What Work-Order does

Work-Order is a Brooklyn-based visual strategy, design, and animation studio founded in 2014 by Keira Alexandra (previously M&Co., Bureau, Number 17, MTV, Sundance) and Kiffer Keegan (of Comedy Central). The firm operates as a project-based creative agency offering services spanning naming and brand strategy, logo and identity design, motion graphics and animation, editorial and film-title design, environmental and experiential design, digital and app design, sound design and mnemonics, and full campaign development. Its client base is enterprise-heavy and concentrated in media conglomerates and networks (The New York Times, Comedy Central, HBO, MTV, Bloomberg, Discovery, Showtime, Sundance TV, HuffPost, NowThis, Topic), legacy consumer brands (Kodak, Sonos), technology companies (Apple), museums and cultural institutions (MoMA, Museum of the Future, National Comedy Center, Whitney, Smithsonian), and select fashion/furnishing names (Calvin Klein, Design Within Reach, Modern Meadow / Zoa).

The studio's technology profile is bespoke rather than platformized. Notable deliverables include a custom Processing-based generative waveform identity system for The New York Times Climate Forward series, a custom-display typeface for Color Collective, and custom real-time graphics and social-feed software used to run the Day for Night music and visual-arts festival that the firm created and operated for three years. There is no public or partner-facing API, no software product, and no disclosed AI/ML capability.

Revenue is generated through project-based creative engagements priced and quoted on a per-project basis (not publicly disclosed), with customer acquisition running through portfolio reputation, industry-award visibility (PromaxBDA Gold, ADC Gold, One Show Silver, Brand New, Fast Company), and referrals from a dense agency-partner network that includes TBWA/Media Arts Lab, BBH, DDB Needham, Digitas, Havas, Mullen, Partners & Spade, and Radical Media. The firm is privately held, founder-controlled, with a 2020 funding event from Bossa Invest representing the only disclosed external capital; it is headquartered at 497 Carroll St, Suite 51, Brooklyn, NY 11215, with a stated team size of 11–50.

Name

Work-Order

Legal name

Work-Order

Website

https://work-order.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Work-Order is a Brooklyn-based visual strategy, design, and animation studio founded in 2014, serving enterprise clients in media, technology, consumer brands, and cultural institutions with brand identity, motion design, and experiential work.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Design Projects: Project-based creative services including brand strategy, design, animation, motion graphics, and visual identity systems for clients across media, technology, consumer brands, and cultural institutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Work-Order is a Brooklyn-based visual strategy, design, and animation studio delivering brand identity systems, motion graphics, event/experiential design, digital and audio design, and integrated campaign development for enterprise clients. The studio creates bespoke deliverables—including logos, brand toolkits, motion packages, generative design systems, and sound design—on a project-by-project basis rather than selling standardized software or licensed products.

Product overview

Work-Order is a Brooklyn-based visual strategy, design, and animation agency offering brand strategy and identity, motion design, event and experiential design, digital design and development, audio design, and campaign development services. The company operates as a project-based creative agency rather than a software product company. Its service portfolio spans brand systems (logos, toolkits, brand architecture), motion and animation (film titles, editorial, documentaries), experiential and environmental design (festival branding, retail activations, wayfinding), digital products (websites, apps, toolkits), and audio branding (sound design, mnemonics). Work-Order creates custom deliverables tailored to each client rather than offering standardized software products. Notable project-specific deliverables include the NYT Climate Forward generative brand system, Kodak's comprehensive brand architecture, Comedy Central's network packaging, the proprietary Day for Night music festival, and the NYT Video brand system with mnemonic design.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services Comprehensive branding solutions including naming, logo design, brand systems, toolkits, and brand strategy delivered to enterprise clients across media, technology, consumer, and cultural sectors.
• Motion Design & Animation Animation, editorial motion graphics, and film title design services for brand campaigns, documentary films, and multimedia projects.
• Event Design & Experiential Environmental design, experiential installations, wayfinding systems, and event branding for festivals, conferences, and retail activations.
• Digital Design & Development Website design, app design, and digital toolkit creation for brand implementations across web and mobile platforms.
• Audio & Sound Design Sound design, mnemonics, and audio branding elements for broadcast, digital, and experiential applications.
• Campaign Development Copywriting, campaign creation, and marketing materials across print, environmental, and digital channels.

Quantifiable outcome

• Kodak rebrand recognized by Wired, Design Week, Creative Review as one of the best rebrands of 2016
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KodakcoreStrategic or Co-development Partner · 1 January 2016Work-Order developed Kodak's comprehensive brand reset including logo evolution, brand architecture, packaging guidelines, and campaign strategy.
• AppleminorStrategic or Co-development Partner · 1 January 2014Work-Order worked with Apple, TBWA/Media Arts Lab, and 1stAveMachine for the 2014 iPhone 6 and Apple Watch unveiling.
• SonoscoreStrategic or Co-development PartnerWork-Order created culturally rich environmental design for Sonos retail spaces in New York, London, and Berlin.
• The New York TimescoreStrategic or Co-development PartnerMultiple engagements including Climate Forward event identity, video branding, campaign work, and press event creative direction.
• Comedy CentralcoreStrategic or Co-development PartnerComplete network rebrand including logo redesign, packaging, promos, OTT digital assets, app design, and sound design.
• Museum of the FuturecoreStrategic or Co-development PartnerWork-Order partnered with the museum for grand opening preparation including mission statement, retail products, and visual identity system.
• NowThiscoreStrategic or Co-development PartnerCreated brand refresh including video packaging and toolkit for rapid deployment to social platforms.
• HuffPostcoreStrategic or Co-development PartnerLed rebrand from 'Huffington Post' to 'HuffPost', including new logo design and visual identity system.
• TopiccoreStrategic or Co-development PartnerCreated brand identity and visual system for First Look Media's third omnibus brand Topic.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Athletics: NYC branding and design agency serving media, tech, and consumer brands with integrated strategy and design. Comparable in scale, location, and creative-services mix to Work-Order.
• Order: Boutique brand and creative agency working with media and consumer brands on identity, motion, and digital. Closely comparable to Work-Order in scale, integrated offering, and enterprise client profile.
• Collins: Brand strategy and design firm serving Fortune-500 and cultural clients with integrated identity, motion, and digital capabilities. Comparable in offering breadth and client tier to Work-Order.
• Mucca: NYC-based boutique design studio delivering brand identity, typography, and packaging for consumer and cultural clients. Comparable boutique scale and craft-led positioning to Work-Order.
• Hyperakt: Boutique design studio working with cultural institutions, nonprofits, and purpose-driven brands on identity and narrative design. Comparable in mission-led, cultural-institution client overlap with Work-Order.
• Manual: Creative agency delivering brand strategy, identity, and campaign work for consumer and entertainment clients. Comparable in integrated offering and entertainment/media client mix to Work-Order.
• Bureau Borsche: Independently owned design firm specializing in identity, typography, and visual systems for cultural and commercial clients. Comparable in craft focus and identity-led offering to Work-Order.
• Civilization: Design agency building brands, identities, and digital experiences for cultural, civic, and consumer clients. Comparable in boutique scale, integrated design services, and cultural-institution clientele to Work-Order.
• Mast Studio: Brand and design studio delivering identity systems, motion, and digital for media, tech, and consumer brands. Comparable in offering mix and enterprise client focus to Work-Order.

Broad incumbents

• Pentagram: Largest independent design firm globally, with partners operating across identity, editorial, motion, and environmental design. Overlaps Work-Order in core capabilities but at materially larger scale and partner-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/workorderdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work-Order