Furmano's

What Furmano's does

Furmano's (legally Furmano Foods, Inc.) is a fourth-generation, family-owned U.S. food manufacturer founded in 1921 and headquartered at 770 Cannery Road, Northumberland, Pennsylvania. The company produces shelf-stable canned tomato products, beans, ancient grains, and select vegetables through a single manufacturing campus, employing between 251 and 500 people. Its core production technology is canning and food processing anchored by a 24-hour field-to-can process—tomatoes are harvested at peak ripeness from a multi-state grower network spanning Pennsylvania, Maryland, Delaware, and New Jersey and canned within 24 hours to preserve vine-ripened flavor. The company operates three primary revenue streams: (1) branded consumer product sales through its own e-commerce storefront (furmanos.com/shop) and nationwide retail grocery distribution, (2) foodservice and industrial sales of bulk and pouch-packaged SKUs through a separate B2B channel (furmanosfs.com), and (3) private label and custom-formulation contract manufacturing for retail and foodservice customers. Product formats include cans, shelf-stable pouches (an industry first for tomatoes in 1992 and beans in 2010), and microwavable cups, sold in sizes ranging from 14.5 oz retail to larger foodservice pack-outs.

The business model is conventional CPG: one-time product sales across horizontal consumer and B2B segments, with pricing largely negotiated rather than publicly disclosed and only one visible online SKU price point (Pizza Sauce at $29.00). Furmano's markets primarily through organic social channels (Facebook, Pinterest, YouTube, Instagram), recipe-driven content marketing on its website, and email newsletter capture. The company positions its products as wholesome, convenient pantry staples, with certifications including non-GMO verified, OU Kosher, gluten-free, and BPA-free can liners. Go-to-market is executed through a hybrid of direct-to-consumer e-commerce and multi-channel wholesale distribution across retail grocery, foodservice distributors, and private label customers.

Recent strategic activity has emphasized packaging-format diversification and incremental product-line extensions rather than geographic expansion or M&A. Notable moves include the 2018 launch of a Family Favorites ready-to-serve foodservice line, the 2020 entry into ancient grains and lentils via shelf-stable pouches, and 2023 capital investments in pouch robotic handling and new label/packaging lines. Ownership remains entirely within the Furman family, with CEO & President Chad Geise (4th generation) leading a professionalized management team that includes a CFO and six functional VPs. The company has not pursued public listing, external private equity investment, or international expansion, and revenue is not publicly disclosed.

Name

Furmano's

Legal name

Furmano Foods, Inc.

Website

https://furmanos.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Short description

Furmano's is a fourth-generation, family-owned U.S. food manufacturer producing shelf-stable canned tomatoes, beans, ancient grains, and vegetables via a 24-hour field-to-can process, serving retail grocery, foodservice, and private-label customers nationwide from its Northumberland, Pennsylvania plant.

Ownership category

akta.pro rank

Product category

Canned and Shelf-Stable Food Manufacturing

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

akta.pro secondary industries

Canned Vegetables Manufacturing (AFAKACAB), Canned Fruits Manufacturing (AFAKACAA), Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

Keywords

• Canned tomato products
• Shelf-stable foods
• Foodservice and industrial
• Private label manufacturing
• Ancient grain pouches

Headquarters

HQ city

Northumberland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of branded canned tomato products, beans, vegetables, and ancient grains through the company website and retail grocery stores nationwide
2. Foodservice and Industrial Sales: B2B sales of canned and pouch products in various sizes to foodservice operators, restaurants, and industrial customers. Includes private label/contract manufacturing capabilities.
3. Private Label / Custom Formulation: Provides label products with customization capabilities to tailor products to specific customer needs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Furmano's is a fourth-generation family-owned food manufacturer that produces shelf-stable canned tomato products, beans, ancient grains, and vegetables. The company harvests tomatoes at peak ripeness and cans them within 24 hours, offering products in cans, pouches, and microwavable cups for both retail grocery consumers and foodservice/industrial customers, including private-label and custom formulation capabilities.

Product overview

Furmano's is a family-owned food company founded in 1921, producing shelf-stable canned tomato products, beans, ancient grains, and vegetables. The product portfolio centers on canned tomatoes in various forms (whole, diced, petite diced, crushed, stewed) and prepared sauces (pizza sauce, spaghetti sauce, tomato sauce, puree). Products are available in multiple packaging formats including cans, pouches, and microwavable cups in sizes ranging from 14.5oz to 28oz for retail, as well as larger foodservice sizes. The products are positioned as wholesome, nutritious ingredients for home cooking, with the company's canning process preserving freshness within 24 hours of harvest.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Peeled Tomatoes Whole peeled tomatoes packed at peak freshness, offered in regular and no-salt-added varieties in 14.5oz cans for home cooking use in pasta sauces, soups, and stews.
• Diced and Petite Diced Tomatoes

Quantifiable outcome

• Products canned within 24 hours of harvest

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Muir Glen (General Mills): Organic canned tomato brand owned by General Mills, emphasizing field-to-can freshness and clean-label positioning. Closest premium clean-label peer to Furmano's in the canned tomato category.
• Red Gold: Indiana-based family-owned tomato processor producing canned tomato products, ketchup, and sauces for retail and foodservice. Most direct comparable to Furmano's given shared focus on field-to-can tomato operations and B2B/B2C channel mix.
• Stanislaus Food Products: California-based tomato processor specializing in foodservice and pizzeria-grade canned tomato products. Comparable to Furmano's foodservice channel strategy and bulk/restaurant customer mix.
• Hanover Foods: Pennsylvania-based canned vegetable and bean manufacturer with both retail and foodservice channels. Comparable mid-Atlantic, family-run operations and product overlap in canned beans, corn, and vegetables.

Broad incumbents

• Hunt's (Conagra Brands): One of the most recognized canned tomato brands in the U.S., owned by Conagra Brands. Competes head-to-head with Furmano's in canned whole, diced, crushed, and sauce tomato products across retail channels.
• Campbell Soup Company: Diversified packaged food incumbent with substantial presence in canned soups, sauces, and tomato products. Competes broadly with Furmano's in shelf-stable meal preparation categories.
• Contadina (Nestlé): Nestlé-owned canned tomato brand offering tomato paste, sauce, and diced products. Direct overlap with Furmano's pizza sauce, crushed tomatoes, and puree lines at retail.
• Del Monte Foods: Major producer of canned fruits, vegetables, and tomato products with national distribution. Overlaps with Furmano's in canned tomato and vegetable categories and competes at the same retail shelf.

Emerging players

• Pacific Foods (Campbell Soup Company): Premium shelf-stable soups, broths, and plant-based products under Campbell's ownership. Comparable to Furmano's in pouch format innovation and clean-label positioning, though with broader meal format reach.

Regional players

• Pomi (Conserve Italia): Italian producer of packaged tomato products (chopped, passata, pulp) distributed in the U.S. Overlaps with Furmano's in chopped/crushed tomatoes and tomato puree, particularly for Italian cooking applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClen9a5B659DlCvngQ89fgA
• Facebookfacebook.com/furmanofoods
• Instagraminstagram.com/furmanofoods
• Pinterestpinterest.com/furmanofoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furmano's