Rocksolid Surfaces
Rocksolid Surfaces is a Cleveland-based stone and hard-surface countertop fabricator and installer serving residential and commercial customers across Northern Ohio and parts of Michigan, Pennsylvania, and West Virginia via direct sales, its Lake Quartz showroom, and a Home Depot partnership, producing roughly 20 kitchens per day from a 50,000-square-foot facility.
- Company typePrivate
- Founded1979
- HeadquartersCleveland, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rocksolid Surfaces does
Rocksolid Surfaces is a Cleveland, Ohio-based stone and hard-surface countertop fabricator and installer operating since 1979. The company designs, fabricates, and installs custom countertops for residential kitchens and bathrooms as well as commercial environments (offices, healthcare, hospitality, retail, restaurants, and high-rise buildings), serving Northern Ohio and adjacent markets in Southeast Michigan, Western Pennsylvania, and Northern West Virginia. Its product portfolio spans natural stone (granite, marble, quartzite, soapstone), engineered quartz (Cambria, Silestone, Hanstone, Caesarstone, Corian Quartz, LG Viatera, and others), acrylic surfaces (Corian, LG Hi-Macs, Avonite, Wilsonart), porcelain, ultracompact Dekton, and the next-generation ECLOS mineral surface supplied by Cosentino.
Operations are built around a 50,000-square-foot fabrication facility equipped with two Park Industries Titan CNC machines, an Intermac Master CNC, a dual-table BACA Systems Robo Saw, an LT-55 laser templating system from Laser Products Industries, and a Hydroclear 90 water treatment system. The company runs approximately 100 employees including seven to eight two-man installation crews and produces roughly 20 kitchens per day. The company is the first stone fabricator in Ohio accredited by the Natural Stone Institute and the only Dekton-Certified fabricator in Northeast Ohio.
Rocksolid generates revenue primarily through one-time countertop fabrication and installation projects (quote-based pricing by material, size, and complexity), supported by free in-home and showroom consultations. Its go-to-market blends three motions: a direct field-sales force for residential and commercial projects (including a 6,000 sq ft Cambria showroom via subsidiary Lake Quartz in Westlake), builder/contractor channel relationships, and a high-volume Home Depot referral/fulfillment partnership that represents the company's largest channel. The company is privately held under Walsh Commercial Group following a 2018 management buyout by first cousins J.B. Walsh and Jim Walsh from founder Tom Rocks, who retains an advisory role.
Rocksolid Surfaces firmographics
Firmographics- Name
- Rocksolid Surfaces
- Legal name
- Rocksolid Surfaces
- Website
- https://rocksolid-surfaces.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rocksolid Surfaces is a Cleveland-based stone and hard-surface countertop fabricator and installer serving residential and commercial customers across Northern Ohio and parts of Michigan, Pennsylvania, and West Virginia via direct sales, its Lake Quartz showroom, and a Home Depot partnership, producing roughly 20 kitchens per day from a 50,000-square-foot facility.
- Ownership category
- akta.pro rank
Rocksolid Surfaces industry classification
Industry- Product category
- Stone Countertop Fabrication and Installation
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industry
- Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)
Keywords
Where Rocksolid Surfaces is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rocksolid Surfaces business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Countertop Fabrication and Installation: Design, produce, and install custom countertops for residential and commercial customers. The company handles the entire process including templating, fabrication, and installation. Services include removal of old countertops with sink installation. Produces roughly 20 kitchens a day, each about 40 to 60 square feet in size.
- Materials Sales: Sales of stone materials including granite, marble, quartz, soapstone, quartzite, Dekton, porcelain, acrylic surfaces, and ECLOS. Works with premium suppliers including Cambria, Corian Quartz, Silestone, Hanstone, Caesarstone, LG Viatera, Wilsonart, Daltile, Mont Surfaces, and others.
- Consultation Services: Free in-home consultations and design consultation services for residential and commercial projects. Also offers free design consultation at showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom countertop projects are quote-based |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Rocksolid Surfaces product offering
Product offeringCore offering
Rocksolid Surfaces designs, fabricates, and installs custom countertops and surfaces in granite, marble, quartz, quartzite, soapstone, porcelain, acrylic, Dekton, and ECLOS mineral surfaces. The company manages the full process from templating and CNC fabrication through installation with its own trained crews, serving both residential (kitchens, baths, fireplaces, outdoor) and commercial (offices, healthcare, hospitality, retail, restaurants, hotels) customers across Northern Ohio and adjacent regions. Its biggest distribution channel is the Home Depot partnership, supplemented by an in-house showroom, free in-home consultations, and commercial field sales.
Product overview
Rocksolid Surfaces is a full-service countertop fabrication and installation company operating since 1979. Their product portfolio centers on hard surface countertops and surfacing materials, organized into natural stone products (Granite, Marble, Quartzite, Soapstone), engineered surfaces (Quartz from brands including Cambria, Silestone, Hanstone, Caesarstone; Acrylic Surfaces from Corian, LG Hi-Macs, Avonite, Wilsonart), ultracompact materials (Dekton and ECLOS with INLAYR technology), and Porcelain. Services include design, templating, fabrication, and installation for both residential (kitchens, baths, fireplaces) and commercial applications. The company is the first stone fabricator in Ohio accredited by the Natural Stone Institute and the only Dekton-Certified fabricator in Northeast Ohio. They also offer a dedicated Cambria showroom through Lake Quartz in Westlake.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Countertops Natural stone granite countertops sourced globally and selected by hand for unique crystal structure, depth, and color; fabricated and installed for residential and commercial customers.
- Marble Countertops Natural marble countertops featuring deep color contrasts and timeless aesthetics, suitable for formal or casual settings; part of the Artisan Stone Collection.
- Quartz Countertops Engineered quartz countertops in a wide range of colors, motifs, and patterns; hard, durable, non-porous, bacteria-resistant, and requiring no sealing.
- Soapstone Countertops Natural quarried soapstone countertops with heavy mineral talc structure, dramatic dark beauty, appealing veining, and warm touch, often enhanced by waxing.
- Porcelain Countertops Versatile porcelain surfacing that can mimic marble or limestone at a fraction of the cost, sourced from suppliers such as Daltile and Mont Surfaces.
- Quartzite Countertops Natural quartzite countertops offering marble-like veining, exceptional hardness, and resistance to scratches, chips, and dents for decades-long service life.
- Acrylic Surfaces Composite acrylic solid surfaces with a natural base plus polymers and resins, providing broad color, pattern, and style options from brands including DuPont Corian, LG Hi-Macs, Avonite, and Wilsonart.
- Dekton Countertops Ultracompact Dekton countertops using Sintered Particle Technology that are non-porous, UV-stable, and extremely hard for unique indoor and outdoor applications.
- ECLOS Mineral Surfaces Next-generation mineral surfaces featuring INLAYR technology with layered 3D body integrated design, superior heat resistance, and zero crystalline silica in the Eclectic Veins collection.
- Cambria Quartz Showroom by Lake Quartz (Westlake) Dedicated Cambria quartz showroom operation in Westlake offering over 200 Cambria designs in large-format 3'x12' slab and wall displays with free design consultations.
- Residential Countertop Installation Service End-to-end residential surfacing service including consultation, design, fabrication, installation, plus removal of old countertops with sink installation for kitchens, baths, and fireplace surrounds.
- Commercial Countertop and Millwork Service Commercial surfacing and millwork service for offices, healthcare, hospitality, retail, restaurants, hotels, and other establishments, covering surfacing, cabinetry, moulding, casework, seating, tables, furniture, laminate, veneering, refinishing, paneling, and cladding.
Companies that use Rocksolid Surfaces
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Rocksolid Surfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rocksolid Surfaces partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Cambria / Lake QuartzcoreRocksolid operates a 6,000 square-foot Cambria showroom by Lake Quartz in Westlake, featuring over 200 Cambria designs in large format displays. This exclusive showroom partnership provides customers with extensive quartz countertop options and browsing experience.
- Home DepotcoreHome Depot is the largest distribution channel for Rocksolid Surfaces. Customers order countertops through Home Depot, and Rocksolid handles measuring and installation. The partnership provides significant volume through big box retail.
- Park IndustriescoreEquipment supplier providing two Titan CNC machines, Hydroclear 90 water treatment system, and Intermac Master CNC machine for precision stone fabrication operations.
- BACA SystemscoreEquipment supplier providing dual-table Robo Saw robotic saw system for automated cutting operations at the fabrication facility.
- Laser Products IndustriescoreEquipment supplier providing LT-55 laser templating system for precise countertop measurement and pattern creation.
- CosentinocoreSupplier of ECLOS and Dekton surfacing materials. Rocksolid is the only Dekton-Certified fabricator in NE Ohio. ECLOS features INLAYR technology with layered 3D body integrated design and superior heat resistance.
- Artisan GroupcoreElite member organization of stone fabricators throughout North America. Provides network benefits, certification support, and access to industry best practices. Products certified by Natural Stone Institute and Marble Institute of America.
- Natural Stone InstitutecoreIndustry accreditation body that certified Rocksolid Surfaces as the first stone fabricator in Ohio. Products are certified by the Natural Stone Institute and Marble Institute of America.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Rocksolid Surfaces competitors and assessment
Company assessmentBroad incumbents
- M S International (MSI): MSI is one of the largest North American importers and distributors of natural stone, quartz, and countertop surfacing materials. Comparable to Rocksolid as a competitor in stone countertop supply and fabrication at much greater national scale, with overlapping residential and commercial customers.
- Cosentino (Dekton, Silestone): Cosentino manufactures Dekton, Silestone, and ECLOS surfacing materials that Rocksolid fabricates. The two are partners at the manufacturer-fabricator level, but Cosentino's growing direct-to-consumer programs and global showroom strategy put it in partial competitive overlap with Rocksolid's premium positioning.
- Caesarstone: Caesarstone is a major engineered quartz manufacturer that competes directly with the quartz brands Rocksolid carries (Cambria, Silestone, etc.). Comparable as a competing material supplier in the same countertop category, with overlapping residential and commercial end customers in the Midwest.
- Wilsonart: Wilsonart manufactures engineered surfaces (laminate, quartz, solid surface) carried by Rocksolid as a fabrication partner. A broad incumbent across multiple surfacing categories competing for similar residential kitchen/bath and commercial project specifications.
- Daltile: Daltile is a major tile and porcelain surfacing manufacturer whose porcelain countertops Rocksolid fabricates and installs. Comparable as a competing surfacing material supplier in residential kitchen/bath and commercial specifications, with significant multi-channel distribution.
- The Home Depot (Installed Sales): Home Depot is Rocksolid's largest distribution and lead-generation channel, selling countertop installations that Rocksolid fulfills. Comparable as both a key customer and a major national countertop-install competitor whose in-store programs and sub-contracted installer networks directly overlap Rocksolid's core service offering.
Direct peers
- Cambria: Cambria is a leading quartz surface manufacturer whose products Rocksolid actively sells and showcases at its 6,000 sq ft Lake Quartz showroom. A direct competitor/partner at the brand-and-channel level — Cambria sells through a similar fabricator/installer network and competes for the same premium homeowner.
- Hanstone Quartz: Hanstone is a quartz countertop manufacturer sold and fabricated by Rocksolid. A direct peer in the same engineered-stone fabrication category targeting the same homeowner customer segment via similar regional dealer/installer networks.
Others
- Artisan Group: Artisan Group is the North American network of stone fabricators of which Rocksolid is a member. Comparable as a peer ecosystem — Artisan Group members share best practices, training, and procurement — and competing member fabricators across other regions are direct functional competitors to Rocksolid.
- GranQuartz: GranQuartz is a tooling and equipment supplier for stone fabricators, including Rocksolid. Comparable as an ecosystem enabler rather than direct competitor — GranQuartz serves the same fabrication industry and adjacent peer fabricators across the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rocksolid Surfaces social profiles
Digital presenceRocksolid Surfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocksolid Surfaces leadership team
Management profileNumber of profiles
Profiles5 records
Rocksolid Surfaces subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rocksolid Surfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocksolid Surfaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocksolid Surfaces
What does Rocksolid Surfaces do?
Rocksolid Surfaces designs, fabricates, and installs custom countertops and surfaces in granite, marble, quartz, quartzite, soapstone, porcelain, acrylic, Dekton, and ECLOS mineral surfaces. The company manages the full process from templating and CNC fabrication through installation with its own trained crews, serving both residential (kitchens, baths, fireplaces, outdoor) and commercial (offices, healthcare, hospitality, retail, restaurants, hotels) customers across Northern Ohio and adjacent regions. Its biggest distribution channel is the Home Depot partnership, supplemented by an in-house showroom, free in-home consultations, and commercial field sales.
Is Rocksolid Surfaces a public or private company?
Rocksolid Surfaces is a private company. It is classified as family owned and is currently operating.
When was Rocksolid Surfaces founded?
Rocksolid Surfaces was founded in 1979. It employs 51 to 100 people.
Where is Rocksolid Surfaces based?
Rocksolid Surfaces is headquartered in Cleveland, United States, in the North America region.
How does Rocksolid Surfaces make money?
Three revenue lines are on record. Countertop Fabrication and Installation is the primary driver. The others are materials Sales and consultation Services.
Who are Rocksolid Surfaces's main competitors?
Broad incumbents on record are M S International (MSI), Cosentino (Dekton, Silestone), Caesarstone, Wilsonart, Daltile and The Home Depot (Installed Sales). Direct peers are Cambria and Hanstone Quartz. Others are Artisan Group and GranQuartz.
Does Rocksolid Surfaces have an API?
No public API is recorded for Rocksolid Surfaces.
What industry is Rocksolid Surfaces in?
Rocksolid Surfaces's product category is Stone Countertop Fabrication and Installation. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of CRAIAFAF, Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms. Its NAICS code is 337110 and its SIC code is 3281.