and shifted focus toward other business segments.
• Church Brothers FarmscoreStrategic or Co-development Partner · 1 January 2026In 2026, Mann joined the Church Brothers Farms family, strengthening a shared commitment to innovation, quality, and excellence in fresh vegetables. Church Brothers Farms carries on the traditions established by Mr. Mann and the Nucci and Ramsey families since 1939. Mann continues to operate as a leading supplier of premium fresh produce under the Church Brothers Farms umbrella.
• Half Your PlateminorGTM or Marketing PartnerMann supports the Half Your Plate program, a Canadian initiative to promote fruit and vegetable consumption. Mann's logo appears alongside the Half Your Plate branding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earthbound Farm: Leading organic fresh produce brand (owned by Taylor Farms) offering packaged salads, organic vegetables, and convenience produce to grocery retailers — overlapping directly with Mann's Organic Biologique line.
• Bolthouse Farms: Vertically integrated fresh produce company (owned by Butterfly Equity) producing pre-cut carrots, vegetable snacks, dressings, and juices. Directly comparable in packaged fresh vegetable innovation and retail positioning.
• Grimmway Farms: World's largest carrot producer with significant organic vegetable and fresh-cut operations. Competes with Mann in fresh-cut and organic vegetable categories and shares the Bakersfield/Salinas growing footprint.
• Taylor Farms: Largest US fresh-cut produce processor, offering pre-washed salads, vegetables, and meal kits to retail and foodservice. Directly competes with Mann across essentially every category and channel.
• Ready Pac Foods (Bonduel): Fresh Del Monte's fresh-cut produce subsidiary producing salads, fresh-cut vegetables, snacks, and meals. Directly comparable to Mann in product format and channel mix; former sibling within Fresh Del Monte portfolio.
• Fresh Express: Major packaged salad and fresh-cut vegetable brand owned by Chiquita Brands, serving US grocery and foodservice. Direct competitor in pre-washed, ready-to-eat vegetable category.

Broad incumbents

• Church Brothers Farms: Acquiring parent of Mann Packing and one of the largest independent fresh vegetable growers/shippers in the US. Directly comparable grower-processor-distributor operating in Salinas Valley with overlapping product lines and channels.
• Dole Food Company: Global fresh produce giant with packaged salads, fresh-cut vegetables, and value-added produce lines under Dole and private label. Overlaps with Mann in retail fresh-cut produce at national scale.

Regional players

• Driscoll's: Largest berry supplier in North America with proprietary varieties (similar proprietary-variety strategy to BROCCOLINI/CAULILINI), serving the same grocery retailers as Mann and applying comparable brand and freshness-shield technology.
• Sakata Farms: Colorado-based grower and processor of fresh vegetables including broccoli, sweet corn, and leafy greens. Comparable fresh-cut and value-added vegetable operation at smaller regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veggiesmadeeasy
• Facebookfacebook.com/veggiesmadeeasy
• LinkedInlinkedin.com/company/937052

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann Packing Co., Inc.