What TriplePoint PR does

TriplePoint PR is a privately held, US-based public relations and marketing agency founded in 2002 and headquartered in Manhattan Beach, California, with 11-50 employees. The firm is a domain specialist serving the interactive entertainment industry, offering a unified suite of services including strategic communications, media relations, influencer marketing, messaging development, full-service marketing, tactical planning, event management, competitive intelligence, and media training. Its client base spans indie studios to AAA publishers, with named enterprise clients such as Blizzard Entertainment, Meta Quest, Pokemon Company, Paradox Interactive, Pearl Abyss, Quantic Dream, Razer, SNK, CCP Games, Dreamhaven, Devsisters, and Theorycraft Games, plus mid-market studios including Fast Travel Games and Liquid Swords.

The agency uses retainer- and performance-based billing rather than hourly pricing, indicating ongoing agency-of-record relationships and outcome-linked engagements rather than transactional work. Distribution and outreach are operated through direct client engagement, a proprietary newsroom hosting 206+ pages of press releases, a dedicated Discord server for press collaboration, and active participation in industry events (GDC, Gamescom, The Game Awards). The firm also owns and composes the TriplePoint Video Game Index (ticker: GAMER), calculated by S&P Dow Jones Indices, which functions as an industry-benchmarking asset rather than a client-billable service.

Revenue figures are not publicly disclosed, no external funding rounds have been reported, and ownership is independent and founder-led (Richard Kain). There is no evidence of parent company ownership, subsidiaries, or material M&A activity. Core technology is not explicitly disclosed beyond general 'software-powered efficiency' in influencer workflows; there are no disclosed AI/ML capabilities, patents, proprietary models, or third-party model dependencies.

Name

TriplePoint PR

Legal name

TriplePoint PR

Website

https://triplepointpr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

TriplePoint PR is a privately held, US-based PR and marketing agency founded in 2002 that specializes in serving the video game industry, from indie studios to AAA publishers, via retainer-based communications, media relations, influencer marketing, and event management services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Video game public relations
• Video game marketing
• Influencer marketing
• Media relations
• Strategic communications

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Marketing Services: Professional services for video game public relations, strategic communications, and marketing. Services include communications strategy, media relations, influencer marketing, messaging development, full-service marketing, tactical planning, event management, competitive intelligence, and media training. The agency uses retainer- and performance-based billing models rather than hourly billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TriplePoint PR is a specialized public relations and marketing agency serving the video game industry. It provides strategic communications, media relations, influencer marketing, messaging development, full-service marketing, tactical planning, event management, competitive intelligence, and media training to game studios ranging from indie to AAA scale. The agency also owns the TriplePoint Video Game Index (ticker: GAMER), calculated by S&P Dow Jones Indices, which tracks public companies representative of video game industry performance.

Product overview

TriplePoint PR is a specialized video game public relations and marketing agency founded in 2002. Rather than a software product company, it offers a unified suite of PR and marketing services including strategic communications, media relations, influencer marketing, full-service marketing, event management, and media training. The agency also owns the TriplePoint Video Game Index (ticker: GAMER), calculated by S&P Dow Jones Indices, which tracks companies representing industry performance. The company serves clients ranging from indie to AAA studios and operates its newsroom platform for client press releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Core public relations services for video game companies, including media relations, press release distribution via the TriplePoint Newsroom, and earned media coverage development across games press.
• Strategic Communications Strategic approach to PR grounded in extensive research and market knowledge that leads to optimal campaign execution for video game clients.
• Media Relations Media-focused services that leverage deep understanding of the video game business environment and how clients fit into the industry landscape.
• Influencer Marketing Organic and sponsored influencer campaign strategies that combine a human touch with software-powered efficiency for video game influencer collaborations.
• Messaging Development Drilling into the essence of what needs to be communicated and defining messaging appropriately for media consumption by video game audiences.
• Full-Service Marketing Comprehensive marketing services that help clients navigate algorithms, creators, platforms, and communities shaping success in the crowded, noisy, and chaotic games market.
• Tactical Planning Detailed planning services for earned media campaigns, incorporating strategy and timing considerations tailored to video game launches and sustains.
• Event Management Production and management of video game industry events aligned with client business objectives, including reveal events such as those hosted for SUPERVIVE.
• Competitive Intelligence Foundational research for media lists and messaging, including analysis of competitor value propositions in the video game industry.
• Media Training Preparation of spokespeople for interviews by establishing key messages and training how to navigate questioning in games press and broader media.
• TriplePoint Video Game Index (GAMER) Industry performance tracking index (ticker: GAMER) that tracks public companies representative of video game industry performance, owned and composed by TriplePoint PR and calculated by S&P Dow Jones Indices.

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• S&P Dow Jones IndicesminorStrategic or Co-development PartnerTriplePoint PR owns and composes the TriplePoint Video Game Index (ticker: GAMER), which tracks companies that represent industry performance. The index is calculated by S&P Dow Jones Indices, demonstrating TriplePoint's role as an active industry participant rather than just a vendor.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Reverb Communications: Long-standing video games-focused public relations and marketing agency serving indie, mid-market, and AAA studios. Operates the same core PR-plus-marketing model as TriplePoint, targeting the same publisher and developer buyer segment.
• Evolving Influences: Specialist games and interactive entertainment PR and influencer agency providing media relations and creator partnerships for game publishers. Closely comparable scope and customer base to TriplePoint.
• Sandbox Strategies: Games industry marketing and communications agency focused on PR, influencer, and community services for video game clients. Direct competitor for AAA and indie publisher PR retainers.
• Renaissance PR: Games, entertainment, and consumer tech PR firm offering media relations and influencer services to game publishers and entertainment companies. Overlapping service mix with TriplePoint in the interactive entertainment vertical.
• Plan of Attack: Games marketing and PR agency providing communications, community, and influencer services to video game clients. Comparable boutique specialist competing for the same publisher and indie studio budgets.
• Neomoon: Games-focused marketing and communications agency offering PR, content, and influencer services to game developers and publishers. Directly comparable service portfolio and target client profile.

Regional players

• Dead Good PR: UK-based entertainment, games, and consumer PR firm offering media relations to video game and entertainment clients. Comparable services and customer type but primarily serves European publishers and developers rather than the North American market TriplePoint anchors.

Broad incumbents

• Edelman: Global communications giant with an established entertainment and gaming practice serving publishers and platforms. Differs by offering broad multi-discipline services across many verticals, but competes for AAA publisher PR retainers and has a games/digital sector capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/TriplePoint
• LinkedInlinkedin.com/company/triplepoint
• Instagraminstagram.com/triplepointpr
• Facebookfacebook.com/TriplePointPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriplePoint PR