Furmano's
Furmano's is a fourth-generation, family-owned U.S. food manufacturer producing shelf-stable canned tomatoes, beans, ancient grains, and vegetables via a 24-hour field-to-can process, serving retail grocery, foodservice, and private-label customers nationwide from its Northumberland, Pennsylvania plant.
- Company typePrivate
- Founded1921
- HeadquartersNorthumberland, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Furmano's does
Furmano's (legally Furmano Foods, Inc.) is a fourth-generation, family-owned U.S. food manufacturer founded in 1921 and headquartered at 770 Cannery Road, Northumberland, Pennsylvania. The company produces shelf-stable canned tomato products, beans, ancient grains, and select vegetables through a single manufacturing campus, employing between 251 and 500 people. Its core production technology is canning and food processing anchored by a 24-hour field-to-can process—tomatoes are harvested at peak ripeness from a multi-state grower network spanning Pennsylvania, Maryland, Delaware, and New Jersey and canned within 24 hours to preserve vine-ripened flavor. The company operates three primary revenue streams: (1) branded consumer product sales through its own e-commerce storefront (furmanos.com/shop) and nationwide retail grocery distribution, (2) foodservice and industrial sales of bulk and pouch-packaged SKUs through a separate B2B channel (furmanosfs.com), and (3) private label and custom-formulation contract manufacturing for retail and foodservice customers. Product formats include cans, shelf-stable pouches (an industry first for tomatoes in 1992 and beans in 2010), and microwavable cups, sold in sizes ranging from 14.5 oz retail to larger foodservice pack-outs.
The business model is conventional CPG: one-time product sales across horizontal consumer and B2B segments, with pricing largely negotiated rather than publicly disclosed and only one visible online SKU price point (Pizza Sauce at $29.00). Furmano's markets primarily through organic social channels (Facebook, Pinterest, YouTube, Instagram), recipe-driven content marketing on its website, and email newsletter capture. The company positions its products as wholesome, convenient pantry staples, with certifications including non-GMO verified, OU Kosher, gluten-free, and BPA-free can liners. Go-to-market is executed through a hybrid of direct-to-consumer e-commerce and multi-channel wholesale distribution across retail grocery, foodservice distributors, and private label customers.
Recent strategic activity has emphasized packaging-format diversification and incremental product-line extensions rather than geographic expansion or M&A. Notable moves include the 2018 launch of a Family Favorites ready-to-serve foodservice line, the 2020 entry into ancient grains and lentils via shelf-stable pouches, and 2023 capital investments in pouch robotic handling and new label/packaging lines. Ownership remains entirely within the Furman family, with CEO & President Chad Geise (4th generation) leading a professionalized management team that includes a CFO and six functional VPs. The company has not pursued public listing, external private equity investment, or international expansion, and revenue is not publicly disclosed.
Furmano's firmographics
Firmographics- Name
- Furmano's
- Legal name
- Furmano Foods, Inc.
- Website
- https://furmanos.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Furmano's is a fourth-generation, family-owned U.S. food manufacturer producing shelf-stable canned tomatoes, beans, ancient grains, and vegetables via a 24-hour field-to-can process, serving retail grocery, foodservice, and private-label customers nationwide from its Northumberland, Pennsylvania plant.
- Ownership category
- akta.pro rank
Furmano's industry classification
Industry- Product category
- Canned and Shelf-Stable Food Manufacturing
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
- akta.pro secondary industries
- Canned Vegetables Manufacturing (AFAKACAB), Canned Fruits Manufacturing (AFAKACAA), Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)
Keywords
Where Furmano's is headquartered
LocationHeadquarters
- HQ city
- Northumberland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Furmano's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Direct-to-consumer sales of branded canned tomato products, beans, vegetables, and ancient grains through the company website and retail grocery stores nationwide
- Foodservice and Industrial Sales: B2B sales of canned and pouch products in various sizes to foodservice operators, restaurants, and industrial customers. Includes private label/contract manufacturing capabilities.
- Private Label / Custom Formulation: Provides label products with customization capabilities to tailor products to specific customer needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct online retail sales via company website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Furmano's product offering
Product offeringCore offering
Furmano's is a fourth-generation family-owned food manufacturer that produces shelf-stable canned tomato products, beans, ancient grains, and vegetables. The company harvests tomatoes at peak ripeness and cans them within 24 hours, offering products in cans, pouches, and microwavable cups for both retail grocery consumers and foodservice/industrial customers, including private-label and custom formulation capabilities.
Product overview
Furmano's is a family-owned food company founded in 1921, producing shelf-stable canned tomato products, beans, ancient grains, and vegetables. The product portfolio centers on canned tomatoes in various forms (whole, diced, petite diced, crushed, stewed) and prepared sauces (pizza sauce, spaghetti sauce, tomato sauce, puree). Products are available in multiple packaging formats including cans, pouches, and microwavable cups in sizes ranging from 14.5oz to 28oz for retail, as well as larger foodservice sizes. The products are positioned as wholesome, nutritious ingredients for home cooking, with the company's canning process preserving freshness within 24 hours of harvest.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Peeled Tomatoes Whole peeled tomatoes packed at peak freshness, offered in regular and no-salt-added varieties in 14.5oz cans for home cooking use in pasta sauces, soups, and stews.
- Diced and Petite Diced Tomatoes
Quantifiable outcome
- Products canned within 24 hours of harvest
Companies that use Furmano's
Customer profileSegments2 records
Ideal customer profiles2 records
Furmano's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Furmano's partnerships and signals
Strategic signalScale indicators6 records
Recent moves12 records
Expansion highlights6 records
Furmano's competitors and assessment
Company assessmentDirect peers
- Muir Glen (General Mills): Organic canned tomato brand owned by General Mills, emphasizing field-to-can freshness and clean-label positioning. Closest premium clean-label peer to Furmano's in the canned tomato category.
- Red Gold: Indiana-based family-owned tomato processor producing canned tomato products, ketchup, and sauces for retail and foodservice. Most direct comparable to Furmano's given shared focus on field-to-can tomato operations and B2B/B2C channel mix.
- Stanislaus Food Products: California-based tomato processor specializing in foodservice and pizzeria-grade canned tomato products. Comparable to Furmano's foodservice channel strategy and bulk/restaurant customer mix.
- Hanover Foods: Pennsylvania-based canned vegetable and bean manufacturer with both retail and foodservice channels. Comparable mid-Atlantic, family-run operations and product overlap in canned beans, corn, and vegetables.
Broad incumbents
- Hunt's (Conagra Brands): One of the most recognized canned tomato brands in the U.S., owned by Conagra Brands. Competes head-to-head with Furmano's in canned whole, diced, crushed, and sauce tomato products across retail channels.
- Campbell Soup Company: Diversified packaged food incumbent with substantial presence in canned soups, sauces, and tomato products. Competes broadly with Furmano's in shelf-stable meal preparation categories.
- Contadina (Nestlé): Nestlé-owned canned tomato brand offering tomato paste, sauce, and diced products. Direct overlap with Furmano's pizza sauce, crushed tomatoes, and puree lines at retail.
- Del Monte Foods: Major producer of canned fruits, vegetables, and tomato products with national distribution. Overlaps with Furmano's in canned tomato and vegetable categories and competes at the same retail shelf.
Emerging players
- Pacific Foods (Campbell Soup Company): Premium shelf-stable soups, broths, and plant-based products under Campbell's ownership. Comparable to Furmano's in pouch format innovation and clean-label positioning, though with broader meal format reach.
Regional players
- Pomi (Conserve Italia): Italian producer of packaged tomato products (chopped, passata, pulp) distributed in the U.S. Overlaps with Furmano's in chopped/crushed tomatoes and tomato puree, particularly for Italian cooking applications.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Furmano's social profiles
Digital presenceFurmano's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furmano's leadership team
Management profileNumber of profiles
Profiles8 records
Furmano's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furmano's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furmano's
What does Furmano's do?
Furmano's is a fourth-generation family-owned food manufacturer that produces shelf-stable canned tomato products, beans, ancient grains, and vegetables. The company harvests tomatoes at peak ripeness and cans them within 24 hours, offering products in cans, pouches, and microwavable cups for both retail grocery consumers and foodservice/industrial customers, including private-label and custom formulation capabilities.
Is Furmano's a public or private company?
Furmano's is a private company. It is classified as family owned and is currently operating.
When was Furmano's founded?
Furmano's was founded in 1921. It employs 251 to 500 people.
Where is Furmano's based?
Furmano's is headquartered in Northumberland, United States, in the North America region.
How does Furmano's make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice and Industrial Sales and private Label / Custom Formulation.
Who are Furmano's's main competitors?
Direct peers on record are Muir Glen (General Mills), Red Gold, Stanislaus Food Products and Hanover Foods. Broad incumbents are Hunt's (Conagra Brands), Campbell Soup Company, Contadina (Nestlé) and Del Monte Foods. Pacific Foods (Campbell Soup Company) is listed as an emerging player. Pomi (Conserve Italia) is listed as a regional player.
Does Furmano's have an API?
No public API is recorded for Furmano's.
What industry is Furmano's in?
Furmano's's product category is Canned and Shelf-Stable Food Manufacturing. Its primary akta.pro industry code is AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling), with a secondary code of AFAKACAB, Canned Vegetables Manufacturing. Its NAICS code is 31142 and its SIC code is 2033.