J&R Schugel Trucking, Inc.

What J&R Schugel Trucking, Inc. does

J&R Schugel Trucking, Inc. is a private, 100% employee-owned truckload carrier founded in 1974 and headquartered in New Ulm, Minnesota. The company provides dry van and refrigerated (reefer) truckload transportation across the continental United States and Mexico, organized into truckload, regional (Midwest and Southeast), dedicated, and asset-based logistics brokerage segments. Its customers include manufacturing, retail, and food/beverage shippers as well as major freight intermediaries such as Uber Freight, CH Robinson, and Transplace.

The company operates a late-model fleet of Kenworth T680 Next Gen tractors with collision mitigation, predictive cruise control, and aerodynamic design delivering up to 6% fuel savings, supported by terminals in New Ulm, Tomah, Pataskala, and Forest Park. Customer-facing technology includes the IES Freight Tracker visibility portal, while driver-facing tools include Web2Road remote onboarding, IntelliApp application processing, and a mobile application. J&R Schugel Logistics operates a 24/7 asset-based brokerage working with 15,000+ partner carriers to provide spot and contracted capacity.

The business operates on a per-mile transaction-fee model with accessorial charges, selling through direct sales relationships, integrations with freight brokerages and 3PL platforms, and a dedicated logistics sales team. Driver recruitment functions as a parallel go-to-market, leveraging the ESOP structure, $15,000 sign-on bonus, $2,000 referral incentive, and competitive pay up to $90,000 annually. On October 31, 2025, J&R Schugel merged with Interstate Personnel Services Transportation, combining with Paschall Truck Lines, Paschall Logistics, and Transport Distribution Company to form an employee-owned entity with nearly 2,000 tractors and 6,000 trailers.

Name

J&R Schugel Trucking, Inc.

Legal name

J&R Schugel Trucking, Inc.

Website

https://jrschugel.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

J&R Schugel Trucking is a 100% employee-owned truckload carrier providing dry van and refrigerated transportation across the continental U.S. and Mexico, serving manufacturers, retailers, food/beverage shippers, and 3PLs through regional, dedicated, and asset-based brokerage services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Ulm

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Truckload Transportation Services: Core revenue from dry van and refrigerated (temperature-controlled) truckload freight services across the continental U.S. and Mexico. Revenue is earned per-mile through contractual agreements with shippers and brokers, supplemented by accessorial charges for stops, detention, and layovers.
2. Dedicated Fleet Services: Dedicated fleet arrangements with specific customers providing consistent miles and predictable home time, generating recurring revenue through contracted service agreements.
3. Logistics Brokerage: Asset-based logistics brokerage (J&R Schugel Logistics) operating 24/7 to provide capacity solutions to customers, working with 15,000+ partner carriers. Revenue derived from brokered freight moves including temperature-controlled, dry van, power only, and flatbed services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

J&R Schugel Trucking is an asset-based truckload carrier providing dry van and refrigerated (reefer) transportation services across the continental U.S. and Mexico. Its offerings span truckload, regional, and dedicated fleet services, complemented by an asset-based logistics brokerage that works with 15,000+ partner carriers. The company operates a modern fleet centered on Kenworth T680 tractors and provides 24/7 dispatch support and freight visibility tooling.

Product overview

J&R Schugel Trucking, Inc. is a truckload carrier offering a unified suite of transportation services built around core trucking operations. The product portfolio centers on Truckload Services (temperature controlled and dry van), Regional Services (Midwest and Southeast), and Dedicated Services, supported by J&R Schugel Logistics (24/7 asset-based brokerage) and IES Freight Tracker (customer tracking portal). The company operates late-model equipment including 2022 Kenworth T680 tractors, and supplements its core services with branded initiatives like awareness truck wraps and Road Rabbit The Podcast. In October 2025, J&R Schugel merged with IPS Transportation, joining a family that includes Paschall Truck Lines, Paschall Logistics, and Transport Distribution Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckload Services Full truckload carrier services for general commodities including temperature-controlled (refrigerated) and dry van transportation across all 48 continental U.S. states and Mexico, with regional and over-the-road options.
• Regional Services Regional trucking services covering the Midwest (OH, IN, IL, WI, IA, MN) and Southeast (FL, GA, NC, SC, TN, KY, AL) with temperature-controlled and dry van options, providing flexible home time for drivers.
• Dedicated Services Dedicated fleet options partnering with specific customers to offer consistent miles and predictable home time, leveraging 45+ years of customer relationships for contractual service arrangements.
• J&R Schugel Logistics 24/7 asset-based brokerage providing value-added capacity solutions for temperature-controlled or dry van freight, power only, flatbed, and spot rates, working with 15,000+ vetted partner carriers.

Quantifiable outcome

• Drivers can earn up to $90,000 in total annual compensation including ESOP account value, accessorial pay, and bonuses
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Interstate Personnel Services Transportation (IPS Transportation)coreStrategic or Co-development Partner · 31 October 2025J&R Schugel merged with IPS Transportation on October 31, 2025, creating a combined employee-owned operation with nearly 2,000 tractors and 6,000 trailers. The merged entity operates as part of the IPS transportation family alongside Paschall Truck Lines, Paschall Logistics, and Transport Distribution Company. J&R Schugel's employee-ownership culture is preserved and the combination expands capabilities and services for customers while creating new opportunities for employee owners.
• IPS Transportation (Paschall Truck Lines, Paschall Logistics, Transport Distribution Company)coreStrategic or Co-development Partner · 30 October 2025Following shareholder approval, J&R Schugel joined the IPS Transportation family effective October 31, 2025. IPS was founded in 1937 and became 100% employee-owned (ESOP) in 2013. The combined entity operates nearly 2,000 tractors and 6,000 trailers in asset-based operations and expanded logistics capabilities through the integration of Paschall Logistics and J&R Schugel Logistics.
• Uber FreightcoreGTM or Marketing Partner · 21 April 2025J&R Schugel operates as a carrier partner on Uber Freight's AI-powered logistics platform, providing dry van and refrigerated truckload capacity. Named National Truckload Carrier of the Year in Uber Freight's 2024 Carrier Awards for outstanding performance, partnership, and commitment to innovation across key metrics including customer service, operational efficiency, and digital engagement.
• DAV (Disabled American Veterans)minorOthers · 1 October 2024J&R Schugel partnered with DAV to honor and support America's veterans. Unveiled a specially-wrapped Kenworth T680 truck as a rolling tribute to veterans. Wisconsin Kenworth (a division of CSM Companies) made a $25,000 donation to DAV on behalf of J&R Schugel. The wrapped truck travels across the country to raise awareness for veteran causes.
• B The LightminorOthers · 5 October 2023Local non-profit partnership with B The Light, founded by breast cancer survivor Amber Melby. The organization supports local breast cancer survivors and their families. J&R Schugel wrapped a semi-truck with breast cancer awareness design to travel across the lower 48 states in support of the cause.
• Fuel Graphics Co.minorOthers · 1 January 2021J&R Schugel partnered with Fuel Graphics Co. for three consecutive years (2021-2023) to design custom truck wraps raising awareness for social issues including Mental Health Awareness, Autism, and Breast Cancer. The wrapped trucks are assigned to professional drivers to serve as rolling billboards across the country.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• PAM Transport: Public asset-based truckload and dedicated carrier with refrigerated and dry van services. Comparable asset-heavy model with dedicated fleet programs and Midwest/Southeast lane coverage.
• Crete Carrier Corporation: Privately-held asset-based truckload carrier with refrigerated, dry van, dedicated, and brokerage services. Closely comparable private ESOP-style carrier with similar Midwest base and reefer specialization.
• Heartland Express: Public asset-based truckload carrier with dry van and refrigerated services. Comparable asset-heavy model, similar customer base of shippers and brokers, and overlapping Midwest operational geography.
• Hirschbach Motor Lines: Private refrigerated truckload carrier with dedicated and brokerage services. Directly comparable refrigerated specialization, asset-based model, and similar scale tier to J&R Schugel.
• Schneider National: Large publicly-traded asset-based truckload, intermodal, and logistics carrier. Directly comparable as a multi-mode, asset-based competitor with similar dry van and refrigerated service offerings and long-haul U.S. coverage.
• Hub Group: Public intermodal, truckload, and logistics brokerage provider. Comparable multi-mode asset-based + brokerage model with dedicated capacity, similar to J&R Schugel's combined asset-based and brokerage operations.
• KLLM Transport Services: Asset-based refrigerated and dry van truckload carrier with dedicated services. Comparable temperature-controlled specialization, asset-based operating model, and customer segment overlap in food/beverage and 3PL channels.
• Marten Transport: Mid-cap public truckload carrier focused on refrigerated, dedicated, and dry van services. Closely comparable asset-based model with similar temperature-controlled specialization and dedicated fleet offerings.
• Werner Enterprises: Public asset-based truckload carrier with dedicated, refrigerated, and logistics brokerage services. Directly comparable business model including ESOP-adjacent driver culture, late-model fleet, and dedicated fleet programs.

Broad incumbents

• Knight-Swift Transportation: Largest U.S. truckload carrier with asset-based trucking, refrigerated, brokerage, and LTL operations. Broad incumbent spanning most of J&R Schugel's service lines at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jrschugel
• Facebookfacebook.com/jrschugel

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&R Schugel Trucking, Inc.