Franklin D. Azar & Associates
Franklin D. Azar & Associates is a privately held, Colorado-based plaintiffs' personal injury law firm founded in 1987, operating 17+ offices across Colorado and Cheyenne, Wyoming, providing contingency-fee representation to individual injury victims in vehicle accident, bad faith insurance, workers' compensation, and product liability matters.
- Company typePrivate
- Founded1987
- HeadquartersAurora, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Franklin D. Azar & Associates does
Franklin D. Azar & Associates is a privately held, Colorado-based personal injury law firm founded in 1987 by Franklin D. Azar, operating as a professional corporation in Aurora with 17+ physical offices across Colorado and Cheyenne, Wyoming. The firm represents individual injury victims in plaintiff-side litigation including car, truck, motorcycle, rideshare, pedestrian, and bicycle accidents, bad faith insurance disputes, workers' compensation claims, construction and industrial injuries, product liability, and class actions. Operations are supported by 21+ named attorneys and an overall headcount reported in the 101-250 band; the firm has represented 50,000+ clients cumulatively and reports over $2.3 billion in total client recoveries since founding.
The firm's service portfolio is delivered through contingency-fee engagements (no attorney fee unless recovery is obtained) plus free initial consultations, aligning attorney incentives with plaintiff outcomes and removing financial barriers for injured clients. Underlying operations rely on standard legal practice and case management software; no proprietary technology platform is disclosed. Marketing and client acquisition are brand-led, combining a registered "The Strong Arm®" service mark, 8,000+ Google reviews, 40+ years of earned-media appearances across Colorado television networks (NBC, CBS, FOX, Telemundo, Univision, 9NEWS), attorney-authored blog content, video testimonials, social media presence, and a documented referral network from both prior clients and other law firms.
The business model is purely outcome-based: revenue equals a contractual percentage of settlement or verdict proceeds, with no hourly billing or retainers. Geographic concentration remains Colorado-first with Wyoming adjacency, and the firm has expanded practice breadth (rideshare, class action, spinal compression fracture) and Spanish-language services over recent years. Ownership is concentrated with the founder Franklin D. Azar; no private equity, venture capital, or external institutional investors are disclosed.
Franklin D. Azar & Associates firmographics
Firmographics- Name
- Franklin D. Azar & Associates
- Legal name
- Franklin D. Azar & Associates PC
- Website
- https://fdazar.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Franklin D. Azar & Associates is a privately held, Colorado-based plaintiffs' personal injury law firm founded in 1987, operating 17+ offices across Colorado and Cheyenne, Wyoming, providing contingency-fee representation to individual injury victims in vehicle accident, bad faith insurance, workers' compensation, and product liability matters.
- Ownership category
- akta.pro rank
Where Franklin D. Azar & Associates is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Franklin D. Azar & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients owe no attorneys' fees unless the firm successfully recovers compensation on their behalf. This is the sole revenue model for personal injury legal services. The firm also handles some bad faith insurance litigation with potential for tripled damages plus attorneys' fees under Colorado statute.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee — No Win, No Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Franklin D. Azar & Associates product offering
Product offeringCore offering
Franklin D. Azar & Associates is a Colorado plaintiffs' personal injury law firm that represents injured individuals on a contingency-fee basis (no attorney fees unless the firm recovers compensation). Its core offering is legal representation across accident-related practice areas including truck, car, motorcycle, rideshare, pedestrian and bicycle accidents, bad faith insurance claims, workers' compensation, construction injuries, product liability, and class action lawsuits. The firm operates as 'The Strong Arm' brand, providing free consultations, 24/7 intake, and litigation-first advocacy across 17+ Colorado locations.
Product overview
Franklin D. Azar & Associates operates as a personal injury law firm offering a comprehensive suite of legal services under its main brand. The firm's core offering is The Strong Arm® legal representation for accident victims. The service portfolio includes specialized legal practices for truck accidents, car accidents, motorcycle accidents, rideshare accidents, pedestrian and bicycle accidents, bad faith insurance claims, workers' compensation, construction injuries, product liability, and class action lawsuits. Additionally, the firm handles specific injury types including herniated disc and nerve damage claims. All services are provided on a contingency fee basis where clients pay no attorney fees unless compensation is recovered.
Differentiator
Problem solved
Functional benefit
Products and services
- Truck Accident Legal Services Legal representation for victims of commercial truck accidents involving semi-trucks, delivery vans, box trucks, flatbed trucks, underride and trailer-related accidents, rollover crashes, jackknife accidents, rear-end crashes, head-on collisions, and HAZMAT collisions. Contingency fee.
- Car Accident Legal Services Legal representation for car accident victims, handling claims for medical expenses, lost wages, pain and suffering, and property damage. Contingency fee.
- Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, seeking compensation for traumatic brain injuries, spinal cord injuries, broken bones, road rash, and internal organ damage. Contingency fee.
- Rideshare Accident Legal Services Legal representation for victims of Uber and Lyft rideshare accidents, covering passengers, drivers of other vehicles, pedestrians, and bicyclists. Contingency fee.
- Pedestrian and Bicycle Accident Legal Services Legal representation for pedestrian, bicycle, and electric scooter accident victims, including cases involving non-licensed vehicles and unprotected road users. Contingency fee.
- Bad Faith Insurance Claims Legal Services Legal representation for policyholders whose insurance companies have unreasonably denied claims or engaged in unfair claims settlement practices, pursuing bad faith lawsuits including treble damages and attorneys' fees under Colorado statute. Contingency fee.
- Workers' Compensation Legal Services Legal representation for workers injured on the job, including industrial and construction injuries, helping clients navigate workers' compensation claims. Contingency fee.
- Construction and Industrial Injury Legal Services Legal representation for construction and industrial workers injured in workplace accidents. Contingency fee.
- Product Liability Legal Services Legal representation for victims of defective products, including cases where product defects cause injury (e.g., $11.5M Riddell helmet verdict). Contingency fee.
- Class Action Legal Services Legal representation in class action lawsuits, including the Sinclair gas contamination case on behalf of approximately 365,000 affected drivers across the Colorado Front Range. Contingency fee.
Quantifiable outcome
- $2.3 billion in client recoveries
- +4 more outcomes
Companies that use Franklin D. Azar & Associates
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Franklin D. Azar & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Franklin D. Azar & Associates partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Franklin D. Azar & Associates competitors and assessment
Company assessmentDirect peers
- Fuicelli & Lee: Denver-based personal injury law firm with strong branding and contingency fee model. Comparable to Frank Azar in PI focus, brand-driven GTM, and Colorado regional presence.
- Bachus & Schanker: Colorado-based plaintiffs' personal injury law firm with similar practice areas (auto, truck, motorcycle accidents) and contingency-fee model. Direct competitor for PI cases across the same Colorado geography.
- Bell & Pollock: Denver-based personal injury and insurance bad faith firm with extensive Colorado practice. Directly comparable given shared emphasis on accident litigation, bad faith claims, and contingency fee representation.
- Leventhal Puga Braley: Denver personal injury law firm serving Colorado accident victims on contingency. Direct competitor in auto, truck, and motorcycle accident representation.
- Burg Simpson: Colorado-based plaintiffs' personal injury and mass tort firm with significant class action practice. Comparable for similar PI practice mix, contingency model, and class action work (e.g., Sinclair-type matters).
- Wilkerson Law Office: Colorado personal injury firm serving accident victims across the state. Comparable as a contingency-fee PI competitor in the same regional market.
- Kreeger LLC: Denver personal injury and insurance bad faith firm. Direct peer given shared Colorado geography and emphasis on bad faith insurance litigation with treble damages.
Broad incumbents
- Morgan & Morgan: Largest U.S. personal injury marketing firm with national TV advertising and contingency-fee model. Comparable on mass-market PI GTM, brand-led intake, and large-scale operations, but operates nationally rather than regionally.
Regional players
- Meshbesher & Zillgitt (Meshbesher Law Firm): Established personal injury firm in Minnesota with similar contingency-fee model and brand-driven GTM. Comparable as a large, marketing-intensive PI firm, though serving a different geography.
Emerging players
- Law Tigers: Motorcycle accident-focused personal injury marketing organization/network. Comparable in PI contingency representation and motorcycle accident niche within the broader PI category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Franklin D. Azar & Associates social profiles
Digital presenceFranklin D. Azar & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franklin D. Azar & Associates leadership team
Management profileNumber of profiles
Profiles9 records
Franklin D. Azar & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franklin D. Azar & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franklin D. Azar & Associates
What does Franklin D. Azar & Associates do?
Franklin D. Azar & Associates is a Colorado plaintiffs' personal injury law firm that represents injured individuals on a contingency-fee basis (no attorney fees unless the firm recovers compensation). Its core offering is legal representation across accident-related practice areas including truck, car, motorcycle, rideshare, pedestrian and bicycle accidents, bad faith insurance claims, workers' compensation, construction injuries, product liability, and class action lawsuits. The firm operates as 'The Strong Arm' brand, providing free consultations, 24/7 intake, and litigation-first advocacy across 17+ Colorado locations.
Is Franklin D. Azar & Associates a public or private company?
Franklin D. Azar & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franklin D. Azar & Associates founded?
Franklin D. Azar & Associates was founded in 1987. It employs 101 to 250 people.
Where is Franklin D. Azar & Associates based?
Franklin D. Azar & Associates is headquartered in Aurora, United States, in the North America region.
How does Franklin D. Azar & Associates make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Franklin D. Azar & Associates's main competitors?
Direct peers on record are Fuicelli & Lee, Bachus & Schanker, Bell & Pollock, Leventhal Puga Braley, Burg Simpson, Wilkerson Law Office and Kreeger LLC. Morgan & Morgan is listed as a broad incumbent. Meshbesher & Zillgitt (Meshbesher Law Firm) is listed as a regional player. Law Tigers is listed as an emerging player.
Does Franklin D. Azar & Associates have an API?
No public API is recorded for Franklin D. Azar & Associates.