Order
Order.co is a B2B procurement platform combining AI-powered sourcing, AP automation, virtual Mastercard cards, and working capital into a unified purchase-to-pay workflow, serving hundreds of mid-market and enterprise multi-location businesses across industries including coworking, fitness, and hospitality.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Order does
Order.co (legally Negotiatus Corp. d/b/a Order.co) is a guided B2B marketplace and procurement platform that helps mid-market and enterprise businesses place orders, control spend, and pay vendors across their supplier base. Founded in 2016 and headquartered in New York City, the company serves hundreds of organizations across multi-location verticals including coworking (WeWork, BLANKSPACES, The Yard), fitness (CorePower Yoga, SoulCycle, solidcore), vacation rentals (AvantStay), hospitality (ZeroCater), and apparel (Hugo Boss), overseeing nearly $500 million in annualized customer spend.
The platform combines six integrated modules — Procurement, Accounts Payable Automation, Spend Management, Virtual Mastercard Cards, Working Capital, and Order.co AI — into a single purchase-to-pay workflow. The Order.co AI layer applies autonomous agents to catalog management, supplier sourcing, approvals, fulfillment, order tracking, and line-level reconciliation; a 2026 Command Center beta adds a conversational NLP interface for directing these agents. The platform integrates natively with Workday (as a punchout provider), QuickBooks Online, Oracle NetSuite, and Sage Intacct, and supports enterprise SSO via Okta and Ping Identity. Virtual cards are issued by Patriot Bank, N.A. on the Mastercard network; Stripe and Lithic handle payment processing and Plaid provides bank authentication.
Order.co monetizes through annual subscription fees (quote-based, set on Order Forms), transaction and interchange revenue from virtual card spend (marketed as offering up to 20% more float than traditional corporate cards plus unlimited cash back), working capital financing, and a marketplace rewards credit program. Go-to-market is hybrid: enterprise field sales targeting large multi-location operators paired with a self-serve SMB motion featuring virtual card onboarding. The company has raised approximately $51.7 million cumulatively across seed, Series A, Series B, and a 2026 extension, with investors including MIT's Endowment, Stage 2 Capital, Rally Ventures, 645 Ventures, Ankona Capital Partners, and Evolution VC Partners.
Order firmographics
Firmographics- Name
- Order
- Legal name
- Negotiatus Corp. d/b/a Order.co
- Website
- https://order.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Order.co is a B2B procurement platform combining AI-powered sourcing, AP automation, virtual Mastercard cards, and working capital into a unified purchase-to-pay workflow, serving hundreds of mid-market and enterprise multi-location businesses across industries including coworking, fitness, and hospitality.
- Ownership category
- akta.pro rank
Order industry classification
Industry- Product category
- Procurement & Spend Management Software
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where Order is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Order business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/Platform Fees: Customers pay subscription fees for access to the Order.co platform as described in Order Forms. The platform offers procurement, AP automation, spend management, and virtual cards functionality.
- Transaction/Facilitation Fees: Order.co facilitates purchases through the platform and charges for transactions made or facilitated, including purchase of products from vendors.
- Virtual Card Float and Cash Back: Revenue generated from virtual card transactions including interchange float (up to 20% more float per transaction than traditional corporate cards) and cash back rewards (unlimited cash back on every transaction).
- Working Capital Financing: Order.co provides working capital flexibility to businesses, generating revenue through financial product offerings including preferred capital advances.
- Rewards Program Credits: Marketplace credits that can be applied to future purchases; customers earn credits through the rewards program that drive continued platform usage and transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and mid-market subscription pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Order product offering
Product offeringCore offering
Order.co is a guided B2B marketplace and AI-powered purchase-to-pay platform that helps businesses place orders with vendors, control spend, automate accounts payable, and submit payments. The platform combines ecommerce-style purchasing with fintech (vendor-locked virtual Mastercard cards, working capital) and an AI layer that automates catalog management, sourcing, approvals, fulfillment, tracking, 3-way match reconciliation, and GL coding, while integrating with Workday, QuickBooks Online, NetSuite, Sage Intacct, Okta, and Ping Identity.
Product overview
Order.co is a B2B ecommerce and procurement platform that combines the ease of online shopping with enterprise-grade purchase order and accounts payable automation. The platform operates as a unified system with six core integrated modules: Procurement (purchasing lifecycle management), Accounts Payable (invoice automation), Spend Management (visibility and control), Virtual Cards (payment instrument), Working Capital (financial flexibility), and Order.co AI (artificial intelligence layer). The platform also integrates with major accounting systems (QuickBooks Online, NetSuite, Sage Intacct), ERP systems (Workday), and identity providers (Okta, Ping Identity) to fit within existing business ecosystems. Companies like WeWork and Hugo Boss use Order.co to centralize purchase-to-pay workflows, scale operations, and gain total control over spending, with reported average savings of 5% on products.
Differentiator
Problem solved
Functional benefit
Products and services
- Procurement Procurement software that streamlines the entire purchasing lifecycle from requisition to payment, providing greater efficiency, cost control, and compliance through automated workflows and real-time visibility for multi-location businesses.
- Accounts Payable (AP Automation) Accounts payable automation software that eliminates manual payment workflows, expense coding, reporting, and repetitive tasks to speed up invoice processing, automate 3-way matching and GL coding, and close books faster for finance and AP teams.
- Spend Management Spend management software providing real-time visibility and control over spending across every team, location, and vendor, enabling upfront spend controls to prevent out-of-policy purchases and drive smarter financial decisions.
- Virtual Cards Virtual Mastercard payment cards that empower teams to buy what they need instantly with secure, vendor-locked cards that track spend and enforce budgets, offering up to 20% more float than traditional corporate cards, unlimited cash back with no category restrictions, and line-level spend tracking.
- Working Capital Working capital management solution providing financial flexibility for business growth, smooth operations, and investment opportunities through preferred capital advances and float on virtual card spend.
- Order.co AI AI-powered procurement and finance suite featuring AI agents for catalog management, sourcing, approvals, fulfillment, tracking, and payments, with an AI Command Center (beta) that lets users direct agents via conversational commands to take action, surface insights, and retrieve information.
Quantifiable outcome
- Average 5% savings on products with Order.co's AI sourcing, up to 10% in categories like maintenance and office supplies
- +7 more outcomes
Companies that use Order
Customer profileNamed customers8 records
Segments12 records
Ideal customer profiles4 records
Order technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature6 records
Order partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- WorkdaycoreOrder.co is integrated with Workday as a punchout provider for procurement. WeWork uses this integration to streamline requisition processes within Workday, with orders transmitted back seamlessly. This was a key differentiating factor for enterprise customers.
- MastercardcoreOrder.co virtual cards are issued on the Mastercard network. Cards can be used everywhere Mastercard is accepted. Mastercard International Incorporated provides the license for the card program.
- Patriot Bank, N.A.corePatriot Bank, N.A. is the issuing bank for Order.co's virtual Mastercard cards. Order.co is the administrator of the Card program.
- PlaidcoreOrder.co works with Plaid Technologies, Inc. to integrate bank account authentication and verification services. Plaid's Terms of Use and Privacy Policy govern their access to customer financial information.
- StripecoreStripe, Inc. is a third-party payment gateway service provider used by Order.co for processing payments. Credit card information is collected and processed by Stripe.
- LithiccoreLithic, Inc. is a payment card services provider. Order.co uses Lithic for payment card services, with their Privacy Policy governing data handling.
- QuickBooks OnlinecoreOrder.co integrates with QuickBooks Online for accounting workflow automation, enabling seamless financial reconciliation.
- NetSuitecoreOrder.co integrates with Oracle NetSuite for accounting system synchronization and automated GL coding.
- Sage IntacctcoreOrder.co integrates with Sage Intacct for accounting workflow automation and financial system sync.
- OktacoreOrder.co supports Single Sign-On integration via Okta, allowing users to access the platform using their Okta credentials.
- Ping IdentitycoreOrder.co supports Single Sign-On integration via Ping Identity for enterprise identity management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Order competitors and assessment
Company assessmentDirect peers
- Brex: Brex offers corporate cards and an integrated spend-management, bill pay, and travel platform for startups and enterprises. It directly overlaps Order.co's virtual card + spend + bill pay stack and targets similar mid-market and enterprise finance teams.
- Ramp: Ramp combines corporate cards, bill pay, and procurement workflows with automated savings insights. It competes head-to-head with Order.co on virtual-card-driven spend management and AP automation for growth-stage and mid-market companies.
- Bill.com: Bill.com provides AP automation, bill pay, and spend management for SMBs and mid-market businesses. It overlaps Order.co's AP automation and virtual-card payment offering and is a frequent comparison in the same procurement/bill-pay category.
- Airbase: Airbase delivers spend management (cards, AP automation, procurement) targeted at mid-market companies. Its purchase-to-pay scope and virtual card distribution model closely mirror Order.co's platform.
- Procurify: Procurify provides purchasing and spend management software for mid-market companies, covering purchase orders, approvals, and AP. It targets a similar growth-stage customer profile and competes in the same procurement platform category.
- Payhawk: Payhawk combines corporate cards, expense management, and AP automation for European and global businesses. Order.co explicitly publishes comparison content against Payhawk, indicating direct overlap on spend + cards + AP.
Broad incumbents
- Coupa: Coupa is an established enterprise spend management and procurement suite covering sourcing, invoicing, and supplier management. It represents a broader incumbent alternative that Order.co competes against in mid-market and enterprise procurement deals.
- SAP Concur: SAP Concur is a large incumbent in travel, expense, and invoice management, often bundled with SAP ERP ecosystems. It is explicitly listed as a competitive alternative by Order.co and competes for enterprise procurement and AP budgets.
Emerging players
- Navan: Navan (formerly TripActions) extends corporate cards into travel and expense management, increasingly adding bill pay. It overlaps with Order.co's virtual card and spend-management rails for growth and mid-market customers.
- Zip: Zip provides intake-to-procurement orchestration, including AI-driven intake, approvals, and supplier workflows. It is an emerging competitor in the AI procurement-agent space that Order.co is positioning against with its Command Center beta.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Order social profiles
Digital presenceOrder compliance and trust
Trust signalCompliance3 records
Order financial estimates
Financial estimateRevenue estimate
Valuation estimate
Order leadership team
Management profileNumber of profiles
Profiles14 records
Order funding detail
Funding detailFunding overview
Funding rounds7 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Order M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Order
What does Order do?
Order.co is a guided B2B marketplace and AI-powered purchase-to-pay platform that helps businesses place orders with vendors, control spend, automate accounts payable, and submit payments. The platform combines ecommerce-style purchasing with fintech (vendor-locked virtual Mastercard cards, working capital) and an AI layer that automates catalog management, sourcing, approvals, fulfillment, tracking, 3-way match reconciliation, and GL coding, while integrating with Workday, QuickBooks Online, NetSuite, Sage Intacct, Okta, and Ping Identity.
Is Order a public or private company?
Order is a private company. It is classified as venture growth investor backed and is currently operating.
When was Order founded?
Order was founded in 2016. It employs 1 to 10 people.
Where is Order based?
Order is headquartered in New York, United States, in the North America region.
How does Order make money?
Five revenue lines are on record. Subscription/Platform Fees are the primary driver. The others are transaction/Facilitation Fees, virtual Card Float and Cash Back, working Capital Financing and rewards Program Credits.
Who are Order's main competitors?
Direct peers on record are Brex, Ramp, Bill.com, Airbase, Procurify and Payhawk. Broad incumbents are Coupa and SAP Concur. Emerging players are Navan and Zip.
Does Order have an API?
No public API is recorded for Order.
What industry is Order in?
Order's product category is Procurement & Spend Management Software. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce). Its NAICS code is 455 and its SIC code is 5961.