Virginia Cattlemen's Association

What Virginia Cattlemen's Association does

Virginia Cattlemen's Association (VCA) is a membership-based, non-profit agricultural trade association founded in 1953 and headquartered in Daleville, Virginia. It serves beef cattle producers across the Commonwealth of Virginia, operating with 1-10 employees from a P.O. Box headquarters. The association functions as the recognized community hub for Virginia beef producers, offering a bundled portfolio of member services rather than a unified software platform.

VCA's core offerings span marketing programs, risk management, education, and industry representation. The association coordinates feeder calf sales through partnerships with livestock markets statewide and runs the Virginia Quality Assured (VQA) marketing program with tiered Gold Tag and Purple Tag verification standards. The Virginia Cattleman, a monthly publication mailed to over 4,000 cattle producers and agricultural professionals, serves as both an information channel and an advertising platform. Livestock insurance products — including Livestock Risk Protection (LRP), Pasture, Rangeland, and Forage (PRF), Mortality, Transportation, Agribusiness, and Farm & Ranch lines — are distributed through dedicated staff contacts. Educational programming includes monthly webinars (covering General Assembly updates, drought management, market conditions, and meat demand research) and the annual Field Day combined with the Virginia Beef Expo and VCA Annual Meeting. The VA Cattle App extends LRP quote delivery to mobile devices. The technology stack is non-proprietary and traditional; no AI/ML systems, APIs, or software platform is referenced.

The association generates revenue through four primary streams: recurring membership dues, advertising in The Virginia Cattleman (including national placements via the Livestock Advertising Network), insurance referral commissions, and transaction fees from feeder calf sales, supplemented by merchandise. The go-to-market motion is community-led and event-driven: member acquisition flows through word-of-mouth in the farming community, the association website, the publication, and major annual events, with no public pricing disclosed. VCA maintains strategic alliances with the National Cattlemen's Beef Association (NCBA), Virginia Tech (Animal and Poultry Sciences and Cooperative Extension), the Virginia Beef Council, the Virginia Department of Agriculture and Consumer Services (VDACS), BeefBoard.org, and four breed associations (Angus, Charolais, Hereford, Simmental).

Name

Virginia Cattlemen's Association

Legal name

Virginia Cattlemen's Association

Website

https://vacattlemen.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia Cattlemen's Association is a membership-based non-profit trade association founded in 1953 that serves Virginia beef cattle producers through feeder calf sales coordination, the monthly Virginia Cattleman publication, livestock insurance, VQA marketing programs, and educational events.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Livestock Merchant Wholesalers (42452)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

akta.pro secondary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Cattle industry association
• Livestock marketing services
• Beef producer advocacy
• Livestock insurance programs
• Agricultural education

Headquarters

HQ city

Daleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association operates on membership, with join now calls-to-action prominently featured on the website, suggesting annual or recurring membership dues as a primary revenue stream.
2. Publication Advertising: The Virginia Cattleman monthly newspaper reaches over 4,000 cattle producers. The association offers advertising packages for farms, farm businesses, sales, private treaty offerings, and agriculture-related businesses. This includes national business advertising through the Livestock Advertising Network.
3. Livestock Insurance Products: VCA offers LRP (Livestock Risk Protection), PRF, Mortality, Transportation, Agribusiness, and Farm & Ranch insurance products through staff contacts. Revenue appears to come from insurance partnerships or commissions on products sold to members.
4. Feeder Calf Sales: Partnering with livestock markets across Virginia to market cattle through organized sales events. While this serves members, it may generate revenue through sales commissions or fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Virginia Cattlemen's Association is a non-profit, member-based trade association serving beef cattle producers across Virginia. It delivers coordinated feeder calf marketing services, livestock insurance products, the VQA (Virginia Quality Assured) graded feeder-calf program, member education through webinars and field events, advocacy for cattle industry interests, and a monthly member publication, The Virginia Cattleman.

Product overview

Virginia Cattlemen's Association (VCA) is a membership-based agricultural trade organization offering a portfolio of services to Virginia beef producers rather than a unified software platform. The core offerings include: Feeder Calf Sales (coordinated livestock marketing through Virginia markets), The Virginia Cattleman (monthly newspaper reaching 4,000+ producers), Livestock Insurance (LRP, PRF, Mortality, Transportation, Agribusiness, and Farm & Ranch products), VQA Marketing (Gold Tag and Purple Tag programs verifying cattle quality standards), Educational Webinars (monthly programming on herd management and industry topics), Field Day and Virginia Beef Expo (annual convention and exhibition), and the VA Cattle App (mobile access for LRP insurance quotes). These services operate independently as member benefits rather than as an integrated software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Virginia Cattleman: Monthly publication of the Virginia Cattlemen's Association, mailed to more than 4,000 cattle producers and agricultural industry professionals each month.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, moderate and core.

• BeefBoard.orgminorOthersIndustry partner link displayed on VCA's resource page. BeefBoard.org is the umbrella organization for the beef checkoff program.
• VDACS (Virginia Department of Agriculture and Consumer Services)moderateOthersState agriculture department link provided as resource. VDACS regulates and supports Virginia agriculture including livestock production.
• NCBA (National Cattlemen's Beef Association)coreStrategic or Co-development PartnerNational cattle industry association linked as resource partner. NCBA represents cattle producers at the federal level and provides industry advocacy, policy development, and market information.
• Virginia Beef CouncilmoderateOthersState beef promotion and research organization linked as resource partner.
• Virginia Tech (APSC and Extension)moderateStrategic or Co-development PartnerVirginia Tech's Animal and Poultry Sciences department and Cooperative Extension linked as educational resources. Provides research-based information and educational programs for cattle producers.
• Virginia Beef ExpocoreStrategic or Co-development PartnerCo-host of the Virginia Beef Expo and VCA Annual Meeting scheduled for April 15-18, 2026 at Rockingham County Fairgrounds in Harrisonburg, VA.
• Virginia Charolais AssociationminorOthersBreed association link provided as resource for producers interested in Charolais cattle.
• Virginia Hereford AssociationminorOthersBreed association link provided as resource for producers interested in Hereford cattle.
• Virginia Simmental AssociationminorOthersBreed association link provided as resource for producers interested in Simmental cattle.
• Virginia Angus AssociationminorOthersBreed association link provided as resource for producers interested in Angus cattle.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Farm Bureau Federation: The largest U.S. general agricultural trade association. While not cattle-specific, it competes for the same producer-membership wallet share and delivers overlapping policy advocacy and insurance services relevant to VCA members.
• National Cattlemen's Beef Association: The national trade association representing U.S. cattle producers. VCA has a core strategic partnership with NCBA, and both organizations deliver policy advocacy, marketing programs, and education to cattle producers through similar service categories.

Direct peers

• Oklahoma Cattlemen's Association: Oklahoma state trade association for cattle producers offering membership, policy, and educational programs. Directly comparable in scope, structure, and service mix to VCA.
• Texas & Southwestern Cattle Raisers Association: The largest state-level cattlemen's association in the U.S., serving Texas and Oklahoma producers. TSCRA is the closest structural analog to VCA in terms of membership dues, insurance products, publications, and policy advocacy.
• Nebraska Cattlemen: Nebraska state cattlemen's association providing membership services, policy advocacy, and producer education. Directly comparable to VCA as a state-level trade body for beef cattle producers.
• Kansas Livestock Association: State cattlemen's trade association serving Kansas producers. KLA delivers the same membership, policy, and event services as VCA at a comparable scale within a different state cattle economy.
• Missouri Cattlemen's Association: State cattlemen's association serving Missouri producers with membership, advocacy, and cattle marketing services. Functionally equivalent to VCA in another state cattle economy.
• Tennessee Cattlemen's Association: Southeast regional cattlemen's trade association serving Tennessee producers. Closely comparable to VCA in regional positioning, member services, and event programming.

Emerging players

• American Angus Association: Breed-specific association that competes for cattle-producer dues and engagement in adjacent ways to a state cattlemen's association. Comparable in its membership and certification-program model (genetic/quality verification) to VCA's VQA programs.

Regional players

• Virginia Farm Bureau: Virginia's general agricultural trade association. Operates within the same Virginia geography as VCA and offers overlapping insurance, policy, and producer-education services to a broader (non-cattle-specific) member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VAcattlemen
• LinkedInlinkedin.com/company/virginia-cattlemens-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Cattlemen's Association