Paisanos

What Paisanos does

Paisanos is an Argentine-headquartered tech, craft, and creative studio founded in 2012 that provides integrated strategy, design, and digital product development services to enterprise clients. Its core offering spans UX/UI design, branding, web and mobile development, prototyping, and post-launch impact cycles, delivered through bespoke project engagements structured around weekly or biweekly sprints. The studio positions itself between traditional advertising agencies and software factories, emphasizing that products are built on clear strategic foundations rather than aesthetics or technical output alone. The team of 101-250 is distributed across a Buenos Aires headquarters (Gral. Enrique Martinez 525 Colegiales) and a Madrid office (C. de la Alameda, 28014), serving clients across Argentina, LATAM, the US, and Europe.

The technology stack centers on mainstream design and product development tooling, including Figma, TypeScript, React Native, Webflow, Storybook, and Lottie Files for animation, with project management handled in Notion and Slack. Notable proprietary work includes the '360-degree payment gesture' developed for the MODO digital wallet, which combined visual, haptic, orientation, and audio feedback into a single user experience, contributing to MODO's reported 100M+ transactions, 10M+ app downloads, and 3M active users within four years of launch. The studio also produced a Cannes Lions Grand Prix-winning campaign for Pedidos Ya in 2023, its most prominent piece of public creative recognition.

Paisanos generates revenue on a professional services basis through project-based engagements with enterprise clients, with quote-based pricing that is not publicly disclosed. Its customer base is concentrated in financial services, including MODO (a 30+ bank consortium wallet), Banco Galicia, Santander, Brubank, Homie, and Claro Pay, with additional engagements in sports and media (Boca Juniors, Pedidos Ya), education (Coderhouse), and healthcare (Medicus). The go-to-market is sales-led, relying on direct outreach, a thought leadership content engine (blog, 'Paisa podcast,' and detailed public case studies), and a website contact form as the primary conversion mechanism.

Name

Paisanos

Legal name

Paisanos

Website

https://paisanos.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Paisanos is an Argentine tech, craft, and creative studio founded in 2012 that provides integrated strategy, design, and digital product development services to enterprise clients across fintech, banking, sports, and consumer brands, with offices in Buenos Aires and Madrid.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-based Digital Product Development: Paisanos generates revenue through bespoke project engagements where they provide end-to-end or stage-specific strategy, design, UX/UI, branding, web/app development, and continuous improvement services. Projects are scoped with weekly or biweekly sprints and clear deliverables. Clients can hire a single service or a full engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Paisanos is a Tech, Craft & Creative Studio that delivers end-to-end strategy, design, and digital product development services for companies that need to create, redesign, launch, or improve digital products. Engagements span research, UX/UI, branding, web and mobile development, prototyping, and post-launch optimization, sold as bespoke project-based work via weekly or biweekly sprints. The studio integrates strategy, design, creativity, and technology under one roof, drawing on cross-industry work in fintech, banking, sports/media, education, and healthcare.

Product overview

Paisanos is a strategy, design, and digital product development studio (Tech, Craft & Creative Studio) that helps companies create, launch, and improve digital products. It is not a software-as-a-service company with a packaged product; instead, it offers a portfolio of professional services including UX/UI design, branding, strategy, web/app development, and innovation training. Its named project engagements — MODO (digital wallet MVP with a 360-degree payment gesture), Twin (brand strategy and visual identity for a stablecoin infrastructure), and Banco Galicia (Business Model Factory workshops) — are case studies demonstrating its service capabilities rather than standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Design Studio Services End-to-end strategy, design, and digital product development services for startups, scaleups, and established companies. Engagements span research, UX/UI design, branding, web and mobile development, prototyping, and continuous improvement cycles. Clients can hire a single service (strategy, design, development, or impact) or a full end-to-end engagement, structured around weekly or biweekly sprints with clear deliverables.

Quantifiable outcome

• MODO achieved 100M+ transactions, 10M+ app downloads, 3M active users, and a 4.8 app store rating within four years of launch, winning the World Fintech Awards 'Best Mobile Payment App' in 2022.
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Estudio CalendarcoreStrategic or Co-development PartnerEstudio Calendar is a renowned branding agency brought in by Paisanos to craft MODO's visual identity. This was a strategic collaboration to ensure the product's brand was both visually compelling and market-ready, complementing Paisanos' design and development work.
• Papa MusiccoreStrategic or Co-development PartnerPapa Music is a leading music branding agency that collaborated with Paisanos to develop MODO's audio branding. The audio identity was a key differentiator in the overall brand experience, complementing the visual identity crafted by Estudio Calendar and Paisanos' product design.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wolox: Argentine-born digital product and software studio, listed as a past collaborator/peer client of Paisanos' homepage. Closely comparable on geography, size, enterprise fintech/banking client base, and integrated design-and-development studio model — the most direct competitor before being absorbed into Globant.
• RUS Advertising: Argentine creative and advertising agency also featured on the Paisanos homepage client/peer list. Direct peer in LATAM creative strategy, branding, and campaign work for enterprise clients.
• Huge (Huge Inc.): US-headquartered digital product and experience design agency serving enterprise brands across fintech, banking, and consumer. Direct peer on integrated strategy, design, and product engineering with an enterprise customer roster including financial services — the closest US analogue to Paisanos' positioning.
• R/GA: Global creative and digital product agency known for brand-and-product work for enterprise clients across banking, fintech, and consumer. Direct peer on the integrated creative-product model Paisanos markets, though at significantly larger scale.
• Sid Lee: Canadian creative and digital agency with offices across North America and Europe, comparable on creative-led brand-and-product engagements for major enterprise clients. Closely comparable on integrated creative, digital product, and Cannes-level ambition.
• Pentagram: Independent global design consultancy known for brand identity and design leadership work. Comparable to Paisanos on Twin (stablecoin brand architecture) and Coderhouse (brand identity) engagements, but operating across a much wider design discipline surface.

Broad incumbents

• Globant: Argentina-founded global digital and IT services firm (NYSE-listed) that acquired Wolox. Operates broadly in the same enterprise digital product and engineering space Paisanos addresses, but at vastly greater scale and with a much wider technology-stack portfolio rather than a focused creative studio.
• IDEO: Global design and innovation consultancy widely credited with pioneering the design thinking and Business Model / innovation workshops Paisanos runs (e.g., Banco Galicia). Comparable on strategy-first, business-model-generation engagements, but a much broader portfolio and substantially larger brand.
• Landor & Fitch: Global branding and design consultancy, comparable on enterprise brand strategy, identity, and architecture projects (e.g., Paisanos' Twin and Coderhouse work). Operates at much larger scale and across more geographies.
• Mirum (WPP): Global digital experience agency within WPP, offering strategy, design, and digital product development for enterprise clients across financial services and consumer. Comparable on the integrated studio offering, but as a network agency rather than an independent boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paisanosio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paisanos