Lifted Trucks

What Lifted Trucks does

Lifted Trucks is a Phoenix, Arizona-based custom truck dealership founded in 1995 that purchases factory vehicles from major OEMs (Ford, Chevrolet, GMC, Jeep, Ram, Toyota, Lexus, Cadillac) and transforms them with lift kits, premium wheels and tires, and appearance modifications before resale. The company operates 17 dealership and service center locations across five states (Alabama, Arizona, Oklahoma, Tennessee, Texas), supported by its in-house customization division called The Lift Shop with locations in Alabama, Arizona, and Texas. The company also offers nationwide shipping for remote purchases, a 4.9-star Google rating across 16,000+ reviews, and an 82-point quality inspection protocol performed by veteran mechanics on each vehicle prior to sale.

The business generates revenue through three primary streams: one-time vehicle sales of customized trucks and SUVs (featured pricing approximately $72,490-$135,990), aftermarket parts and accessories ($6,001-$27,355 per vehicle modification), and customization installation services via The Lift Shop. A financing arm facilitates customer credit applications through lending partners, with customers able to finance modification costs into the vehicle deal. The customer base spans off-road enthusiasts, heavy-duty work truck buyers, industrial/commercial users in gas and mining sectors, and premium/luxury vehicle buyers, with a notable celebrity and professional athlete endorsement cohort (Kevin Costner, Trey McBride, Henry Cejudo, Matt Pittman, Demi Bagby, Hailey Ostrom) that functions primarily as a marketing channel rather than as a revenue concentration. Pricing is opaque and quote-driven, reflecting the high-value, customized nature of each unit.

The go-to-market is sales-led and omnichannel, combining physical dealerships with an e-commerce-enabled website (full inventory browsing, financing applications, nationwide shipping), social media engagement across Facebook, Instagram, X, and YouTube, and a structured celebrity partnership program ("Lifted Trucks Family"). The company claims cumulative sales of over 50,000 trucks and 70,000+ lift kit installations. In 2025, the company secured a $150 million credit facility from Ares Commercial Finance to support growth and inventory expansion. Ownership remains private and founder/management-controlled with no disclosed external equity investors in the source material.

Name

Lifted Trucks

Legal name

Lifted Trucks

Website

https://liftedtrucks.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Lifted Trucks is a Phoenix-based custom truck dealership founded in 1995 that transforms factory vehicles with lift kits, wheels, tires, and appearance modifications, operating 17 dealership locations across five states with an in-house customization division, nationwide shipping, and a celebrity ambassador program.

Ownership category

akta.pro rank

Product category

Custom Truck Dealership

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Custom truck dealership
• Lifted trucks sales
• Vehicle customization services
• Truck modification shop
• Aftermarket truck parts

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling custom lifted trucks and SUVs. Vehicles include pre-owned and new models from brands like Ford, Chevrolet, GMC, Ram, Jeep, and Toyota. Sales are conducted through dealership locations and online with nationwide shipping.
2. Aftermarket Parts and Accessories: Sales of lift kits, wheels, tires, and other truck accessories. Modification costs range from approximately $6,000 to $27,000 depending on the level of customization.
3. Customization Services: The Lift Shop provides installation services for suspension lifts, wheels, tires, and accessories. Customers can finance the cost of custom parts in their vehicle deal.
4. Financing Services: Vehicle financing through partnerships with lenders. The company facilitates financing applications for customers purchasing vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lifted Trucks sources factory vehicles from Ford, Chevrolet, GMC, Ram, Jeep, Toyota, Lexus, and Cadillac, then transforms them through its in-house Lift Shop by installing suspension lift kits, premium wheels and tires, and appearance modifications for retail sale. Customers can purchase pre-customized inventory in person at any of 17 nationwide dealerships or remotely online with delivery to their driveway. The company also offers financing, the Dream Builds custom program, and branded apparel.

Product overview

Lifted Trucks operates as a custom truck dealership specializing in transforming factory vehicles from brands including Ford, Chevrolet, GMC, Jeep, Ram, Toyota, Lexus, and Cadillac into lifted, customized trucks and SUVs. The company's core offering consists of purchasing stock vehicles and installing lift kits, premium wheels, tires, and appearance modifications through their in-house division 'The Lift Shop.' Customers can purchase vehicles in person or remotely with nationwide delivery available. The product portfolio includes custom lifted trucks and SUVs as the primary offering, supplemented by The Lift Shop customization service, nationwide delivery, financing services, the Dream Builds custom program, Lifted Trucks Family celebrity partnerships, and branded apparel merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• The Lift Shop: In-house truck customization and accessory shop offering suspension lifts, premium wheels, tires, and additional accessories with locations in Alabama, Arizona, and Texas.

Products and services

• Custom Lifted Trucks and SUVs Pre-owned and new factory vehicles (Ford, Chevrolet, GMC, Jeep, Ram, Toyota, Lexus, Cadillac) transformed with lift kits, premium wheels and tires, and appearance modifications and sold as turnkey customized trucks and SUVs to retail customers nationwide.
• The Lift Shop Customization Service In-house customization service that installs suspension lifts, premium wheels and tires, and additional accessories using certified professionals; open to vehicles purchased from Lifted Trucks inventory or brought in by customers.
• Nationwide Delivery Shipping service that delivers purchased vehicles from any Lifted Trucks location directly to the customer's driveway anywhere in the United States.
• Vehicle Financing Services Financing options offered through lender partnerships that allow customers to finance vehicle purchases, including customization costs, via a single credit application.
• Dream Builds Program Bespoke custom build program in which customers collaborate with Lifted Trucks to specify and commission a personalized truck built to their requirements.
• Lifted Trucks Branded Apparel Branded apparel and merchandise sold online through the Lifted Trucks e-commerce store.

Quantifiable outcome

• 4.9-star Google rating from over 16,000 customer reviews
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: Rush Enterprises is the largest commercial truck dealer network in North America, with upfitting and customization services through Rush Truck Centers. It is the most analogous scaled multi-location truck dealership model to Lifted Trucks.
• 4 Wheel Parts: 4 Wheel Parts is a multi-store retailer of off-road parts, suspension lifts, wheels, and tires with installation services — directly overlapping Lifted Trucks' Lift Shop offering and enthusiast customer base.
• RealTruck: RealTruck is a vertically integrated aftermarket truck accessories retailer and manufacturer (tonneau covers, lift kits, wheels, tires) selling direct to consumers and through dealers. It is the closest pure-play comparable to Lifted Trucks' parts, accessories, and upfitting business model.

Emerging players

• Carvana: Carvana is a digital-first used vehicle retailer with nationwide delivery. It competes for the same online, nationwide-shipping customer that Lifted Trucks targets but offers no customization or upfitting services.
• Camping World Holdings: Camping World is a specialty retailer of RVs and outdoor lifestyle vehicles with in-house service and accessories installation. It shares the lifestyle-vehicle, customization-driven, multi-location dealership model with Lifted Trucks but operates in RVs rather than pickup trucks.

Broad incumbents

• Group 1 Automotive: Group 1 Automotive is a large multi-OEM franchised dealer group with U.S. and U.K. operations. It shares the multi-brand dealership infrastructure model with Lifted Trucks but is a generalist rather than a customization specialist.
• Hendrick Automotive Group: Hendrick Automotive Group is a large privately held U.S. dealer group with significant presence in the Southeast and Texas. It shares regional dealership density with Lifted Trucks in the Sun Belt, particularly Texas and Tennessee locations.
• AutoZone: AutoZone is the largest specialty retailer of aftermarket automotive parts and accessories in the U.S., selling lift-related components and accessories. It overlaps with Lifted Trucks' parts and accessories revenue stream but does not perform upfitting or vehicle sales.
• Lithia Motors: Lithia Motors is one of the largest franchised new-vehicle dealer groups in the U.S. with hundreds of stores across multiple OEM brands. It shares the multi-brand, multi-state dealership scale but competes on new-car volume rather than custom upfitting.
• CarMax: CarMax is the largest used-vehicle retailer in the U.S. with a national multi-location footprint. It shares the high-volume, multi-location dealership operating model but lacks the upfitting and customization layer that differentiates Lifted Trucks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liftedtrucksaz
• YouTubeyoutube.com/@Liftedtrucksofficial
• Facebookfacebook.com/liftedtrucksarizona
• Instagraminstagram.com/liftedtrucks
• LinkedInlinkedin.com/company/lifted-trucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted Trucks