neoRide
neoRide is a US mobility payment platform offering license-plate-based toll, parking, and road user charging services across 95% of US toll facilities, serving individual drivers, commercial fleets, rental car companies, and toll authorities.
- Company typePrivate
- Founded2018
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What neoRide does
neoRide is a US-based mobility payment platform headquartered in Carlsbad, California, and operating as a subsidiary of Neology, Inc. since 2025. Founded in 2018, the company provides license-plate-based toll and parking payment services that eliminate the need for physical toll tags. Its platform covers approximately 95% of US toll facilities through integrations with E-ZPass (18 states), I-PASS, SunPass, FasTrak, and other regional toll authority back-office systems, accepting transactions at over 200 toll plazas nationwide. The core technology stack includes NeoCamera, an automatic license plate recognition (ALPR) system with stated 99.5%+ accuracy, paired with a Fare Calculation Engine that supports dynamic pricing, geofenced road user charging, and configurable fare zones for toll authorities.
The product surface includes a consumer-facing mobile app (iOS and Android), a Postpaid invoicing option, a parking reservation and payment module launched in 2024, and a Road User Charging (RUC) Control Center for transportation authorities. Customer segments span individual drivers, families, commercial fleets, rental car companies, and toll authorities. Revenue is generated through a $4.99 per-vehicle annual membership fee for individual plans plus per-transaction service fees of 15-30% layered on top of base toll charges, with custom multi-year contracts for commercial fleets and rental car operators.
Distribution combines a product-led growth motion via app stores and SMS registration for consumers, with an enterprise field sales motion targeting toll authorities and fleet operators through demo requests and custom integration support. Marketing is primarily digital — app stores, SEO-driven state coverage pages, blog content, and social media — supplemented by direct B2B outreach. The company is privately held with no disclosed funding rounds, 11-50 employees, and operates exclusively in the United States (with a noted rental car exclusion in Texas).
neoRide firmographics
Firmographics- Name
- neoRide
- Legal name
- NeoRide, Inc.
- Website
- https://neoride.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- neoRide is a US mobility payment platform offering license-plate-based toll, parking, and road user charging services across 95% of US toll facilities, serving individual drivers, commercial fleets, rental car companies, and toll authorities.
- Ownership category
- akta.pro rank
neoRide industry classification
Industry- Product category
- Electronic Toll Collection
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)
Keywords
Where neoRide is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
neoRide business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Annual Membership Fee: neoRide charges an annual non-refundable membership fee per vehicle. For individual fleets, the fee is $4.99 per vehicle per year. Commercial fleets receive custom pricing based on fleet size and usage. The membership fee provides access to the toll payment platform and all covered toll roads.
- Service Fees: neoRide charges a service fee ranging from 15% to 30% depending on toll agency and road services utilized, per transaction. This fee is added to the base toll charges assessed by the toll facility owner.
- Commercial Fleet Services: Custom pricing for rental car services and commercial fleets based on fleet size and usage. Includes centralized dashboard, bulk onboarding, automated plate updates, detailed reports, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Fleets - $4.99/vehicle/year |
| Subscription | Multi-year contract | Commercial Fleets - Custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
neoRide product offering
Product offeringCore offering
neoRide provides a SaaS/mobile application that enables drivers to pay tolls and parking fees cashlessly, using license plate recognition to identify the vehicle and bill the user's account across approximately 95% of US toll roads. The service is targeted at drivers who want to avoid transponders, cash, or stop-and-pay toll booths.
Product overview
neoRide is a unified mobility payment platform offering toll payment, parking, and road user charging services. The core product is the neoRide mobile app (iOS/Android) which uses license plate recognition to enable cashless toll and parking payments across 95% of US toll roads without requiring physical toll tags. The platform includes add-on modules for Commercial Fleets (custom pricing, centralized dashboard), Individual Fleets ($4.99/vehicle/year plan), Postpaid invoicing, Rental Car Services, and Family Accounts. Underpinning the platform are technology components including NeoCamera (ALPR with 99.5%+ accuracy), the Fare Calculation Engine (dynamic pricing), and a RUC Control Center for road authorities. The Road User Charging (RUC) system provides configurable geofencing, trip tracking via Bluetooth/in-vehicle connectivity, and group-based participant management.
Differentiator
Problem solved
Functional benefit
Products and services
- neoRide mobile app / toll and parking payment platform
Quantifiable outcome
- 99.5%+ accuracy in automatic license plate recognition
- +2 more outcomes
Companies that use neoRide
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
neoRide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
neoRide partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- E-ZPass NetworkcoreneoRide integrates with the E-ZPass network covering 18 states including Minnesota, Illinois, Indiana, Ohio, Kentucky, Virginia, West Virginia, Pennsylvania, New York, Maryland, New Jersey, Delaware, North Carolina, Massachusetts, Rhode Island, New Hampshire, Maine, and Florida. Users can pay tolls on all E-ZPass roads without a physical transponder.
- I-PASScoreneoRide integrates with the I-PASS system primarily used in Illinois, allowing users to pay tolls on all I-PASS roads across multiple states.
- SunPass (Florida)coreneoRide integrates with Florida's SunPass system, covering Florida's Turnpike and all SunPass toll roads across Florida's extensive 734-mile toll network.
- FasTrak (California)coreneoRide integrates with California's FasTrak system covering toll roads throughout California including Los Angeles, San Francisco Bay Area, San Diego, and bridges such as the Golden Gate Bridge.
- Rental Car CompaniescoreneoRide partners with world's leading rental car companies to provide automatic toll billing for rental vehicles. The partnership eliminates need for physical tags, ensures accurate toll allocation per rental period, and reduces administrative workload for rental agencies.
- Toll AuthoritiescoreneoRide partners with toll authorities to boost user registrations and reduce operational costs such as customer service calls. Case study with a $1B+ US-based tolling authority shows successful conversion of unregistered users to registered users through integrated invoicing and co-marketing.
- Carbon Source GroupminorCarbon Source Group is a leading provider of sustainable energy solutions and carbon reduction strategies. They specialize in helping businesses and organizations transition to cleaner energy sources, reduce emissions, and achieve environmental compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
neoRide competitors and assessment
Company assessmentEmerging players
- PayByPhone: PayByPhone is a major mobile parking-payment app used across North American cities, with payments tied to license plate. It competes with neoRide's parking offering and is an emerging player in the broader mobility-payment wallet category neoRide is targeting.
- ParkMobile: ParkMobile is a leading US mobile parking app that lets users find and pay for parking via license plate. It is directly comparable to neoRide's recently launched parking module and represents the dominant competitor in the parking leg of neoRide's platform-expansion thesis.
Direct peers
- Uproad: Uproad is a sister consumer toll-payment app from Neology that allows drivers to pay tolls automatically by plate or transponder. It is a near-clone of neoRide within the same parent company's portfolio and competes head-to-head for the same individual-driver and fleet customers.
- PayTollo: PayTollo is a mobile-app toll payment service that lets drivers pay tolls by license plate without a transponder. It is the most direct competitor to neoRide in the consumer-facing, plate-based toll payment category across the US.
Broad incumbents
- Verra Mobility: Verra Mobility is a public, large-scale provider of tolling, smart mobility, and traffic safety solutions serving government and commercial customers. It is a broad incumbent that competes with neoRide in rental-car tolling services and government toll-authority technology contracts.
- TransCore: TransCore is a US tolling and traffic management technology provider, known for nationwide RFID transponder infrastructure and toll systems. It is comparable to neoRide at the toll-authority technology layer, even though neoRide sits downstream at the consumer/payer interface.
- Bestpass: Bestpass is a toll-management platform focused on commercial trucking fleets, offering consolidated billing across US toll facilities. It is comparable to neoRide's commercial fleet offering but at greater scale and with a trucking-specific go-to-market.
- Kapsch TrafficCom: Kapsch TrafficCom is a global provider of tolling technology, including RFID transponder systems, video tolling, and back-office platforms. It is a broad incumbent competing with neoRide/Neology for toll-authority infrastructure contracts at the B2G level.
- PrePass: PrePass is a fleet mobility platform that provides toll management, weigh-station bypass, and roadside services to commercial carriers. It overlaps with neoRide's commercial fleet toll product and represents a broader incumbent in the fleet toll-payment space.
- Conduent Transportation: Conduent provides tolling back-office, violation processing, and mobility services to state DOTs and toll authorities across the US. It overlaps with neoRide's B2G toll-authority integrations and is a broad incumbent in transportation payment services.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights1 record
Customer concentration
neoRide social profiles
Digital presenceneoRide financial estimates
Financial estimateRevenue estimate
Valuation estimate
neoRide leadership team
Management profileNumber of profiles
neoRide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
neoRide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about neoRide
What does neoRide do?
neoRide provides a SaaS/mobile application that enables drivers to pay tolls and parking fees cashlessly, using license plate recognition to identify the vehicle and bill the user's account across approximately 95% of US toll roads. The service is targeted at drivers who want to avoid transponders, cash, or stop-and-pay toll booths.
Is neoRide a public or private company?
neoRide is a private company. It is classified as unknown and is currently operating.
When was neoRide founded?
neoRide was founded in 2018. It employs 11 to 50 people.
Where is neoRide based?
neoRide is headquartered in Carlsbad, United States, in the North America region.
How does neoRide make money?
Three revenue lines are on record. Annual Membership Fee is the primary driver. The others are service Fees and commercial Fleet Services.
Who are neoRide's main competitors?
Emerging players on record are PayByPhone and ParkMobile. Direct peers are Uproad and PayTollo. Broad incumbents are Verra Mobility, TransCore, Bestpass, Kapsch TrafficCom, PrePass and Conduent Transportation.
Does neoRide have an API?
No public API is recorded for neoRide.
What industry is neoRide in?
neoRide's product category is Electronic Toll Collection. Its primary akta.pro industry code is THADAAAL, Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside). Its NAICS code is 5321 and its SIC code is 7500.