Rosco

What Rosco does

Rosco, Inc. is a privately held U.S. manufacturer of commercial vehicle vision safety products, founded in 1907 and headquartered in Jamaica, Queens, New York. The company is the largest manufacturer of bus mirrors in North America and operates from a 150,000-square-foot manufacturing facility with a staff of over 280 employees, supplemented by a Rockwood, Michigan site acquired through the 2012 Mirror Lite Company transaction. Rosco's product portfolio spans traditional mirrors (AccuStyle rearview, Open-View, Eye-Max LP crossview, and patented HD bi-optical crossview mirrors), integrated camera-monitor backup systems (MOR-Vision), continuous recording and telematics devices (Dual-Vision XC), surround-view camera systems (Safe-T-Scope 360), and collision avoidance technology distributed through a partnership with Mobileye (Shield+), all managed through the ROSCOLive cloud platform.

The company sells primarily to commercial vehicle OEMs — Blue Bird, Navistar/IC Bus, Freightliner/Thomas Built, AM General, Forest River, ElDorado/REV Group — as standard-equipment design wins, with secondary channels through a North American dealer and parts distributor network and direct sales to municipal, government, and commercial fleet operators including USPS, UPS, FedEx, Amazon, NYC Transit, and Con Ed. Revenue is generated predominantly through hardware sales of mirrors, cameras, and recording systems, with a smaller subscription/recurring component from ROSCOLive bundled with Dual-Vision hardware. Regulatory approvals — including MOR-Vision acceptance in over 40 states and FMCSA exemptions for windshield-mounted and digital camera-monitor systems — form a critical competitive layer, alongside a multi-million dollar U.S. Defense Logistics Agency contract for MRAP-ATV military vehicle mirrors. The company is family-controlled by the Englander family, with Ben Englander serving as CEO following the February 2017 passing of founder Sol Englander.

Name

Rosco

Legal name

Rosco, Inc.

Website

https://roscomirrors.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Rosco is the largest manufacturer of bus mirrors in North America, producing mirrors, cameras, sensors, and recording devices for commercial vehicle OEMs and fleets across school bus, transit, truck, military, and public safety markets. Founded in 1907 and family-controlled, the Queens, NY-based firm supplies standard-equipment vision safety systems to all major U.S. bus and truck manufacturers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Safety Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)

akta.pro secondary industries

Bus Doors, Windows & Glazing Systems Manufacturing (IMACADAM), Glass, Lighting & Visibility Systems Service (Windshields, Lamps, Mirrors) (TLAKABAL)

Keywords

• Commercial vehicle mirrors
• Bus safety mirrors
• Vehicle camera systems
• Collision avoidance systems
• Fleet safety technology

Headquarters

HQ city

Jamaica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Mirrors: Primary revenue from manufacturing and selling vehicle mirrors including rearview, crossview, interior, and specialty mirrors to OEM and aftermarket channels.
2. Camera and Recording Systems: Backup camera systems, event recorders, and integrated camera-mirror solutions sold as standalone products or bundled with mirrors.
3. SaaS/Cloud Services: ROSCOLive cloud-based fleet management platform providing real-time tracking, event notifications, and remote video access. Typically bundled with Dual-Vision recorder hardware.
4. Collision Avoidance Systems: Mobileye Shield+ and related ADAS technology sold as integrated systems or partnerships with fleet customers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosco is the largest manufacturer of bus mirrors in North America, producing a comprehensive line of automotive vision safety products for commercial vehicles. The company manufactures rearview mirrors, crossview mirrors, sun visors, and mounting arms, alongside a technology portfolio of backup camera systems, continuous event recorders, 360-degree surround view cameras, and Mobileye Shield+ collision avoidance systems sold under the Rosco Vision brand. Products are installed as standard equipment by major OEMs and supplied through dealer networks and direct fleet sales channels.

Product overview

Rosco is the largest manufacturer of bus mirrors in North America, offering a comprehensive portfolio of vision safety products for commercial vehicles including mirrors, cameras, sensors, and recording systems. The core product lines include the AccuStyle, Open-View, Eye-Max LP, and High Definition (HD) mirror families for rearview and crossview applications. Supporting the mirror products are sun visors and arms/mounts including the Dual-Wall and E-Z Bracket systems. The technology portfolio centered at ROSCOVision.com includes MOR-Vision mirror/monitor backup camera systems, Dual-Vision XC continuous event recorders with cloud-based ROSCOLive fleet management, Safe-T-Scope 360 surround view cameras, Mobileye Shield+ collision avoidance systems, and integrated brake light backup cameras for major commercial vehicle platforms. Products serve school bus, transit, truck, military, public safety, and other commercial vehicle markets.

Differentiator

Problem solved

Functional benefit

Brands

• MirrorLite by Rosco: Product line for crossview mirrors including High Definition (HD) mirrors
• Vision Quest Bus
• Eye-Max
• AccuStyle
• Open-View
• MOR-Vision
• Dual-Vision
• Safe-T-Scope
• Smart-Vision
• MaximEyes

Products and services

• AccuStyle Rearview Mirror Versatile rearview mirror system with multiple mounting options (two point, overhang, upright) and configurations (motorized or hand adjustable). Features dual or single mirror heads in 8x15 or 8x17 sizes with optional LED signal lights, sold to commercial vehicle OEMs and fleets.
• Open-View Mirror Dynamic two-head mirror configuration offering a view between flat and convex mirror heads with non-continuous image transition. Available in standard and oversized ES configurations with hand adjustable, heated, or remote options for commercial vehicles.
• Eye-Max LP Crossview Mirror

Quantifiable outcome

• MOR-Vision approved for use in school bus transportation in over 40 states
• +2 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Together for Safer Roads (TSR)coreStrategic or Co-development Partner · 6 March 2024Rosco Vision became a member of Together for Safer Roads coalition in March 2024. TSR is a leading NGO dedicated to advancing road safety through collaboration and innovation. Rosco contributes expertise in vision safety solutions to TSR's fleet safety-focused programs aimed at preventing traffic crashes, injuries, and fatalities globally.
• NEORidecoreStrategic or Co-development Partner · 3 November 2023Rosco Collision Avoidance, Inc. announced strategic partnership with NEORide in November 2023. NEORide is a regional transportation consortium that provides collaborative procurement and technology solutions for member transit agencies.
• Cascade CorporationminorStrategic or Co-development Partner · 30 June 2013Partnership with Cascade Corp. to design and distribute MaximEyes forklift backup camera system. Cascade is the global leader in materials handling equipment. The partnership introduced a new backup camera system specially designed for indoor and outdoor forklifts with unique mounting systems.
• Mirror Lite CompanycoreOEM/ Whitelabel/ Licensing Partner · 13 December 2012Rosco acquired Mirror Lite Company assets in December 2012. Mirror Lite, established in 1956 and headquartered in Rockwood, MI, designed and produced mirror and sun visor products primarily for School Bus, Truck, and Military markets. The acquisition expanded Rosco's mirror product line and customer base.
• MobileyecoreTechnology or IntegrationPartnership to integrate Mobileye Shield+ pedestrian and cyclist collision avoidance technology with Rosco's vision safety systems. Mobileye smart vision sensors are combined with Rosco's driver interface to create the Shield+ System for commercial vehicles. Technology deployed on Vision Quest demonstration bus and installed on fleets including MTA buses and Columbus COTA.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ficosa: Spain-based tier-1 supplier of rear-view mirrors, camera systems, and ADAS vision solutions for commercial and passenger vehicles. Direct competitor in mirror and exterior vision systems.
• Stoneridge: Supplier of mirrors, camera systems, and vision solutions for commercial vehicles including trucks, buses, and off-road equipment. Closely comparable to Rosco across mirror manufacturing and commercial fleet electronics.
• Velvac: Manufacturers mirrors, camera systems, and visibility products for commercial trucks, RVs, motor coaches, and specialty vehicles. Direct competitor in heavy-duty and commercial vehicle mirror categories.
• Gentex Corporation: Leading supplier of auto-dimming mirrors and electronics for automotive OEMs, including commercial and heavy-duty applications. Comparable as a vision systems and electronics manufacturer serving OEM-embedded channels.
• Brigade Electronics: UK-based supplier of commercial vehicle camera monitor systems, 360-degree surround view, and reversing safety solutions. Closely overlaps Rosco's Safe-T-Scope 360 and MOR-Vision product lines.
• Rear View Safety: Supplier of backup camera systems, 360-degree monitoring, and fleet safety electronics for commercial vehicles, RVs, and trucks. Competes with Rosco's MOR-Vision and Safe-T-Scope product lines in the aftermarket.

Broad incumbents

• Magna International: Global Tier-1 automotive supplier with mirror, lighting, camera, and ADAS capabilities serving passenger and commercial vehicle OEMs. Larger incumbent with overlapping vision systems portfolio.
• Continental AG: Global automotive supplier with mirror replacement camera systems, ADAS, and commercial vehicle electronics. Incumbent with broad portfolio overlapping Rosco's hardware and ADAS positioning.
• Mobileye: Provider of ADAS and autonomous driving vision technology, currently Rosco's technology partner for the Shield+ product. Relevant as the upstream supplier whose roadmap and strategy directly shapes Rosco's collision avoidance offering.

Emerging players

• ROSTRA Precision Controls: Aftermarket supplier of mirrors, camera systems, and vehicle electronics including backup cameras for commercial and passenger vehicles. Competed with Rosco in the school bus mirror/monitor category before settling patent litigation in 2017.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roscovision
• YouTubeyoutube.com/user/RoscoVisionSys
• Facebookfacebook.com/RoscoVision
• LinkedInlinkedin.com/company/rosco-vision-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosco