What Whitestone Companies does

Whitestone Companies is a privately held, vertically integrated real estate investment and hospitality management firm headquartered in Lewis Center, Ohio, with operations across 13 states. The company has executed $1.13 billion in cumulative transactions, owns or co-owns 3,258 hotel rooms across 35 active projects, and controls 2.4 million square feet of rentable real estate. Its portfolio is concentrated in branded upper-upscale and upscale Hilton and Marriott assets, including Renaissance, Westin, Le Meridien, Sheraton, DoubleTree, Hampton Inn, Hilton Garden Inn, Homewood Suites, and TownePlace Suites properties.

The firm operates through four integrated divisions: Whitestone Capital (acquisitions and value-add investing), Soartress (hospitality management, launched as a standalone brand in 2024 after a 2021 internal consolidation), Striv Designs (interior design and procurement), and a Construction Management division. This vertical stack allows Whitestone to control the full asset lifecycle from underwriting through renovation and ongoing operations, with day-to-day hotel management typically delivered through third-party operators including Crescent Hotels & Resorts, Shaner Hotels, Regal Hospitality, and ZMC Hotels. Capital deployment is supplemented by joint ventures with developers such as Crawford Hoying and PJD Capital, and the company has acquired portfolios from institutional sellers including KKR and Starwood Capital.

Whitestone monetizes through a combination of hotel operating revenue from owned assets, management and franchise fee economics via Soartress and brand partners, and realized investment gains from repositioning and disposition. The business model blends a private equity-style value-add real estate strategy with operational hospitality management, and the firm is currently scaling toward a 2026 headquarters relocation in Polaris, Columbus.

Name

Whitestone Companies

Legal name

Whitestone Companies

Website

https://whitestonecompanies.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Whitestone Companies is a privately held, vertically integrated hospitality real estate investment firm that acquires, renovates, and manages branded Hilton and Marriott hotels across 13 states, operating through four divisions covering capital, management, design, and construction.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewis Center

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Ownership and Investment Returns: Whitestone Companies generates revenue through strategic acquisition, renovation, and value-add repositioning of hotel and commercial real estate properties. Returns are realized through property appreciation, rental income, and eventual sale of properties.
2. Hospitality Management Services: Through Soartress Hospitality, the company manages hotel properties for owners, providing operational management, revenue optimization, and guest experience services.
3. Commercial Design and Construction: Through Striv Designs and Construction Management divisions, the company provides interior design and construction services for hospitality properties, both within their own portfolio and potentially for external clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Whitestone Companies is a vertically integrated real estate investment and hospitality firm that acquires, renovates, and operates hotel and commercial properties. It invests through Whitestone Capital, manages hotels through Soartress Hospitality, delivers interior design through Striv Designs, and executes renovations through its Construction Management division, owning 3,258 hotel rooms across 13 states.

Product overview

Whitestone Companies is a vertically integrated real estate investment and hospitality management firm operating through four specialized divisions: Whitestone Capital (strategic acquisitions and value-add investments), Soartress (hotel management operations), Striv Designs (hospitality design and procurement), and Construction Management. The company manages a portfolio of branded hotels across Marriott and Hilton properties, including Renaissance, Westin, Le Meridien, Sheraton, DoubleTree, Hampton Inn, Homewood Suites, Hilton Garden Inn, and TownePlace Suites brands. Operations span 13 states with focus on upper-upscale and upscale hospitality assets.

Differentiator

Problem solved

Functional benefit

Brands

• Soartress Hospitality: A reimagined hospitality management company built on a foundation of strength, values, and vision. Hotel management company specializing in performance optimization, culture-driven leadership, and operational excellence for select-service, extended-stay, and full-service hotels across leading brands.
• Striv Designs

Products and services

• Whitestone Capital
• Soartress Hospitality

Quantifiable outcome

• $1.13 Billion In Total Transactions
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• A Kid Again Central Ohio ChapterminorOthers · 15 August 2026Whitestone Companies partnered with A Kid Again Central Ohio Chapter to host the nonprofit's signature fundraising event 'Martinis & Magic' on August 15, 2026 at the Westin Great Southern Hotel. Whitestone Companies serves as venue sponsor, providing the elegant setting for the gala supporting families raising children with life-threatening conditions.
• Striv DesigncoreStrategic or Co-development Partner · 1 January 2022Striv Design, the hospitality and interior design division of Whitestone Companies, led the design vision for the Hampton Inn Newark Airport conversion project, winning the Hilton Development Award. Striv Design handles renovation projects across Whitestone's portfolio.
• Crawford HoyingcoreStrategic or Co-development PartnerWhitestone Capital entered a joint venture with Crawford Hoying, a Columbus-based real estate and development firm. The shared portfolio includes Tapestry Collection Hilton (Taos, NM), Hampton Inn Taos, DoubleTree by Hilton (Neenah, WI), DoubleTree by Hilton (Huntington, WV), and Holiday Inn (Wilkes Barre, PA), representing 639 guest rooms, seven outlets, and over 63,000 square feet of commercial banquet and office lease space.
• PJD CapitalcoreStrategic or Co-development PartnerWhitestone Capital joined forces with PJD Capital to purchase the 152-room Holiday Inn East Mountain in Wilkes Barre, Pennsylvania. The acquisition marked their first joint venture, with plans to reposition the property into a DoubleTree Hotel.
• Regal HospitalitycoreImplementation/ SI/ Consulting PartnerRegal Hospitality manages the day-to-day operations of the Hampton Inn Newark Airport. They have been selected to manage multiple Whitestone properties and bring proven guest experience and operational efficiency.
• Shaner HotelscoreImplementation/ SI/ Consulting PartnerShaner Hotels manages day-to-day operations of Le Meridien Atlanta Perimeter. This is the fifth project Whitestone Companies and Shaner Hotels are partners on together. Shaner brings extensive experience in Marriott Premium Distinctive Brand Category.
• ZMC HotelscoreImplementation/ SI/ Consulting PartnerZMC Hotels was selected to manage The Westin Great Southern Columbus property owned by Whitestone Companies.
• Crescent Hotels & ResortscoreImplementation/ SI/ Consulting PartnerCrescent Hotels & Resorts manages The Westin Great Southern Columbus and The Renaissance Columbus Downtown for Whitestone Companies. Known for owner-aligned and results-driven approach with extensive experience managing Westin properties nationwide.
• Hunter Hotel AdvisorsminorOthersHunter Hotel Advisors served as advisor to both Whitestone Companies and Starwood Capital on the Le Meridien Atlanta Perimeter transaction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concord Hospitality Enterprises: Vertically integrated hotel owner, developer, and third-party manager with a multi-brand Marriott and Hilton portfolio across the U.S. Closely comparable to Whitestone's four-division model combining acquisitions, management, and renovation execution.
• Sage Hospitality Group: Denver-based owner/operator of full-service and lifestyle hotels under Marriott, Hilton, and IHG brands, with in-house restaurant and asset management capabilities. Mirrors Whitestone's vertically integrated hospitality real estate approach.
• Pyramid Hotel Group: Private hospitality management and investment company operating branded full-service, select-service, and extended-stay hotels. Comparable to Whitestone in its dual investor/operator identity and multi-brand franchise strategy.
• Crescent Hotels & Resorts: Third-party hotel management company already managing Westin Great Southern Columbus and Renaissance Columbus Downtown for Whitestone. Direct comparison as a competing owner-aligned management platform pursuing similar full-service and upper-upscale franchises.
• Shaner Hotels: Award-winning third-party hotel manager and owner with Marriott Premium Distinctive expertise and an active JV pipeline. Comparable as both a management peer and a JV-style capital partner model that Whitestone also employs.
• Peachtree Hotel Group: Private hospitality investment and management firm pursuing value-add acquisitions and renovations of branded select-service and full-service hotels. Closely aligned with Whitestone's value-add repositioning thesis and multi-brand acquisition playbook.
• Crawford Hoying: Columbus-based real estate developer and JV partner of Whitestone Capital on the five-hotel portfolio (639 rooms). Comparable as a regional mixed-use developer with hospitality exposure and a direct counterparty in Whitestone's growth strategy.

Broad incumbents

• Aimbridge Hospitality: Largest third-party hotel management company in North America operating across most major brands at scale. Represents the broader incumbent scale benchmark against which Soartress's emerging platform must compete for talent and brand relationships.
• Hersha Hospitality Trust: Public REIT focused on upscale and lifestyle hotels in gateway markets. Comparable asset class (upper-upscale branded hotels) but with public-market capital access and broader geographic spread than Whitestone's private Midwest concentration.
• Apple Hospitality REIT: Public lodging REIT owning upscale, upper-upscale, and extended-stay hotels under Marriott and Hilton brands. Comparable select-service and extended-stay exposure (Homewood Suites, Hilton Garden Inn) that overlaps heavily with Whitestone's lower-tier holdings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whitestonecompanies
• LinkedInlinkedin.com/company/whitestone-companies
• Instagraminstagram.com/whitestonecompanies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitestone Companies