What Franklin D. Azar & Associates does

Franklin D. Azar & Associates is a privately held, Colorado-based personal injury law firm founded in 1987 by Franklin D. Azar, operating as a professional corporation in Aurora with 17+ physical offices across Colorado and Cheyenne, Wyoming. The firm represents individual injury victims in plaintiff-side litigation including car, truck, motorcycle, rideshare, pedestrian, and bicycle accidents, bad faith insurance disputes, workers' compensation claims, construction and industrial injuries, product liability, and class actions. Operations are supported by 21+ named attorneys and an overall headcount reported in the 101-250 band; the firm has represented 50,000+ clients cumulatively and reports over $2.3 billion in total client recoveries since founding.

The firm's service portfolio is delivered through contingency-fee engagements (no attorney fee unless recovery is obtained) plus free initial consultations, aligning attorney incentives with plaintiff outcomes and removing financial barriers for injured clients. Underlying operations rely on standard legal practice and case management software; no proprietary technology platform is disclosed. Marketing and client acquisition are brand-led, combining a registered "The Strong Arm®" service mark, 8,000+ Google reviews, 40+ years of earned-media appearances across Colorado television networks (NBC, CBS, FOX, Telemundo, Univision, 9NEWS), attorney-authored blog content, video testimonials, social media presence, and a documented referral network from both prior clients and other law firms.

The business model is purely outcome-based: revenue equals a contractual percentage of settlement or verdict proceeds, with no hourly billing or retainers. Geographic concentration remains Colorado-first with Wyoming adjacency, and the firm has expanded practice breadth (rideshare, class action, spinal compression fracture) and Spanish-language services over recent years. Ownership is concentrated with the founder Franklin D. Azar; no private equity, venture capital, or external institutional investors are disclosed.

Name

Franklin D. Azar & Associates

Legal name

Franklin D. Azar & Associates PC

Website

https://fdazar.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Franklin D. Azar & Associates is a privately held, Colorado-based plaintiffs' personal injury law firm founded in 1987, operating 17+ offices across Colorado and Cheyenne, Wyoming, providing contingency-fee representation to individual injury victims in vehicle accident, bad faith insurance, workers' compensation, and product liability matters.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients owe no attorneys' fees unless the firm successfully recovers compensation on their behalf. This is the sole revenue model for personal injury legal services. The firm also handles some bad faith insurance litigation with potential for tripled damages plus attorneys' fees under Colorado statute.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Franklin D. Azar & Associates is a Colorado plaintiffs' personal injury law firm that represents injured individuals on a contingency-fee basis (no attorney fees unless the firm recovers compensation). Its core offering is legal representation across accident-related practice areas including truck, car, motorcycle, rideshare, pedestrian and bicycle accidents, bad faith insurance claims, workers' compensation, construction injuries, product liability, and class action lawsuits. The firm operates as 'The Strong Arm' brand, providing free consultations, 24/7 intake, and litigation-first advocacy across 17+ Colorado locations.

Product overview

Franklin D. Azar & Associates operates as a personal injury law firm offering a comprehensive suite of legal services under its main brand. The firm's core offering is The Strong Arm® legal representation for accident victims. The service portfolio includes specialized legal practices for truck accidents, car accidents, motorcycle accidents, rideshare accidents, pedestrian and bicycle accidents, bad faith insurance claims, workers' compensation, construction injuries, product liability, and class action lawsuits. Additionally, the firm handles specific injury types including herniated disc and nerve damage claims. All services are provided on a contingency fee basis where clients pay no attorney fees unless compensation is recovered.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Accident Legal Services Legal representation for victims of commercial truck accidents involving semi-trucks, delivery vans, box trucks, flatbed trucks, underride and trailer-related accidents, rollover crashes, jackknife accidents, rear-end crashes, head-on collisions, and HAZMAT collisions. Contingency fee.
• Car Accident Legal Services Legal representation for car accident victims, handling claims for medical expenses, lost wages, pain and suffering, and property damage. Contingency fee.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, seeking compensation for traumatic brain injuries, spinal cord injuries, broken bones, road rash, and internal organ damage. Contingency fee.
• Rideshare Accident Legal Services Legal representation for victims of Uber and Lyft rideshare accidents, covering passengers, drivers of other vehicles, pedestrians, and bicyclists. Contingency fee.
• Pedestrian and Bicycle Accident Legal Services Legal representation for pedestrian, bicycle, and electric scooter accident victims, including cases involving non-licensed vehicles and unprotected road users. Contingency fee.
• Bad Faith Insurance Claims Legal Services Legal representation for policyholders whose insurance companies have unreasonably denied claims or engaged in unfair claims settlement practices, pursuing bad faith lawsuits including treble damages and attorneys' fees under Colorado statute. Contingency fee.
• Workers' Compensation Legal Services Legal representation for workers injured on the job, including industrial and construction injuries, helping clients navigate workers' compensation claims. Contingency fee.
• Construction and Industrial Injury Legal Services Legal representation for construction and industrial workers injured in workplace accidents. Contingency fee.
• Product Liability Legal Services Legal representation for victims of defective products, including cases where product defects cause injury (e.g., $11.5M Riddell helmet verdict). Contingency fee.
• Class Action Legal Services Legal representation in class action lawsuits, including the Sinclair gas contamination case on behalf of approximately 365,000 affected drivers across the Colorado Front Range. Contingency fee.

Quantifiable outcome

• $2.3 billion in client recoveries
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fuicelli & Lee: Denver-based personal injury law firm with strong branding and contingency fee model. Comparable to Frank Azar in PI focus, brand-driven GTM, and Colorado regional presence.
• Bachus & Schanker: Colorado-based plaintiffs' personal injury law firm with similar practice areas (auto, truck, motorcycle accidents) and contingency-fee model. Direct competitor for PI cases across the same Colorado geography.
• Bell & Pollock: Denver-based personal injury and insurance bad faith firm with extensive Colorado practice. Directly comparable given shared emphasis on accident litigation, bad faith claims, and contingency fee representation.
• Leventhal Puga Braley: Denver personal injury law firm serving Colorado accident victims on contingency. Direct competitor in auto, truck, and motorcycle accident representation.
• Burg Simpson: Colorado-based plaintiffs' personal injury and mass tort firm with significant class action practice. Comparable for similar PI practice mix, contingency model, and class action work (e.g., Sinclair-type matters).
• Wilkerson Law Office: Colorado personal injury firm serving accident victims across the state. Comparable as a contingency-fee PI competitor in the same regional market.
• Kreeger LLC: Denver personal injury and insurance bad faith firm. Direct peer given shared Colorado geography and emphasis on bad faith insurance litigation with treble damages.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury marketing firm with national TV advertising and contingency-fee model. Comparable on mass-market PI GTM, brand-led intake, and large-scale operations, but operates nationally rather than regionally.

Regional players

• Meshbesher & Zillgitt (Meshbesher Law Firm): Established personal injury firm in Minnesota with similar contingency-fee model and brand-driven GTM. Comparable as a large, marketing-intensive PI firm, though serving a different geography.

Emerging players

• Law Tigers: Motorcycle accident-focused personal injury marketing organization/network. Comparable in PI contingency representation and motorcycle accident niche within the broader PI category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FDAzarLaw
• YouTubeyoutube.com/@AttorneyDenverInjury
• Facebookfacebook.com/FDAzarLaw
• LinkedInlinkedin.com/company/fdazarlaw
• Instagraminstagram.com/fdazarlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin D. Azar & Associates